Marketing Measurement Resources: Reports and Guides (original) (raw)
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ResourcesLifesight Editorial2026-04-10T07:42:23+00:00
Reports & Resources
Annual Casual Measurement Report
Global advertising spend hit $1.14 trillion in 2025. Upto 47% of it is wasted due to poor measurement. Only 52% of CMOs can prove marketing's financial impact.
The Definitive Guide to CTV Attribution
The challenge is proving how CTV works in a world without clicks. Adopt Unified Marketing Measurement to move beyond flawed metrics and ensure every dollar drives measurable results.
Measure What Drives Growth
A practical guide for marketing agencies to eliminate overlapping platform data, restore client trust, and accurately measure incremental business growth.
The Blueprint for Measuring Omnichannel Incrementality in Food & Beverage
A Strategic Framework for Measuring Omnichannel Incrementality in Food & Beverage
The 2026 Wellness CPG Marketing Playbook
A Data-Driven Playbook for Measuring Growth and Incrementality in Wellness CPG Brands
Your Guide to Modern Measurement – the Causal Revolution
Measure true marketing impact with incrementality, MMM, and causal analytics in a privacy-first world
A Strategic Guide for the Future of Travel Marketing
E-Book A Strategic Guide for the Future of Travel Marketing The 2026...
A Playbook for Smarter eCommerce Growth
E-Book A Playbook for Smarter eCommerce Growth Learn how enterprise eCommerce brands...
Ecommerce measurement playbook for BFCM 2024
A 9-step guide on driving optimal growth this shopping season. As a marketer gearing up...
Data Sources Checklist for Marketing Mix Modeling
Build a robust marketing mix model by identifying and organizing the right data sources.
An Actionable Checklist for Marketing Mix Modeling
Build and scale your marketing mix model with a structured, step-by-step implementation checklist.
Marketing Mix Modeling Vendor Onboarding Checklist
Simplify vendor onboarding with a comprehensive checklist for selecting and evaluating marketing mix modeling partners.
Structured Approach to Incrementality Tests
Build reliable incrementality tests with clear steps from audience setup to performance insights.
Checklist for Agencies Mastering the Third-party Cookie-less Future
Navigate the shift from third-party cookies with a structured, agency-ready checklist.
Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies
Turn the cookie phase-out into a strategic advantage with the right preparation plan.
The Incremental ROAS Playbook for BFCM 2023
Dive into a playbook that revolutionizes your BFCM campaign approach. Crafted with meticulous precision, it...
A Guide To Marketing Effectiveness Measurement For Ecommerce Brands
Turn fragmented data into clear insights that improve ecommerce marketing performance.
Build vs. Buy MMM: Weighing both sides of the scale
Learn how to assess your organization’s capabilities, data readiness, and long-term goals before choosing the right MMM approach.
Checklist for Brands to Grow in a Third-party Cookie-less Future
Shift your marketing approach with a practical guide to first-party data and advanced measurement.
How to Win Higher Media Budgets in 2024
Explore strategies to strengthen client relationships, optimize ROI, and secure higher media budgets with confidence.
Made to Measure: Seasonal Marketing With Data-driven Success
Build smarter seasonal strategies by connecting data insights directly to execution and performance.
Mastering the Four Pillars of Marketing Measurements
Learn how each pillar plays a unique role in measuring marketing effectiveness and improving ROI across channels.