Yuniar Silvia Silaen | Library Company of Philadelphia (original) (raw)
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Centre National de la Recherche Scientifique / French National Centre for Scientific Research
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Papers by Yuniar Silvia Silaen
Brand equity elements such as brand awareness, perceived quality, brand associations and brand lo... more Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car. The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations and brand loyalty on purchasing decisions. This type of research is the explanation (explanatory research). The sampling technique used is purposive sampling of the 75 respondents who are consumers Kia Picanto The Kia Car Dealer Dynamics Semarang. Data was collected through questionnaires and interviews. Then performed a quantitative analysis of the data obtained as: validity and reliability, simple regression test, multiple regression analysis, hypothesis testing via t test and F-test, correlation coefficients and coefficients of determination (R2). The result of this study is that all the independent variables, namely brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4...
Jurnal Ilmu Administrasi Bisnis, 2015
Brand equity elements such as brand awareness, perceived quality, brand associations and brand lo... more Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car. The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations and brand loyalty on purchasing decisions. This type of research is the explanation (explanatory research). The sampling technique used is purposive sampling of the 75 respondents who are consumers Kia Picanto The Kia Car Dealer Dynamics Semarang. Data was collected through questionnaires and interviews. Then performed a quantitative analysis of the data obtained as: validity and reliability, simple regression test, multiple regression analysis, hypothesis testing via t test and F-test, correlation coefficients and coefficients of determination (R2). The result of this study is that all the independent variables, namely brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4...
Jurnal Ilmu Administrasi Bisnis, 2015