Donna Mayo | University of North Georgia (original) (raw)

Papers by Donna Mayo

Journal of Marketing Theory and Practice, 1998

Journal of Global Information Management, 2005

... Fahey, Srivastava, Sharon, and Smith (2001) stress that, with the development of e-business, ... more ... Fahey, Srivastava, Sharon, and Smith (2001) stress that, with the development of e-business, focused knowledge orga-nizations are needed to ... growth, in part, is due to the continuous development of a knowledge-based economy (Tang, 2000; Wang, Scherban &amp;amp; Bonnici, 2005 ...

How to Write a Successful Research Grant Application, 2010

This chapter presents an overview of training, career development, and early-stage research appli... more This chapter presents an overview of training, career development, and early-stage research applications and grants. This overview is followed by eight basic steps that should be followed when applying for one of these grants. Each Institute and Center (IC) at NIH has specific policies for training, career development, and early-stage research applications and grants. Not all NIH ICs offer all

Proceedings of IEEE 43rd Electronic Components and Technology Conference (ECTC '93), 1993

This paper describes the design and process for an advanced card technology capable of achieving ... more This paper describes the design and process for an advanced card technology capable of achieving wiring densities of the order of 500-1000 in/sq. inch. It's unique features consist of using a photosensitive dielectric (PSD) redistribution layer to produce very small (2-4.0 mil) blind vias, as well as utilizing PCB signal and power planes for global interconnect of fine grid surface mount components (QFPs, SMA, and ICs). The process consists of subtractive etched power cores and/or additively plated signal cores. The subcomposite is completed using conventional PCB processing. The redistribution layer is added sequentially by coating and/or laminating a photosensitive dielectric and photoprocessing the blind vias. The circuitization of the redistribution layer is completed by a full additive plating process and/or electro pattern plating. A solder mask is applied, and Eutectic Solder is electroplated over the surface for component assembly. A key element of the technology that will allow the escape of high I/O components with a dense interconnecting grid (8.0-20.0 mils/200-500 microns), is the utilization of the signal and power planes in the subcomposite structure

Transfusion, 1991

Even though a l l blood donated f o r transfusion i s tested f o r the presence o f human imnunod... more Even though a l l blood donated f o r transfusion i s tested f o r the presence o f human imnunodeficiency v i r u s (HIV) antibodies, there e x i s t s a period o f t i m e a f t e r i n f e c t i o n by the v i r u s before these antibodies can be detected. Blood donated during t h i s window period i s capable o f t r a n s m i t t i n g the v i r u s . Therefore, the blood o f persons who are a t r i s k f o r acquired imnune d e f i c i e n c y syndrome (AIDS) should not enter the blood supply. Over a period o f 4 months, 6573 p o t e n t i a l blood donors who entered f i x e d and mobile blood c o l l e c t i o n s i t e s i n two c i t i e s were exposed t o a l t e r n a t i v e interventions the aim o f which was t o exclude persons a t r i s k f o r AIDS. W e compared the interventions t o one another and t o e x i s t i n g materials i n terms o f the numbers o f a t -r i s k persons who d i d o r d i d not donate f o r transfusion, t h e amount o f a t t e n t i o n paid t o the materials, the scores on a comprehension t e s t , and the s e l f -r e p o r t s by the subjects o f a t t i t u d e s towards t h e various interventions. A t -r i s k donors who were asked d i r e c t AIDS r i s k behavior questions i n a d d i t i o n t o the current health h i s t o r y questions were more l i k e l y t o be screened out than those who underwent a l t e r n a t i v e h e a l t h h i s t o r y interviews (pt0.01). Potential donors p a i d more a t t e n t i o n t o the experimental brochures than t o the experimental video o r current materials (p<0.05). Comprehension scores were b e t t e r f o r the new brochure and the video than f o r the current brochure (p<0.05). Donors were not offended by the experimental interventions. Providing donors w i t h new materials t h a t increase a t t e

Transfusion, 1992

When evaluating the efficacy of different types of donor recruitment strategies, one must conside... more When evaluating the efficacy of different types of donor recruitment strategies, one must consider two important issues: the safety of the donated blood and the adequacy of the supply of blood. These two issues are integrally related. A recruitment strategy that encourages too many individuals to donate-that is, individuals who are at risk for transfusion-transmissible diseases as well as those who are not at risk-will result in a supply of blood that is adequate but unsafe. Conversely, a recruitment strategy that encourages individuals who are not at risk for transfusion-transmissible diseases to donate, but does not motivate a sufficient number of individuals to do so, will result in a supply of blood that is safe but inadequate. The problem, then, is to develop a recruitment strategy that balances these two concerns. Clearly, one area that must be explored in this context is donor motivation-that is, the encouragement of regular donation by individuals who are not at risk.

Thrombosis Research, 1995

A frequent complication of venous

System Dynamics Review, 2001

Page 1. Aiming for restructuring success at London Underground Donna D. Mayo,a* Martin J. Callagh... more Page 1. Aiming for restructuring success at London Underground Donna D. Mayo,a* Martin J. Callaghanb and William J. Daltona Donna D. Mayo is a member of PA Consulting Group's Business Dynamics Practice. During seven ...

Schizophrenia Bulletin, 2007

People with schizophrenia frequently have significant problems in community functioning. Progress... more People with schizophrenia frequently have significant problems in community functioning. Progress in developing effective interventions to ameliorate these problems has been slowed by the absence of reliable and valid measures that are suitable for use in clinical trials. The National Institute of Mental Health convened a workgroup in September 2005 to examine this issue and make recommendations to the field that would foster research in this area. This article reports on issues raised at the meeting. Many instruments have been developed to assess community functioning, but overall insufficient attention has been paid to psychometric issues and many instruments are not suitable for use in clinical trials. Consumer self-report, informant report, ratings by clinicians and trained raters, and behavioral assessment all can provide useful and valid information in some circumstances and may be practical for use in clinical trials. However, insufficient attention has been paid to when and how different forms of assessment and sources of information are useful or how to understand inconsistencies. A major limiting factor in development of reliable and valid instruments is failure to develop a suitable model of functioning and its primary mediators and moderators. Several examples that can guide thinking are presented. Finally, the field is limited by the absence of an objective gold standard of community functioning. Hence, outcomes must be evaluated in part by ''clinical significance.'' This criterion is problematic because different observers and constituencies often have different opinions about what types of change are clinically important and how much change is significant.

Managing Service Quality, 2008

... Donna T. Mayo, Dalton State College, Dalton, Georgia, USA. ... Affinity diagrams are a popula... more ... Donna T. Mayo, Dalton State College, Dalton, Georgia, USA. ... Affinity diagrams are a popular text clustering technique used to categorize a large number of seemingly disparate comments (Dobrzynski, 2007; Levesque and Walker, 2007; Plain, 2007; White et al., 2002; Mango ...

Journal of the American College of Cardiology, 1995

Journal of Internal Medicine, 1999

Kadidal VV, Mayo DJ, Horne MK (National Institutes of Health, Bethesda, MD 20892, USA) Heparin-in... more Kadidal VV, Mayo DJ, Horne MK (National Institutes of Health, Bethesda, MD 20892, USA) Heparin-induced thrombocytopenia (HIT) due to heparin flushes: a report of three cases (Case Report). J Intern Med 1999; 246: 325±329. Three cases of heparin-induced thrombocytopenia (HIT) are reported that were provoked by daily heparin flushes of central venous access devices.

Journal of Global Information Management, 2000

Journal of Business Research, 1997

Using data from a nationwide survey of 349 beer distributors we test two sets of hypotheses: (1) ... more Using data from a nationwide survey of 349 beer distributors we test two sets of hypotheses: (1) frequency of coercive and noncoercive influence strategy use impacts the level of commitment, trust, and satisfaction in marketing distribution systems, and (2) influence strategy use interacts with relationship structure (relationalism) to determine channel commitment, trust, and satisfaction. The results of the first set of hypotheses suggest that, independent of relationship structure, a supplier's use of noncoercive strateff~es is associated with increased distributor commitment, trust, and satisfaction, while coercive strate~es are associated with reduced levels of commitment and trust. The results also confirm the hypothesis that in highly relational systems, increases in noncoercive influence attempts negatively impact trust and satisfaction. Thus, high levels of relationalism reverse the initial positive impact of noncoercive influence attempts. These findings support the proposition that more communication is not always better. Once relational norms develop in a channel relationship, increases in the supplier's use of either coercive or noncoercive influence attempts negatively impact the relationship, j BUSN ~es 1997. 39.2.99-218 © 1997 r.7, or several years marketing scholars have acknowledged | that marketing exchange relationships are increasingly i more likely to be long-term than short-term . Achrol (1991) argues that increased global competition has led to the emergence of new forms of marketing organizations. These evolving organizations include networks of functionally specialized organizations whose activities are coordinated by a market driven focal organization. suggest the focal organization might establish relational exchanges with suppliers, competitors, governments, nonprofit organizations, ultimate customers, channel members, functional departments, employees, and other business units.

Proceedings of the 35th …, 2003

Page 1. Proceedings of the 2003 Winter Simulation Conference S. Chick, PJ Sánchez, D. Ferrin, and... more Page 1. Proceedings of the 2003 Winter Simulation Conference S. Chick, PJ Sánchez, D. Ferrin, and DJ Morrice, eds. STEERING STRATEGIC DECISIONS AT LONDON UNDERGROUND: EVALUATING MANAGEMENT OPTIONS WITH SYSTEM DYNAMICS ...

System dynamics models have been used to address strategic questions in many hundreds of companie... more System dynamics models have been used to address strategic questions in many hundreds of companies and government agencies around the world over the past 40 years, including a broad range of organizations in the transport sector. However, this technique remains less well known than other approaches among potential client organizations and within the simulation community. This paper provides a pithy tutorial on the system dynamics method and the modeling process, uses transport sector case examples to illustrate how such models have been valuable in practice, and compares key characteristics of system dynamics to discrete event simulation. We close with some guidance on factors to consider when selecting an analysis approach that is appropriate to the problem under study.

Academy of Marketing Studies Journal, 2009

45 Academy of Marketing Studies Journal, Volume 13, Number 1, 2009 PETS IN PRINT ADVERTISINGARE ... more 45 Academy of Marketing Studies Journal, Volume 13, Number 1, 2009 PETS IN PRINT ADVERTISINGARE WE SEEING MORE OF ROVER AND FLUFFY? A CONTENT ANALYSIS OF FOUR POPULAR MAGAZINES Charles M. Mayo, Kennesaw State University Donna ...

Marketing Education Review, 2003