Oleh Karyy | Lviv Polytechnic National University (original) (raw)

Papers by Oleh Karyy

Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka", Mar 1, 2019

Статтю присвячено дослідженню якості надання адміністративних послуг та маркетинговим інструмента... more Статтю присвячено дослідженню якості надання адміністративних послуг та маркетинговим інструментам, які можуть її забезпечити. Досліджено особливості адміністративних послуг та характеристики, які відрізняють їх від інших. Розглянуто вплив інструментів маркетингу, а саме надійність, безпеку, ступінь доступності, матеріальні чинники, репутацію установи, оперативність, турботу про клієнта, ввічливість, компетентність, рівень комунікації на складові якості адміністративних послуг. Обґрунтовано критерії оцінювання якості надання адміністративних послуг. Критерії надання адміністративних послуг запропоновано поділяти на об'єктивні та суб'єктивні. Досліджено проблеми, які виникають при наданні адміністративних послуг центрами надання адміністративних послуг в Україні. Удосконалення сервісу надання адміністративних послуг передусім стосується спрощення та прозорості процедури їх надання, створення конкурентного середовища Ключові слова: адміністративні послуги, якість послуг, маркетингові інструменти.

The tourist attractiveness of Ukraine’s regions in the conditions of uncertainty is evaluated fro... more The tourist attractiveness of Ukraine’s regions in the conditions of uncertainty is evaluated from the standpoint of two groups of tourist activity entities: legal entities and sole proprietors using the mathematical apparatus of game theory. The regions of Ukraine are grouped according to the level of riskiness of the entities’ tourist activity in 2019.

COLINS, 2021

The IT sector in today's digitalized world plays the role of a driver of social progress and a fa... more The IT sector in today's digitalized world plays the role of a driver of social progress and a factor in increasing the competitiveness of countries. This leads to the intensification of scientific research, which is devoted to this area. In this article, the authors analyze the features of the development of IT entrepreneurship in Ukraine. Particular attention is paid to the study of regional differences in the volumes of government procurement for the training of IT specialists. To do this, the authors use cluster analysis, assess the extent of localization and concentration of government procurement for the training of IT specialists in individual clusters. To study the dynamics of indicators, the authors use trend models. The authors substantiate that the growth of volumes and the concentration of government procurement for the training of IT specialists by higher education institutions in the regions of Ukraine activate the development of IT entrepreneurship in these regions.

Prace Naukowe / Akademia Ekonomiczna w Katowicach, 2005

Menedžment ta pìdpriêmnictvo v Ukraïnì: etapi stanovlennâ ì problemi rozvitku, Dec 27, 2022

Ìnfrastruktura rinku, 2021

Карий О.І. д.е.н., професор, завідувач кафедри менеджменту організацій Національний університет «... more Карий О.І. д.е.н., професор, завідувач кафедри менеджменту організацій Національний університет «Львівська політехніка» Воськало Н.М. к.е.н., доцент, доцент кафедри обліку та аналізу Національний університет «Львівська політехніка»

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2017

The article presents the analysis of causes stimulating Ukrainian students of managerial studies ... more The article presents the analysis of causes stimulating Ukrainian students of managerial studies to emigrate abroad in search of other places of education. Factors that influence the process of integration of Ukrainian youth in the international environment are analyzed and directions of activities for overcoming the negative trends in the area are proposed. As part of the research the level of participation of Ukrainian students − future managers, economists, and entrepreneurs − in international exchange programs is also examined. An important dimension of the study is to determine the expectations of Ukrainian students about the prospects of a career abroad and a comparison with the assessment of such prospects in Ukraine. The results of a comparative analysis of the structure of the assessment of employment opportunities for students studying abroad and in Ukraine have been presented. The level of perception of the main differences between the educational process in Ukraine and abroad by the test group has been determined. Recommendations relating to the problems identified and directed to the reform of higher business education in Ukraine have been made.

International scientific journal, 2015

Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka", Feb 1, 2017

У статті розглянуто міжнародні рейтинги логістичної інфраструктури за країнами та регіонами, проа... more У статті розглянуто міжнародні рейтинги логістичної інфраструктури за країнами та регіонами, проаналізовано місце України у цих рейтингах. Продемонстровано проблеми розвитку складових логістичної інфраструктури відносно видів транспорту та представлено перспективи їхнього розвитку у світлі інтеграції нашої держави в світовий економічний простір та європейську логістичну інфраструктуру. Ключові слова: логістична інфраструктура, рейтинг розвитку логістичної інфраструктури, транспорт.

Smart Innovation, Systems and Technologies, 2022

Baltic Journal of Economic Studies, Sep 27, 2021

In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find... more In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis-used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries; deduction and induction-used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism; abstraction and generalization-used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries' tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.

Pričornomorsʹkì ekonomìčnì studìï, 2021

Карий О.І. д.е.н., професор, завідувач кафедри менеджменту організацій Національний університет «... more Карий О.І. д.е.н., професор, завідувач кафедри менеджменту організацій Національний університет «Львівська політехніка» Лемішовська О.С. к.е.н., доцент, доцент кафедри обліку та аналізу Національний університет «Львівська політехніка» Воськало Н.М. к.е.н., доцент, доцент кафедри обліку та аналізу Національний університет «Львівська політехніка»

Economic and Regional Studies, 2011

Społeczna Wyższa Szkoła Przedsiębiorczości i Zarządzania w Łodzi Streszczenie: scharakteryzowano ... more Społeczna Wyższa Szkoła Przedsiębiorczości i Zarządzania w Łodzi Streszczenie: scharakteryzowano strategię rozwoju miasta jako przedmiot transakcji na rynku usług, przedstawiono głównych interesantów opracowania strategii rozwoju miasta, prezentowano główne motywy zakupu strategii rozwoju miasta; badania przeprowadzono w samarządach miast na Ukrainie.

2022 IEEE 17th International Conference on Computer Sciences and Information Technologies (CSIT), Nov 10, 2022

Comparative Economic Research, Jun 23, 2020

In the information age, the role of higher education as a factor of social progress is increasing... more In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions' (HEIs) marketing policies to be diversified, digitalized, and integrated into the virtual space. In order to find out the role and importance of Internet tools and in marketing activities, a questionnaire survey was conducted among managers and specialists of HEIs in Ukraine and Poland. The data served as the basis to study the level of variation, structure similarity, and consistency of the generalized responses of the respondents of the two countries. We verified hypotheses about (1) the absence of significant differences between the estimates of the role of the Internet in the marketing activities of HEIs in Poland and Ukraine; (2) the consistency of answers of the respondents of the two countries regarding the use of the Internet in market activites of HEIs; (3) HEIs' use mostly geo-targeting potential consumers of higher education online. tive marketing activities. The management of HEIs should increase the awareness of their marketing staff in using the Internet to expand the delivery of educational services, intensify interviewing practices for obtaining feedback from customers, attract sponsors, promote their own brands, do market research, and so on.

International Journal of Educational Management, Feb 15, 2021

PurposeThe purpose of this study is to compare and contrast Internet marketing communication tool... more PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HEI advertising campaigns on the Internet (branding, recruitment of students, site traffic increase and subscription of Internet users to the university newsletter) and substantiated the analytical study of the two countries. The survey conducted by the authors allowed them to form their conclusions, the validity of which is based on the interpretation of the indicators calculated in the analytical section.FindingsThe hypothesis that the focus of HEI Internet marketing communications, recruitment of students, is universal regardless of the country of origin is proven. There is also no significant differences in Internet marketing communication tool use that is “simpler” and cheaper. University marketing managers widely use Internet advertising tools, but they have difficulty implementing public relations and sales promotion tools. Internet marketing communication is an important component of HEIs' marketing strategies, thus, comparing EU and non-EU HEIs informs future strategies.Practical implicationsThe results of this research are of interest to HEIs that seek to improve the adaptation of their marketing communication strategy to meet the conditions of digitalisation and to strengthen their competitive foothold within the market. Also, the findings can help HEI marketing staff members to improve marketing communication tools used to build and maintain relationships with their online customers.Originality/valueThis study highlights the similarities and differences in approach to Internet marketing communications among EU (Poland) and non-EU HEIs (Ukraine). In conducting a thorough review of research, as well as a survey of 185 HEI marketing staff members, the paper offers insight into the approach HEIs of varying cultural backgrounds take to Internet marketing communications and online recruitment.