Canceling your Google Ads account (original) (raw)

You can cancel your Google Ads account at any time. All your ads will stop within 24 hours. If you have a remaining balance we'll automatically initiate a refund for any unused prepaid funds or other refundable credits. The refund process typically takes 4-12 weeks, including the time for your bank to process the credit. You can track your refund status on the "Billing Summary" page. You'll need to reactivate your account if you want to use it again in the future.

Note: If your Google Ads account has no recorded spend for more than 15 months, it'll be considered inactive and automatically canceled. Learn more About account cancelation.

On this page

Before you cancel
Requirements for cancelation
How to cancel your account
What to expect after canceling your account
Problems canceling your account

Before you cancel

If you don't have the remaining balance in your Google ads account, consider pausing your campaigns instead of canceling your account.
If you're not happy with how your campaigns are performing, review the Google Ads Best Practices for optimization tips to drive better results.
If you want to consolidate multiple accounts into one new manager account (MCC), the email address for the new account can’t be associated with more than 5 accounts, this includes accounts that are currently in the drafting stage. You must finish setting up any existing draft accounts or use a different email address to create a new MCC.

Requirements for cancelation

To cancel your account, you'll need:
- Administrative access to your account. Only users with ”Admin” access can cancel an account. If you don't find the cancellation option, check your access level or contact an administrator.
- Complete billing setup. If your account setup is incomplete, you must finish it before you can cancel the account and initiate any refund.
If you have a manager account and want to cancel one of your managed accounts, you'll need:
- Administrative access to your manager account
- Ownership of the client account you'd like to cancel
If the option to cancel your account isn’t available, review your permissions.
If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads support with the following information:
- Customer ID
- Login email address
- Account billing information

How to cancel your account

To cancel your Google Ads account:

Go to Account settings within the Admin menu .
Click the Account status drop down to open the section.
Select Cancel my account.

Note: Even if your account isn't completely set up, you can still cancel it. To cancel, you need to log in to your Google Ads account, select your profile photo in the upper right corner to find your account(s), and then select the delete icon to permanently remove the account.

What to expect after canceling your account

Users

All remarketing lists owned by the canceled account, including Customer Match, will be set to "Closed," preventing new users from being added to these lists.
About a month after cancelation, all remarketing lists owned by the canceled account will have their membership duration updated to one day, removing all users from these lists.
After the users are removed, lists shared with other accounts will no longer be usable for those accounts.
Any parameters for dynamic remarketing will be deleted.

Billing and refunds

If you cancel your account, you'll still need to pay for any accrued costs. You can only receive a refund after the account has been officially canceled.

Follow these guidelines to ensure your request is processed correctly:

If you have any refundable credit left in your account, you should receive a refund to your original payment method within 4-12 weeks.
In some countries, you may be required to fill out an additional form to get a refund, especially if you paid by bank transfer.
Any amounts from promotional offers are excluded from the refund amount.
Manage your payment options. Learn how to remove payment methods.

Learn more about Managing billing after canceling your Google Ads account.

Account access

After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account. However, you may not be able to access your canceled account after an extended period. Learn more about how to Access your canceled Google Ads account.

Problems canceling your account

If the option to cancel your account isn’t available, review the requirements for cancelation above to make sure you have the appropriate permissions.
If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads support with the following information:
- Customer ID
- Login email address
- Account billing information
If you're a part of the Google Ads Grant program, you'll need to remove all campaigns from your account in order for Google to cancel it on your behalf.

Was this helpful?

How can we improve it?