tiziana russo spena - Academia.edu (original) (raw)

Papers by tiziana russo spena

International Journal of Entrepreneurial Behavior & Research, 2022

PurposeThe paper offers a comprehensive understanding of how digital transformation affects busin... more PurposeThe paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy.Design/methodology/approachThe research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process.FindingsThis paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes.Originality/valueThe study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than ...

Contributions to Management Science, 2021

This chapter aims to analyze the impact of digital technologies on the customer engagement strate... more This chapter aims to analyze the impact of digital technologies on the customer engagement strategy, namely visitor engagement, proposed by cultural organizations. The analysis of customer engagement and digital technologies highlights the contribution of new forms of touchpoints and engagement strategies reached through interactive websites, new guide devices, mobile apps, and social media. In particular, the analysis of different case studies helps identify the different impacts of digital technologies along the customer journey, namely, digital engagement before, during, and after the visit. The visitor's engagement emerges not as a static process but as a dynamic constructed process performed by customers. It involves multiple touchpoints, both online and offline, and several activities and interactions that affect visitors' emotions and behaviours and experience. The visitor's journey is profoundly changed by what visitors discover while is on his/her journey, what the emotions lead to, what the insights the customers gain during social interactions-both online and offline-and even by the consequences of the activities the other visitors perform at the touchpoints.

MERCATI E …, 2010

Presentazione: Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione ... more Presentazione: Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione fortemente connessa all'innovazione distributiva, che trova il suo fondamento nella customer experience. L'obiettivo dell'articolo è indagare il fenomeno Temporary shop in Italia e ...

Handbook of Service Science, Volume II

The chapter contributes to the development of service science by offering an integrated view of h... more The chapter contributes to the development of service science by offering an integrated view of human systems and technical systems in a practice-based approach. Existing ways of doing, knowing, and connecting are changing, and new practices are emerging due to the IoE. Social and material reality fundamentally consists of practices which are produced and reproduced through everyday actions. Moving innovation into the practice realm means going from the outcome or objects to the very process—that is, innovating as a verb, in reference to the emergent process. The Healthcare ecosystem provides evidence on how humans and machines together compose complex adaptive service systems that affect and are affected by new sociomaterial practices. In such context innovating is framed as a texture of practices such that the set of practices rests on other practices performed by actors who integrate material and social resources (e.g., knowledge, tools, languages, artefacts) to improve service provision and actors’ well-being. Multiple sociomaterial connections across actions arise at the cross-points of actors’ interactions and resource integration, revealing a broader picture that can depict service innovation complexity more accurately.

Organization & Environment

An effective climate change action involves the critical role that companies must play in assurin... more An effective climate change action involves the critical role that companies must play in assuring the long-term human and social well-being of future generations. In our study, we offer a more holistic, inclusive, both–and approach to the challenge of environmental innovation (EI) that uses a novel methodology to identify relevant configurations for firms engaging in a superior EI strategy. A conceptual framework is proposed that identifies six sets of driving characteristics of EI and two sets of beneficial outcomes, all inherently tensional. Our analysis utilizes a complementary rather than an oppositional point of view. A data set of 65 companies in the ICT value chain is analyzed via fuzzy-set comparative analysis (fsQCA) and a post-QCA procedure. The results reveal that achieving a superior EI strategy is possible in several scenarios. Specifically, after close examination, two main configuration groups emerge, referred to as technological environmental innovators and organiza...

Contributions to Management Science

Contributions to Management Science

Journal of Macromarketing

The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the ... more The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the market, as a macromarketing issue. The focus on the automotive market system is due to the need to “make space for concern” and to become reflexive about the emergent dark side of its practices. To account for the practices of actors, a discourse analysis is used for the examination of the linguistic elements associated with the construction of social phenomena. This paper addresses the dark side of market practices. Market practices that are performed through mistakes and misconduct exert adverse effects on actors in their value co-creation processes. This investigation of Dieselgate in the automotive market system offers three main contributions: (1) a set of adverse constructs; (2) an understanding of the roles that such adverse factors and controversies play in market practices and (3) a multiplicity of viewpoints, concerns and controversies.

Obiettivo del paper : Il lavoro inquadra l’innovazione secondo la nuova visione concettuale di ec... more Obiettivo del paper : Il lavoro inquadra l’innovazione secondo la nuova visione concettuale di eco-sistema proposta dalla letteratura e, in tale ambito, analizza la componente imprenditoriale alla base della creazione e dello sviluppo di un eco-sistema dell’innovazione. Metodologia : L’interazione tra analisi teorica e osservazione empirica ha guidato lo sviluppo della ricerca in linea con la finalita degli studi abduttivi e iterativi. Nello specifico, l’esperienza legata alla costituzione del distretto DATABENC (Distretto ad Alta Tecnologia per i Beni Culturali) viene proposta quale chiave di lettura che approfondisce la dimensione empirica in cui prendono forma e si affermano specifiche dinamiche sistemiche e co-evolutive per l’innovazione. Risultati : L’eco-sistema DATABENC fa proprio il contenuto di complessita del modello open innovation portando gli attori in esso coinvolti a concepire lo sviluppo e la crescita quale spinta imprenditoriale basata su una visione aperta e condiv...

Contributions to Management Science

The present chapter builds on performativity research and investigates the performative role of v... more The present chapter builds on performativity research and investigates the performative role of value propositions in shaping a service ecosystem. Performativity is used as a central concept in illustrating how actors influence reality through their representations and their practices. In the investigation, Benefit corporations (hereafter B-corporations) serve as the context for empirical research. The work shows how ideas—the pre-constitute aspects of the ecosystem, such as values, norms and meaning—participate in shaping reality (i.e. the ecosystem) through the translation of such ideas into practice. The performative role of value propositions emerges as a bridge between actors’ values, aims, and practices in shaping a service ecosystem as well as increasing ecosystem viability.

Digital transformation attracted scholars’ attention in various scientific domains, as business m... more Digital transformation attracted scholars’ attention in various scientific domains, as business models, strategies, human resources management, and, more in general, social sciences. Additionally, digital transformation drove changes in both businesses and society as a whole. Due to its relevance in recent studies and daily activities, we observed the innovation brought by digital transformation at the time of pandemic to understand the contribution it offered. Some of the solutions proposed worldwide were observed, leading to understand the role of artificial intelligence, machine learning, and blockchain – among others – in the fight against Covid-19. The analysis offers a perspective on the ways smart technologies enabled suitable outcomes in the activities performed by specialists, firms, and people either to counteract the further spreading of the pandemic or to take care of the patients affected by the virus. © 2021, The Author(s), under exclusive license to Springer Nature Sw...

... continuo di “arricchimento”, i prodotti alimentari risultano concepiti, sempre più, secondo .... more ... continuo di “arricchimento”, i prodotti alimentari risultano concepiti, sempre più, secondo ... Popolazione Compratori abituali di alimenti, maggiorenni, residenti nel Comune di Napoli: 847679 individui Luogo ... tradizionali e punti di ristoro frequentati per intervalli di pasto funzionale. ...

Purpose Some recent studies promote the focus on practices to analyse innovation as something tha... more Purpose Some recent studies promote the focus on practices to analyse innovation as something that people do (i.e., a practice) (Russo-Spena Mele 2012a; 2011b) as opposed to a linear process of knowledge application. The focus is on the social connections occurring among a group of peers individuals, collectives, organisations, and institutionsintegrating a multitude of resources (tools, know-how, images, material objects), as well as the contexts in which knowledge production and sharing take specific forms for innovation to occur (Orlikowski, 2002; Dougherty, 2004, Swan et al. 2007). Within practice studies innovation and its link with learning and knowledge processes is only marginally debated. Most of the research on practice includes a focus on the learning and knowledge process, which is largely derived from the field of organisational and knowledge management studies. Less attention has been dedicated to the analysis of the social and complex aspects of the learning process i...

International Journal of Entrepreneurial Behavior & Research, 2022

PurposeThe paper offers a comprehensive understanding of how digital transformation affects busin... more PurposeThe paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy.Design/methodology/approachThe research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process.FindingsThis paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes.Originality/valueThe study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than ...

Contributions to Management Science, 2021

This chapter aims to analyze the impact of digital technologies on the customer engagement strate... more This chapter aims to analyze the impact of digital technologies on the customer engagement strategy, namely visitor engagement, proposed by cultural organizations. The analysis of customer engagement and digital technologies highlights the contribution of new forms of touchpoints and engagement strategies reached through interactive websites, new guide devices, mobile apps, and social media. In particular, the analysis of different case studies helps identify the different impacts of digital technologies along the customer journey, namely, digital engagement before, during, and after the visit. The visitor's engagement emerges not as a static process but as a dynamic constructed process performed by customers. It involves multiple touchpoints, both online and offline, and several activities and interactions that affect visitors' emotions and behaviours and experience. The visitor's journey is profoundly changed by what visitors discover while is on his/her journey, what the emotions lead to, what the insights the customers gain during social interactions-both online and offline-and even by the consequences of the activities the other visitors perform at the touchpoints.

MERCATI E …, 2010

Presentazione: Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione ... more Presentazione: Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione fortemente connessa all'innovazione distributiva, che trova il suo fondamento nella customer experience. L'obiettivo dell'articolo è indagare il fenomeno Temporary shop in Italia e ...

Handbook of Service Science, Volume II

The chapter contributes to the development of service science by offering an integrated view of h... more The chapter contributes to the development of service science by offering an integrated view of human systems and technical systems in a practice-based approach. Existing ways of doing, knowing, and connecting are changing, and new practices are emerging due to the IoE. Social and material reality fundamentally consists of practices which are produced and reproduced through everyday actions. Moving innovation into the practice realm means going from the outcome or objects to the very process—that is, innovating as a verb, in reference to the emergent process. The Healthcare ecosystem provides evidence on how humans and machines together compose complex adaptive service systems that affect and are affected by new sociomaterial practices. In such context innovating is framed as a texture of practices such that the set of practices rests on other practices performed by actors who integrate material and social resources (e.g., knowledge, tools, languages, artefacts) to improve service provision and actors’ well-being. Multiple sociomaterial connections across actions arise at the cross-points of actors’ interactions and resource integration, revealing a broader picture that can depict service innovation complexity more accurately.

Organization & Environment

An effective climate change action involves the critical role that companies must play in assurin... more An effective climate change action involves the critical role that companies must play in assuring the long-term human and social well-being of future generations. In our study, we offer a more holistic, inclusive, both–and approach to the challenge of environmental innovation (EI) that uses a novel methodology to identify relevant configurations for firms engaging in a superior EI strategy. A conceptual framework is proposed that identifies six sets of driving characteristics of EI and two sets of beneficial outcomes, all inherently tensional. Our analysis utilizes a complementary rather than an oppositional point of view. A data set of 65 companies in the ICT value chain is analyzed via fuzzy-set comparative analysis (fsQCA) and a post-QCA procedure. The results reveal that achieving a superior EI strategy is possible in several scenarios. Specifically, after close examination, two main configuration groups emerge, referred to as technological environmental innovators and organiza...

Contributions to Management Science

Contributions to Management Science

Journal of Macromarketing

The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the ... more The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the market, as a macromarketing issue. The focus on the automotive market system is due to the need to “make space for concern” and to become reflexive about the emergent dark side of its practices. To account for the practices of actors, a discourse analysis is used for the examination of the linguistic elements associated with the construction of social phenomena. This paper addresses the dark side of market practices. Market practices that are performed through mistakes and misconduct exert adverse effects on actors in their value co-creation processes. This investigation of Dieselgate in the automotive market system offers three main contributions: (1) a set of adverse constructs; (2) an understanding of the roles that such adverse factors and controversies play in market practices and (3) a multiplicity of viewpoints, concerns and controversies.

Obiettivo del paper : Il lavoro inquadra l’innovazione secondo la nuova visione concettuale di ec... more Obiettivo del paper : Il lavoro inquadra l’innovazione secondo la nuova visione concettuale di eco-sistema proposta dalla letteratura e, in tale ambito, analizza la componente imprenditoriale alla base della creazione e dello sviluppo di un eco-sistema dell’innovazione. Metodologia : L’interazione tra analisi teorica e osservazione empirica ha guidato lo sviluppo della ricerca in linea con la finalita degli studi abduttivi e iterativi. Nello specifico, l’esperienza legata alla costituzione del distretto DATABENC (Distretto ad Alta Tecnologia per i Beni Culturali) viene proposta quale chiave di lettura che approfondisce la dimensione empirica in cui prendono forma e si affermano specifiche dinamiche sistemiche e co-evolutive per l’innovazione. Risultati : L’eco-sistema DATABENC fa proprio il contenuto di complessita del modello open innovation portando gli attori in esso coinvolti a concepire lo sviluppo e la crescita quale spinta imprenditoriale basata su una visione aperta e condiv...

Contributions to Management Science

The present chapter builds on performativity research and investigates the performative role of v... more The present chapter builds on performativity research and investigates the performative role of value propositions in shaping a service ecosystem. Performativity is used as a central concept in illustrating how actors influence reality through their representations and their practices. In the investigation, Benefit corporations (hereafter B-corporations) serve as the context for empirical research. The work shows how ideas—the pre-constitute aspects of the ecosystem, such as values, norms and meaning—participate in shaping reality (i.e. the ecosystem) through the translation of such ideas into practice. The performative role of value propositions emerges as a bridge between actors’ values, aims, and practices in shaping a service ecosystem as well as increasing ecosystem viability.

Digital transformation attracted scholars’ attention in various scientific domains, as business m... more Digital transformation attracted scholars’ attention in various scientific domains, as business models, strategies, human resources management, and, more in general, social sciences. Additionally, digital transformation drove changes in both businesses and society as a whole. Due to its relevance in recent studies and daily activities, we observed the innovation brought by digital transformation at the time of pandemic to understand the contribution it offered. Some of the solutions proposed worldwide were observed, leading to understand the role of artificial intelligence, machine learning, and blockchain – among others – in the fight against Covid-19. The analysis offers a perspective on the ways smart technologies enabled suitable outcomes in the activities performed by specialists, firms, and people either to counteract the further spreading of the pandemic or to take care of the patients affected by the virus. © 2021, The Author(s), under exclusive license to Springer Nature Sw...

... continuo di “arricchimento”, i prodotti alimentari risultano concepiti, sempre più, secondo .... more ... continuo di “arricchimento”, i prodotti alimentari risultano concepiti, sempre più, secondo ... Popolazione Compratori abituali di alimenti, maggiorenni, residenti nel Comune di Napoli: 847679 individui Luogo ... tradizionali e punti di ristoro frequentati per intervalli di pasto funzionale. ...

Purpose Some recent studies promote the focus on practices to analyse innovation as something tha... more Purpose Some recent studies promote the focus on practices to analyse innovation as something that people do (i.e., a practice) (Russo-Spena Mele 2012a; 2011b) as opposed to a linear process of knowledge application. The focus is on the social connections occurring among a group of peers individuals, collectives, organisations, and institutionsintegrating a multitude of resources (tools, know-how, images, material objects), as well as the contexts in which knowledge production and sharing take specific forms for innovation to occur (Orlikowski, 2002; Dougherty, 2004, Swan et al. 2007). Within practice studies innovation and its link with learning and knowledge processes is only marginally debated. Most of the research on practice includes a focus on the learning and knowledge process, which is largely derived from the field of organisational and knowledge management studies. Less attention has been dedicated to the analysis of the social and complex aspects of the learning process i...