Troubleshoot unidentified Google Ads charges (original) (raw)
Due to a technical issue with one of our payment processing partners, some Google Ads user's cards may have been recently overcharged. Google is working with the partner to initiate a refund of the incorrect charge. It may take 5–7 business days for the refund to appear on your card account.
Is the charge coming from a Google Ads account?YesNo
Do you have access to the Google Ads account?YesNo
Are you logged into the Google Ads account associated with the charge?YesNo
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
Please Sign in to Google Ad account associated with the charge.Done.I can't sign in.
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
Use this troubleshooter to fix sign-in issues.Done.I still can't sign in.
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
Review the charge in your bank statement. The charge descriptor may contain a Google Ads account ID (for example, "GOOGLE*GOOG[1234567890]").
Keep in mind: The way that Google Ads charges appear on your credit card or bank statement can vary depending on the credit card you're using. Typically, here's what you can expect to see if you're using the following payment methods:
Visa or MasterCard
If you've been charged by Google Ads and you're using Visa or MasterCard to pay, you might see any of the following charges on your statement:
- GOOGLE ADS. CC@GOOGLE.COM
- GOOGLE*GOOG[10-digit Google Ads Customer ID]
- GOOGLE*SVCS[10-digit Google Ads Customer ID]
- GOOGLE*ADWS[10-digit Google Ads Customer ID]
If you notice more than one customer ID on your statement, it might mean that you have more than one Google Ads account associated with that payment method.
American Express
If you've been charged by Google Ads and you're using American Express to pay, you might see any of the following on your statement:
- GOOGLE LTD. CC@GOOGLE.COM GOOGLE ADS ADVERTISING
- GOOGLE INC. CC@GOOGLE.COM GOOGLE ADS ADVERTISING
- GOOGLE*SVCS[10-digit Google Ads Customer ID]
- GOOGLE*ADWS[10-digit Google Ads Customer ID]
If you notice more than one customer ID on your statement, it might mean that you have more than one Google Ads account associated with that payment method.
Bank account (direct debit)
If you've been charged by Google Ads and you're using direct debit to pay, you might see any of the following on your statement:
- Goog_[10-digit Google Ads Customer ID]
- Google_[10-digit Google Ads Customer ID]
- Google[10-digit Google Ads Customer ID]
- GOOGLE[10-digit Google Ads Customer ID]
- GOOOGLE_A[10-digit Google Ads Customer ID]
- GOOGLE_[10-digit Google Ads Customer ID]
- GOOGLE ADS[10-digit Google Ads Customer ID]
Sometimes a banking delay causes the charge to be shown on your bank statement a few days after it's shown on your Summary page. For example, a charge might be shown on your Summary page as occurring on April 7, but it appears on your bank statement on April 10. This kind of delay is normal.
Does the descriptor contain a Google Ads account ID?
YesNo
Are you familiar with the Google Ads account number shown in the charge?YesNo
Are you logged into the Google Ads account associated with the charge?YesNo
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
Please Sign in to Google Ad account associated with the charge.Done.I can't sign in.
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
Use this troubleshooter to fix sign-in issues.Done.I still can't sign in.
Are you able to navigate to the charge in your Google Ads UI?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
You can review your charges on the "Transactions" page or the "Billing activity" page. Were you able to navigate to the charges?YesNo
After reviewing the charges in the account, do you understand the charge?YesNo
Select the reason you don't understand the charge.Charged after already initiating a manual paymentCharged after entering a promotional codeCharged after you stopped your ads or canceled your accountCharged for more than average daily budget on some daysCharged more than once in a monthCharged outside billing cycleCharges on bank statement don't match your Google Ads accountIdentical charges
If you use the automatic payment setting and then make a manual payment, you might be charged on your automatic billing cycle.
Here's why:
- An automatic payment was already in progress when you initiated your payment: The automatic payment cycle is punctual, so if you made your payment when this process was underway, you might still be charged. This is most likely to happen if you make a payment when you're close to your billing threshold, at the end of the calendar month, or at the end of a monthly billing period.
- You reached the end of your billing cycle: After you make a manual payment, your account returns to its usual billing cycle. You'll receive an automatic charge after your account costs reach your payment threshold, or after on the same payment date as your last automatic payment, whichever happens first.
Was this answer helpful?
YesNo
Once your promotional credit runs out, your ads will continue to run and you'll accrue advertising costs—if you're on the automatic payment setting, that is. If you've used up your credit and want to stop accruing costs, pause your campaigns.
Was this answer helpful?
YesNo
When you stop your ads from running—by canceling your account or pausing or removing your campaigns—the Google Ads system can take several hours to halt your ads completely. At this point, you won't accrue any more costs.
However, you'll be billed for any unpaid advertising costs that accrued before your ads stopped running. Our system operates on a monthly billing cycle, so you might not receive your final charges for several weeks.
To determine whether you have any unpaid advertising costs, select the Billing icon and then under "Billing", select Summary. You can review your current balance at the top of the page.
Was this answer helpful?
YesNo
Internet search traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 2x more interactions in one day than your average daily budget specifies. We call this overdelivery.
However, our system makes sure that in a given billing period, you're never charged more than the number of days in that billing period multiplied by your average daily budget.
For example, if you budget 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis10 per day, and you're charged for a monthly billing period, the maximum you would pay is 10perday,andyou′rechargedforamonthlybillingperiod,themaximumyouwouldpayis300.
If Google overdelivers your ads and you accrue more costs in a billing period than your budget allows, a credit will automatically be applied to your account. For instance, if you accrue 35inclicksinonemonth,butyouhaveanaveragedailybudgetof35 in clicks in one month, but you have an average daily budget of 35inclicksinonemonth,butyouhaveanaveragedailybudgetof1 per day (and therefore 30permonthlybillingperiod),you′llreceivea30 per monthly billing period), you'll receive a 30permonthlybillingperiod),you′llreceivea5 overdelivery credit.
Note: pay for conversions campaigns are billed differently, and can be billed for more than 2 times the average daily budget.
To determine whether you've received any credits for overdelivery:
- In your Google Ads account, click the Billing icon,
.
- Click Summary.
- Open the appropriate month card and select Adjustments.
- Select Campaign activity. Any credits for excess activity will be labeled "Overdelivery."
Was this answer helpful?
YesNo
Charges don't usually happen once a month or at the end of the month. They can happen multiple times throughout the month, and are based primarily on payment thresholds—or the set amount of costs that your account reaches. This amount triggers a charge, so it means you might be charged more than once in a month.
If you never cross your payment threshold amount within a month, then you will get automatically charged on the same date every month (there may be changes to your automatic payment date to allow for shorter months or leap years).
Example 1
If your threshold is 500,thenyou′llbechargedeverytimethatyourcostsreach500, then you'll be charged every time that your costs reach 500,thenyou′llbechargedeverytimethatyourcostsreach500 within the same month. If your costs total 1,500inamonth,you′llbecharged1,500 in a month, you'll be charged 1,500inamonth,you′llbecharged500 three times (3 x 500 = 1,500).
Example 2
If your last automatic payment was a threshold charge of $500 on August 25th, and you don’t reach your threshold again before the end of August, then your next automatic payment will be on September 1st.
Was this answer helpful?
YesNo
You might be charged outside your billing cycle in the following cases:
- You've made a manual payment (by selecting the Make a payment button in your account). Although automatic payments are processed within a set billing cycle, you can make a manual payment at any time.
- Your account might recently have been upgraded to a new billing interface. When this happens, you're charged for your account balance at the time of this upgrade—you're not being charged for the upgrade. This one-time charge is outside of your normal billing cycle. All your future charges should be within your usual billing cycle.
Was this answer helpful?
YesNo
Sometimes, your bank statement charges look a bit different from those you see in your Google Ads account. Here are some common reasons why:
Charges are off by a day or two
In most cases, this is expected because charges can post to Google Ads and bank statements on different days. Since both Google Ads and banks operate on different systems, payments don't always happen at the same time.Bank charges aren't appearing in Google Ads
If this happens, here's what you can do to review the two accounts:
- If you have more than one Google Ads account, check each account to see if the charges appear (in many cases, your 10-digit customer ID number is shown on your bank statement). See more about how charges appear below, or learn more about unauthorized charges.
- If you still can't figure out where the charge is coming from, you can contact our support team. Have a screenshot or scanned copy of the charges in question ready. This will help us research the charge more easily. And be sure to block out all charges and other information that isn't associated with the charge in question—your privacy is important to us.
Was this answer helpful?
YesNo
This rarely happens, but if you see two identical charges from Google Ads on your credit card or bank statement, there might be two reasons:
- Authorization request: This is a request between our billing system and the bank that issued your credit card. It happens nearly every time a payment is made, and the request appears as a pending amount that's identical to an already processed charge. These requests normally disappear within several days, although this can vary by bank.
- Double charge: An error can cause a double charge, which means your account is billed twice for the same amount, and neither charge is marked as pending on your statement. Google can’t refund or cancel the payment, but any additional payment will serve as a credit applied to future advertising spend. Sometimes an automatic payment may occur even after manual payment is initiated due to the time needed for the payment to be recognized by Google.
Another reason for a double charge could be that your account spend is high, and you may have reached your threshold amount more than once in a day, triggering an automatic charge. If your account spend is very high, you may be eligible to increase your threshold amount. Learn more about how to change how often you’re charged.
If your bank statement shows a double charge, or if it shows an authorization request that doesn't go away on its own, contact your bank for help.
Was this answer helpful?
YesNo
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