imtiaz ariff | Khadim Ali Shah Bukhari Institute of Technology (KASBIT) Karachi Pakistan (original) (raw)

Papers by imtiaz ariff

Research paper thumbnail of Determinants of Consumer Buying Behavior through Mega Stores in Anand, Gujarat

Journal of Xidian University, 2020

Research paper thumbnail of To Study the Role of Corporate Social Responsibility on Consumer Buying Behaviour in the Tertiary Industry

Abstract The aim of the research is to highlight the responsibilities of the corporate sector tow... more Abstract
The aim of the research is to highlight the responsibilities of the corporate sector towards society, along with the responsibility of every individual, the purpose of the research is to create awareness for better utilization of resources, both environmental friendly products and production should be developed, societal work should be carried by the companies and consumers pay heed towards a responsible brand of a responsible corporate citizen, a shift towards neo-marketing acting in an ethical and philanthropic way, curtailing huge marketing and advertising budgets. For a company to act in a socially responsible way the needs of all its stakeholders should be addressed without which it makes difficult to act in a socially responsible way (Zambon and Del Bello, 2005). The literature reveals that even though a lot has been done in the field of corporate social responsibility (CSR), yet it is just the tip of the iceberg. A lot is criticized on a regular basis but no concrete resolution to the problems has been observed. The target groups were respondents 18 years and above, the respondents were randomly selected from the shopping malls for the feedback, the data was collected quantitatively on a likert scale and hypothesis was tested empirically, regression was applied to test the data, structural regression model was used on IBM Amos. The study is restricted to Karachi only, due to lack of financial resources to the researcher.

Keywords: corporate social responsibility, sustainable development, consumer buying behavior, corporate governance.
JEL classification: M140, L21, G3, M39

Research paper thumbnail of Determinants of consumer buying behavior through convenience stores in Karachi

This study investigates the factors of consumer buying behavior and analyzing the need satisfacti... more This study investigates the factors of consumer buying behavior and analyzing the need satisfaction through convenience stores in Karachi with respect to small stores. This study has tried to investigate the cause and effect on how consumer satisfaction translates into behavioral science in shopping. It will also help determining the importance of satisfaction and trust of a consumer. This will help small stores to adopt and implement these trends for increased sales to small shops in Karachi. It reviews that the environment and ease in buying, display, after sales service and the courtesy displayed by the staff is a key player. The various customers involved in shopping and window-shopping in convenience stores in Karachi. The targeted population collected data randomly. Population size was restricted to 50, The primary data was collected using the likert scale, questionnaire was used. The study is limited to customers in Chase up, Imtiaz Store, Zamzam of Karachi only, due to lack of financial resources and time constraints to the researcher. The study reveals that the customers enjoy shopping in convenience stores which provides them entertainment and security, they also have a level of trust in convenience stores. The research provides managers with guidance on how to generate rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats. This paper interestingly portrays the effective usage of multi-criteria decision-making and ranking method to help marketing manager predict their marketing trend. JEL: M3, C8, D4

Research paper thumbnail of Determinants of Consumer Buying Behavior through Mega Stores in Anand, Gujarat

Journal of Xidian University, 2020

Research paper thumbnail of To Study the Role of Corporate Social Responsibility on Consumer Buying Behaviour in the Tertiary Industry

Abstract The aim of the research is to highlight the responsibilities of the corporate sector tow... more Abstract
The aim of the research is to highlight the responsibilities of the corporate sector towards society, along with the responsibility of every individual, the purpose of the research is to create awareness for better utilization of resources, both environmental friendly products and production should be developed, societal work should be carried by the companies and consumers pay heed towards a responsible brand of a responsible corporate citizen, a shift towards neo-marketing acting in an ethical and philanthropic way, curtailing huge marketing and advertising budgets. For a company to act in a socially responsible way the needs of all its stakeholders should be addressed without which it makes difficult to act in a socially responsible way (Zambon and Del Bello, 2005). The literature reveals that even though a lot has been done in the field of corporate social responsibility (CSR), yet it is just the tip of the iceberg. A lot is criticized on a regular basis but no concrete resolution to the problems has been observed. The target groups were respondents 18 years and above, the respondents were randomly selected from the shopping malls for the feedback, the data was collected quantitatively on a likert scale and hypothesis was tested empirically, regression was applied to test the data, structural regression model was used on IBM Amos. The study is restricted to Karachi only, due to lack of financial resources to the researcher.

Keywords: corporate social responsibility, sustainable development, consumer buying behavior, corporate governance.
JEL classification: M140, L21, G3, M39

Research paper thumbnail of Determinants of consumer buying behavior through convenience stores in Karachi

This study investigates the factors of consumer buying behavior and analyzing the need satisfacti... more This study investigates the factors of consumer buying behavior and analyzing the need satisfaction through convenience stores in Karachi with respect to small stores. This study has tried to investigate the cause and effect on how consumer satisfaction translates into behavioral science in shopping. It will also help determining the importance of satisfaction and trust of a consumer. This will help small stores to adopt and implement these trends for increased sales to small shops in Karachi. It reviews that the environment and ease in buying, display, after sales service and the courtesy displayed by the staff is a key player. The various customers involved in shopping and window-shopping in convenience stores in Karachi. The targeted population collected data randomly. Population size was restricted to 50, The primary data was collected using the likert scale, questionnaire was used. The study is limited to customers in Chase up, Imtiaz Store, Zamzam of Karachi only, due to lack of financial resources and time constraints to the researcher. The study reveals that the customers enjoy shopping in convenience stores which provides them entertainment and security, they also have a level of trust in convenience stores. The research provides managers with guidance on how to generate rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats. This paper interestingly portrays the effective usage of multi-criteria decision-making and ranking method to help marketing manager predict their marketing trend. JEL: M3, C8, D4