Manage a canceled Google Ads account (original) (raw)

This article provides information about how to manage your Google Ads account after canceling it.

Refer to the articles below if you would like to:

Learn how to Access your canceled Google Ads account.
Learn how to Reactivate a canceled Google Ads account.

Why your account is canceled

By request: A user with administrative access to the account requested to cancel the account. Learn more about Canceling your Google Ads account.
Billing or Advertising Policies violations: Learn more about Google Ads account suspensions
Inactivity: Your Google Ads account has been inactive for more than 15 months with no spending and was automatically canceled.

Note:

If you manage other active Google Ads accounts, they will not be affected by the cancellation of your inactive Google Ads account.
If your account was canceled due to inactivity, it will not be displayed in linked manager accounts unless you choose to unhide canceled accounts. Learn more about Manager Accounts (MCC): Hiding and unhiding accounts.

How you’ll know your account is canceled

Email notification: When an account is canceled, you’ll receive an email notification. You can log in to your canceled account and double check your customer ID to ensure you’re looking at the right account.
In-account notification within Google Ads: You’ll get an in-account notification letting you know that your account’s been canceled, but you can reactivate it at any time by clicking “Reactivate” within the notification.

After your account is canceled

All remarketing lists that are owned by the canceled account, including Customer Match, will be set to “Closed,” preventing new users from being added to these lists.

In an effort to remove your data, the following will take place about a month after account cancelation:

All remarketing lists that are owned by the canceled account, including Customer Match, will have their membership duration updated to one day. This action will remove all users from these lists.
After the users are removed, lists that are shared with other accounts will no longer be usable for those accounts.
Any parameters for dynamic remarketing will be deleted.

Learn How your data segments work.

If you have any refundable credit left in your canceled account, you should receive a refund within 4-12 weeks. Refunds are typically processed to the original payment method. If you're concerned that your original payment method is no longer valid or active, you may need to add a new payment method to receive the refund. Learn more about Managing billing after canceling your Google Ads account.

Reactivation

You’ll always be able to reactivate your canceled account. After reactivation, if the account doesn't have any activity and doesn’t serve any ads for 3 months, then the account will be automatically canceled again.

Learn how to Reactivate a canceled Google Ads account.

Note: Accounts that are canceled will not be accessible via the Google Ads API. You’ll have to reactivate the account before attempting to view data or make changes to the account via the API.

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