Mario Gjoni | Universiteti Aleksander Moisiu (original) (raw)

Papers by Mario Gjoni

Research paper thumbnail of International Marketing Challenges Self Reference Criterion

Research paper thumbnail of Money Laundering Effects

2015 UBT International Conference, Nov 7, 2015

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies

International Journal of Management Excellence

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania. This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies. The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of service...

Research paper thumbnail of Marketing Strategies in Mobile Companies in Albania

IJME Kalahari Journals Vol 7 No 1, 2022

The marketing strategies of the service provided by mobile phones for telephone calls, internet, ... more The marketing strategies of the service provided by mobile phones for telephone calls, internet, messages and services provided in mobile telephony are the object of this study. SERVQUAL model, which is suitable for measuring the quality of services, studies the mobile telephony market in Albania. In this study the mobile services market and the marketing strategies used therein are analyzed. A comparative analysis has also been made between the different service delivery strategies among the existing operators in Albania. The study includes a representative sample in Albania and tries to describe an overview of the quality of mobile telephony services and consumer satisfaction related to the degree of realization of these services. Through the study can be seen the differences that operators have from each other in the assessment and perception of the customer. Through the instrument built to measure the quality of services and the effectiveness of marketing strategies adopted by mobile companies in Albania in the years 2016-2017, light has been shed on the strategies adopted and how much these have been translated into service and satisfaction of the respective clients of the actors in Albanian market. Seen from the consumer, this paper puts a special emphasis on mixed marketing, with price at the top in terms of importance, given that market demand in this industry is very elastic, very price sensitive, but also very informed about prices, offer and quality of services of the respective company as well as competition. The findings of this paper show that although the services of companies are similar to each other, there are significant differences in specific aspects of the different strategies applied by mobile companies. It is emphasized by the findings that the specifics of the service sold in this market make the offer very homogeneous and difficult to differentiate in the long run, but that can have a major impact on market share or in certain areas in the short term.

Research paper thumbnail of The Fisher Effect and Albanian Application

This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the ... more This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the theory of the Fisher equation, an identity that links the nominal interest rate to expected inflation, named after Irving Fisher. After that, there will be given examples of applications in some countries and finally we tested whether it can be applied in Albanian economy or not. The examples of the countries studied generally support the Fisher effect. There are some countries where strong Fisher hypothesis takes place, which is a one-to-one relationship; it is seen in 16 countries. There are others where simple Fisher hypothesis is verified. As for Albania, data will be taken for a period of 15 years, 1995-2009. The data used are the actual inflation and the nominal interest rates, integrated in ex-post Fisher equation. Excel program has been used to elaborate the data, using data analysis and regression functions. The outcome is supportive to Fisher effect. There exists a relationship...

Research paper thumbnail of ALBANIAN MOBILE COMPANIES 4G SERVICE STRATEGIES APPLICATION

British Journal of Marketing Studies BJMS, 2019

Albanian mobile market is made of three big players. In this paper the strategies and application... more Albanian mobile market is made of three big players. In this paper the strategies and application for the 4G services of all the operators is discussed and compared. Main point which is tested and discussed in this paper is the quality of service offered by all operators according to their respective clients relative to the application of the strategies pertaining to mobile internet services, and in particular 4G and 4G+ services. The data is organized and gathered according to the SERVQUAL model and his paper is only one piece of a bigger study made in Albanian Telecommunications' Market. Primary data is analyzed using SPSS. The findings are true and representative of the Albanian market, according to the validity test and the findings.

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania -Application of Marketing Strategies

Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies , 2019

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania.This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies.The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania -Application of Marketing Strategies

IJME, 2019

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania.This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies.The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

Research paper thumbnail of Product Strategies in Mobile Telecommunication The case of Albania

IJECM, 2018

Telecom services are very important in the eyes of consumers. The industry is in a continuous cha... more Telecom services are very important in the eyes of consumers. The industry is in a continuous change. The mobile services market in Albania in the years 2016-2017 there were four players in the market. The marketing strategies of these operators and the differences between them are studied in this article based on the elements of the product or service differentiation strategy. How market actors are evaluated by their customers and if there are some differences between the strategies it is studied in this article. It will be studied that there are differences even among companies that offer very similar services in a market with almost complete information.

Research paper thumbnail of Marketing Strategies in Mobile Telecommunication, Promotion, Albanian Case.

IJECM, 2018

The mobile phone market in Albania is an oligopoly situation with three operators that share the ... more The mobile phone market in Albania is an oligopoly situation with three operators that share the market. In 2017 there was a fourth operator that closed its business at the end of 2017. This article considers the marketing strategies used by four mobile phone operators in Albania in 2016-2017 years. Marketing strategies used will be checked in the light of one of the four p 's marketing, only one of the four elements of the marketing mix, which is promotion. The article takes data from SERVQUAL model used to measure the quality of services and strategies of various companies from the customer perception. Promotion strategies and operators difference in Promotion will be studied. In this article the promotion strategies for the 4 companies will be tested and compared to each other. The strategies are seen in the consumer's view will reveal the strategies companies apply to their clients.

Research paper thumbnail of Customer satisfaction and Quality of Services Mobile phones, the Case of Albania

Customer satisfaction and Quality of Services Mobile phones, the Case of Albania, 2019

Services are intangible, consumers are increasingly looking for evidence of service in every inte... more Services are intangible, consumers are increasingly looking for evidence of service in every interaction they have with the organization. Services strategies in mobile market in Albania will be studied in this paper. Also, customer satisfaction will be measured and will test to see whether there's a link between the quality of service of mobile products and consumer satisfaction, the correlation that exists between them and the relationship direction. To measure the quality of services Servqual model is used.

Research paper thumbnail of Pricing Strategies in Telecommunications Mobile Telephony, the case of Albania

Current Directions of Scientific Research, 2019

This study is an attempt to identify and illustrate the different marketing strategies of telecom... more This study is an attempt to identify and illustrate the different marketing strategies of telecom service providers in product differentiation, price, distribution and sales promotion, or what is known as the traditional marketing mix marketing. Specifically, this paper will focus on the differences that exist in pricing strategies for mobile companies. The study is based on client's perspective and their assessment for cellular companies. The study evaluates the distribution of service benefits, personalization, customer services, service quality, brand value, promotional offers, competitive prices, and unethical practices of telecom service providers in Albania.

Keywords: Telecommunication, Pricing, Strategy, Marketing, Albania

Research paper thumbnail of INTERNATIONAL MARKETING CHALLENGES- SELF REFERENCE CRITERION

IJMBE, 2015

International marketing is gaining high importance nowadays as the businesses around the globe ar... more International marketing is gaining high importance nowadays as the businesses around the globe are able to reach every corner of every state in the age of technology. There are many challenges that proper international marketing faces that need to be adressed. Many factors take place in negotiations and business practices that are not always within the marketers reach. There are controllable factors as well as uncontrollable ones. The uncontrollable factors are related to the host country practices and burocracies. Among the controllable factors there are factors that are related to Self Reference Criterion (SRC) and ethnocentrism. These two amongst others are damaging factors to international trade and challenges that every marketer must face. In this paper SRC and ethnocentrism effects are studied.

Keywords:International Marketing, Globalization, International Trade, Trade Barriers, Self Reference Criterion, Ethnocentrism.

Research paper thumbnail of KOMUNIKIMI I INTEGRUAR MARKETING (IMC) (KATER SHTYLLAT E IMC-SE

Integrated Marketing Communications (IMC) is a relatively new concept of marketing and creating s... more Integrated Marketing Communications (IMC) is a relatively new concept of marketing and creating stable business-customer relationships. Customer relationship management must pass through IMC, in order to do this, the customer must percieve delivered value. This value must be seen as the difference that the customer or the potential customer percieves as benefits to the costs. Benefits can take many forms like functional, psychological or in terms of experience. In this perspective integrated marketing communications can be seen as a part of Customer Relationship Programs (CRM) that helps this programs to enhance the relationship between the customer and the business. IMC is a mixture of all the marketing mix elements and it tries to focus on making every element of the mix better in order to have a better relationship with the customers as well as the stake holders. This article focuses on the added value of IMC and the growing importance of it in a historical perspective. Another focus for this paper is the four pillars of IMC that are studied and accepted by the most well-known field authors, and the way this four pillars deliver value to the customers, business and stakeholders. Abstrakti Komunikimi i Integruar Marketing (IMC) eshte nje fushe relativisht e re e marketingut ne krijimin e lidhjeve stabel klient-biznes. Menaxhimi i marredhenieve me klientin duhet te kaloje permes IMC-se, per ta bere kete klientet duhet te perceptojne vlere te shtuar. Kjo vlere duhet te shikohet si diferenca midis asaj qe klienti aktual ose potencial merr dhe asaj qe humbet. Benefitet mund te jene ne shume forma si funksionale, psikologjike, ose ne terma te eksperiences. Ne kete sens IMC duhet te shikohet si nje pjese integrale e programeve te marredhenies me klientin (CRM) e cila i ndihmon keta programe te CRM-se per te forcuar lidhjen e biznesit me klientin. IMC eshte nje kombinim i te gjithe elementeve te marketingut miks ne menyre qe biznesi te zhvilloje lidhje me te mira me klientet dhe grupet e interesit. Ky punim do te fokusohet ne vleren e shtuar te IMC-se pare ne nje perspektive historike. Gjithashtu ketu do te trajtohen kater shtyllat e IMC-se te pranuara nga literatura e autoreve kryesore te fushes dhe menyra se si keto shtylla shtojne vleren per biznesin, klientet dhe gjithe grupet e interesit.

Research paper thumbnail of Money Laundering Effects

MONEY LAUNDERING EFFECTS , 2015

The globalization of economic activities and financial markets has had a very positive impact on ... more The globalization of economic activities and financial markets has had a very positive impact on the world economy. But this effect has also its costs. It can facilitate the ways by which money can be laundered internationally which is one of the biggest costs that this phenomenon creates. Among many analysts there is a discussion about the relationship that exists between globalization and money laundering, as well as economic implications of large-scale money laundering. Money laundering threatens the economic and financial systems in many countries, and has important effects on income distribution and macroeconomic variables. The negative effects of money laundering on economic development are difficult to measure, but it is obvious that such activity seriously damages the financial sector economy by diverting resources, encourages crime and corruption and distorts the trade indicators in the international sector. The main focus of this paper is the effect and impact that money laundering has in the agencies and institutional structures as well as the global financial consequences that brings this criminal activity.

Research paper thumbnail of The Fisher Effect, Albanian Case

IBAC , 2012

This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the ... more This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the theory of the Fisher equation, an identity that links the nominal interest rate to expected inflation, named after Irving Fisher. After that, there will be given examples of applications in some countries and finally we tested whether it can be applied in Albanian economy or not. The examples of the countries studied generally support the Fisher effect. There are some countries where strong Fisher hypothesis takes place, which is a one-to-one relationship; it is seen in 16 countries. There are others where simple Fisher hypothesis is verified. As for Albania, data will be taken for a period of 15 years, 1995-2009. The data used are the actual inflation and the nominal interest rates, integrated in ex-post Fisher equation. Excel program has been used to elaborate the data, using data analysis and regression functions. The outcome is supportive to Fisher effect. There exists a relationship between inflation and interest rates in Albania. This relationship is strong but not a one-to-one as implied by Irving Fisher. In years 1996 and 1997 a political and social turmoil took place in Albania. This caused an abnormality in inflation trend and figures so that unnatural high two digit numbers of inflation were registered. This slight deviation in the trend of inflation leaves intact the relationship between inflation and interest rates. Nevertheless it has some effect, i.e. negative effect, on the strength of the relationship. As a conclusion, Fisher effect theory holds true for Albania as there exists a strong relationship between inflation and interest rates.
Keywords: Fisher effect, nominal interest rate, Albania.

Conference Presentations by Mario Gjoni

Research paper thumbnail of Topic: SMEs in Albania, Problems and Solutions

IMASCON , 2021

Albania in recent years, in terms of doing business has made great progress in opening a business... more Albania in recent years, in terms of doing business has made great progress in opening a business quickly and at low cost, based on the tax system reducing the fiscal burden, but compared to countries in the region, we The SME sector (Small and Medium Enterprises) is still considered critical to the level of enterprise development and innovation, which form the basis of EU (European Union) standards and which are indicators for measuring their performance. This paper is an attempt to understand and identify problems in SME management in Albania. The work is qualitative and is based mainly on interviews conducted with managers or owners of SMEs who are often the same person. The findings are seen to be in full coherence with the literature and studies in the field of SMEs and identify those factors more or less.

Research paper thumbnail of New Paradigms in the Ontology of Organizations

ISCBF, 2021

The environment where all organizations operate is in an unstoppable change and is transforming t... more The environment where all organizations operate is in an unstoppable change and is transforming the ways of doing business every day. The task of corporate executives in transformation and change is to recognize this dynamic and adapt their businesses so as not to lag behind in this 'race against time'. New media through which businesses communicate are constantly being created, bringing information to everyone with an active interest in innovation and technological developments. When the organization is threatened by changing environment, such as crises or competition as a result of information technology development or increasing customer demands for service and product innovation, the need for communication increases. Organizations that want to excel use communication management to help transform and relationships within the environment. Communication practitioners are also more likely to play a managerial and strategic role in the organization during periods of instability. The main purpose of this paper is to briefly discuss the different approaches to change and transformation, highlight the evolving and postmodern approaches, and explain the meaning of communication management within these evolving approaches to change management. It is also an attempt to understand 11 th International Scientific Conference of Business Faculty ISCBF 2021 how the concept of organization differs from the old or traditional paradigms as well as the ontology of science and the definition of managerial function but not only, the comparison and evolution of these approaches which naturally and in direct line with the theories of new contingencies will be developed in coherence with the new approaches and definitions that will inevitably come with development.

Research paper thumbnail of International Marketing Challenges Self Reference Criterion

Research paper thumbnail of Money Laundering Effects

2015 UBT International Conference, Nov 7, 2015

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies

International Journal of Management Excellence

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania. This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies. The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of service...

Research paper thumbnail of Marketing Strategies in Mobile Companies in Albania

IJME Kalahari Journals Vol 7 No 1, 2022

The marketing strategies of the service provided by mobile phones for telephone calls, internet, ... more The marketing strategies of the service provided by mobile phones for telephone calls, internet, messages and services provided in mobile telephony are the object of this study. SERVQUAL model, which is suitable for measuring the quality of services, studies the mobile telephony market in Albania. In this study the mobile services market and the marketing strategies used therein are analyzed. A comparative analysis has also been made between the different service delivery strategies among the existing operators in Albania. The study includes a representative sample in Albania and tries to describe an overview of the quality of mobile telephony services and consumer satisfaction related to the degree of realization of these services. Through the study can be seen the differences that operators have from each other in the assessment and perception of the customer. Through the instrument built to measure the quality of services and the effectiveness of marketing strategies adopted by mobile companies in Albania in the years 2016-2017, light has been shed on the strategies adopted and how much these have been translated into service and satisfaction of the respective clients of the actors in Albanian market. Seen from the consumer, this paper puts a special emphasis on mixed marketing, with price at the top in terms of importance, given that market demand in this industry is very elastic, very price sensitive, but also very informed about prices, offer and quality of services of the respective company as well as competition. The findings of this paper show that although the services of companies are similar to each other, there are significant differences in specific aspects of the different strategies applied by mobile companies. It is emphasized by the findings that the specifics of the service sold in this market make the offer very homogeneous and difficult to differentiate in the long run, but that can have a major impact on market share or in certain areas in the short term.

Research paper thumbnail of The Fisher Effect and Albanian Application

This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the ... more This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the theory of the Fisher equation, an identity that links the nominal interest rate to expected inflation, named after Irving Fisher. After that, there will be given examples of applications in some countries and finally we tested whether it can be applied in Albanian economy or not. The examples of the countries studied generally support the Fisher effect. There are some countries where strong Fisher hypothesis takes place, which is a one-to-one relationship; it is seen in 16 countries. There are others where simple Fisher hypothesis is verified. As for Albania, data will be taken for a period of 15 years, 1995-2009. The data used are the actual inflation and the nominal interest rates, integrated in ex-post Fisher equation. Excel program has been used to elaborate the data, using data analysis and regression functions. The outcome is supportive to Fisher effect. There exists a relationship...

Research paper thumbnail of ALBANIAN MOBILE COMPANIES 4G SERVICE STRATEGIES APPLICATION

British Journal of Marketing Studies BJMS, 2019

Albanian mobile market is made of three big players. In this paper the strategies and application... more Albanian mobile market is made of three big players. In this paper the strategies and application for the 4G services of all the operators is discussed and compared. Main point which is tested and discussed in this paper is the quality of service offered by all operators according to their respective clients relative to the application of the strategies pertaining to mobile internet services, and in particular 4G and 4G+ services. The data is organized and gathered according to the SERVQUAL model and his paper is only one piece of a bigger study made in Albanian Telecommunications' Market. Primary data is analyzed using SPSS. The findings are true and representative of the Albanian market, according to the validity test and the findings.

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania -Application of Marketing Strategies

Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies , 2019

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania.This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies.The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

Research paper thumbnail of Quality of Service in Mobile Telecommunications in Albania -Application of Marketing Strategies

IJME, 2019

The sector of telecommunication services in Albania has undergone enormous changes over the past ... more The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania.This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies.The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

Research paper thumbnail of Product Strategies in Mobile Telecommunication The case of Albania

IJECM, 2018

Telecom services are very important in the eyes of consumers. The industry is in a continuous cha... more Telecom services are very important in the eyes of consumers. The industry is in a continuous change. The mobile services market in Albania in the years 2016-2017 there were four players in the market. The marketing strategies of these operators and the differences between them are studied in this article based on the elements of the product or service differentiation strategy. How market actors are evaluated by their customers and if there are some differences between the strategies it is studied in this article. It will be studied that there are differences even among companies that offer very similar services in a market with almost complete information.

Research paper thumbnail of Marketing Strategies in Mobile Telecommunication, Promotion, Albanian Case.

IJECM, 2018

The mobile phone market in Albania is an oligopoly situation with three operators that share the ... more The mobile phone market in Albania is an oligopoly situation with three operators that share the market. In 2017 there was a fourth operator that closed its business at the end of 2017. This article considers the marketing strategies used by four mobile phone operators in Albania in 2016-2017 years. Marketing strategies used will be checked in the light of one of the four p 's marketing, only one of the four elements of the marketing mix, which is promotion. The article takes data from SERVQUAL model used to measure the quality of services and strategies of various companies from the customer perception. Promotion strategies and operators difference in Promotion will be studied. In this article the promotion strategies for the 4 companies will be tested and compared to each other. The strategies are seen in the consumer's view will reveal the strategies companies apply to their clients.

Research paper thumbnail of Customer satisfaction and Quality of Services Mobile phones, the Case of Albania

Customer satisfaction and Quality of Services Mobile phones, the Case of Albania, 2019

Services are intangible, consumers are increasingly looking for evidence of service in every inte... more Services are intangible, consumers are increasingly looking for evidence of service in every interaction they have with the organization. Services strategies in mobile market in Albania will be studied in this paper. Also, customer satisfaction will be measured and will test to see whether there's a link between the quality of service of mobile products and consumer satisfaction, the correlation that exists between them and the relationship direction. To measure the quality of services Servqual model is used.

Research paper thumbnail of Pricing Strategies in Telecommunications Mobile Telephony, the case of Albania

Current Directions of Scientific Research, 2019

This study is an attempt to identify and illustrate the different marketing strategies of telecom... more This study is an attempt to identify and illustrate the different marketing strategies of telecom service providers in product differentiation, price, distribution and sales promotion, or what is known as the traditional marketing mix marketing. Specifically, this paper will focus on the differences that exist in pricing strategies for mobile companies. The study is based on client's perspective and their assessment for cellular companies. The study evaluates the distribution of service benefits, personalization, customer services, service quality, brand value, promotional offers, competitive prices, and unethical practices of telecom service providers in Albania.

Keywords: Telecommunication, Pricing, Strategy, Marketing, Albania

Research paper thumbnail of INTERNATIONAL MARKETING CHALLENGES- SELF REFERENCE CRITERION

IJMBE, 2015

International marketing is gaining high importance nowadays as the businesses around the globe ar... more International marketing is gaining high importance nowadays as the businesses around the globe are able to reach every corner of every state in the age of technology. There are many challenges that proper international marketing faces that need to be adressed. Many factors take place in negotiations and business practices that are not always within the marketers reach. There are controllable factors as well as uncontrollable ones. The uncontrollable factors are related to the host country practices and burocracies. Among the controllable factors there are factors that are related to Self Reference Criterion (SRC) and ethnocentrism. These two amongst others are damaging factors to international trade and challenges that every marketer must face. In this paper SRC and ethnocentrism effects are studied.

Keywords:International Marketing, Globalization, International Trade, Trade Barriers, Self Reference Criterion, Ethnocentrism.

Research paper thumbnail of KOMUNIKIMI I INTEGRUAR MARKETING (IMC) (KATER SHTYLLAT E IMC-SE

Integrated Marketing Communications (IMC) is a relatively new concept of marketing and creating s... more Integrated Marketing Communications (IMC) is a relatively new concept of marketing and creating stable business-customer relationships. Customer relationship management must pass through IMC, in order to do this, the customer must percieve delivered value. This value must be seen as the difference that the customer or the potential customer percieves as benefits to the costs. Benefits can take many forms like functional, psychological or in terms of experience. In this perspective integrated marketing communications can be seen as a part of Customer Relationship Programs (CRM) that helps this programs to enhance the relationship between the customer and the business. IMC is a mixture of all the marketing mix elements and it tries to focus on making every element of the mix better in order to have a better relationship with the customers as well as the stake holders. This article focuses on the added value of IMC and the growing importance of it in a historical perspective. Another focus for this paper is the four pillars of IMC that are studied and accepted by the most well-known field authors, and the way this four pillars deliver value to the customers, business and stakeholders. Abstrakti Komunikimi i Integruar Marketing (IMC) eshte nje fushe relativisht e re e marketingut ne krijimin e lidhjeve stabel klient-biznes. Menaxhimi i marredhenieve me klientin duhet te kaloje permes IMC-se, per ta bere kete klientet duhet te perceptojne vlere te shtuar. Kjo vlere duhet te shikohet si diferenca midis asaj qe klienti aktual ose potencial merr dhe asaj qe humbet. Benefitet mund te jene ne shume forma si funksionale, psikologjike, ose ne terma te eksperiences. Ne kete sens IMC duhet te shikohet si nje pjese integrale e programeve te marredhenies me klientin (CRM) e cila i ndihmon keta programe te CRM-se per te forcuar lidhjen e biznesit me klientin. IMC eshte nje kombinim i te gjithe elementeve te marketingut miks ne menyre qe biznesi te zhvilloje lidhje me te mira me klientet dhe grupet e interesit. Ky punim do te fokusohet ne vleren e shtuar te IMC-se pare ne nje perspektive historike. Gjithashtu ketu do te trajtohen kater shtyllat e IMC-se te pranuara nga literatura e autoreve kryesore te fushes dhe menyra se si keto shtylla shtojne vleren per biznesin, klientet dhe gjithe grupet e interesit.

Research paper thumbnail of Money Laundering Effects

MONEY LAUNDERING EFFECTS , 2015

The globalization of economic activities and financial markets has had a very positive impact on ... more The globalization of economic activities and financial markets has had a very positive impact on the world economy. But this effect has also its costs. It can facilitate the ways by which money can be laundered internationally which is one of the biggest costs that this phenomenon creates. Among many analysts there is a discussion about the relationship that exists between globalization and money laundering, as well as economic implications of large-scale money laundering. Money laundering threatens the economic and financial systems in many countries, and has important effects on income distribution and macroeconomic variables. The negative effects of money laundering on economic development are difficult to measure, but it is obvious that such activity seriously damages the financial sector economy by diverting resources, encourages crime and corruption and distorts the trade indicators in the international sector. The main focus of this paper is the effect and impact that money laundering has in the agencies and institutional structures as well as the global financial consequences that brings this criminal activity.

Research paper thumbnail of The Fisher Effect, Albanian Case

IBAC , 2012

This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the ... more This paper is discussing The Fisher effect. Firstly, there is going to be explained in brief the theory of the Fisher equation, an identity that links the nominal interest rate to expected inflation, named after Irving Fisher. After that, there will be given examples of applications in some countries and finally we tested whether it can be applied in Albanian economy or not. The examples of the countries studied generally support the Fisher effect. There are some countries where strong Fisher hypothesis takes place, which is a one-to-one relationship; it is seen in 16 countries. There are others where simple Fisher hypothesis is verified. As for Albania, data will be taken for a period of 15 years, 1995-2009. The data used are the actual inflation and the nominal interest rates, integrated in ex-post Fisher equation. Excel program has been used to elaborate the data, using data analysis and regression functions. The outcome is supportive to Fisher effect. There exists a relationship between inflation and interest rates in Albania. This relationship is strong but not a one-to-one as implied by Irving Fisher. In years 1996 and 1997 a political and social turmoil took place in Albania. This caused an abnormality in inflation trend and figures so that unnatural high two digit numbers of inflation were registered. This slight deviation in the trend of inflation leaves intact the relationship between inflation and interest rates. Nevertheless it has some effect, i.e. negative effect, on the strength of the relationship. As a conclusion, Fisher effect theory holds true for Albania as there exists a strong relationship between inflation and interest rates.
Keywords: Fisher effect, nominal interest rate, Albania.

Research paper thumbnail of Topic: SMEs in Albania, Problems and Solutions

IMASCON , 2021

Albania in recent years, in terms of doing business has made great progress in opening a business... more Albania in recent years, in terms of doing business has made great progress in opening a business quickly and at low cost, based on the tax system reducing the fiscal burden, but compared to countries in the region, we The SME sector (Small and Medium Enterprises) is still considered critical to the level of enterprise development and innovation, which form the basis of EU (European Union) standards and which are indicators for measuring their performance. This paper is an attempt to understand and identify problems in SME management in Albania. The work is qualitative and is based mainly on interviews conducted with managers or owners of SMEs who are often the same person. The findings are seen to be in full coherence with the literature and studies in the field of SMEs and identify those factors more or less.

Research paper thumbnail of New Paradigms in the Ontology of Organizations

ISCBF, 2021

The environment where all organizations operate is in an unstoppable change and is transforming t... more The environment where all organizations operate is in an unstoppable change and is transforming the ways of doing business every day. The task of corporate executives in transformation and change is to recognize this dynamic and adapt their businesses so as not to lag behind in this 'race against time'. New media through which businesses communicate are constantly being created, bringing information to everyone with an active interest in innovation and technological developments. When the organization is threatened by changing environment, such as crises or competition as a result of information technology development or increasing customer demands for service and product innovation, the need for communication increases. Organizations that want to excel use communication management to help transform and relationships within the environment. Communication practitioners are also more likely to play a managerial and strategic role in the organization during periods of instability. The main purpose of this paper is to briefly discuss the different approaches to change and transformation, highlight the evolving and postmodern approaches, and explain the meaning of communication management within these evolving approaches to change management. It is also an attempt to understand 11 th International Scientific Conference of Business Faculty ISCBF 2021 how the concept of organization differs from the old or traditional paradigms as well as the ontology of science and the definition of managerial function but not only, the comparison and evolution of these approaches which naturally and in direct line with the theories of new contingencies will be developed in coherence with the new approaches and definitions that will inevitably come with development.