The moderating effect of psychological factors on consumer of electric and hybrid vehicles’ response purchase decisions (original) (raw)
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Journal of Cleaner Production, 2021
This research aimed to investigate the antecedents of Malaysians purchase intention of hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory of Planned Behavior (TPB). Data was collected from vehicle owners (n ¼ 256) across suburban areas of the Greater Kuala Lumpur and was analyzed using Partial-Least Squares Structural Equation Modelling (PLS-SEM). Specific proenvironmental factors, namely perceived green value, perceived behavioral control, and subjective norm, were found to exert a positive influence over green purchase intention. Additionally, the results show that environmental knowledge has positive moderating effects on the link between perceived green value and green purchase intention. Perceived behavioral control was shown to mediate the effects of environmental concern and responsibility on green purchase intention. The findings reinforce the current view that pro-environmental factors overcome self-interest in buyers' decision-making process. Given the limited literature integrating TPB and NAM within the hybrid vehicle market context, especially in the developing economies, the findings provide a novel perspective for future research to build on.
According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchaseintention of Hybrid Vehicles in Sri Lanka. This research article focuses mainly ondetermining the links between customer’s environmental attitudes, subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations of thecustomers given to the environment while buying a hybrid vehicle. The research survey questionnaires were developed to get information for eachand every aspect mentioned in the objectives. To go deep in to the study areas researcher referredsecondary data sources such as other research studies that were done in Tokyo Japan andIndia. The data for the present work has been collected personally by the researcher aswell as helps has been taken from others in getting structured non- disguisedquestionnaire filled properly. By using the snowball sampling, 200 surveyquestioners were distributed and 150 useable responses weretaken in to this research. All the responses were collected online and taken them to onedata base for the purpose of analyzing. For this study, respondents who were identified as “being in the market” and other potential respondents who intended to purchase cars in thenear future. After the analysis has been done researcher has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka. As per the results, researcher has also come up with the managerial implications of the study and recommendations. Keywords: Customer Buying Behaviour, Purchase Intention, Consumer Buying Decision Making, Information Sources, Social Influence
Factors That Increase Purchase Intention of Electric Cars in Jakarta
International Journal of Application on Economics and Business
Global warming has become an issue for the whole world until now. The cause of global warming is air pollution produced by engine fuels from various automotives that can produce carbon dioxide. This encourages people to be more concerned about the environment, including the automotive industry. The rise of the movement to care for the environment encourages automotive companies to make electric car products which can be a solution to reduce pollution. In recent years, electric cars have started to enter the market in Indonesia. However, this is not well received by the Indonesian people. This is related to the low purchase intention of the electric car itself. The purpose of this study was to determine empirically the effect of attitude, subjective norm, perceived behavioral control, and price sensitivity on consumer purchased intention of electric cars in Jakarta. This study uses data collected from 153 respondents who are people who at least are undergoing undergraduate studies an...
The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach
Frontiers in Environmental Science, 2023
Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological conditions hurts human health. Carbon emission severely destroys greenhouse gases, CO 2 is generated from different sectors, but the major portion of CO 2 is generated from the transport sector. This environmental deterioration stimulates academicians and practitioners to study ecological consumption behaviour. Protecting the environment by reducing carbon emissions is a shared responsibility. In the current era, the world is shifting from conventional vehicles to electric vehicles or hybrid vehicles to control carbon emissions. This study examines the factors in predicting consumers' purchase intention toward hybrid cars through the SO -R model and theory of consumption values (functional and non-functional values). This will help academics and policymakers to expand the penetration of this new and favourable green technology in terms of protecting the environment. For our study, we collected data from the three big cities of Punjab, i.e., (Multan, Sahiwal, and Lahore). In this study, 500 questionnaires were distributed, from which 245 were returned. In the first step, we provide detailed information about demographic variables. The structural equation model (SEM) is used for evaluating the impact of identified constructs. The study results conclude that functional values (except conditional value) and non-functional values (except social value responsibility) positively influence the consumer's attitude toward the intention to adopt hybrid electric vehicles. The reasons behind the results and implications for the practitioners and policymakers are discussed. Furthermore, directions for future research have also been suggested.
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicles.
According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This research article focuses mainly on determining the links between customer’s environmental attitudes, subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations of the customers given to the environment while buying a hybrid vehicle. The research survey questionnaires were developed to get information for each and every aspect mentioned in the objectives. To go deep in to the study areas researcher referred secondary data sources such as other research studies that were done in Tokyo Japan and India. The data for the present work has been collected personally by the researcher as well as helps has been taken from others in getting structured non- disguised questionnaire filled properly. By using the snowball sampling, 200 survey questioners were distributed and 150 useable responses were taken in to this research. All the responses were collected online and taken them to one data base for the purpose of analyzing. For this study, respondents who were identified as “being in the market” and other potential respondents who intended to purchase cars in the near future. After the analysis has been done researcher has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka. As per the results, researcher has also come up with the managerial implications of the study and recommendations.
What Affects Malaysian Consumers' Intention to Purchase Hybrid Car
The purpose of this study is to examine the factors influence consumers' intention to purchase hybrid car and explore the roles of consumption values in automotive context. The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers' intention to purchase hybrid car. Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley. The data were then analyzed by using structural equation modeling (SEM) with SmartPLS 2.0. Five hypotheses were developed for this study and were tested using two stages analyses. The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers' intention to purchase hybrid car. In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers' intention to purchase hybrid car. Finally, implications of the findings as well as limitations and future research are discussed.
The Antecedents of Purchasing Intention on Electric Vehicles in Indonesia
AMAR (Andalas Management Review), 2023
The purpose of this study is to find out what is the attraction or that makes people in Indonesia interested in buying electric vehicles. In this study using several variables, namely feelings of environmental responsibility, environmental values, environmental knowledge, perceptions of environmental advertising, perceptions of electric vehicles, and the intention of purchasing electric vehicles. This research is basic research and uses quantitative methods. The correlation and regression matrices used are then processed with the stages of measurement model and structural model. Respondents were obtained by distributing questionnaires to as many as 300 respondents who understood electric vehicles and / or environmental issues. The results showed significant results except for environmental knowledge and perceptions of environmental advertising on electric vehicles. Advertisements in circulation are still few and not affected by environmental knowledge so that purchase intentions cannot be encouraged through this.
2020
The automotive industry in India needs a reduction in carbon dioxide emissions and energy consumption that pushes the industry, researchers, and policy-makers to focus on the spread in electrically driven plug-in Electric Vehicles (EVs). EVs are part of the environment friendly product group and are thus subject to all of the influences that inspire or discourage their adoption by the people. Therefore, the environmental attitude, environmental concern and other socio-psychological factors influence the formation of attitude towards EVs. The purpose of this paper was to examine the influence of these factors on consumer's attitude towards EVs which, according to Theory of Reasoned Action, further influence the adoption behaviour towards EVs. This paper also examines the moderating role of perceived economic benefit on the attitude and adoption of EVs relationship. Data were obtained from a survey of 402 individuals. The respondents were selected purposively based on their intent...
International Journal of Advance Engineering and Research Development, 2019
Today there is a widespread of apprehension on protecting the environment all over the world. The danger to the environmental balance and ecology has made marketers think about the new role that marketing firms need to play. There is a widely identified view that human's consumption and production activities already beaten the limits of the ecology. Humans' activities and their negative impacts have already reached the limits that lead to serious of constraints of future ability to meet fundamentals of human needs. Since unplanned buying of goods is able to damage the environment, environmentally responsible purchasing is very important. The single biggest challenge at present is extensive humans' dependability on carbonbased energy sources. High dependency on carbon-based technologies and the fossil fuels burning created in vehicles make greenhouse gases at a rate that leads to severe climate change. Therefore, it is recommended that the consumption of environmental friendly or green cars, the negative impacts on the environment can be reduced. Scholars have been studying the factors which are associated to the adoption of green products from the 1970s. Before 30 years back, marketing programs were focusing on enhancing the adoption of green products. However, those programs have not reached the mass of consumers and at the turn of the century they remained around 5%.Hence studying of the factors that motivate consumers to purchase green cars are very vital. Theory of Planned Behavior will be used to test the factors influence on consumer adoption to green cars. The model of this study will be tested with sample of 383 green car owners. The results of the study will lead to imperial knowledge on the future consumers and how to motivate potential consumers to become environmental friendly consumers.
European Journal of Marketing and Economics, 2018
Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV's) to Hybrid Electrical Vehicles (HEV's), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings-There was no difference in switching behavior between (ICEV's) and (HEV's) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers' behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers' decision making process and attitudes to achieve the intended behavioural outcomes