ola ogundega - Academia.edu (original) (raw)

ola ogundega

I hold a doctorate degree (PhD) and a researcher in business and disruptive technology.

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MALAYSIA UNIVERSITY OF SCIENCE AND TECHNOLOGY

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Papers by ola ogundega

Research paper thumbnail of Consumer Acceptance of Mobile Payment Services in Nigeria: A customised Unified Theory of Acceptance & Use Technology (UTAUT) model

Innovations in technology continue to influence the daily routines of consumers. In the case of m... more Innovations in technology continue to influence the daily routines of consumers. In the case of mobile devices, their multifunctionality transforms opportunities for consumers, forinstance by conducting mobile payments. In spite of the merits of mobile payment services, the number of users of these services is very low among Nigerian consumers. Hence, the aim of this research is to design a conceptual model for measuring the acceptability rate of consumer acceptance of mobile payment in Nigeria. More specifically, this research analyzes the factors influencing consumer acceptance of mobile payment services in Nigeria and also measures the acceptability rate of consumer acceptance.By using a quantitative research approach with structured self-completion questionnaires, 500 questionnaires from Nigerian consumers were gathered and statistically analyzed so as to empirically test the model of mobile payment acceptance. The researcher employed a crosssectional survey across three differe...

Research paper thumbnail of Consumer Acceptance of Mobile Payment Services in Nigeria: A customised Unified Theory of Acceptance & Use Technology (UTAUT) model

Innovations in technology continue to influence the daily routines of consumers. In the case of m... more Innovations in technology continue to influence the daily routines of consumers. In the case of mobile devices, their multifunctionality transforms opportunities for consumers, forinstance by conducting mobile payments. In spite of the merits of mobile payment services, the number of users of these services is very low among Nigerian consumers. Hence, the aim of this research is to design a conceptual model for measuring the acceptability rate of consumer acceptance of mobile payment in Nigeria. More specifically, this research analyzes the factors influencing consumer acceptance of mobile payment services in Nigeria and also measures the acceptability rate of consumer acceptance.By using a quantitative research approach with structured self-completion questionnaires, 500 questionnaires from Nigerian consumers were gathered and statistically analyzed so as to empirically test the model of mobile payment acceptance. The researcher employed a crosssectional survey across three differe...

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