Anitha Kumari | GITAM University (original) (raw)

Anitha Kumari

Assistant Professor, Dept of Business Analytics

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Papers by Anitha Kumari

Research paper thumbnail of The Impact of FinTech and Blockchain Technologies on Banking and Financial Services

Technology Innovation Management Review

Research paper thumbnail of Determinants of user's behavioural intention to use blockchain technology in the digital banking services

International Journal of Electronic Finance

Research paper thumbnail of Blockchain technology acceptance by investment professionals: a decomposed TPB model

Journal of Financial Reporting and Accounting

Purpose The rapid emergence and acceptance of blockchain applications by investment professionals... more Purpose The rapid emergence and acceptance of blockchain applications by investment professionals has made this study significant. The study aims to examine the degree of trust and acceptance of blockchain technology in the Indian financial services industry. Design/methodology/approach The decomposed theory of planned behaviour (DTPB) model is investigated using responses from 200 investment professionals to an online survey on blockchain technology adoption, and partial least squares structural equation modelling using SmartPLS 3.0 is used to analyse the results. Findings In general, the results support a DTPB and offer the best fit to the data. This study may have significant drawbacks in predicting blockchain technology’s acceptance by investment professionals. Furthermore, the findings suggest that the research instruments used in this study, which engage users in business settings, are equally successful in the context of investment professionals. Research limitations/implicat...

Research paper thumbnail of Implementation of Blockchain technology in Industry 4.0: The digital banking transactions and challenges

International Journal of Business Innovation and Research, 2021

Research paper thumbnail of Understanding technological acceptance to minimize possible risks on Electronic Payment Systems in Indian Customers’ Perspective

Books by Anitha Kumari

Research paper thumbnail of Organisational Changes in the Age of Digital Transformation

IGI Global, 2023

The organization's culture is a key part of its successful move into the digital age. Industrial ... more The organization's culture is a key part of its successful move into the digital age. Industrial organisations are implementing company-wide digital transformation programmes in response to new risks and opportunities provided by fast emerging digital technologies. There is a serious shortage of adaptable project and organisational teams with a well-defined implementation approach. Companies must assess their current competencies, organisational structure, and corporate culture to identify which technologies are crucial and how they will be implemented. This chapter focuses on technology-based attributes like strategy, leadership, and culture. Researchers, practitioners, and industrial organisations will benefit from the findings of this study because it provides a digital strategy for commercial organisations. It is imperative to review the relationship between a company and its partners and customers in light of digital technology's impact on business operations and market offerings. This chapter makes it possible for future research, which helps this field and theories move forward.

Research paper thumbnail of The Impact of FinTech and Blockchain Technologies on Banking and Financial Services

Technology Innovation Management Review

Research paper thumbnail of Determinants of user's behavioural intention to use blockchain technology in the digital banking services

International Journal of Electronic Finance

Research paper thumbnail of Blockchain technology acceptance by investment professionals: a decomposed TPB model

Journal of Financial Reporting and Accounting

Purpose The rapid emergence and acceptance of blockchain applications by investment professionals... more Purpose The rapid emergence and acceptance of blockchain applications by investment professionals has made this study significant. The study aims to examine the degree of trust and acceptance of blockchain technology in the Indian financial services industry. Design/methodology/approach The decomposed theory of planned behaviour (DTPB) model is investigated using responses from 200 investment professionals to an online survey on blockchain technology adoption, and partial least squares structural equation modelling using SmartPLS 3.0 is used to analyse the results. Findings In general, the results support a DTPB and offer the best fit to the data. This study may have significant drawbacks in predicting blockchain technology’s acceptance by investment professionals. Furthermore, the findings suggest that the research instruments used in this study, which engage users in business settings, are equally successful in the context of investment professionals. Research limitations/implicat...

Research paper thumbnail of Implementation of Blockchain technology in Industry 4.0: The digital banking transactions and challenges

International Journal of Business Innovation and Research, 2021

Research paper thumbnail of Understanding technological acceptance to minimize possible risks on Electronic Payment Systems in Indian Customers’ Perspective

Research paper thumbnail of Organisational Changes in the Age of Digital Transformation

IGI Global, 2023

The organization's culture is a key part of its successful move into the digital age. Industrial ... more The organization's culture is a key part of its successful move into the digital age. Industrial organisations are implementing company-wide digital transformation programmes in response to new risks and opportunities provided by fast emerging digital technologies. There is a serious shortage of adaptable project and organisational teams with a well-defined implementation approach. Companies must assess their current competencies, organisational structure, and corporate culture to identify which technologies are crucial and how they will be implemented. This chapter focuses on technology-based attributes like strategy, leadership, and culture. Researchers, practitioners, and industrial organisations will benefit from the findings of this study because it provides a digital strategy for commercial organisations. It is imperative to review the relationship between a company and its partners and customers in light of digital technology's impact on business operations and market offerings. This chapter makes it possible for future research, which helps this field and theories move forward.

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