sanaa nsour - Academia.edu (original) (raw)

Papers by sanaa nsour

Research paper thumbnail of The Role of Electronic Human Resource Management on the Practices of Green Human Resource Management

European Journal of Business and Management, 2020

Through a theoretical framework, this study aimed to identify definitions of Green Human Resource... more Through a theoretical framework, this study aimed to identify definitions of Green Human Resources Management by covering the definitions that were proposed by several researchers and attempt to reach new definition. Many previous studies have identified several benefits t h at can be achieved by using Green Human Resources Management in organizations. In addition, this study summarized these benefits an d identified the most frequently recurring benefits b y reviewing t h e previous studies and adding a table showing the recurrence of these factors. The study measured the impact of Electronic Human Resources Management on the practices of Green Human Resources Management in the Jordanian Pharmaceutical Companies by serving 180 employees in 15 Jordanian companies for the production of human medicines. The Partial Least Squares (PLS) approach was used as a statistical method to analyze the data. The results of the study showed high effect of Electronic Human Resources Management on the practices of Green Human Resources Management in Jordanian Pharmaceutical Companies and higher level of GHRM practices in Jordanian Pharmaceutical Companies. The most important recommendation of this study was that if organizations want to encourage the adoption of new work methods such as Green HRM, there has to be a link between employee incentives and employee learning of this new technology skill.

Research paper thumbnail of The moderating effect of psychological factors on consumer of electric and hybrid vehicles’ response purchase decisions

Management Science Letters

This research provides an analysis and evaluation of consumer purchasing behavior using green ele... more This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles' (Ev) and Hybrid Vehicles' (Hv) Consumers and Response Purchase Decisions (S-OR), in addition to inspect the moderation effects of Psychological Inputs on SO -R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship between Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.

Research paper thumbnail of The moderating effect of psychological factors on consumer of electric and hybrid vehicles’ response purchase decisions

Management Science Letters

This research provides an analysis and evaluation of consumer purchasing behavior using green ele... more This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles' (Ev) and Hybrid Vehicles' (Hv) Consumers and Response Purchase Decisions (S-OR), in addition to inspect the moderation effects of Psychological Inputs on SO -R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship between Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.

Research paper thumbnail of The Impact of Green Marketing on Green Consumer Behaviour in Jordan

International Journal of Business and Management

These days, businesses are conscious that they cannot carry on without being aware of environment... more These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from wh...

Research paper thumbnail of The Role of Electronic Human Resource Management on the Practices of Green Human Resource Management

European Journal of Business and Management, 2020

Through a theoretical framework, this study aimed to identify definitions of Green Human Resource... more Through a theoretical framework, this study aimed to identify definitions of Green Human Resources Management by covering the definitions that were proposed by several researchers and attempt to reach new definition. Many previous studies have identified several benefits t h at can be achieved by using Green Human Resources Management in organizations. In addition, this study summarized these benefits an d identified the most frequently recurring benefits b y reviewing t h e previous studies and adding a table showing the recurrence of these factors. The study measured the impact of Electronic Human Resources Management on the practices of Green Human Resources Management in the Jordanian Pharmaceutical Companies by serving 180 employees in 15 Jordanian companies for the production of human medicines. The Partial Least Squares (PLS) approach was used as a statistical method to analyze the data. The results of the study showed high effect of Electronic Human Resources Management on the practices of Green Human Resources Management in Jordanian Pharmaceutical Companies and higher level of GHRM practices in Jordanian Pharmaceutical Companies. The most important recommendation of this study was that if organizations want to encourage the adoption of new work methods such as Green HRM, there has to be a link between employee incentives and employee learning of this new technology skill.

Research paper thumbnail of The moderating effect of psychological factors on consumer of electric and hybrid vehicles’ response purchase decisions

Management Science Letters

This research provides an analysis and evaluation of consumer purchasing behavior using green ele... more This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles' (Ev) and Hybrid Vehicles' (Hv) Consumers and Response Purchase Decisions (S-OR), in addition to inspect the moderation effects of Psychological Inputs on SO -R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship between Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.

Research paper thumbnail of The moderating effect of psychological factors on consumer of electric and hybrid vehicles’ response purchase decisions

Management Science Letters

This research provides an analysis and evaluation of consumer purchasing behavior using green ele... more This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles' (Ev) and Hybrid Vehicles' (Hv) Consumers and Response Purchase Decisions (S-OR), in addition to inspect the moderation effects of Psychological Inputs on SO -R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship between Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.

Research paper thumbnail of The Impact of Green Marketing on Green Consumer Behaviour in Jordan

International Journal of Business and Management

These days, businesses are conscious that they cannot carry on without being aware of environment... more These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from wh...