Dr Jeetesh Kumar | Taylor's University (original) (raw)

Papers by Dr Jeetesh Kumar

Environmental and Sustainability Indicators

Emerald Publishing Limited eBooks, Nov 7, 2022

Malaysia is changing its market/ industry status from a commodity-based to knowledge-based econom... more Malaysia is changing its market/ industry status from a commodity-based to knowledge-based economy driven by knowledge creation, innovation and development. Teaching is one in every of the information-based industries that sells knowledge through the availability of academic services to local and international students. It has been observed that in most of the private institutions in Malaysia, 10% to 12% students are from overseas (MOHE, 2012). The current study attempts to identify the satisfaction level of international students, the determinants of satisfaction for international students and the relationship between satisfaction and student loyalty. The study was based on the School of Hospitality, Tourism and Culinary Arts (HTCA) at Taylor's University, Malaysia. Seven (7) independent factors --'Administrative Aspects', 'Academic Aspects', 'Reputation', 'Tangibles', 'Access', 'Program issues' and 'Career Prospects' were...

Journal of Tourism & Hospitality, 2015

The hospitality sector is labeled as a service sector which provides services to their guest. The... more The hospitality sector is labeled as a service sector which provides services to their guest. The industry requires manpower to cope and provide to the guest demands. This situation creates the industry to be labor intensive. How about manpower supply to the industry? Over the years employee turnover has become part of the industries challenge to retain and employ new workforce. The research was to understand the determinants of Job Satisfaction and Effects on Employee Turnover in the hotels. The focus was on the Hospitality industry Food and Beverage department Operational Employees. The research tried to assess the determinants of Job satisfaction and their decision to quit therefore creating a situation of Turnover. The research revealed that Job Performance influenced Turnover where Choice of Work doesn't and the main factors of Job Satisfaction that lead to turnover were Wages/ Salary and Opportunity for advancement/Career progression. The analysis also revealed that there need to be a balance in order to attract and maintain potential employees as all factors that affect Job Satisfaction directly leads to turnover.

The appreciation of relationship marketing is in building and retaining long-standing relationshi... more The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. This study is mainly drawn from the data collected through an online survey at five star hotels in the city of Bangalore. The purpose of this research is to draw the hoteliers’ attention about relationship marketing and propose the use of this term for the existing strategies currently used in hotels. The extensive literature review related to strategies practiced in the hotel industry supports the mapping of strategies into one distinguished term: Relationship Marketing. The primary aim of the study is to develop a framework based on literature for hoteliers to implement and practice the new term in the hotel industry. The study ends with a blueprint as well as recommendations in using the ...

ENLIGHTENING TOURISM. A PATHMAKING JOURNAL

This research investigates the hotel response strategies of businesses being responsive online to... more This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, and relevance of management response to customer negative reviews and how customer personality moderates the purchase intention of the hotel. A non-probability convenience sampling technique was applied to collect 441 responses from Chinese residents who have made online hotel reservations and selected the hotel only after checking the online reviews and the hotel responses. The findings confirm that hotel response to negative reviews has an essential impact on 'consumers' purchase intention and consumer personality traits. Further, the research includes the practical implications for hotels to set up the reply format and carry out effective service recovery through different expression ways of negative reviews response.

European Journal of Innovation Management

PurposeThis study examines the influencing factors of smart technology use behaviour (STUB), infl... more PurposeThis study examines the influencing factors of smart technology use behaviour (STUB), influencing tourist satisfaction and enhancing revisit intention for the Chinese tourism destination. Further, the moderating role of place attachment on the relationship between STUB, tourist satisfaction and revisit intention has been examined.Design/methodology/approachThe study employs quantitative methodology by incorporating the planned behaviour theory to develop the hypotheses. Using an online survey link, 409 responses were collected from the tourists employing a non-probability convenience random sampling technique.FindingsThe partial least squire-structural equation modelling (PLS-SEM) results show that social influence significantly affects STUB, tourist satisfaction and revisit intention. Also, the anticipated positive behaviour has positive and significantly affects STUB and revisit intention. Finally, the findings show that tourist satisfaction significantly affects revisit in...

Tourism & Management Studies

As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of th... more As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. This study investigates the relationship between different social media marketing practices and customers’ purchase intention in Malaysia’s boutique hotels. The article also explores how to properly conduct social media marketing to increase the customer purchase intention of boutique hotels and promote the boutique hotels’ development in Malaysia. The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact cus...

Sustainable destination branding and marketing: strategies for tourism development

Tourism has become a global phenomenon that has benefited many economies especially developing co... more Tourism has become a global phenomenon that has benefited many economies especially developing countries worldwide. The industry is worth billions of dollars and is the world’s fastest-growing economic sector as the industry’s contribution to the worldwide economy during the year 2016 exceeded US$7.2 trillion to world GDP, representing 9.8% of global GDP and created 284 million jobs (Kumar et al., 2017). According to the World Bank, tourism has proven to be a vehicle for economic growth and job creation in the world, but it is an underdeveloped opportunity in Africa. For many developing countries such as Zimbabwe, the tourism sector is one of the most significant industries and it used to be a big contributing factor to the Zimbabwean economy in terms of foreign currency, employment, exports as well as development opportunities. From late 1980 to 1999, tourism was the fastest-growing sector in Zimbabwe but became one of the lowest-contributing sectors in a struggling economy. Tourism is a big industry and can lead to tremendous growth in economies adding to the better economic environment in Zimbabwe. The tourism industry has the ability to contribute significantly, as cultural and natural assets can be leveraged to create prospects for local communities leading to the future development of Zimbabwe.

Event Tourism in Asian Countries, 2022

Highly developed online facilities by travel agents have grown drastically over the past years. I... more Highly developed online facilities by travel agents have grown drastically over the past years. Internet is murdering the businesses of traditional travel agents in their existing markets as well for the new emerging ones. Due to the ever developing diverse nature of technology the travelers are seeking to optimize their travel attitude in a significant manner while implicating several threats. Amidst all changes, this study investigated the attitude of Indonesian travelers visiting the traditional travel agents. A self-administrated online survey was used to collect the data from local travelers of Banjarmasin, Indonesia. A sample of 277 respondents showed a significant relationship between expertise of travel agents, handling capacity, technological adoption towards visiting traditional travel agents; interestingly, the social interaction factor has no significant interaction. Further, analysis identified that secure transaction shows a partial mediating influence between travelers visiting traditional travel agents and their habitual selection behavior. These results of the study indicate that Indonesian travelers have an overall positive attitude due to better handling capacity and their expertise with travel services. An important finding reveals that transactional security proved to be vital in habitual selection behavior of Indonesian travelers'. In future, there is the necessity for a holistic approach towards understanding of the both demand and supply perspective of travel services. ABSTRACT A self-administered survey was used to collect the data. A non-probability convenience random sampling techniques was employed in this study. Data was collected at different times of the day, over 4 weeks' time period. The target population for this study was limited to those local people of Banjarmasin, Indonesia who had visited to traditional travel agencies at least once. The survey was conducted through online portal (Google forms) and face-to-face interaction with the people at various traditional travel agencies in Banjarmasin. A structural equation modelling-part least square (SEM-PLS) method was used to validate the model that contains reflective variables with multiple and single construct items and breach the multivariate normality assumptions (Gefen & Straub, 2005). Further, the samples are being analyzed though two different models; specifically, as measurement model and structural model in SEM-PLS (Ringle, Wende & Will, 2005) Smart PLS M3 version 2.0 software using PLS algorithm and bootstrapping technique to assess the reliability and validity and factor's path coefficients. The findings of current study were consistent with previous studies identifying the influencing factors; expertise of travel agents on visiting traditional travel agents (Stewer, 2005; Bogdanovych, 2006; Salomon, 2013) and secure transaction on visiting traditional travel agents and habitual selection behavior of the tourist. The findings also show that there is strong negative and significant influence of social interaction towards intention to use traditional travel agents, these findings also in line with prior literature (Prasarnphanich & Gillenson, 2003; Peng, Xu & Chen, 2013). The study results further indicates that there are several prominent influencing factors for tourists' preferences to visit traditional travel agents in Banjarmasin, Indonesia. Therefore, in order to attract number of tourist from various background, traditional travel agents in Banjarmasin, Indonesia should adopt the strategy to have direct contact with tourists for better understanding of tourist's nonverbal behavior, tourist's feelings and for more satisfaction with travel services of the tourists. References References are furnished in the full paper or on request. Tourism industry has grown significantly in the present day, several sectors are getting involve in tourism industry; with these massive opportunities, it increases and creates the number the intermediaries, as generally known as the travel agencies (Kozlova, 2014). However, the advancements of technologies are challenging these traditional intermediaries. Consequently, the tourism and travel industries suppliers such as airlines and hotel are starting to decrease their commission from their products and services sold by travel agencies (Fountoulaki, 2014; Roberts, 2015). Tourism industry suppliers are always connected with their consumers directly " anytime and everywhere " through online travel agents and mobile applications. The traditional travel agencies are persistently affected through these issues, as their markets are declining, due to recent travelers are tending to go directly to the suppliers. In contrast, current study was conducted while keeping the aim to identify and analyze the influencing factors for the local people preferences to visit traditional travel agencies in Banjarmasin, Indonesia. It has been found that…

Overtourism as Destination Risk, 2021

The Covid-19 pandemic has thwarted global mobility over an unimaginable scale, forcing the compet... more The Covid-19 pandemic has thwarted global mobility over an unimaginable scale, forcing the competitive market processes of the tourism sector to be seriously disrupted. The ongoing pandemic has closed borders, suspended flights, quarantined more than half of the world population, induced mass fear and shook globalisation. The phenomenon of overtourism is related to the high number of tourists, the nature and time span of their visits and the carrying capability of the destination. To understand the nature of overtourism and the implications, it is essential to recognise why people of particular cities have begun to see tourism as a factor that has an adverse impact on their quality of life. This chapter aims to provide a link between Covid-19 and overtourism and also to examine whether both of these can offer opportunities or challenges to tourist destinations in the future. Based on the analysis of numerous existing crisis recovery mechanisms, the tourism industry is expected to rebound from this abrupt market shock, mostly due to various forms of government interventions. The present startling moment of the Covid-19 pandemic provides an opportunity to find hope in the ruins through the deconstruction of framings of crisis as ‘error’ and through reflecting on the present and future role of tourism in contributing to a more socially and environmentally sustainable community.

The Routledge Handbook of Community-Based Tourism Management, 2020

Over the years, the dynamic advancement of technology has shaped the food and beverage industry i... more Over the years, the dynamic advancement of technology has shaped the food and beverage industry in Malaysia. Today, the huge shift in the industry has resulted in consumers seeking readily accessible information. As such, various platforms, mostly social media, have influenced consumers’ pre-purchase opinions before purchasing. Nevertheless, limited studies have been conducted in Malaysia, focusing on consumers’ purchasing behaviour, specifically in the food and beverage industry in Malaysia. Thus, this study examines the impacts of social media on consumers’ purchasing behaviour in Malaysian restaurants. Therefore, this study has incorporated recently proposed factors including E-WOM, social media and online community marketing, higher accessibility of information, and online ordering system, which stimulate the consumers’ purchasing behaviour in Malaysia. This study utilised the critical review process of secondary sources to identify the determinants and measurements used in the ...

This paper suggests some strategies in the teaching of population and related subjects to school ... more This paper suggests some strategies in the teaching of population and related subjects to school and out-of-school children in India. For example population data can be used to teach mathematics; geographical distribution of population may be included in geography curricula; the history of population growth stressing the sharp decline of mortality and the lack of change in fertility may be included in social studies classes; and since the teaching of languages is compulsory in Indian schools essays to be translated can be constructed to reveal population information.

ASEAN Journal on Hospitality and Tourism, 2021

Higher Education Challenges in South-East Asia, 2021

Education tourism, despite being existed for several hundred years, has only recently been recogn... more Education tourism, despite being existed for several hundred years, has only recently been recognised as an independent sector worth studying. In today's globalisation era, knowledge is increasingly a commodity that moves between countries. Korean society adapts the globalization era, which is gradually narrowing the interval between countries around the world. The current study was aimed to explore factors that attracts students from Korea to Malaysian universities. Data were obtained from nine private educational institutions in March-August 2019. In the current study, 300 questionnaires were distributed by applying the unbiased sample and the non-probability convenience sampling technique. The results of the study confirm that higher quality education program, affordable tuition fees, and a higher standard environment are the key motivational factors attracting Korean students to study in Malaysia. This study proposes important implications for policymakers, institutional sta...

Event Management, 2017

The business tourism sector is recognized as a high-yield component of the tourism industry with ... more The business tourism sector is recognized as a high-yield component of the tourism industry with hedonic economic impact on businesses, destinations, local economies, and the development of human capital. It is considered as one of the fastest developing and most profitable sectors. Therefore, the current research was set out to investigate the size and economic value of the business tourist market in Malaysia by highlighting the microareas of business tourists' expenditure and their experience, and presenting a model defining the total economic impact (direct, indirect, and induced), contribution to employment, and contribution to tax revenue generated for Malaysia. A quantitative research approach was applied with two self-administered survey questionnaires used to collect the data (n=5,555) in order to observe the travel information, spending patterns, and experiences of international travelers attending business events in Malaysia, which are mainly conferences and exhibition...

Ottoman Journal of Tourism and Management Research, 2018

The current research aims to examine the importance of tourism development as an essential elemen... more The current research aims to examine the importance of tourism development as an essential element for building peace in Kashmir and Jammu (J&K). Peace through tourism is the reduction and eventual elimination of the conditions that lead to the violence. This research has also aimed to look after religious tourism, which has great potential for rejuvenating the dormant religious beliefs of people and the cross-border trade that will open new routes for harmony by securing each other's interests. Non-probability convenience random sampling technique was used to select the sample. Self-administered questionnaires were distributed amongst 275 local residents in J&K, where 240 questionnaires were received back and found to be useful. Data was analysed by using SPSS version 21.0. The findings of current research confirm that the stakeholders and community play a major role in shaping the development and promotion of sustainable destination. Tourism contributes positively to the guest-host relationship, regional economy to increase in income and cross-cultural understanding. Further, findings of current research also disclose that tourism plays an essential role for promoting peace, which leads to cross-cultural interaction resulting intolerance, national integration, compassion, goodwill, educational standards, justice and mutual respect for each other. Implications, limitations of the study and future research suggestions are also discussed.

Journal of Global Business Insights, 2016

The study aims to assess the factors for medical tourism destination selection from medical touri... more The study aims to assess the factors for medical tourism destination selection from medical tourist's perspective and to determine the satisfaction level of medical tourists in Malaysia. Field survey was conducted with the structured questionnaire to medical tourists admitted at 11 public and private hospitals in Kuala Lumpur region during September and October, 2013. A nonprobability convenience sampling technique was used and 72 response were collected. Geography of Malaysia was found to be an important factor having direct and positive impact on patient's destinations selection and satisfaction level. Results also confirms that Malaysia is famous destination for Indonesians as a medical tourism destination. One of the apparent limitations of current research is the sample size, which is very small and also limited to hospitals in Kuala Lumpur, Malaysia. A study with different sample size and several locations in Malaysia may provide fruitful results for the evaluation of medical tourism destination selection. Finding of the current research are very much beneficial for the health ministry, tourism ministry and practitioners to improve the service level and in attracting big number of medical tourists to Malaysia. Several countries are offering medical tourism in Asia Pacific region and attracting big number of tourist every year. This Research was conducted to find out the factors, which are very much important to attract medical tourists to Kuala Lumpur, Malaysia and their satisfaction level to improve the performance level in future. Different aspects are involved like organization's functions, and Malaysian circumstances related to medical tourism in Kuala Lumpur Malaysia.