Nitish Singh | St. Louis University (original) (raw)

Papers by Nitish Singh

Research paper thumbnail of Collaborative consumption, social distance and the extended self

Journal of Consumer Marketing, 2020

Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consu... more Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer. Design/methodology/approach Two studies were conducted via online surveys. The surveys used vignettes that asked participants to imagine service experiences in either a P2P or a business-to-consumer (B2C) context. The participants then answered questions, including their perceptions of social closeness to the service provider, as well as willingness to pay (Study 1) and expectations of satisfaction (Study 2). The analysis used bootstrapping regression models to examine the relationships. Findings In both studies, the participants in the P2P conditions reported significantly greater perceived social closeness to the service provider than did those in the B2C condition. The P2P condition also resulted in significant indi...

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Research paper thumbnail of E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, 2018

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Research paper thumbnail of Editorial introduction: Advances in theory and practice of digital marketing

Journal of Retailing and Consumer Services, 2019

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Research paper thumbnail of How Advertisers Can Target Arab E-Consumers More Effectively

Journal of Advertising Research, 2019

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Research paper thumbnail of Internationalization of e-commerce corporations (ECCs)

Multinational Business Review, 2018

PurposeThe growth of global e-commerce presents significant opportunities for global expansion. Y... more PurposeThe growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, ownership, location and internalization (N-OLI) theoretical framework, this paper aims to examine the variables affecting the internationalization of AM-ECCs and EM-ECCs.Design/methodology/approachThis paper adopted an exploratory research method using multiple corporate cases to focus on understanding the dynamics present within single settings, capture corporate context and allow comparison between cases.FindingsThe findings suggest that AM-ECCs, in comparison to EM-ECCs, are endowed with favor...

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Research paper thumbnail of Cultural Customization: An Analysis Of Chinese And Spanish B2C Web Sites

International Business & Economics Research Journal (IBER), 2011

The following paper analyzes the trends in e-commerce, the variations among global e-consumers, a... more The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and in turn, the imperative for cultural customization of business-to-consumer web sites. A literature review delves into past research done in the field of cultural customization as well as the dimensions and values that distinguish cultures from one another. Furthermore, ten (10) Chinese and ten (10) Spanish B2C web sites from the service, retail and manufacturing sectors are analyzed to view the extent of their cultural customization. The findings conclude that none of the B2C web sites viewed were truly culturally customized, but that there exist advantages for businesses to take the initiative and put forth resources into achieving said status for their respective web sites.

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Research paper thumbnail of Optimizing environmental expenditures for maximizing economic performance

Management Decision, 2016

Purpose Corporate environmental expenditure has been a growing concern in recent years, yet mixed... more Purpose Corporate environmental expenditure has been a growing concern in recent years, yet mixed findings exist regarding its economic impact. The purpose of this paper is to explain the mixed relationship between environmental expenditure and economic performance from the natural-resource-based view. Design/methodology/approach Using Global Reporting Initiative survey data from 120 firms in 30 countries, this study uses PROCESS, a path-based analysis software, to test the moderation and mediation hypotheses in an integrated analytical model. Findings The findings show that environmental expenditure has a negative impact on economic performance through pollution prevention capability. In contrast, environmental expenditure has a positive impact on economic performance through product stewardship capability. Both effects are significantly strengthened when the firm is located in an environmentally munificent country. Practical implications This study intends to inform firm managers,...

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Research paper thumbnail of Commentary: what’s behind the price tag: understanding cost transparency?

European Journal of Marketing, 2015

Purpose – The purpose of this study is to understand “Why Should Companies Embrace Cost Transpare... more Purpose – The purpose of this study is to understand “Why Should Companies Embrace Cost Transparency”. Design/methodology/approach – This paper is a thought piece in response to the paper by Simintiras et al. (2015), “Should Consumer’s Request Cost Transparency?” Findings – Arguments based on past research and company practices show that companies practicing cost transparency can increase their customer following, brand loyalty, differentiation and ultimately the profits. Practical implications – The paper showcases examples of how companies have implemented cost transparency to differentiate their customer offerings. The paper also shows that conscious consumers are now demanding more cost transparency, and companies have already started to heed this call. Originality/value – The paper specifically outlines arguments and recent examples to show why companies should embrace cost transparency.

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Research paper thumbnail of The human experience of ethics: a review of a decade of qualitative ethical decision-making research

Business Ethics: A European Review, 2016

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Research paper thumbnail of Gulf Arab E-Business Environment: Localization Strategy Insights

Thunderbird International Business Review, 2015

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Research paper thumbnail of Localizing to Arabic consumers: Insights from print advertising

Journal of Marketing Communications, 2015

This study argues that understanding the nature and influence of cultural differences in print ad... more This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural differences in advertising, but have not focused on advertising from the Arab world. There is also a shortage of studies providing specific recommendations about localizing advertising for Arab consumers. This study therefore conducts a comparative analysis of Arab and US print advertisements in magazines, to identify cross-cultural differences in advertising and make recommendations on localizing advertising to Arab consumers, and in particular, those in the Persian Gulf states.

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Research paper thumbnail of Introduction to E-Commerce

E-Commerce for Global Adoption, Resistance, and Cultural Evolution

The growth, integration, and sophistication of ICT are changing our society and economy. The emer... more The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for E-Commerce (EC) to expand worldwide. EC is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of EC and also adoption and cultural resistance and evolution for global consumers.

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Research paper thumbnail of A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Journal of Global Marketing, 2015

ABSTRACT This study aims to explore the depiction of cultural values on global websites. There ex... more ABSTRACT This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites.

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Research paper thumbnail of Nihonmachi: The Consumption of Japantown, San Francisco

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Studying geographical ethnic market places like China towns, Little Italy, or Japan town can give... more Studying geographical ethnic market places like China towns, Little Italy, or Japan town can give us unique insight into material artifacts, cultural symbols, popular culture, and cultural context within which such retail setting thrive. Such an analysis can provide us an understanding of how ethnic groups maintain their cultural identity within the majority culture. The present study uses ethnography to thickly describe’ (Geertz, 1973), the cultural context unique to the retail settings of Japantown in San Francisco. We hope this investigation into ethnic Japanese culture as manifested in the retail settings of Japan town will help marketers create a framework in which businesses would have a greater understanding of their ethnic customers and, even, in some ways, preserve the culture and traditions of that ethnic group.

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Research paper thumbnail of Effect of Personality Traits on Global and National Identification and Attitude Toward the Ad

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Research paper thumbnail of A framework to localize international business to business web sites

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2012

The main purpose of this study is to propose and apply an analytical framework to help B2B market... more The main purpose of this study is to propose and apply an analytical framework to help B2B marketers assess and develop web sites that are localized not only for the B2B marketplace but also for international markets. This study deals with an area that has not received much attention in academic research as previous studies have mainly focused on B2C web sites. The study focuses on B2B web sites and provides a framework to assess web site localization. A content analysis of American and Korean web sites was conducted to analyze the proposed framework. The overall results show that U.S. companies have not accomplished a high degree of localization for B2B markets. The study results indicate that most U.S. companies focus primarily on the translation of web content from English to Korean to create web sites.While it is true that globalization has brought us closer than ever to Mcluhan's (1964) idea of a global village, major differences across countries and regions exist and play ...

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Research paper thumbnail of Proliferation of the Internet Economy

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Research paper thumbnail of Internationalization and performance of Indian pharmaceutical firms

Thunderbird International Business Review, 2008

... in no way undermines the contribution that the re-search stream as a ... Indian companies suc... more ... in no way undermines the contribution that the re-search stream as a ... Indian companies such as Ranbaxy, Dr. Reddy's Lab, Sun, Cipla, Cadila, and Wockhardt ... Marketing Review, Multinational Business Review, Journal of Electronic Commerce Research, Journal of Consumer ...

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Research paper thumbnail of To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland

Multinational Business Review, 2004

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online cons... more With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites adapted to their local cultures. This study provides evidence from five different countries as to whether global consumers prefer local web content or standardized web content. The study also measures how the degree of cultural adaptation on the web affects consumer perception of site effectiveness.

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Research paper thumbnail of Cultural Adaptation on the Web

Journal of Global Information Management, 2003

In the academic literature and the business press, there seems to be a lack of guidance and lack ... more In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website localization, this paper conducted a comparative analysis of the U.S. based international companies’ domestic websites and their Chinese websites. A framework to measure cultural adaptation on the Web is presented. Forty U.S.-based Fortune 500 companies are surveyed to investigate the cultural adaptation of their Chinese websites. Content analysis of the 80 U.S. domestic and Chinese websites reveals that the web is not a culturally neutral medium, but it is full of cultural markers that give country-specific websites a look and feel unique to the local culture.

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Research paper thumbnail of Collaborative consumption, social distance and the extended self

Journal of Consumer Marketing, 2020

Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consu... more Purpose This paper aims to look at the exchange context of peer-to-peer (P2P) collaborative consumption (e.g. Uber and Airbnb). Specifically, the paper examines the effect that the sharing of a personal possession, such as a car or apartment, may have on the consumer. Design/methodology/approach Two studies were conducted via online surveys. The surveys used vignettes that asked participants to imagine service experiences in either a P2P or a business-to-consumer (B2C) context. The participants then answered questions, including their perceptions of social closeness to the service provider, as well as willingness to pay (Study 1) and expectations of satisfaction (Study 2). The analysis used bootstrapping regression models to examine the relationships. Findings In both studies, the participants in the P2P conditions reported significantly greater perceived social closeness to the service provider than did those in the B2C condition. The P2P condition also resulted in significant indi...

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Research paper thumbnail of E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces, 2018

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Editorial introduction: Advances in theory and practice of digital marketing

Journal of Retailing and Consumer Services, 2019

Bookmarks Related papers MentionsView impact

Research paper thumbnail of How Advertisers Can Target Arab E-Consumers More Effectively

Journal of Advertising Research, 2019

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Internationalization of e-commerce corporations (ECCs)

Multinational Business Review, 2018

PurposeThe growth of global e-commerce presents significant opportunities for global expansion. Y... more PurposeThe growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, ownership, location and internalization (N-OLI) theoretical framework, this paper aims to examine the variables affecting the internationalization of AM-ECCs and EM-ECCs.Design/methodology/approachThis paper adopted an exploratory research method using multiple corporate cases to focus on understanding the dynamics present within single settings, capture corporate context and allow comparison between cases.FindingsThe findings suggest that AM-ECCs, in comparison to EM-ECCs, are endowed with favor...

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Research paper thumbnail of Cultural Customization: An Analysis Of Chinese And Spanish B2C Web Sites

International Business & Economics Research Journal (IBER), 2011

The following paper analyzes the trends in e-commerce, the variations among global e-consumers, a... more The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and in turn, the imperative for cultural customization of business-to-consumer web sites. A literature review delves into past research done in the field of cultural customization as well as the dimensions and values that distinguish cultures from one another. Furthermore, ten (10) Chinese and ten (10) Spanish B2C web sites from the service, retail and manufacturing sectors are analyzed to view the extent of their cultural customization. The findings conclude that none of the B2C web sites viewed were truly culturally customized, but that there exist advantages for businesses to take the initiative and put forth resources into achieving said status for their respective web sites.

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Research paper thumbnail of Optimizing environmental expenditures for maximizing economic performance

Management Decision, 2016

Purpose Corporate environmental expenditure has been a growing concern in recent years, yet mixed... more Purpose Corporate environmental expenditure has been a growing concern in recent years, yet mixed findings exist regarding its economic impact. The purpose of this paper is to explain the mixed relationship between environmental expenditure and economic performance from the natural-resource-based view. Design/methodology/approach Using Global Reporting Initiative survey data from 120 firms in 30 countries, this study uses PROCESS, a path-based analysis software, to test the moderation and mediation hypotheses in an integrated analytical model. Findings The findings show that environmental expenditure has a negative impact on economic performance through pollution prevention capability. In contrast, environmental expenditure has a positive impact on economic performance through product stewardship capability. Both effects are significantly strengthened when the firm is located in an environmentally munificent country. Practical implications This study intends to inform firm managers,...

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Research paper thumbnail of Commentary: what’s behind the price tag: understanding cost transparency?

European Journal of Marketing, 2015

Purpose – The purpose of this study is to understand “Why Should Companies Embrace Cost Transpare... more Purpose – The purpose of this study is to understand “Why Should Companies Embrace Cost Transparency”. Design/methodology/approach – This paper is a thought piece in response to the paper by Simintiras et al. (2015), “Should Consumer’s Request Cost Transparency?” Findings – Arguments based on past research and company practices show that companies practicing cost transparency can increase their customer following, brand loyalty, differentiation and ultimately the profits. Practical implications – The paper showcases examples of how companies have implemented cost transparency to differentiate their customer offerings. The paper also shows that conscious consumers are now demanding more cost transparency, and companies have already started to heed this call. Originality/value – The paper specifically outlines arguments and recent examples to show why companies should embrace cost transparency.

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Research paper thumbnail of The human experience of ethics: a review of a decade of qualitative ethical decision-making research

Business Ethics: A European Review, 2016

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Research paper thumbnail of Gulf Arab E-Business Environment: Localization Strategy Insights

Thunderbird International Business Review, 2015

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Localizing to Arabic consumers: Insights from print advertising

Journal of Marketing Communications, 2015

This study argues that understanding the nature and influence of cultural differences in print ad... more This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural differences in advertising, but have not focused on advertising from the Arab world. There is also a shortage of studies providing specific recommendations about localizing advertising for Arab consumers. This study therefore conducts a comparative analysis of Arab and US print advertisements in magazines, to identify cross-cultural differences in advertising and make recommendations on localizing advertising to Arab consumers, and in particular, those in the Persian Gulf states.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Introduction to E-Commerce

E-Commerce for Global Adoption, Resistance, and Cultural Evolution

The growth, integration, and sophistication of ICT are changing our society and economy. The emer... more The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for E-Commerce (EC) to expand worldwide. EC is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of EC and also adoption and cultural resistance and evolution for global consumers.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Journal of Global Marketing, 2015

ABSTRACT This study aims to explore the depiction of cultural values on global websites. There ex... more ABSTRACT This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Nihonmachi: The Consumption of Japantown, San Francisco

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Studying geographical ethnic market places like China towns, Little Italy, or Japan town can give... more Studying geographical ethnic market places like China towns, Little Italy, or Japan town can give us unique insight into material artifacts, cultural symbols, popular culture, and cultural context within which such retail setting thrive. Such an analysis can provide us an understanding of how ethnic groups maintain their cultural identity within the majority culture. The present study uses ethnography to thickly describe’ (Geertz, 1973), the cultural context unique to the retail settings of Japantown in San Francisco. We hope this investigation into ethnic Japanese culture as manifested in the retail settings of Japan town will help marketers create a framework in which businesses would have a greater understanding of their ethnic customers and, even, in some ways, preserve the culture and traditions of that ethnic group.

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Research paper thumbnail of Effect of Personality Traits on Global and National Identification and Attitude Toward the Ad

Bookmarks Related papers MentionsView impact

Research paper thumbnail of A framework to localize international business to business web sites

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2012

The main purpose of this study is to propose and apply an analytical framework to help B2B market... more The main purpose of this study is to propose and apply an analytical framework to help B2B marketers assess and develop web sites that are localized not only for the B2B marketplace but also for international markets. This study deals with an area that has not received much attention in academic research as previous studies have mainly focused on B2C web sites. The study focuses on B2B web sites and provides a framework to assess web site localization. A content analysis of American and Korean web sites was conducted to analyze the proposed framework. The overall results show that U.S. companies have not accomplished a high degree of localization for B2B markets. The study results indicate that most U.S. companies focus primarily on the translation of web content from English to Korean to create web sites.While it is true that globalization has brought us closer than ever to Mcluhan's (1964) idea of a global village, major differences across countries and regions exist and play ...

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Research paper thumbnail of Proliferation of the Internet Economy

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Internationalization and performance of Indian pharmaceutical firms

Thunderbird International Business Review, 2008

... in no way undermines the contribution that the re-search stream as a ... Indian companies suc... more ... in no way undermines the contribution that the re-search stream as a ... Indian companies such as Ranbaxy, Dr. Reddy's Lab, Sun, Cipla, Cadila, and Wockhardt ... Marketing Review, Multinational Business Review, Journal of Electronic Commerce Research, Journal of Consumer ...

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Research paper thumbnail of To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland

Multinational Business Review, 2004

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online cons... more With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites adapted to their local cultures. This study provides evidence from five different countries as to whether global consumers prefer local web content or standardized web content. The study also measures how the degree of cultural adaptation on the web affects consumer perception of site effectiveness.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Cultural Adaptation on the Web

Journal of Global Information Management, 2003

In the academic literature and the business press, there seems to be a lack of guidance and lack ... more In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website localization, this paper conducted a comparative analysis of the U.S. based international companies’ domestic websites and their Chinese websites. A framework to measure cultural adaptation on the Web is presented. Forty U.S.-based Fortune 500 companies are surveyed to investigate the cultural adaptation of their Chinese websites. Content analysis of the 80 U.S. domestic and Chinese websites reveals that the web is not a culturally neutral medium, but it is full of cultural markers that give country-specific websites a look and feel unique to the local culture.

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