original ) (raw )Ginny leads the Product R&D group, which prototypes, builds and launches proofs-of-concept and tools that serve consumers. The team’s current portfolio models new ways for consumers to take control of their data and digital lives.
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Consumer Reports Joins the Agentic AI Foundation Consumer Reports has joined the Agentic AI Foundation (AAIF), an open-source initiative hosted at the Linux Foundation focused on building the foundational infrastructure for agentic AI systems. The design of agentic systems will meaningfully shape consumer welfare in the years ahead. As AI agents begin to help people shop, manage subscriptions, navigate financial services, and
Ginny Fahs
March 17, 2026
Enhancing Trust in Agentic Commerce Consumer Reports (CR) is proudly presenting two prototypes as part of an Agentic Commerce event hosted by Skyfire at Visa’s San Francisco HQ, and sharing our vision for how shopping agents can provide trusted information to inspire the right purchase. We’re seeing increasing interest in “agentic commerce”: shopping experiences through which consumers rely on AI-powered
Ginny Fahs
September 18, 2025
Prototyping Consumer‑Authorized Agents: Submitting Feedback This summer Consumer Reports (CR) started prototyping against a set of defined use cases for consumer-authorized AI agents. The use cases spell out a complete customer journey from research through purchase, support interactions, and, ultimately, return. We kicked off development on the “submitting feedback to a company” use case due to its relative simplicity and
Ginny Fahs
September 8, 2025
What Happens When an AI Agent Works for You? AI agents are beginning to take on everyday tasks — booking travel, shopping for products, managing our online accounts. But who will these agents work for? With major platforms racing to build general-purpose agents, now is the time to demonstrate that trusted, user-aligned alternatives are both possible and feasible. Consumer Reports (CR) and Stanford’s Digital
Ginny Fahs
July 28, 2025
