grace makayoto | Strathmore University (original) (raw)
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United States International University - Kenya
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The growth of Kenya's insurance industry has been erratic despite a favourable econom ic envi... more The growth of Kenya's insurance industry has been erratic despite a favourable econom ic environment. Industry reports have shown that most of the insurance firms in Kenya have lagged in the adoption of new technologies to support their products and processes. This study sought to determine the influence of technological innovations adoption on organisational growth within the industry. The study specifically examined the effect of adoption of marketing technological innovation, product technological innovation and service technological innovation on insurance growth. The study was premised on the technology organization environment theory and the dynamic capabilities theory and adopted a descriptive research design. The target population of the study were the heads of the technology and marketing departments within the registered insurance firms . The unit of observation was the selected personnel. The research employed purposive sampling in selecting the chief technology offic...
The growth of Kenya's insurance industry has been erratic despite a favourable econom ic envi... more The growth of Kenya's insurance industry has been erratic despite a favourable econom ic environment. Industry reports have shown that most of the insurance firms in Kenya have lagged in the adoption of new technologies to support their products and processes. This study sought to determine the influence of technological innovations adoption on organisational growth within the industry. The study specifically examined the effect of adoption of marketing technological innovation, product technological innovation and service technological innovation on insurance growth. The study was premised on the technology organization environment theory and the dynamic capabilities theory and adopted a descriptive research design. The target population of the study were the heads of the technology and marketing departments within the registered insurance firms . The unit of observation was the selected personnel. The research employed purposive sampling in selecting the chief technology offic...