New Paradigms in the Ontology of Organizations (original) (raw)
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The paper moderates an in-depth scientific discussion, as a response to the epoch-shaped business environment and managerial challenges in Change Management, outlines the strategic guidelines in Corporate Communication and executes the functions ensuring Business Continuity Management. Corporate Communication is presented as a Strategic Management function, focusing on modern-day challenges: the necessity to build confidence between the internal and external audience of a company; to activate a businessforming responsible corporate culture. The axis of the issues discussed and positions reasoned is based on how changes are strategically managed, while communication is identified as a strategic managerial function. As modern-day changes in business environment are obvious (enterprises experience transformational changes, mergers and multinational capital enterprises are established; a wide enterprise geography and high-mobility of employees predominate; global economic crises come into focus) therefore, the ability to manage communication processes, as well as generate communication ideas on both the enterprise level and business environment in order to ensure business continuity management is required. The authors of the paper construct new methodological insights of the social phenomenon under discussion. A contemporary worldwide management outlook is constructed based on a new logical matrix, seeking to highlight the conceptual understanding and practical perspectives of Communication within the Change Management. It helps to disclose a new management area, i.e. corporate communication and highlights the benefits of this area and application possibilities in business environment. A great deal of conceptual work has been accomplished as follows: extended concepts of the terms "Communication", "Corporate Communication" and "Crisis Communication" were introduced; the phenomenon of organizational Identity Change and Process of Change was designed; Business Continuity Management is discussed referring to incident communication planning with ISO 22301.
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In the management of organizations of the public, private, NGO, or even mass media circles, executives need to adhere to communication approaches to be used as skilled tools amidst disruptive innovation. Since the semantics and linguistics in today's society become fluids that are no longer static and stable, (Sotanasathien 1, 2020) executives need to adapt and revamp their communication theory used previously. (Sotanasathien 2, 2020) According to the problems experienced with the management of the current crisis and the aftermath of the COVID 19, managerial communications and communication management in industries may not be able to adapt by creating theoretical frameworks to keep up with the methods and goals of an organization that falls into an era of disruptive innovation.
Communication Processes and Organizational Change in Post-Industrial Society
International Journal of Business and Social Research, 2013
The objective of this short essay is to highlight the role of communication in drawing new courses of organizational management, through an analysis of the tools and of the communicative modes, which have brought about the new forms characterizing the current organizational scenario, as well as social interactions more generally. In the light of the radical changes that have marked both structure and practice of most organizations, we discuss the increasing complexity of the relationship between organizational models and communication technologies, so as to take into consideration the function that these latter play in the strategy and in the whole governance of the company, through a description of the characteristics and the modes of construction and management of the articulated systems of relations and communication exchanges, which allow the development and guarantee the success of the organization.
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The chapter focuses on communication in corporate organisations as it manages change. It recognises the need of communication during times of organizational transition. The tactics for educating and understanding the need for change are also discussed. It also examined some organisational communication change models that can be adopted by recognising the numerous aspects that influence the communication process and lead to successful organisational communication transformation. This information is becoming increasingly relevant as people become more versatile and move between work jobs in different parts of the organisation to enrich their experience.
How (Social) Media Can Change "Change" in Organizations
Handbook of Social Media Management. Value Chain and Business Models in Chang-ing Media Markets, 2013
Global, fast-moving markets also require companies to provide increasingly flexible structures and thinking patterns. Transformation has become an omnipresent accompaniment of internationally operating companies. To survive successfully, companies must realign themselves to the market conditions at shorter and shorter intervals. The changes must be made rapidly and in a targeted manner without worrying the employees or bypassing the interests of stakeholders. The resulting demand placed on the company management is not only to constantly recheck and formulate the strategic milestones, but also to communicate these accordingly. Internal communication thereby plays a crucial role. It has served to pass on information to employees, e.g. through internal newsletters and company newspapers, in the past and has now, due to further features of computer-based systems, become even more important for the motivation of employees, their commitment to the company, and process optimization. The functions of social media platforms in a company also widen the scope of internal communication and offer potential for corporate management, particularly in relation to change management processes. This paper first addresses the classic change communication in organisations. It will tackle the theoretical issue of cooperation between communication professionals and general management and determine how it can be realized in a more efficient way. Using the example of Deutsche Lufthansa AG, it will present the challenges that arise for "classic" internal online communication in an internationally operating company and how these problems can be successfully mastered, particularly with regard to involving all the employees.
Annals - Economy Series, 2018
This paper deals with a phenomenon that has become global, consumerism. The concept of scattering, accumulating more than you need, consuming in excess is the fines that have been fined by all civilizations and placed dogmatically among the first values that children learn from their first years of life. This has been perpetuated since the time when goods or products were not as easy as today. Consumerism is the need to consume, whether or not I need it, to meet some psychological needs, not to mention physiological needs or basic needs. This whole pack of the growing consumerist society is extremely well thought out to fool the self-conscious parts of our brains, all the centers that do their job well in our brains, and then I know that even if I do not need to buy , there will surely be created needs.
Corporate communication is a relatively new concept that embraces various subdisciplines of communication within organisations, such as managerial communication, organisational communication, public relations and marketing communication. Emphasis in corporate communication in recent years has been placed on co-ordination and integration of all the organisation's communication activities. Due to the uniqueness of organisational culture, organisational personality and global influences, integration and co-ordination of all communication have become more evident.
The Important Factors and roles of Communication over the Organizational Change
The purpose over this study remains to offer a theoretical basis aimed at the training of communication throughout the organizational change. Though a durable attention over analyzing communication through the organizational change is noticed, there is little practical study on the subject. Through this theoretical study a framework is offered in which how to study communication through organizational change and how it can stop resistance to change. The framework generate six proposals over features of communication, like information, approaches of belonging to a group, and sense of insecurity, hold an impact on resistance to change, that will definitely influence the efficiency of the change exertion. A difference between the instructive purpose of communication and interaction aimed at creating a community was prepared. During the offered pattern, communication owns a consequence not only over the preparation for the change, but also for uncertainty. This framework could be utilized by scholars and experts to review, conduct, surround and develop experiential study into this extent in the future, and also could be employed to assess dissimilar change programs, with altered organizations, aim to research the influence of communication in the achievement or disappointment of the change.