Bogdan Sojkin | Poznan University of Economics (original) (raw)
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Papers by Bogdan Sojkin
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing
The article presents an analysis of purchase determinants for individual consumers of durable goo... more The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.
Acta Scientiarum Polonorum - Oeconomia
W artykule zaprezentowano wyniki badania weryfikującego zachowania nabywcze mieszkańców sześciu d... more W artykule zaprezentowano wyniki badania weryfikującego zachowania nabywcze mieszkańców sześciu dużych polskich miast (Warszawy, Wrocławia, Katowic, Poznania, Białegostoku i Gdańska). W badaniu skoncentrowano się szczególności na preferencjach zakupowych konsumentów w odniesieniu do sieci sklepów spożywczych, wskazując na ogólne różnice i podobieństwa, a także tendencje związane z płcią i wiekiem. Badanie przeprowadzono w latach 2016–2017 wśród 1970 respondentów. W artykule zaprezentowano również dane z różnych raportów instytucji badawczych z Polski i Europy: PMR. Nielsen, Ronald Berger, Euromonitor International, GfK Polonia. Pomimo problemów z ich porównywalnością odzwierciedlają omawiane zagadnienia związane z funkcjonowaniem polskiego handlu detalicznego i pośrednio wskazują na zachowania zakupowe mieszkańców polskich miast.
Marketing of Scientific and Research Organizations
Summary The development of information and communication technologies, including in particular th... more Summary The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on...
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej
The article offers an analysis of purchase determinants of food for individual consumers in 8 lar... more The article offers an analysis of purchase determinants of food for individual consumers in 8 large cities in Poland The analysis has been based on the outcomes of consumer research carried out in years 2015 and 2016 at Poznan University of Economics as well as on other research studies published in Polish sources. As a result, the identification and comparison of basic groups of determinants shaping the purchasing of food products has been provided, as well as the exploratory factor analysis was used for in-depth analysis of data.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Zeszyty Naukowe Uniwersytet Ekonomiczny W Poznaniu, 2011
Zeszyty Naukowe Uniwersytet Ekonomiczny W Poznaniu, 2011
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 2015
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 2015
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing
The article presents an analysis of purchase determinants for individual consumers of durable goo... more The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.
Acta Scientiarum Polonorum - Oeconomia
W artykule zaprezentowano wyniki badania weryfikującego zachowania nabywcze mieszkańców sześciu d... more W artykule zaprezentowano wyniki badania weryfikującego zachowania nabywcze mieszkańców sześciu dużych polskich miast (Warszawy, Wrocławia, Katowic, Poznania, Białegostoku i Gdańska). W badaniu skoncentrowano się szczególności na preferencjach zakupowych konsumentów w odniesieniu do sieci sklepów spożywczych, wskazując na ogólne różnice i podobieństwa, a także tendencje związane z płcią i wiekiem. Badanie przeprowadzono w latach 2016–2017 wśród 1970 respondentów. W artykule zaprezentowano również dane z różnych raportów instytucji badawczych z Polski i Europy: PMR. Nielsen, Ronald Berger, Euromonitor International, GfK Polonia. Pomimo problemów z ich porównywalnością odzwierciedlają omawiane zagadnienia związane z funkcjonowaniem polskiego handlu detalicznego i pośrednio wskazują na zachowania zakupowe mieszkańców polskich miast.
Marketing of Scientific and Research Organizations
Summary The development of information and communication technologies, including in particular th... more Summary The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on...
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej
The article offers an analysis of purchase determinants of food for individual consumers in 8 lar... more The article offers an analysis of purchase determinants of food for individual consumers in 8 large cities in Poland The analysis has been based on the outcomes of consumer research carried out in years 2015 and 2016 at Poznan University of Economics as well as on other research studies published in Polish sources. As a result, the identification and comparison of basic groups of determinants shaping the purchasing of food products has been provided, as well as the exploratory factor analysis was used for in-depth analysis of data.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Zeszyty Naukowe Uniwersytet Ekonomiczny W Poznaniu, 2011
Zeszyty Naukowe Uniwersytet Ekonomiczny W Poznaniu, 2011
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 2015
Ruch Prawniczy, Ekonomiczny i Socjologiczny, 2015