Mustika Sufiati Purwanegara | Institut Teknologi Bandung (original) (raw)
Papers by Mustika Sufiati Purwanegara
Abstract. This research examines the influence of dependency and power to performance in the agri... more Abstract. This research examines the influence of dependency and power to performance in the agriculture sector, from the farmer’s point of view. Indonesia’s agriculture sector contributes to 33% of the GDP and absorbs 41 million farmers; most of them still live in poverty. If the performance can be increased, it is hoped that the money generated and the farmer’s welfare can be increased too. Keywords: buyer-supplier relationship, farmers, dependency, power, performanc
South East Asian Journal of Management, Oct 31, 2022
Research Aims: This study aimed to reveal the underlying attributes of the customer experience in... more Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD). Design/Methodology/Approach: After collecting 45,116 reviews from the Google Play store, a semantic network analysis was conducted. Python programming language and text mining were utilised to extract keywords from online reviews, a frequency analysis was performed, and a CONvergence of iterated CORrelations (CONCOR) analysis was conducted using Ucinet 6.0. Research Findings: The keywords 'food,' 'order,' 'driver,' and 'application' had the highest frequency and centrality. Customer experience attributes were classified into four clusters: 'Delivery Procedure', 'OFD Platform', 'Payment Process' and 'Value of Money'. Theoretical Contribution/Originality: This study provides a relevant and novel assessment of customer experience using semantic network analysis, which should be more broadly used in academic research. Managerial Implications in the Southeast Asian Context: Given the predicted growth of online food delivery in Southeast Asia and shared cultural values with Indonesia, the findings of this study may have implications for developing strategies of sustainability in the sharing economy of online food delivery enterprises. Research Limitations & Implications: This study only collected online customer reviews from the Google Play store, and because the method focused on word frequency, understanding of the additional meaning of words is lacking.
Global fashion management conference proceeding, Jul 30, 2023
Global fashion management conference proceeding, Jul 30, 2023
Global fashion management conference proceeding, Jul 30, 2023
Indonesian Journal of Business and Entrepreneurship, Jan 31, 2023
Nowadays, brands from various industrial sectors have started to release new product line or bran... more Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked negative sentiment called perceived greenwashing as the consumers have a negative perception that the brand was deceiving them. This phenomenon is called greenwashing. The research aimed to understand the relationship between perceived greenwashing among Indonesian consumers with its consequences, such as word of mouth, green personal body care, attitude, and repurchase intention. A survey was conducted among Indonesian green personal body care consumers, receiving 108 valid responses in total. The data was later analyzed using descriptive analysis and PLS-SEM. The findings suggested a negative relationship between perceived greenwashing with word of mouth and green brand image. The two constructs were also the predictor of attitude toward green personal body care products. Attitude is the predictor of repurchase intention. The green brand image was also found to mediate the relationship between perceived greenwashing and attitude, also perceived greenwashing and repurchase intention.
Global Fashion Management Conference
Indonesian Journal of Business and Entrepreneurship
Nowadays, brands from various industrial sectors have started to release new product line or bran... more Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked negative sentiment called perceived greenwashing as the consumers have a negative perception that the brand was deceiving them. This phenomenon is called greenwashing. The research aimed to understand the relationship between perceived greenwashing among Indonesian consumers with its consequences, such as word of mouth, green personal body care, attitude, and repurchase intention. A survey was conducted among Indonesian green personal body care consumers, receiving 108 valid responses in total. The data was later analyzed using descriptive analysis and PLS-SEM. The findings suggested a negative relationship between perceived greenwashing with word of mouth and green brand image. The two constructs were also the predictor of attitude toward green personal body care products. Attitude is the predictor of repurchase intention. The green brand image was also found to mediate the relationship between perceived greenwashing and attitude, also perceived greenwashing and repurchase intention.
Gadjah Mada International Journal of Business
Event marketing has been one of the popular corporate marketing strategies for decades. The metho... more Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event has been lacking. This study clarifies the literature review to better understand it. This study reviews 40 relevant scholarly publications from the Scopus database to build a novel concept of engagement-driven event marketing. This article narrows the search using event marketing characteristics. Previous research has found six event types: sports, festivals, concerts, special events, tra...
The sharing economy is a growing concept that has a massive and positive impact on society, but i... more The sharing economy is a growing concept that has a massive and positive impact on society, but it is still below the traditional economy. This study is purposed mapping of sharing economy companies in Indonesia and international, and also to identify how their revenue stream, channel, and customer relationship strategy of pioneer sharing economy companies in response to motivation theory as an effort to provide literature and references for other existing or potential sharing economies, so that is expected to accelerate the development of the sharing economy. This research uses a qualitative approach and secondary data collected from previous research, company website, and articles. In this research, sharing economy companies determination is conducted by sort list of companies collected from the article based on requirements or indicators of sharing economy and pioneer sharing economy companies determination conduct use Alexa traffic and Simillarweb by comparing their rank as an i...
Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15), 2016
Global Fashion Management Conference
Human Settlements, 2021
Government agricultural policy in Indonesia in terms of product trade has not reflected perfectly... more Government agricultural policy in Indonesia in terms of product trade has not reflected perfectly the principles of fairness, i.e., fair play, for the poor. Powerless farmers are strongly affected by inadequate laws, regulations, and bureaucracy. This condition might be complicated by the enactment of decentralization in the country, i.e., stipulated in Article 10 and 11 of Law No. 22 of 1999. Decentralization empowers local governments the ability to regulate and make policies that would be more pro-welfare to farmers as well as to local trading of agricultural commodities at the provincial and regency, i.e., city, level. The national government only facilitates and coordinates national policies which leaves local authorities the power to control and guide local development. In this chapter, secondary data obtained from government sources alongside direct interviews of stakeholders examine how pineapple performs as a cash crop in different parts of Indonesia. The research attempts ...
Cogent Business & Management
International Journal of Business and Globalisation, 2019
A certain degree of contradiction exists around the belief that acculturation to global consumer ... more A certain degree of contradiction exists around the belief that acculturation to global consumer culture (AGCC) has a negative correlation with an individual's ethnic identity (EID). Indeed, some observers state that it is possible to be acculturated to global consumer culture without a loss of ethnic identity. The study explores AGCC towards South Korean culture consumption and ethnic identity on the part of Indonesians. The research reported here focuses on South Korean culture since an enormous number of that country's products are consumed by Indonesians. The objective is to gain insight into global companies' developing of a strategy to enter the Indonesian market. Questionnaires were distributed to the 349 respondents who participated in the survey. AGCC and EID are negatively correlated to each other. Meanwhile, both AGCC and EID relate to Indonesians' consumer behaviour with regard to South Korean culture and the most appropriate strategy for South Korean culture to enter the Indonesian market being standardisation strategy.
Indonesia is the largest archipelago in the world that contributes to the richness of textiles tr... more Indonesia is the largest archipelago in the world that contributes to the richness of textiles tradition. The market of local textile is growing, knowing the fact that there are a lot of potential productions in many regions in Indonesia, such as batik and kebaya. Unfortunately, the exploration of tenun ikat in fashion world is not that much rather than batik and kebaya, whereas major production and usage of tenun ikat is actually big. Therefore, it has to be developed, as tenun ikat definitely has an opportunity in the market, and this final project will be focusing on the preferences towards Tenun Ikat by identifying personal factors’ relationship to consumption behavior towards tenun ikat. The research was executed in Jakarta, Bandung, Central Indonesia, and East Indonesia. Questionnaire regarding personal factors, awareness, consumption behavior, and consumer preferences were filled by 200 female respondents in age range 17 – over 50 years old who interested in Tenun ikat as...
Journal of Economics, Business, & Accountancy Ventura, 2021
The use of non-cash transaction, which is currently popular in the public, has made the topic of ... more The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is a condition where people transact without using cash money so that it leads to the process from the conventional into the cashless society. In this condition, the involvement of each generation is needed. This study tries to investigate how each generation's perspective—both the younger generation and the older generation, toward the external factors, namely social influence, government support, and network externalities—affect their use of non-cash transactions in the form of e-wallet. The data were collected using focus group discussion (FGD) and a survey of 489 respondents. The data were analyzed using PLS-SEM. This research reveals how different generations have a different perspective on e-wallet and the government support has a more significant influence on the older generation than the younger generation, who tend ...
Abstract-The aim of this research is to understand the important factors of people in Jakarta whe... more Abstract-The aim of this research is to understand the important factors of people in Jakarta when they going to shopping malls and the attractiveness of shopping mall that influencing shopping behaviour of people in Jakarta. Masive growing of shopping mall in Jakarta made Jakarta to be a city with the most malls in the World, and it make the traditional market reduced. Leisure and completeness of a  shopping mall influenced the  Attractiveness of shopping mall and can be seen with the number of visitors in malls. Many factors of shopping mall considered by customers for choosing their favourite mall. The of the location of the shopping mall, mall shopping behaviour and also factors that make a mall or shopping center becomes more attractive to costumers. Many pro and contra about the growing of shopping mall in Jakarta, eventhough government of Jakarta is planning to forbid the property company to build mall in Jakarta by their regulations. Keywords: Mall Shopping Behaviour, M...
Abstract. Kerta Semaya Saminaya (KSS) is a sustainable Indonesian cocoa bean supplier. They produ... more Abstract. Kerta Semaya Saminaya (KSS) is a sustainable Indonesian cocoa bean supplier. They produce organic fine or flavor cocoa beans that allows their product to become a premium. The problem however is that they are lacking buyers and wishes to expand their sales by exporting to a German buyer. This brings forth the question of if it is possible for KSS to enter Germany. To analyze and research this both qualitative and quantitative research methodology is used in this research to gain information and identify alternatives for improvement of actions. The primary data gathered is from interviewing German buyers, Indonesian supplier, survey German market segment and spreading questionnaires. For analysis technique, descriptive analysis is performed. To penetrate the German market, the only available option is to go through the niche market. To even sell to the German market a variety of requirements are needed ranging from basic to the niche requirements. One important requirement ...
Abstract— Competition in the footwear business is quite intense because shoes are not only cons... more Abstract— Competition in the footwear business is quite intense because shoes are not only considered footwear, but it also has become a fashion product that complements the wearer’s appearance in their daily life. Edward Forrer (EF), a local footwear company from Bandung that located in Jalan Ir.H. Djuanda and is also known as Dago where the location were expected to increase sales for Edward Forrer. However, this prediction failed as it had little significance on the volume of sales. Edward Forrer faces the situation where their sales revenue of footwear products in the Dago outlet has fluctuated and has tended to decline year to year Conceptual framework in this functioned as an outline to explain steps that taken by the author in this final project. The survey method through questionnaire applied in this study to gain an insight, a description from respondents related to existing symptoms that happens, find accurate facts that can be used to formulate strategy of what steps ...
Abstract. This research examines the influence of dependency and power to performance in the agri... more Abstract. This research examines the influence of dependency and power to performance in the agriculture sector, from the farmer’s point of view. Indonesia’s agriculture sector contributes to 33% of the GDP and absorbs 41 million farmers; most of them still live in poverty. If the performance can be increased, it is hoped that the money generated and the farmer’s welfare can be increased too. Keywords: buyer-supplier relationship, farmers, dependency, power, performanc
South East Asian Journal of Management, Oct 31, 2022
Research Aims: This study aimed to reveal the underlying attributes of the customer experience in... more Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD). Design/Methodology/Approach: After collecting 45,116 reviews from the Google Play store, a semantic network analysis was conducted. Python programming language and text mining were utilised to extract keywords from online reviews, a frequency analysis was performed, and a CONvergence of iterated CORrelations (CONCOR) analysis was conducted using Ucinet 6.0. Research Findings: The keywords 'food,' 'order,' 'driver,' and 'application' had the highest frequency and centrality. Customer experience attributes were classified into four clusters: 'Delivery Procedure', 'OFD Platform', 'Payment Process' and 'Value of Money'. Theoretical Contribution/Originality: This study provides a relevant and novel assessment of customer experience using semantic network analysis, which should be more broadly used in academic research. Managerial Implications in the Southeast Asian Context: Given the predicted growth of online food delivery in Southeast Asia and shared cultural values with Indonesia, the findings of this study may have implications for developing strategies of sustainability in the sharing economy of online food delivery enterprises. Research Limitations & Implications: This study only collected online customer reviews from the Google Play store, and because the method focused on word frequency, understanding of the additional meaning of words is lacking.
Global fashion management conference proceeding, Jul 30, 2023
Global fashion management conference proceeding, Jul 30, 2023
Global fashion management conference proceeding, Jul 30, 2023
Indonesian Journal of Business and Entrepreneurship, Jan 31, 2023
Nowadays, brands from various industrial sectors have started to release new product line or bran... more Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked negative sentiment called perceived greenwashing as the consumers have a negative perception that the brand was deceiving them. This phenomenon is called greenwashing. The research aimed to understand the relationship between perceived greenwashing among Indonesian consumers with its consequences, such as word of mouth, green personal body care, attitude, and repurchase intention. A survey was conducted among Indonesian green personal body care consumers, receiving 108 valid responses in total. The data was later analyzed using descriptive analysis and PLS-SEM. The findings suggested a negative relationship between perceived greenwashing with word of mouth and green brand image. The two constructs were also the predictor of attitude toward green personal body care products. Attitude is the predictor of repurchase intention. The green brand image was also found to mediate the relationship between perceived greenwashing and attitude, also perceived greenwashing and repurchase intention.
Global Fashion Management Conference
Indonesian Journal of Business and Entrepreneurship
Nowadays, brands from various industrial sectors have started to release new product line or bran... more Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked negative sentiment called perceived greenwashing as the consumers have a negative perception that the brand was deceiving them. This phenomenon is called greenwashing. The research aimed to understand the relationship between perceived greenwashing among Indonesian consumers with its consequences, such as word of mouth, green personal body care, attitude, and repurchase intention. A survey was conducted among Indonesian green personal body care consumers, receiving 108 valid responses in total. The data was later analyzed using descriptive analysis and PLS-SEM. The findings suggested a negative relationship between perceived greenwashing with word of mouth and green brand image. The two constructs were also the predictor of attitude toward green personal body care products. Attitude is the predictor of repurchase intention. The green brand image was also found to mediate the relationship between perceived greenwashing and attitude, also perceived greenwashing and repurchase intention.
Gadjah Mada International Journal of Business
Event marketing has been one of the popular corporate marketing strategies for decades. The metho... more Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only attendees' perceptions but also their behavior. Despite this, several events have failed to build loyalty or the purchase intention beyond the entertainment value. In addition, event marketing now focuses on gaining purchase and visit intentions. When a company focuses on engagement, it causes an increased usage desire and longer customer lifetime value. However, as a consequence of such communications, research into the engagement effect of an event has been lacking. This study clarifies the literature review to better understand it. This study reviews 40 relevant scholarly publications from the Scopus database to build a novel concept of engagement-driven event marketing. This article narrows the search using event marketing characteristics. Previous research has found six event types: sports, festivals, concerts, special events, tra...
The sharing economy is a growing concept that has a massive and positive impact on society, but i... more The sharing economy is a growing concept that has a massive and positive impact on society, but it is still below the traditional economy. This study is purposed mapping of sharing economy companies in Indonesia and international, and also to identify how their revenue stream, channel, and customer relationship strategy of pioneer sharing economy companies in response to motivation theory as an effort to provide literature and references for other existing or potential sharing economies, so that is expected to accelerate the development of the sharing economy. This research uses a qualitative approach and secondary data collected from previous research, company website, and articles. In this research, sharing economy companies determination is conducted by sort list of companies collected from the article based on requirements or indicators of sharing economy and pioneer sharing economy companies determination conduct use Alexa traffic and Simillarweb by comparing their rank as an i...
Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15), 2016
Global Fashion Management Conference
Human Settlements, 2021
Government agricultural policy in Indonesia in terms of product trade has not reflected perfectly... more Government agricultural policy in Indonesia in terms of product trade has not reflected perfectly the principles of fairness, i.e., fair play, for the poor. Powerless farmers are strongly affected by inadequate laws, regulations, and bureaucracy. This condition might be complicated by the enactment of decentralization in the country, i.e., stipulated in Article 10 and 11 of Law No. 22 of 1999. Decentralization empowers local governments the ability to regulate and make policies that would be more pro-welfare to farmers as well as to local trading of agricultural commodities at the provincial and regency, i.e., city, level. The national government only facilitates and coordinates national policies which leaves local authorities the power to control and guide local development. In this chapter, secondary data obtained from government sources alongside direct interviews of stakeholders examine how pineapple performs as a cash crop in different parts of Indonesia. The research attempts ...
Cogent Business & Management
International Journal of Business and Globalisation, 2019
A certain degree of contradiction exists around the belief that acculturation to global consumer ... more A certain degree of contradiction exists around the belief that acculturation to global consumer culture (AGCC) has a negative correlation with an individual's ethnic identity (EID). Indeed, some observers state that it is possible to be acculturated to global consumer culture without a loss of ethnic identity. The study explores AGCC towards South Korean culture consumption and ethnic identity on the part of Indonesians. The research reported here focuses on South Korean culture since an enormous number of that country's products are consumed by Indonesians. The objective is to gain insight into global companies' developing of a strategy to enter the Indonesian market. Questionnaires were distributed to the 349 respondents who participated in the survey. AGCC and EID are negatively correlated to each other. Meanwhile, both AGCC and EID relate to Indonesians' consumer behaviour with regard to South Korean culture and the most appropriate strategy for South Korean culture to enter the Indonesian market being standardisation strategy.
Indonesia is the largest archipelago in the world that contributes to the richness of textiles tr... more Indonesia is the largest archipelago in the world that contributes to the richness of textiles tradition. The market of local textile is growing, knowing the fact that there are a lot of potential productions in many regions in Indonesia, such as batik and kebaya. Unfortunately, the exploration of tenun ikat in fashion world is not that much rather than batik and kebaya, whereas major production and usage of tenun ikat is actually big. Therefore, it has to be developed, as tenun ikat definitely has an opportunity in the market, and this final project will be focusing on the preferences towards Tenun Ikat by identifying personal factors’ relationship to consumption behavior towards tenun ikat. The research was executed in Jakarta, Bandung, Central Indonesia, and East Indonesia. Questionnaire regarding personal factors, awareness, consumption behavior, and consumer preferences were filled by 200 female respondents in age range 17 – over 50 years old who interested in Tenun ikat as...
Journal of Economics, Business, & Accountancy Ventura, 2021
The use of non-cash transaction, which is currently popular in the public, has made the topic of ... more The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is a condition where people transact without using cash money so that it leads to the process from the conventional into the cashless society. In this condition, the involvement of each generation is needed. This study tries to investigate how each generation's perspective—both the younger generation and the older generation, toward the external factors, namely social influence, government support, and network externalities—affect their use of non-cash transactions in the form of e-wallet. The data were collected using focus group discussion (FGD) and a survey of 489 respondents. The data were analyzed using PLS-SEM. This research reveals how different generations have a different perspective on e-wallet and the government support has a more significant influence on the older generation than the younger generation, who tend ...
Abstract-The aim of this research is to understand the important factors of people in Jakarta whe... more Abstract-The aim of this research is to understand the important factors of people in Jakarta when they going to shopping malls and the attractiveness of shopping mall that influencing shopping behaviour of people in Jakarta. Masive growing of shopping mall in Jakarta made Jakarta to be a city with the most malls in the World, and it make the traditional market reduced. Leisure and completeness of a  shopping mall influenced the  Attractiveness of shopping mall and can be seen with the number of visitors in malls. Many factors of shopping mall considered by customers for choosing their favourite mall. The of the location of the shopping mall, mall shopping behaviour and also factors that make a mall or shopping center becomes more attractive to costumers. Many pro and contra about the growing of shopping mall in Jakarta, eventhough government of Jakarta is planning to forbid the property company to build mall in Jakarta by their regulations. Keywords: Mall Shopping Behaviour, M...
Abstract. Kerta Semaya Saminaya (KSS) is a sustainable Indonesian cocoa bean supplier. They produ... more Abstract. Kerta Semaya Saminaya (KSS) is a sustainable Indonesian cocoa bean supplier. They produce organic fine or flavor cocoa beans that allows their product to become a premium. The problem however is that they are lacking buyers and wishes to expand their sales by exporting to a German buyer. This brings forth the question of if it is possible for KSS to enter Germany. To analyze and research this both qualitative and quantitative research methodology is used in this research to gain information and identify alternatives for improvement of actions. The primary data gathered is from interviewing German buyers, Indonesian supplier, survey German market segment and spreading questionnaires. For analysis technique, descriptive analysis is performed. To penetrate the German market, the only available option is to go through the niche market. To even sell to the German market a variety of requirements are needed ranging from basic to the niche requirements. One important requirement ...
Abstract— Competition in the footwear business is quite intense because shoes are not only cons... more Abstract— Competition in the footwear business is quite intense because shoes are not only considered footwear, but it also has become a fashion product that complements the wearer’s appearance in their daily life. Edward Forrer (EF), a local footwear company from Bandung that located in Jalan Ir.H. Djuanda and is also known as Dago where the location were expected to increase sales for Edward Forrer. However, this prediction failed as it had little significance on the volume of sales. Edward Forrer faces the situation where their sales revenue of footwear products in the Dago outlet has fluctuated and has tended to decline year to year Conceptual framework in this functioned as an outline to explain steps that taken by the author in this final project. The survey method through questionnaire applied in this study to gain an insight, a description from respondents related to existing symptoms that happens, find accurate facts that can be used to formulate strategy of what steps ...