Azhar Iqbal | University of Kansas (original) (raw)

Papers by Azhar Iqbal

Objective: Social and mobile media are playing a significant role in the digitization of health s... more Objective: Social and mobile media are playing a significant role in the digitization of health sectors globally. New technology provides an opportunity for stakeholders (i.e., patients and healthcare professionals) to engage with each other in virtual environments to discuss health-related issues. This study examines the role of social and mobile media in digitizing the health sector in Pakistan through MARHAM, the platform which is the subject of this case study. Method: A thematic content analysis of MARHAM's social media (Facebook group, Facebook page, and Twitter account) and mobile media application (''app'' and website) were chosen for sampling. Some 6083 group posts, 1724 tweets and 1123 Facebook posts populated our sample. Results: Analysis results indicate that MARHAM's Facebook group most often fields patient inquiries. The most discussed health issues were: women's health issues (43.23%), children's diseases (16.63%), psychological issues (15.45%), dental issues (9.50%), skin problems (5.93%), others (5.04%), and obesity (4.19%). MARHAM's Facebook page and Twitter account were mainly used for health education and awareness. Their mobile application and website were used by healthcare professionals and for patient registration. Conclusion: The study's results suggest that MARHAM is playing a significant role in the health sector of Pakistan, addressing primarily women and children's issues through their Facebook group. Like many who have an online presence, MARHAM faces certain challenges, including the public's low literacy rates and scant Internet access.

Rapid development in the field of social media has made education easier, interesting and practic... more Rapid development in the field of social media has made education easier, interesting and practical. Apart from entertainment and information social media sites are providing education to their users. Online technical and professional courses are being offered and taught on various social media sites. Active students and professionals of these study programs are the signs of social media power in the area of education. This study will investigate the power of social media to educate modern world. Quantitative research method is applied in the study. Section one will be comprised of introduction of the educational organizations, institutions and their social media accounts including Facebook and YouTube, particularly their method of educating the masses across the globe. Research objectives will be defined. 2 nd Section will reveal research methodology such as quantitative method, content analysis of the Facebook official pages and YouTube official channels of IELTS and TOEFL. 3 rd Section will designate the results and findings of the study, resulting from content analysis of Facebook posts and YouTube videos of educational institutions andorganizations, of all selected social sites. The fourth section will include conclusion, discussion and suggestions and limitations of the study of the empirical research study will be presented.

Abstract This is the world of social media. This is connected outside the borders of internationa... more Abstract
This is the world of social media. This is connected outside the borders of international territories
socially. It is social media that has made possible world to be a global village. This is the platform
where we can know about happenings all around the world without spending any money or
even without going out of our bedrooms. We can understand the language, way of life, professional
and educational activities, interests and eating habits, sports and entertainment of other countries.
We can say that social media is best tool to understand the culture of other countries living
within your own country. It is a way to know and understand the untold facts of some countries.
Social media can also be used to promote national culture across the world. Especially the countries
which have a negative image due to some national and international issues can change the misconceptions
about their countries. They can promote their culture using different social networks. Untold
bright aspects of their countries can be highlighted through Facebook, twitter, VK, You tube,
Google etc. This article would enlighten the importance of social media to promote some country’s
culture internationally. It would include in depth international students’ interviews from different
universities of Russia. This research would elaborate how international students use different social
networks. This article will attempt to investigate the impact of social networks by promoting the
cultural colors of a country. Based on the findings of the analysis, directions for the new research
would also be discussed in this article.
Key words; National Culture, Social Media, Social Networks, National Culture Promotion