Sum Sochenda | National Pingtung Institute of Commerce, Pingtung, Taiwan (original) (raw)
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University of Alicante / Universidad de Alicante
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Papers by Sum Sochenda
The main objectives of this paper were to examine the antecedent factors (i.e., quality of servic... more The main objectives of this paper were to examine the antecedent factors (i.e., quality of service, quality of food, quality of physical environment, fairness of price and brand image) that influenced customer satisfaction, and then assess the causal relationships between customer satisfaction and customer loyalty in the fast-food restaurant segment. By a convenience sampling approach and self-administered questionnaire method, the questionnaires of 480 were distributed to customers of 6 brand fast-food restaurants in Phnom Penh, Cambodia, and then having only 403 (=83.95%) of the total sample size usable for this study. In compliance with the structural equation modeling (SEM) techniques, the collected data were analysed with the statistical software SPSS 22.0 and AMOS 26 Graphics. Confirmatory factor analysis (CFA), moreover, was employed to verify the goodness-of-fit of data towards the model, indicator and composite reliability, and convergent and discriminant validity before ru...
International Journal of Economics, Business and Accounting Research (IJEBAR)
This study’s primary goals were to look at the antecedent factors influencing customer satisfacti... more This study’s primary goals were to look at the antecedent factors influencing customer satisfaction (service quality, food quality, physical environment quality, price fairness, and brand image) and then evaluate the causality between customer satisfaction and loyalty in the fast-food restaurant segment. In this research, 480 questionnaires were delivered to six brand fast-food restaurant customers in Phnom Penh, Cambodia, using a self-administered questionnaire method and a convenience sampling methodology, leaving 403 (=83.95 percent) of the total sample size viable for this research. The acquired data were then analyzed utilizing the statistical software SPSS 22.0 and AMOS 26 Graphics in accordance with structural equation modeling (SEM) and qualitative approaches. Before conducting SEM, confirmatory factor analysis (CFA) was used to check the data's goodness-of-fit to the model, convergent and discriminant validity, and indicator and composite reliability. It was revealed th...
The main objectives of this paper were to examine the antecedent factors (i.e., quality of servic... more The main objectives of this paper were to examine the antecedent factors (i.e., quality of service, quality of food, quality of physical environment, fairness of price and brand image) that influenced customer satisfaction, and then assess the causal relationships between customer satisfaction and customer loyalty in the fast-food restaurant segment. By a convenience sampling approach and self-administered questionnaire method, the questionnaires of 480 were distributed to customers of 6 brand fast-food restaurants in Phnom Penh, Cambodia, and then having only 403 (=83.95%) of the total sample size usable for this study. In compliance with the structural equation modeling (SEM) techniques, the collected data were analysed with the statistical software SPSS 22.0 and AMOS 26 Graphics. Confirmatory factor analysis (CFA), moreover, was employed to verify the goodness-of-fit of data towards the model, indicator and composite reliability, and convergent and discriminant validity before ru...
International Journal of Economics, Business and Accounting Research (IJEBAR)
This study’s primary goals were to look at the antecedent factors influencing customer satisfacti... more This study’s primary goals were to look at the antecedent factors influencing customer satisfaction (service quality, food quality, physical environment quality, price fairness, and brand image) and then evaluate the causality between customer satisfaction and loyalty in the fast-food restaurant segment. In this research, 480 questionnaires were delivered to six brand fast-food restaurant customers in Phnom Penh, Cambodia, using a self-administered questionnaire method and a convenience sampling methodology, leaving 403 (=83.95 percent) of the total sample size viable for this research. The acquired data were then analyzed utilizing the statistical software SPSS 22.0 and AMOS 26 Graphics in accordance with structural equation modeling (SEM) and qualitative approaches. Before conducting SEM, confirmatory factor analysis (CFA) was used to check the data's goodness-of-fit to the model, convergent and discriminant validity, and indicator and composite reliability. It was revealed th...