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The Correlation among 5 Aspects of Service Quality in Thailand’s Low-cost Airlines
The purpose of this research was to study the relationship between five aspects of service qualit... more The purpose of this research was to study the relationship between five aspects of service quality factor of low-cost airlines in Thailand. The population of the research was people who had experience traveling with low-cost airlines in Thailand. 380 respondents are the sample size of this research. Information is collected through social media such as Facebook, Line. The research tool was a questionnaire developed from a review of the relevant literature. The main descriptive statistical analysis was frequency, percentage, mean, standard deviation, skewness, and kurtosis and the researcher analyzed the inferential statistics by using the Structural equation model analysis. Firstly, the results of the general data analysis showed that most of the respondents were female (64.7%), aged 20-40 years (76.2%), had a bachelor's degree (50.8%), and had a monthly income of more than 900 US dollars (39.5%). Secondly, it was found that the overall mean of the service quality variables was ...
Management Science Letters
This study aimed to investigate factors affecting behavioral intention and use behavior of techno... more This study aimed to investigate factors affecting behavioral intention and use behavior of technologies of Thai people under the COVID-19 circumstances. 390 respondents were participated in our survey as sample size for statistical analysis. The authors utilized PLS-SEM assessment for testing the research hypotheses. Descriptive analysis revealed that Thai people in the quarantine period or work from home had suffered from a moderate to high levels of anxiety or stress. This has made Thai people increasingly use online and mobile technology or programs compared to the past. The study revealed four key factors that had significant and positive effects on the intention of users in using online technology including performance expectancy, effort expectancy, trust, and perceived risk. In addition, it indicated that behavioral intention positively affected the actual use behavior of technologies during quarantine time. The authors expect that policymakers or strategists could be used to manage the use of online and mobile technology for people, especially during the tough time.
The Correlation among 5 Aspects of Service Quality in Thailand’s Low-cost Airlines
The purpose of this research was to study the relationship between five aspects of service qualit... more The purpose of this research was to study the relationship between five aspects of service quality factor of low-cost airlines in Thailand. The population of the research was people who had experience traveling with low-cost airlines in Thailand. 380 respondents are the sample size of this research. Information is collected through social media such as Facebook, Line. The research tool was a questionnaire developed from a review of the relevant literature. The main descriptive statistical analysis was frequency, percentage, mean, standard deviation, skewness, and kurtosis and the researcher analyzed the inferential statistics by using the Structural equation model analysis. Firstly, the results of the general data analysis showed that most of the respondents were female (64.7%), aged 20-40 years (76.2%), had a bachelor's degree (50.8%), and had a monthly income of more than 900 US dollars (39.5%). Secondly, it was found that the overall mean of the service quality variables was ...
Management Science Letters
This study aimed to investigate factors affecting behavioral intention and use behavior of techno... more This study aimed to investigate factors affecting behavioral intention and use behavior of technologies of Thai people under the COVID-19 circumstances. 390 respondents were participated in our survey as sample size for statistical analysis. The authors utilized PLS-SEM assessment for testing the research hypotheses. Descriptive analysis revealed that Thai people in the quarantine period or work from home had suffered from a moderate to high levels of anxiety or stress. This has made Thai people increasingly use online and mobile technology or programs compared to the past. The study revealed four key factors that had significant and positive effects on the intention of users in using online technology including performance expectancy, effort expectancy, trust, and perceived risk. In addition, it indicated that behavioral intention positively affected the actual use behavior of technologies during quarantine time. The authors expect that policymakers or strategists could be used to manage the use of online and mobile technology for people, especially during the tough time.