Veronica Yepez-Reyes | Pontificia Universidad Católica del Ecuador (original) (raw)

Papers by Veronica Yepez-Reyes

Research paper thumbnail of Digital Generations: A Multidimensional Analysis of Media Ecology

Smart innovation, systems and technologies, 2024

Research paper thumbnail of Inteligencia artificial en la transcripción de entrevistas

Contratexto, May 31, 2024

Interviews, crucial for journalistic practice and qualitative research, capture the profound mean... more Interviews, crucial for journalistic practice and qualitative research, capture the profound meaning of human thought. In 2023, artificial intelligence (AI) tools became widespread, including their use in recording, transcribing, and subtitling speeches. The study aims to identify the most suitable AI for transcribing recordings in Spanish, prioritizing task completeness, efficiency, and effectiveness. The selected AI will be applied to a corpus of 450 short interviews, which will then be coded and analyzed for content. The article focuses on four Spanish-language AI transcription tools: Office 365 (Word) Transcribe, Amazon Transcribe, Notta, and Whisper. The technology allows harnessing the richness of the original recording without the intervention, and potential modification, of the person or virtual assistant transcribing it. The results highlight the speed of transcription and the ability of AIs to process and host written documents online. Regarding possibilities for interacting with the text, the fundamental role of research teams in the deep understanding and analysis of content is observed, with support provided by AIs in transcription tasks.

Research paper thumbnail of Hijacking Art: Murals as an Interface Toward Augmented Reality

Smart Innovation, Systems and Technologies, Nov 23, 2022

Research paper thumbnail of La estructura rizomática de la incidencia 2.0

Revista de la Pontificia Universidad Católica del Ecuador, May 6, 2017

This article builds on Gilles Deleuze and Felix Guattari rhizome metaphor, for the analysis of th... more This article builds on Gilles Deleuze and Felix Guattari rhizome metaphor, for the analysis of the structure that best describes digital interaction promoted by global fairness organizations. A key issue in the analysis is the understanding of communication for social change sustained on digital interaction, which is defined as the multi-ways communication process mediated by the Internet and the use of ICTs. During eighteen months the study followed digital interaction taking place in the Twitter and Facebook accounts of five European organizations and their local branches for Ecuador. The article suggests that digital interaction, termed as Advocacy 2.0-in straight relation with the development of the internet and the web 2.0-is provided by a rhizomatic structure with multiple, diverse and disperse matters, concerns, networks and languages that are apparently disconnected but interrelated in practice. The research field remains open for the analysis of how this structure could provide the means for the contents in digital interaction to transform into social imaginaries and as such, into tools for social change.

Research paper thumbnail of Intérpretes de las necesidades de la comunidad

Revista iberoamericana de aprendizaje servicio, May 11, 2020

Interpreting the needs of the community. A proposal for a management system of the links between ... more Interpreting the needs of the community. A proposal for a management system of the links between higher education institutions and civil society organizations in Ecuador.

Research paper thumbnail of Vinculación con la colectividad: una propuesta de gestión

Revista Killkana Sociales, Aug 2, 2019

art. 14.-Son instituciones del Sistema de Educación Superior: a) Las universidades, escuelas poli... more art. 14.-Son instituciones del Sistema de Educación Superior: a) Las universidades, escuelas politécnicas públicas y particulares, debidamente evaluadas y acreditadas. conforme la presente Ley; y. b) Los institutos superiores técnicos, tecnológicos, pedagógicos, de artes y los conservatorios superiores.

Research paper thumbnail of Everyday Virtuality: A Multimodal Analysis of Political Participation and Newsworthiness

Societies

Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communicati... more Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communication”; indeed, they became the only means of social interaction, mediated and driven by information and communication technologies (ICTs). Consequently, working in a digital context switched from being a phenomenon to be studied to the primary means of socializing and the primary workspace for researchers. This study explores four different methodologies to question how discursive interactions related to power and newsworthiness may be addressed in digital contexts. The multimodal approach was reviewed through the affordances of critical discourse analysis, issue ownership and salience, morphological discourse analysis, and protest event analysis. It starts by theoretically addressing concepts of multimodality and phenomenology by focusing on the implications of both perspectives. It examines publications and interactions in digital contexts in Ecuador from March 2017 to December 2020 with...

Research paper thumbnail of Aprendizaje en Servicio: Un Enfoque Interdisciplinario De Salud Escolar y Comunitaria

Research paper thumbnail of Aprendizaje-Servicio: el taller de cerámica como vehículo de intercambio

Esferas, 2022

El Aprendizaje-Servicio (ApS) es una metodología de experiencial que se aplica en múltiples campo... more El Aprendizaje-Servicio (ApS) es una metodología de experiencial que se aplica en múltiples campos, uno de ellos es el Taller de Cerámica sobre el que se enfoca este artículo. El Taller de Cerámica surge como un instrumento mediador entre la comunidad de Guayama Grande, en el páramo andino de Chugchilán, en Cotopaxi, y la universidad. Aquí, durante dos años y medio —antes y durante la pandemia por COVID-19— estudiantes, docentes y la comunidad han puesto en práctica una metodología basada en recuperar la memoria y revitalizar la lengua, fundamentales para construir su mundo, y la cerámica como el mecanismo de interpretación de ese mundo que se mantuvo por años en ‘el olvido’. El Taller se convierte en un vehículo de intercambio y aprendizaje mutuo. Este ha permitido que surja un imaginero comunitario, quien, poniendo en práctica los conocimientos adquiridos y el concepto del ayni —de la reciprocidad andina— ha sido capaz de llevar, a otras comunas y lugares, el arte de la cerámica y...

Research paper thumbnail of Desafios Del Periodismo Inmersivo

Universidad de Los Andes (ULA), 2018

Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte... more Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte del periodismo inmersivo y a los consecuentes desafíos ontológicos, tecnológicos, narrativos y profesionales –éticos, formales y prácticos– a los que se enfrenta a causa de su naturaleza innovadora, disruptiva y provocadora. Un sobrevuelo por los elementos característicos del periodismo conduce a explicar cómo la narrativa espacial que propone es la puerta de entrada a una experiencia inmersiva que supera el rol pasivo de las audiencias y orienta una propuesta propicia para la empatía emocional y la sensorialidad remota. La historia vivida, más que narrada, se constituye de esta manera en el hilo conductor que entreteje una nueva relación entre periodista, público y hecho noticioso. (PDF) Desafíos del Periodismo Inmersivo. Available from: https://www.researchgate.net/publication/324706057_Desafios_del_Periodismo_Inmersivo [accessed Jan 07 2019].

Research paper thumbnail of Alter-globalisation Social Imaginaries: a theoretical review

Social imaginaries refer not to something unreal or fictitious existing only in the mind of an in... more Social imaginaries refer not to something unreal or fictitious existing only in the mind of an individual, but to the shared frameworks within which people organise their collective social world. In the ubiquitous presence of the internet and the extended use of information and communication technologies (ICTs), market-oriented globalisation imaginaries have emerged, but also alter-imaginaries of globalisation sustained by advocacy organisations interconnected and spreading their concerns in the global sphere. This paper develops an exegetical analysis to establish the meaning and scope of social imaginaries and address along time the different approaches to this notion. The results show that despite their intangibility, social imaginaries are very 'real', thus feigning permanence, social imaginaries are dynamic and in constant change.

Research paper thumbnail of Intérpretes de las necesidades de la comunidad

RIDAS. Revista Iberoamericana de Aprendizaje Servicio, 2020

Interpreting the needs of the community. A proposal for a management system of the links between ... more Interpreting the needs of the community. A proposal for a management system of the links between higher education institutions and civil society organizations in Ecuador.

Research paper thumbnail of Service-Learning Through Immersive Technologies in Ecuador

Journal of Higher Education Outreach and Engagement, Jun 29, 2021

Research paper thumbnail of Service-Learning in the Ecuadorian Andes through Spanish, English and Kichwa Voicing

Bandung, 2022

Community engagement projects create an avenue for university students and faculty to interact wi... more Community engagement projects create an avenue for university students and faculty to interact with local communities. These endeavors place together groups with different worldviews, cultures, and languages. Service-Learning (sl) has acquired novelty in academic circles; however, there has been limited research analyzing what happens with intercultural communication. This article attempts to fill this gap by asking how intercultural communication is shaped through sl. Research was conducted on a community engagement project in the Andean paramo of Chugchilán, Ecuador involving faculty, students, and members of the indigenous community. For the analysis, a blended design of transcendental phenomenology and sl methodology was used to analyze how participants perceive and make sense of their experience. From a linguistic perspective, we used both bilingualism and diglossia to analyze intercultural communication during the sl experience. The findings show that sl is a valid methodology...

Research paper thumbnail of Digital educational design - process, product, practice

Research paper thumbnail of Analfabetismo digital: una barrera para las narrativas transmedia y el diálogo social al margen de la industria cultural

Razón y Palabra, 2018

There are unfathomable barriers to access technologies for multi-platform interaction projects th... more There are unfathomable barriers to access technologies for multi-platform interaction projects that allow social dialogue and its praxis –in the freireanii sense of reflection and action– on the sidelines of the culture industry. Transmedia storytelling urges for connection and digital convergence. On the one hand, it takes for granted stable internet connections and, on the other, full participation, dismissing digital illiteracy. This article focuses on the barriers that hampered implementing a transmedia service-learning project involving undergraduates and rural communities, mostly indigenous Kichwa of Chugchilan, located in the Andean moor of the province of Cotopaxi, in the central highlands of Ecuador. It also stresses on how to overcome these barriers to carry out future transmedia projects in rural communities.

Research paper thumbnail of Mobile Learning: Challenging the Current Educational Model of Communication Studies

Mobile learning or M-learning, regarded as a specific field of electronic learning, is considered... more Mobile learning or M-learning, regarded as a specific field of electronic learning, is considered to stem from the affordances of computer-mediated communication. In this way, it fosters connection and interaction “on the move”. M-learning benefits from the ubiquity of information and communication technologies (ICTs), consequently it is not bounded in space and time. However, its study goes beyond a techno-deterministic understanding of its performance. Studies on M-learning refer less to the functionality of appliances and the development of mobile applications than address the subjective perception of how this special type of educational venue leads to the acquisition of meaningful and effective learning. This study focuses on Communication Studies in higher education in Ecuador that deal with the paradox of studying the media through the media, which results in studying theories and practice of communication by using these same tools. This meta-communication dilemma becomes conf...

Research paper thumbnail of Subjetividad política en Twitter: elecciones a la Alcaldía de Quito 2019

This paper studies political subjectivity in the campaign for Mayor of Quito in 2019. The researc... more This paper studies political subjectivity in the campaign for Mayor of Quito in 2019. The research question guiding this study is: «what topics do the candidates address on Twitter to influence the subjectivity of their potential voters?». Further, the research analyzes behavior as a discursive phenomenon; which addresses the subject-behavior-ideology relationship in the construction of intersubjectivities (Verón, 2004). Discourses on Twitter (02-03.2019) were studied through morphological discourse analysis (Freeden, 2013; Steger et al., 2013). The three core concepts (n = 1005 tweets) were located within the categories of: ecology, mobility, and security, which are the main issues addressed by the candidates with special emphasis on the topics of urban fauna, and security in its relationship with mobility and public space, and the latter as a reference of the vital place (of production, welfare and realization) of citizens..

Research paper thumbnail of Crushing Power! How Participation in University Crush Pages Challenges Anonymity and Hegemonic Power

University crush pages are a type of informal user-ended media in which a subjective turn overflo... more University crush pages are a type of informal user-ended media in which a subjective turn overflows these communication channels, where facts and data seem of less importance than feelings, introspection, and action. This study aims to understand how participation in these pages actually “crushes” institutional and hegemonic power. It questions how anonymity in student-run social media develops, claiming the impossibility of “networked anonymity”. Using a qualitative content analysis, this paper studies the Facebook crush pages of four universities in Ecuador, during two months of quarantine in 2020. Through a thematic analysis, posts were categorized into two non-mutually exclusive topics: subjectivity and participatory communication, and into two cross-cutting categories: anonymity and COVID-19. The outcomes suggest that crush pages do not demand legitimacy at an institutional level; however, they become universities’ notice boards, promoting a new trend of power in participatory ...

Research paper thumbnail of Global Fairness in Digital Interaction: A rhizomatic analysis of social imaginaries

Findings illustrate positive and negative affordances of organisationally enabled social media fo... more Findings illustrate positive and negative affordances of organisationally enabled social media for advocacy purposes, referred throughout as Advocacy 2.0, in parallel to the stages of development of the internet itself. The process followed by Advocacy 2.0 is suggested to be cyclical and composed of four stages: posting, sharing, cooperating and acting. These stages are increasingly demanding and consequently, decreasing in participants. While the first three stages happen completely in the digital world, the last stage of acting refers to both connective and collective (physical) engagement. The analysis proposes that expressivity plays an important role in digital interaction corresponding to the first two stages of this cycle. Heterogenic discourses are not unified, as some are utopian, others dystopian, and many are neutral, disinterested or dispassionate. Moreover, discourses in digital interaction are multiple and apparently disconnected. Marketoriented imaginaries stemming from the neo-liberal economic system are tangled with global fairness imaginaries sustained on economic, gender and social equality, environmental conservation and farming practices, trading and politics. Consequently, social imaginaries of global fairness are present in digital interaction and can be viewed from the stage of cooperating, suggesting both reflection and involvement in the discussion, to the stage of acting, in which participants commit to collective action in the physical world. Digital interaction enables the connection of people and issues, regardless of place, time and social and cultural differences. Advocacy 2.0 provides the means for people to share their concerns and interact digitally for realising their hope for global fairness. Hvad det andet, analysen af indholdet, søges der med udgangspunkt i grounded theory efter faelles idéer, ønsker og meninger hos deltagerne i digital interaktion. Resultaterne illustrerer, hvordan organisationernes kommunikation på sociale medier kan påvirke advokeringsformål positivt og negativt (hvilke "affordances" sociale medier har herfor). Begrebet Advokering 2.0 anvendes igennem afhandlingen som en parallel til Web 2.0begrebet. Afhandlingen praesenterer en cyklisk model for den digitale interaktionsproces. Processen består af fire faser: at poste, at dele, at samarbejde og at handle. Disse fire faser er stigende i kraevende og dermed også aftagende i antallet af deltagere. Mens de første tre faser udelukkende finder sted i den digitale verden, refererer den sidste handle-fase både til fysiske og digitale handlinger. Analysen indikerer, at mulighederne for at udtrykke sig i de første to faser spiller en vigtig rolle i digital interaktion. Heterogene diskurser bliver ikke forenet, da nogle er utopiske, andre dystopiske, og mange er neutrale, uinteresserede eller uengagerede. Der er desuden mange diskurser i digital interaktion, og disse er tilsyneladende ikke forbundne. Markedsorienterede forestillinger, som udspringer fra det neoliberale økonomiske system, filtres sammen med forestillinger om global retfaerdighed, herunder økonomi, køn og social lighed, miljøbeskyttelse og landbrugspraksis, handel og politik. Der eksisterer således sociale forestillinger om global retfaerdighed i digital interaktion, og disse kan ses i samarbejdsfasen, hvor de kommer til udtryk igennem både refleksion og indblanding i diskussionen, og i handlefasen, hvor deltagerne forpligter sig gennem kollektiv handling i den fysiske verden. Digital interaktion muliggør sammenknytning af mennesker og problemstillinger, uafhaengigt af tid og sted og sociale og kulturelle forskelle. Advokering 2.0 skaber mulighederne for at mennesker kan dele problemstillinger og interagere digitalt for derigennem at realisere deres håb om global retfaerdighed.

Research paper thumbnail of Digital Generations: A Multidimensional Analysis of Media Ecology

Smart innovation, systems and technologies, 2024

Research paper thumbnail of Inteligencia artificial en la transcripción de entrevistas

Contratexto, May 31, 2024

Interviews, crucial for journalistic practice and qualitative research, capture the profound mean... more Interviews, crucial for journalistic practice and qualitative research, capture the profound meaning of human thought. In 2023, artificial intelligence (AI) tools became widespread, including their use in recording, transcribing, and subtitling speeches. The study aims to identify the most suitable AI for transcribing recordings in Spanish, prioritizing task completeness, efficiency, and effectiveness. The selected AI will be applied to a corpus of 450 short interviews, which will then be coded and analyzed for content. The article focuses on four Spanish-language AI transcription tools: Office 365 (Word) Transcribe, Amazon Transcribe, Notta, and Whisper. The technology allows harnessing the richness of the original recording without the intervention, and potential modification, of the person or virtual assistant transcribing it. The results highlight the speed of transcription and the ability of AIs to process and host written documents online. Regarding possibilities for interacting with the text, the fundamental role of research teams in the deep understanding and analysis of content is observed, with support provided by AIs in transcription tasks.

Research paper thumbnail of Hijacking Art: Murals as an Interface Toward Augmented Reality

Smart Innovation, Systems and Technologies, Nov 23, 2022

Research paper thumbnail of La estructura rizomática de la incidencia 2.0

Revista de la Pontificia Universidad Católica del Ecuador, May 6, 2017

This article builds on Gilles Deleuze and Felix Guattari rhizome metaphor, for the analysis of th... more This article builds on Gilles Deleuze and Felix Guattari rhizome metaphor, for the analysis of the structure that best describes digital interaction promoted by global fairness organizations. A key issue in the analysis is the understanding of communication for social change sustained on digital interaction, which is defined as the multi-ways communication process mediated by the Internet and the use of ICTs. During eighteen months the study followed digital interaction taking place in the Twitter and Facebook accounts of five European organizations and their local branches for Ecuador. The article suggests that digital interaction, termed as Advocacy 2.0-in straight relation with the development of the internet and the web 2.0-is provided by a rhizomatic structure with multiple, diverse and disperse matters, concerns, networks and languages that are apparently disconnected but interrelated in practice. The research field remains open for the analysis of how this structure could provide the means for the contents in digital interaction to transform into social imaginaries and as such, into tools for social change.

Research paper thumbnail of Intérpretes de las necesidades de la comunidad

Revista iberoamericana de aprendizaje servicio, May 11, 2020

Interpreting the needs of the community. A proposal for a management system of the links between ... more Interpreting the needs of the community. A proposal for a management system of the links between higher education institutions and civil society organizations in Ecuador.

Research paper thumbnail of Vinculación con la colectividad: una propuesta de gestión

Revista Killkana Sociales, Aug 2, 2019

art. 14.-Son instituciones del Sistema de Educación Superior: a) Las universidades, escuelas poli... more art. 14.-Son instituciones del Sistema de Educación Superior: a) Las universidades, escuelas politécnicas públicas y particulares, debidamente evaluadas y acreditadas. conforme la presente Ley; y. b) Los institutos superiores técnicos, tecnológicos, pedagógicos, de artes y los conservatorios superiores.

Research paper thumbnail of Everyday Virtuality: A Multimodal Analysis of Political Participation and Newsworthiness

Societies

Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communicati... more Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communication”; indeed, they became the only means of social interaction, mediated and driven by information and communication technologies (ICTs). Consequently, working in a digital context switched from being a phenomenon to be studied to the primary means of socializing and the primary workspace for researchers. This study explores four different methodologies to question how discursive interactions related to power and newsworthiness may be addressed in digital contexts. The multimodal approach was reviewed through the affordances of critical discourse analysis, issue ownership and salience, morphological discourse analysis, and protest event analysis. It starts by theoretically addressing concepts of multimodality and phenomenology by focusing on the implications of both perspectives. It examines publications and interactions in digital contexts in Ecuador from March 2017 to December 2020 with...

Research paper thumbnail of Aprendizaje en Servicio: Un Enfoque Interdisciplinario De Salud Escolar y Comunitaria

Research paper thumbnail of Aprendizaje-Servicio: el taller de cerámica como vehículo de intercambio

Esferas, 2022

El Aprendizaje-Servicio (ApS) es una metodología de experiencial que se aplica en múltiples campo... more El Aprendizaje-Servicio (ApS) es una metodología de experiencial que se aplica en múltiples campos, uno de ellos es el Taller de Cerámica sobre el que se enfoca este artículo. El Taller de Cerámica surge como un instrumento mediador entre la comunidad de Guayama Grande, en el páramo andino de Chugchilán, en Cotopaxi, y la universidad. Aquí, durante dos años y medio —antes y durante la pandemia por COVID-19— estudiantes, docentes y la comunidad han puesto en práctica una metodología basada en recuperar la memoria y revitalizar la lengua, fundamentales para construir su mundo, y la cerámica como el mecanismo de interpretación de ese mundo que se mantuvo por años en ‘el olvido’. El Taller se convierte en un vehículo de intercambio y aprendizaje mutuo. Este ha permitido que surja un imaginero comunitario, quien, poniendo en práctica los conocimientos adquiridos y el concepto del ayni —de la reciprocidad andina— ha sido capaz de llevar, a otras comunas y lugares, el arte de la cerámica y...

Research paper thumbnail of Desafios Del Periodismo Inmersivo

Universidad de Los Andes (ULA), 2018

Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte... more Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte del periodismo inmersivo y a los consecuentes desafíos ontológicos, tecnológicos, narrativos y profesionales –éticos, formales y prácticos– a los que se enfrenta a causa de su naturaleza innovadora, disruptiva y provocadora. Un sobrevuelo por los elementos característicos del periodismo conduce a explicar cómo la narrativa espacial que propone es la puerta de entrada a una experiencia inmersiva que supera el rol pasivo de las audiencias y orienta una propuesta propicia para la empatía emocional y la sensorialidad remota. La historia vivida, más que narrada, se constituye de esta manera en el hilo conductor que entreteje una nueva relación entre periodista, público y hecho noticioso. (PDF) Desafíos del Periodismo Inmersivo. Available from: https://www.researchgate.net/publication/324706057_Desafios_del_Periodismo_Inmersivo [accessed Jan 07 2019].

Research paper thumbnail of Alter-globalisation Social Imaginaries: a theoretical review

Social imaginaries refer not to something unreal or fictitious existing only in the mind of an in... more Social imaginaries refer not to something unreal or fictitious existing only in the mind of an individual, but to the shared frameworks within which people organise their collective social world. In the ubiquitous presence of the internet and the extended use of information and communication technologies (ICTs), market-oriented globalisation imaginaries have emerged, but also alter-imaginaries of globalisation sustained by advocacy organisations interconnected and spreading their concerns in the global sphere. This paper develops an exegetical analysis to establish the meaning and scope of social imaginaries and address along time the different approaches to this notion. The results show that despite their intangibility, social imaginaries are very 'real', thus feigning permanence, social imaginaries are dynamic and in constant change.

Research paper thumbnail of Intérpretes de las necesidades de la comunidad

RIDAS. Revista Iberoamericana de Aprendizaje Servicio, 2020

Interpreting the needs of the community. A proposal for a management system of the links between ... more Interpreting the needs of the community. A proposal for a management system of the links between higher education institutions and civil society organizations in Ecuador.

Research paper thumbnail of Service-Learning Through Immersive Technologies in Ecuador

Journal of Higher Education Outreach and Engagement, Jun 29, 2021

Research paper thumbnail of Service-Learning in the Ecuadorian Andes through Spanish, English and Kichwa Voicing

Bandung, 2022

Community engagement projects create an avenue for university students and faculty to interact wi... more Community engagement projects create an avenue for university students and faculty to interact with local communities. These endeavors place together groups with different worldviews, cultures, and languages. Service-Learning (sl) has acquired novelty in academic circles; however, there has been limited research analyzing what happens with intercultural communication. This article attempts to fill this gap by asking how intercultural communication is shaped through sl. Research was conducted on a community engagement project in the Andean paramo of Chugchilán, Ecuador involving faculty, students, and members of the indigenous community. For the analysis, a blended design of transcendental phenomenology and sl methodology was used to analyze how participants perceive and make sense of their experience. From a linguistic perspective, we used both bilingualism and diglossia to analyze intercultural communication during the sl experience. The findings show that sl is a valid methodology...

Research paper thumbnail of Digital educational design - process, product, practice

Research paper thumbnail of Analfabetismo digital: una barrera para las narrativas transmedia y el diálogo social al margen de la industria cultural

Razón y Palabra, 2018

There are unfathomable barriers to access technologies for multi-platform interaction projects th... more There are unfathomable barriers to access technologies for multi-platform interaction projects that allow social dialogue and its praxis –in the freireanii sense of reflection and action– on the sidelines of the culture industry. Transmedia storytelling urges for connection and digital convergence. On the one hand, it takes for granted stable internet connections and, on the other, full participation, dismissing digital illiteracy. This article focuses on the barriers that hampered implementing a transmedia service-learning project involving undergraduates and rural communities, mostly indigenous Kichwa of Chugchilan, located in the Andean moor of the province of Cotopaxi, in the central highlands of Ecuador. It also stresses on how to overcome these barriers to carry out future transmedia projects in rural communities.

Research paper thumbnail of Mobile Learning: Challenging the Current Educational Model of Communication Studies

Mobile learning or M-learning, regarded as a specific field of electronic learning, is considered... more Mobile learning or M-learning, regarded as a specific field of electronic learning, is considered to stem from the affordances of computer-mediated communication. In this way, it fosters connection and interaction “on the move”. M-learning benefits from the ubiquity of information and communication technologies (ICTs), consequently it is not bounded in space and time. However, its study goes beyond a techno-deterministic understanding of its performance. Studies on M-learning refer less to the functionality of appliances and the development of mobile applications than address the subjective perception of how this special type of educational venue leads to the acquisition of meaningful and effective learning. This study focuses on Communication Studies in higher education in Ecuador that deal with the paradox of studying the media through the media, which results in studying theories and practice of communication by using these same tools. This meta-communication dilemma becomes conf...

Research paper thumbnail of Subjetividad política en Twitter: elecciones a la Alcaldía de Quito 2019

This paper studies political subjectivity in the campaign for Mayor of Quito in 2019. The researc... more This paper studies political subjectivity in the campaign for Mayor of Quito in 2019. The research question guiding this study is: «what topics do the candidates address on Twitter to influence the subjectivity of their potential voters?». Further, the research analyzes behavior as a discursive phenomenon; which addresses the subject-behavior-ideology relationship in the construction of intersubjectivities (Verón, 2004). Discourses on Twitter (02-03.2019) were studied through morphological discourse analysis (Freeden, 2013; Steger et al., 2013). The three core concepts (n = 1005 tweets) were located within the categories of: ecology, mobility, and security, which are the main issues addressed by the candidates with special emphasis on the topics of urban fauna, and security in its relationship with mobility and public space, and the latter as a reference of the vital place (of production, welfare and realization) of citizens..

Research paper thumbnail of Crushing Power! How Participation in University Crush Pages Challenges Anonymity and Hegemonic Power

University crush pages are a type of informal user-ended media in which a subjective turn overflo... more University crush pages are a type of informal user-ended media in which a subjective turn overflows these communication channels, where facts and data seem of less importance than feelings, introspection, and action. This study aims to understand how participation in these pages actually “crushes” institutional and hegemonic power. It questions how anonymity in student-run social media develops, claiming the impossibility of “networked anonymity”. Using a qualitative content analysis, this paper studies the Facebook crush pages of four universities in Ecuador, during two months of quarantine in 2020. Through a thematic analysis, posts were categorized into two non-mutually exclusive topics: subjectivity and participatory communication, and into two cross-cutting categories: anonymity and COVID-19. The outcomes suggest that crush pages do not demand legitimacy at an institutional level; however, they become universities’ notice boards, promoting a new trend of power in participatory ...

Research paper thumbnail of Global Fairness in Digital Interaction: A rhizomatic analysis of social imaginaries

Findings illustrate positive and negative affordances of organisationally enabled social media fo... more Findings illustrate positive and negative affordances of organisationally enabled social media for advocacy purposes, referred throughout as Advocacy 2.0, in parallel to the stages of development of the internet itself. The process followed by Advocacy 2.0 is suggested to be cyclical and composed of four stages: posting, sharing, cooperating and acting. These stages are increasingly demanding and consequently, decreasing in participants. While the first three stages happen completely in the digital world, the last stage of acting refers to both connective and collective (physical) engagement. The analysis proposes that expressivity plays an important role in digital interaction corresponding to the first two stages of this cycle. Heterogenic discourses are not unified, as some are utopian, others dystopian, and many are neutral, disinterested or dispassionate. Moreover, discourses in digital interaction are multiple and apparently disconnected. Marketoriented imaginaries stemming from the neo-liberal economic system are tangled with global fairness imaginaries sustained on economic, gender and social equality, environmental conservation and farming practices, trading and politics. Consequently, social imaginaries of global fairness are present in digital interaction and can be viewed from the stage of cooperating, suggesting both reflection and involvement in the discussion, to the stage of acting, in which participants commit to collective action in the physical world. Digital interaction enables the connection of people and issues, regardless of place, time and social and cultural differences. Advocacy 2.0 provides the means for people to share their concerns and interact digitally for realising their hope for global fairness. Hvad det andet, analysen af indholdet, søges der med udgangspunkt i grounded theory efter faelles idéer, ønsker og meninger hos deltagerne i digital interaktion. Resultaterne illustrerer, hvordan organisationernes kommunikation på sociale medier kan påvirke advokeringsformål positivt og negativt (hvilke "affordances" sociale medier har herfor). Begrebet Advokering 2.0 anvendes igennem afhandlingen som en parallel til Web 2.0begrebet. Afhandlingen praesenterer en cyklisk model for den digitale interaktionsproces. Processen består af fire faser: at poste, at dele, at samarbejde og at handle. Disse fire faser er stigende i kraevende og dermed også aftagende i antallet af deltagere. Mens de første tre faser udelukkende finder sted i den digitale verden, refererer den sidste handle-fase både til fysiske og digitale handlinger. Analysen indikerer, at mulighederne for at udtrykke sig i de første to faser spiller en vigtig rolle i digital interaktion. Heterogene diskurser bliver ikke forenet, da nogle er utopiske, andre dystopiske, og mange er neutrale, uinteresserede eller uengagerede. Der er desuden mange diskurser i digital interaktion, og disse er tilsyneladende ikke forbundne. Markedsorienterede forestillinger, som udspringer fra det neoliberale økonomiske system, filtres sammen med forestillinger om global retfaerdighed, herunder økonomi, køn og social lighed, miljøbeskyttelse og landbrugspraksis, handel og politik. Der eksisterer således sociale forestillinger om global retfaerdighed i digital interaktion, og disse kan ses i samarbejdsfasen, hvor de kommer til udtryk igennem både refleksion og indblanding i diskussionen, og i handlefasen, hvor deltagerne forpligter sig gennem kollektiv handling i den fysiske verden. Digital interaktion muliggør sammenknytning af mennesker og problemstillinger, uafhaengigt af tid og sted og sociale og kulturelle forskelle. Advokering 2.0 skaber mulighederne for at mennesker kan dele problemstillinger og interagere digitalt for derigennem at realisere deres håb om global retfaerdighed.

Research paper thumbnail of Desafíos del periodismo inmersivo

La comunicación en la nueva sociedad digital, 2018

Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del a... more Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte del periodismo inmersivo y a los consecuentes desafíos ontológicos, tecnológicos, narrativos y profesionales –éticos, formales y prácticos– a los que se enfrenta a causa de su naturaleza innovadora, disruptiva y provocadora. Un sobrevuelo por los elementos característicos del periodismo conduce a explicar cómo la narrativa espacial que propone es la puerta de entrada a una experiencia inmersiva que supera el rol pasivo de las audiencias y orienta una propuesta propicia para la empatía emocional y la sensorialidad remota. La historia vivida, más que narrada, se constituye de esta manera en el hilo conductor que entreteje una nueva relación entre periodista, público y hecho noticioso.

(PDF) Desafíos del Periodismo Inmersivo. Available from: https://www.researchgate.net/publication/324706057_Desafios_del_Periodismo_Inmersivo [accessed Jan 07 2019].

Research paper thumbnail of Community Outreach Roadmap: An emerging area of democracy and legitimacy for the Ecuadorian university and the third sector

ISTR Working Papers Series Volume XI, 2018

Participation in community engagement programs is mandatory for Ecuadorian higher education, buil... more Participation in community engagement programs is mandatory for Ecuadorian higher education, building on a threefold strategy of: learning, research and community outreach. Nevertheless, this strategy is frequently lopsided giving less significance to community outreach than to research and learning. This paper intends to fill this gap by unfolding two paradigmatic cases of community engagement projects that link applied research and service learning, through a qualitative design of case-study methodology. Its aim is to answer the question of how a roadmap for community outreach that embraces a transformative more inclusive and culturally appropriate development can be. The outcomes suggest that community engagement projects need to work with the communities and not for them, founded on the commitment of all stakeholders: faculty, students, staff, CSO and local governments.