Anitha Kumari | GITAM University (original) (raw)
Assistant Professor, Dept of Business Analytics
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Papers by Anitha Kumari
Technology Innovation Management Review
International Journal of Electronic Finance
Journal of Financial Reporting and Accounting
Purpose The rapid emergence and acceptance of blockchain applications by investment professionals... more Purpose The rapid emergence and acceptance of blockchain applications by investment professionals has made this study significant. The study aims to examine the degree of trust and acceptance of blockchain technology in the Indian financial services industry. Design/methodology/approach The decomposed theory of planned behaviour (DTPB) model is investigated using responses from 200 investment professionals to an online survey on blockchain technology adoption, and partial least squares structural equation modelling using SmartPLS 3.0 is used to analyse the results. Findings In general, the results support a DTPB and offer the best fit to the data. This study may have significant drawbacks in predicting blockchain technology’s acceptance by investment professionals. Furthermore, the findings suggest that the research instruments used in this study, which engage users in business settings, are equally successful in the context of investment professionals. Research limitations/implicat...
International Journal of Business Innovation and Research, 2021
Books by Anitha Kumari
IGI Global, 2023
The organization's culture is a key part of its successful move into the digital age. Industrial ... more The organization's culture is a key part of its successful move into the digital age. Industrial organisations are implementing company-wide digital transformation programmes in response to new risks and opportunities provided by fast emerging digital technologies. There is a serious shortage of adaptable project and organisational teams with a well-defined implementation approach. Companies must assess their current competencies, organisational structure, and corporate culture to identify which technologies are crucial and how they will be implemented. This chapter focuses on technology-based attributes like strategy, leadership, and culture. Researchers, practitioners, and industrial organisations will benefit from the findings of this study because it provides a digital strategy for commercial organisations. It is imperative to review the relationship between a company and its partners and customers in light of digital technology's impact on business operations and market offerings. This chapter makes it possible for future research, which helps this field and theories move forward.
Technology Innovation Management Review
International Journal of Electronic Finance
Journal of Financial Reporting and Accounting
Purpose The rapid emergence and acceptance of blockchain applications by investment professionals... more Purpose The rapid emergence and acceptance of blockchain applications by investment professionals has made this study significant. The study aims to examine the degree of trust and acceptance of blockchain technology in the Indian financial services industry. Design/methodology/approach The decomposed theory of planned behaviour (DTPB) model is investigated using responses from 200 investment professionals to an online survey on blockchain technology adoption, and partial least squares structural equation modelling using SmartPLS 3.0 is used to analyse the results. Findings In general, the results support a DTPB and offer the best fit to the data. This study may have significant drawbacks in predicting blockchain technology’s acceptance by investment professionals. Furthermore, the findings suggest that the research instruments used in this study, which engage users in business settings, are equally successful in the context of investment professionals. Research limitations/implicat...
International Journal of Business Innovation and Research, 2021
IGI Global, 2023
The organization's culture is a key part of its successful move into the digital age. Industrial ... more The organization's culture is a key part of its successful move into the digital age. Industrial organisations are implementing company-wide digital transformation programmes in response to new risks and opportunities provided by fast emerging digital technologies. There is a serious shortage of adaptable project and organisational teams with a well-defined implementation approach. Companies must assess their current competencies, organisational structure, and corporate culture to identify which technologies are crucial and how they will be implemented. This chapter focuses on technology-based attributes like strategy, leadership, and culture. Researchers, practitioners, and industrial organisations will benefit from the findings of this study because it provides a digital strategy for commercial organisations. It is imperative to review the relationship between a company and its partners and customers in light of digital technology's impact on business operations and market offerings. This chapter makes it possible for future research, which helps this field and theories move forward.