Mateus Panizzon | Universidade de Caxias do Sul (original) (raw)

Professor/Researcher in Anticipatory Governance, currently affiliated with the Business School of UCS, serving in the Graduate Program in Administration (PPGA) and the Graduate Program in Production Engineering (PPGEP). Leads the research line "Innovation and Competitiveness" in PPGA and "Strategies for Quality and Production Systems" in PPGEP. Editor-in-Chief of the Brazilian Journal of Management and Innovation (RBGI) and Coordinator of the Research Advisory Committee of UCS in the area of Humanities and Social Sciences.

Holds a Ph.D. in Administration from PUCRS/UCS, specializing in Innovation, Competitiveness, and Markets, with a research internship at École de Technologie Supérieure, University of Quebec, Canada. Creator of the New Product Development Ability Theory. Doctoral thesis focused on Knowledge-Based Dynamic Capabilities, analyzing the influence of Learning Capacity, Organizational Creativity, International Entrepreneurial Orientation, Technological Capability, and Reconfiguration Capacity on New Product Development Ability. This research project, funded by CAPES and CNPq, received an Honorable Mention in the CAPES Thesis Award 2016. Also holds a Master’s degree in Administration from the University of Caxias do Sul (UCS), with a dissertation on Competitive Intelligence earning national and state recognition (Belmiro Siqueira Award) from the Federal Council of Administration in 2012.

Delivers courses in Doctoral and Master’s programs, including Advanced Studies in Innovation and Entrepreneurship and Advanced Methods in Futures Thinking and Foresight. At the undergraduate level, teaches Digital Business, Management Laboratory, Organizational Studies Methodology, and supervises final projects in Administration and Production Engineering. In postgraduate programs, conducts courses in Data Science, specializing in Machine Learning and Big Data projects using Apache Spark, JupyterLab, and PySpark.

Research and professional expertise span strategic management, intelligence, strategic foresight (future studies), dynamic capabilities, university-industry collaboration, innovation ecosystems, new product development, project management, business planning, multivariate statistical analysis, and decision-support information systems. Contributions include implementing institutional programs and systems such as CRM, BI, and SAE. Publications in high-impact journals (A1/A2) include Technology in Society, Journal of Knowledge Management, and Journal of Engineering and Technology Management. Extensive experience securing funding from research agencies and corporate partnerships.

Played a pivotal role in structuring the UCS Business School, achieving recognition as an AACSB member, and in designing the UCSiNOVA Innovation Agency and Digital Transformation Programs. Collaborated on projects with various companies in the Serra Gaúcha region, including Anay Fitas, Bertolini Group, Carraro, CNCS Metalworks, Dal Pizzol Wines, Volvo Diopesul, Itaú-Unibanco, Grendene, Hospital Geral de Caxias do Sul, Marcopolo, Randon, Sicredi, and Tramontina.

A member of RAIES (Ethical and Safe Artificial Intelligence Network), with collaborations involving research partners in Canada, the United States, Italy, Chile, and Switzerland. Post-doctoral researcher at IEA Future Lab (PPGA/EA/UFRGS), focusing on Anticipatory Governance, Scientific and Citizen Foresight. Associated researcher with the City Living Lab and a member of ISPIM, Foresight, and Futures4Europe. Currently leading the implementation of the Next-Gen SAP University Alliance at UCS.
Supervisors: Raquel Janissek-Muniz, François Coallier, Eric Charles Henri Dorion, and Gabriel Sperandio Milan

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Sergei Zarochintcev

National Research University “Higher School of Economics” (HSE), Moscow, Russia

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Papers by Mateus Panizzon

Práticas das universidades federais no combate à COVID-19: a relação entre investimento público e capacidade de implementação

Revista de Administração Pública, 2020

Esse artigo busca analisar a relação entre os recursos públicos investidos nas universidades fede... more Esse artigo busca analisar a relação entre os recursos públicos investidos nas universidades federais e sua capacidade de implementação de respostas à COVID-19. O artigo contribui, inicialmente, com um método de categorização para avaliação do direcionamento das práticas de combate à COVID-19 pelas universidades federais. A análise dos dados sinaliza uma tendência de relação positiva entre o nível de gastos executados e a capacidade de implementação de respostas por meio de projetos de pesquisa e de extensão, principalmente, para o desenvolvimento de tecnologias. Essa reorientação enseja uma discussão sobre desdobramentos para as políticas públicas de Ciência, Tecnologia e Inovação e para o fortalecimento do Sistema Federal de Educação Superior, de modo a garantir a infraestrutura necessária para a resolução de problemas complexos, como os gerados pela pandemia da COVID-19.

Theoretical dimensions for integrating research on anticipatory governance, scientific foresight and sustainable S&T public policy design

Technology in Society, 2024

The future of Science and Technology (S&T) is a continuous and strategic priority for governments... more The future of Science and Technology (S&T) is a continuous and strategic priority for governments, universities, and organizations, driving societal benefits through innovation, sustainability, and development. However, there is a gap—and a critical opportunity—for research on architectures supporting Anticipatory Governance (AG) that integrates Scientific Foresight (ScF) and the design of sustainable S&T policies, especially at federal and state levels in emerging countries. In this context, this paper aims to enhance understanding of the theoretical dimensions essential for integrating AG, ScF, and sustainable S&T policy design, proposing an emergent systemic framework. Adopting a Systematic Literature Review (SLR), the analysis identifies seven theoretical dimensions that unify these three themes, opening new possibilities for integrated research. This method also supported the development of a systemic framework for Anticipatory Governance, Scientific Foresight, and Sustainable S&T Policy Design, setting up foundational components for further testing, development, implementation, and providing a research agenda for Anticipatory Governance Systems. Implications for systemic and institutional innovation in public management are discussed, indicating that evolving these frameworks could strengthen complex decision-making around public policies and investments in strategic S&T areas involving multiple stakeholders in Foresight and Policy Design, particularly those addressing pressing societal challenges.

AI-empowered KM processes for decision-making: empirical evidence from worldwide organisations

Journal of Knowledge Management, 2024

Purpose This paper aims to provide empirical evidence on adopting artificial intelligence (AI), i... more Purpose
This paper aims to provide empirical evidence on adopting artificial intelligence (AI), including generative AI, in knowledge management (KM) processes and its impact on organisational decision-making. Specifically, the study addresses three key research questions: RQ1: How is (generative) AI adopted within KM processes in organisations? RQ2: What factors influence the adoption of AI in these processes, either facilitating or inhibiting it? RQ3: How does AI adoption in KM processes affect organisational decision-making?

Design/methodology/approach
An explorative investigation has been conducted through semi-structured interviews with KM and AI experts from a worldwide sample of 52 mostly private, large and for-profit organisations. Interviews have been analysed through a mixed thematic analysis.

Findings
The study provides an original framework in which the three investigated concepts are interconnected according to a dual relationship: linear and retroactive and 20 factors affecting AI adoption within KM processes.

Practical implications
The provided model guides managers in improving their organisational decision-making through AI adoption in KM processes. Moreover, according to the rational decision-making model, the authors propose a six-step systematic procedure for managers.

Originality/value
To the best of the authors’ knowledge, this is the first study that simultaneously addresses AI, KM and decision-making and provides an integrated framework showing the relationships between them, allowing organisations to better and practically understand how to ameliorate their decision-making through AI adoption in KM processes.

Analysis of critical success factors in supply chain management based on different market scenarios: a systematic literature review

International Journal of Logistics Systems and Management, 2024

This article presents a systematic literature review about critical success factors in supply cha... more This article presents a systematic literature review about critical success factors in supply chain management related to different market scenarios. For the selection of studies, the search terms were supply chain, scenarios, market scenarios, success factors, critical success factors and some combinations among these terms. We used Science Direct, Web of Science and Emerald databases. The selected articles were submitted to bibliometric and content analysis procedures. From the results of the review, we identified the success factors most mentioned in the supply chain management literature and defined the main market scenarios to which such supply chains may be related. The analysis of the relationship between critical success factors and market scenarios in supply chains proved to be an incipient theme, indicating a gap and a research opportunity to be explored.

Critical Success Factors of the University of the Future in a Society 5.0: A Maturity Model

World Futures Review, 2020

When addressing the possible futures for the university, one can ask what the new critical succes... more When addressing the possible futures for the university, one can ask what the new critical success factors (CSF) are that represent the core of the University of the Future, from a strategic perspective of analysis. Considering the Society 5.0 paradigm, characterized by higher levels of uncertainty, turbulence, and balance between technology and human values, adaptation to the ecosystem becomes an essential competence. Based on the literature, considering the convergence of organizational cybernetics and biomimetics, this theoretical article proposes a set of new CSF for the University of the Future, expanding the analysis of Society 5.0 and the future challenges for universities. Additionally, proposes a maturity model with eleven dimensions and three stages to support this discussion, visioning a future scenario. This foresight approach provides new insights to think over strategic critical success factors for the university to respond to possible and sustainable futures. Reconfiguration, purpose, and digitization are capacities to address the new environment set in this Smart Society. With this analysis, strategic questions are proposed for researchers and practitioners, especially to address global and regional challenges that universities will face, particularly due to the technological gap established between countries.

The main determinants of new product development ability for international markets: An empirical study on manufacturing export companies

Journal of Engineering and Technology Management, 2020

To compete effectively on a global scale, companies must increase capabilities that lead them to ... more To compete effectively on a global scale, companies must increase capabilities that lead them to greater performance in developing new products. This research validated a model about the influence of the main determinants of the New-Product Development Ability (NPDA) for international and turbulent markets. Involving a cross-sectional survey of 167 manufacturing export companies, the results showed that NPDA is explained by 79 % from these determinants. The model validation provided support to an emerging framework, sustaining on how these five main determinants are key success factors for NPDA. Consequences of these foundations to research agenda and companies’ best practices are discussed.

A Three-Level Evaluation Process of Cultural Readiness for Strategic Foresight Projects

World Futures Review, 2019

A critical issue in Strategic Foresight approaches is the expected effect on the organizational a... more A critical issue in Strategic Foresight approaches is the expected effect on the organizational and individual behavior change, as understanding, mapping, and influencing the desired future is a function of the group’s effort to adopt a more disruptive or conservative scenario in a long-term thinking and planning context. As a learning process, a Strategic Foresight experience, due to the nature of new knowledge co-creation, can foster mindset changes. However, at the same time, a Foresight project deals with the existing group assumptions due to national and organizational cultures, which can be more (or less) oriented to long-term or disruptive thinking, as well as the established managerial mentality about the future orientation in strategic thinking. These cultural assumptions can exert positive or negative influence in a Foresight mindset, and should be assessed and understood previously, as the overall cultural readiness can affect the performance of a Foresight project in general. Also, the analysis of the cultural aspect as an evaluation process can generate new learning, when compared a pre-assessment with a post-assessment. Thus, the posed question is, “How to assess cultural dimensions before and after Foresight projects?” Based on Hofstede National Cultural model, Cameron and Quinn Competing Values model, and Amsteus Managerial Foresight model, this article proposes to discuss the applicability of a three-level (national, organizational, and individual) evaluation process to assess the cultural environment readiness for Strategic Foresight projects and the influence of a Foresight project on participants’ perception of the future through a two-phase approach. This research contributes to Strategic Foresight methods by proposing a research agenda about the cultural perspective in Foresight assessment. Managerial contributions about the pre-assessment interpretations of the proposed three-level process to better understand the cultural profile of the participant group are also discussed in a hypothetical scenario application.

User‘s Interaction with Information Systems: A Case Study in a Collaborative Network of the Pharmaceutics Retail Sector

Global Journal of Management and Business Research, Apr 20, 2010

Mateus Panizzon (UCS) mpanizzo@ucs.br Ademar Galelli (UCS) agalelli@ucs.br O objetivo deste artig... more Mateus Panizzon (UCS) mpanizzo@ucs.br Ademar Galelli (UCS) agalelli@ucs.br O objetivo deste artigo é analisar a relação entre o Envolvimento da Alta Direção, Inteligência Competitiva (IC) e o Desempenho Organizacional nas empresas de médio e de grande porte da Serra Gaúcha. A fundamentação teórica está fundamentadda em três momentos, os quais abordam os constructos mensurados pelas escalas adaptadas de estudos internacionais para o contexto brasileiro. Neste sentido, foi desenvolvida uma pesquisa de caráter quantitativo descritivo, com base em survey aplicada em amostra de 168 organizações representativas do recorte deste estudo. Os resultados, obtidos pela análise estatística multivariada, indicaram que há relação positiva entre Envolvimento da Alta Direção e o nível de desenvolvimento em inteligência competitiva nas empresas de médio e de grande porte da Serra Gaúcha, e também foi observada uma associação positiva entre IC, Desempenho Organizacional, Envolvimento da Alta Direção e a Integração das atividades de IC com o processo decisório destas empresas. Em termos de panorama do setor, observou-se que 97% destas empresas desenvolvem algum tipo de monitoramento de temas -ainda que não denomine esta atividade de inteligência, sendo os focos principais em Vendas, Concorrentes e Produtos, indicando um caráter mais concorrencial, o que sinalizaria um princípio de desenvolvimento desta área nestas empresas da região. Palavras-chaves: Inteligência competitiva, envolvimento da alta direção, desempenho organizacional.

Inteligência Competitiva (IC) é um tópico emergente e estratégico para nações e organizações, e n... more Inteligência Competitiva (IC) é um tópico emergente e estratégico para nações e organizações, e na medida em que desenvolve-se no plano teórico, surge a necessidade de estabelecer interfaces com outras áreas do conhecimento. Neste caso, observou-se uma lacuna de estudos empíricos que buscassem relacionar a IC com o Envolvimento da Alta Direção, fator essencial para o desenvolvimento de atividades deste nível dentro de uma organização. Mais que o suporte inicial de recursos e legitimidade, o Envolvimento da Alta Direção pressupõe o comprometimento e a participação continua da Alta Direção da empresa em programas desta ordem, postura que pode ser de significativa diferença para o seu sucesso ou fracasso. Portanto, esta pesquisa objetivou analisar a relação entre o Envolvimento da Alta direção e as dimensões de Contexto e de Processo de Inteligência Competitiva em empresas de médio e de grande porte da Serra Gaúcha. Também se propôs a desenhar um panorama do nível de desenvolvimento de...

Convergindo a gestão por competências com a cadeia de valor: uma proposta de diagnóstico em empresa industrial

Para que a empresa seja competitiva, ela deve ser capaz de inovar e de gerar valor para o cliente... more Para que a empresa seja competitiva, ela deve ser capaz de inovar e de gerar valor para o cliente; isto requer uma avaliação de suas competências essenciais – prática que demanda abordagem analítica e olhar sistêmico sobre a organização. Este estudo apresenta a proposta de uma ferramenta de diagnóstico organizacional, buscando convergir o modelo da Cadeia de Valor com a Gestão de Competências da empresa. Para este objetivo, partiu-se do banco de informações sobre o desempenho dos colaboradores e aplicando-se critérios de categorização, foi identificada a Cadeia de Valor, com suas atividades primárias e secundárias; com base neste modelo, foram realizadas análises estatísticas, identificando as atividades prioritárias de melhoria, com base no desempenho observado de 2006 à 2008

O objetivo deste estudo foi analisar um caso de inovação de produto, sob a perspectiva do modelo ... more O objetivo deste estudo foi analisar um caso de inovação de produto, sob a perspectiva do modelo teórico de Gestão da Inovação de Arboniés (2009) integrado ao Modelo de Inteligência Competitiva de Dishman e Calof (2008). Como estratégia de pesquisa foi desenvolvido um estudo de caso em uma Instituição de Ensino Superior. Observa-se como resultados que a gestão do processo de Inteligência Competitiva neste contexto foi elemento importante na promoção da Inovação de Produtos. Contudo, a visão tradicional dos Modelos de IC precisou ser reformulada neste caso, onde os tomadores de decisão deixaram de serem apenas consumidores de um produto de inteligência analisado, mas fizeram parte da sua co-criação também no processo de análise. Para este tipo de organização, sugere-se com contribuição gerencial o envolvimento dos tomadores de decisão no processo de análise.

As empresas buscam constantemente apropriar-se do maior número de ferramentas de gestão para acom... more As empresas buscam constantemente apropriar-se do maior número de ferramentas de gestão para acompanhar a agilidade do mercado. Neste sentido, as alianças estratégicas tornaram-se um importante meio para impulsionar a competitividade nesta nova ordem econômica. A vantagem competitiva pode ser obtida, entre outras tantas ferramentas disponíveis, por meio do uso inteligente da informação, ação que se concretizará pelo real uso deste recurso estratégico sob a ótica da competitividade empresarial. Este estudo objetiva analisar a influência da formação de alianças estratégicas de uma grande empresa gaúcha do setor automotivo na complementaridade de seus recursos estratégicos e no desenvolvimento da Inteligência Estratégica. O método de pesquisa empregado foi o de estudo de caso, sendo o objeto de estudo as alianças internacionais formadas entre esta empresa. Observa-se que as alianças configuraram-se como joint ventures ofensivas, e que esta configuração possibilitou a complementaridade ...

Knowledge Based Dynamic Capabilities and Types of Innvation: An analysis framework propostion

The Dynamic Capabilities (DC) are one of the most important and researched topic in the Strategy ... more The Dynamic Capabilities (DC) are one of the most important and researched topic in the Strategy field. However, there is some lack of uniformity about your definition and distinguished dimensions are used when this theme is presented by different authors. This research aim to propose an analytic framework of Knowledge-Based Dynamic Capabilities (KDBC) and types of innovation, developed from the synthesis of survey studies that relate KDBC and Innovation Performance. From Denford (2013) categories proposal, and using content analysis strategy, this study identified the associated dimensions, how they were operationalized and the type of relationship. As result, this paper introduces a framework to better understand the relationship between the different types of Knowledge-Based Dynamic Capabilities and Innovation, and can guide future research in the field.

Global Journal of …, 2010

The objective of this article, through an ample bibliographical revision, is to construct links b... more The objective of this article, through an ample bibliographical revision, is to construct links between the areas of the knowledge that deal with the subjects as collaborative networks, social capital and relationship marketing, approaching concepts as cooperation, contribution, confidence, relationships and exchanges of values. As result, the present study demonstrates the complementarities between the concepts in the different fields, establishes the utility to approach the complex systems with a ampler specter of analysis tools that make possible the communication beyond the borders of the established knowledge, and open an interesting agenda of future researches that allows verify the creation of value in the interior of networks of companies, being surpassed the financial aspects and of regulation and including the context social that involves the networks.

REAd. Revista Eletrônica de Administração (Porto Alegre), 2013

versão on-line) Editada pela Escola de Administração da Universidade Federal do Rio Grande do Sul... more versão on-line) Editada pela Escola de Administração da Universidade Federal do Rio Grande do Sul. Periodicidade: Quadrimestral Sistema requerido: Adobe Acrobat Reader.

A inteligência distribuída como plataforma para o planejamento em universidade multicampi: estudo de caso sobre inovação em gestão

Revista Gestão Universitária na América Latina - GUAL, 2014

A implantação de uma plataforma informatizada para a inteligência distribuída alinhada a uma meto... more A implantação de uma plataforma informatizada para a inteligência distribuída alinhada a uma metodologia institucional de planejamento possibilita uma mudança na organização, e pode, portanto, ser observada sob o ponto de vista da inovação em gestão. Este trabalho apresenta um estudo de caso descritivo sobre a inteligência distribuída como plataforma para o planejamento em uma instituição de ensino superior. Os resultados do estudo indicam que a implantação realizou transformações organizacionais, dinamizando o processo de planejamento institucional. Efetivamente, a adoção de tecnologia de informação sincronizada com uma metodologia de gestão estratégia ocasionou uma inovação em gestão no contexto pesquisado.

O ambiente competitivo está exigindo cada vez mais que as empresas direcionem seus esforços de ma... more O ambiente competitivo está exigindo cada vez mais que as empresas direcionem seus esforços de marketing no sentido de envolver ativamente o cliente em determinadas decisões mercadológicas. Um exemplo efetivo desta participação dos clientes é denominada co-criação. Esta representa para as organizações um fator importante para o seu desempenho. Assim sendo, por meio de uma pesquisa qualitativo-exploratória, este estudo teve por objetivo analisar as pesquisas que relacionam a co-criação com o desempenho, evidenciando quais os principais construtos envolvidos, de que maneira estes construtos foram operacionalizados e quais as relações propostas entre eles, identificando lacunas para uma proposta de agenda de pesquisa futura. Palavras-chaves: Estratégia. Orientação para o Mercado. Colaboração. Co-Criação. Criação de valor. Desempenho.

ABSTRACT: The competitive environment is increasingly demanding that companies target their marke... more ABSTRACT: The competitive environment is increasingly demanding that companies target their marketing efforts in order to actively engage the customer in certain marketing decisions. An effective example of customer participation is called co-creation, which is an important performance factor for organizations. Thus, by means an qualitative- exploratory research, this study aimed to analyze the research that relate to co-creation with the performance, showing which major constructs
involved, how these constructs were operationalized and which relations between proposals them, identifying gaps for a proposed agenda for future research.
Keywords: Strategy. Market Orientation. Collaboration. Value Creation. Co-Creation. Performance.

REAd. Revista Eletrônica de Administração (Porto Alegre), 2013

Práticas das universidades federais no combate à COVID-19: a relação entre investimento público e capacidade de implementação

Revista de Administração Pública, 2020

Theoretical dimensions for integrating research on anticipatory governance, scientific foresight and sustainable S&T public policy design

Technology in Society, 2024

AI-empowered KM processes for decision-making: empirical evidence from worldwide organisations

Journal of Knowledge Management, 2024

Analysis of critical success factors in supply chain management based on different market scenarios: a systematic literature review

International Journal of Logistics Systems and Management, 2024

Critical Success Factors of the University of the Future in a Society 5.0: A Maturity Model

World Futures Review, 2020

The main determinants of new product development ability for international markets: An empirical study on manufacturing export companies

Journal of Engineering and Technology Management, 2020

A Three-Level Evaluation Process of Cultural Readiness for Strategic Foresight Projects

World Futures Review, 2019

User‘s Interaction with Information Systems: A Case Study in a Collaborative Network of the Pharmaceutics Retail Sector

Global Journal of Management and Business Research, Apr 20, 2010

Convergindo a gestão por competências com a cadeia de valor: uma proposta de diagnóstico em empresa industrial

Knowledge Based Dynamic Capabilities and Types of Innvation: An analysis framework propostion

Global Journal of …, 2010

REAd. Revista Eletrônica de Administração (Porto Alegre), 2013

A inteligência distribuída como plataforma para o planejamento em universidade multicampi: estudo de caso sobre inovação em gestão

Revista Gestão Universitária na América Latina - GUAL, 2014

REAd. Revista Eletrônica de Administração (Porto Alegre), 2013

Thesis, 2016

Due to the enhancement of globalization and economic development based in knowledge, i... more Due to the enhancement of globalization and economic development based in knowledge, innovation and creativity, companies seek sustainable competitive advantage in turbulent and changing environments. In this environmental andorganizational context, a research agenda in the Knowledge-Based Dynamic Capabilities, Organizational Creativity, International Entrepreneurial Orientation and New Products Development fieldsbecome an opportunitynew studies. Throughthis scope of analysis, this thesisp roposes an investigation of the Brazilian manufacturing (mechanic and automotive) industry, which have expressive participation in GPD; however, present low performance in innovation and export indicators, due totheir New-Product Development capabilities. Therefore, higher comprehension of the New-Product Development Ability(NPDA) for international markets, that is a potential predictor for product innovation, became a research opportunityfor both theoretical and managerial purposes. The focus of this investigation was to develop and validate a theoretical model of the Organizational Creativity, International Entrepreneurial Orientation and Knowledge-Based Dynamic Capabilities (Learning, Reconfiguration and Technological Capability)influence in the New-Product Development Ability for International Markets. Therefore, the thesis model proposed the hypothesis of positive relationships between Learning Capability, Organizational Creativity, International Entrepreneurial Orientation, Reconfiguration Capability and New-Product Development Ability, seeking to validate the relationships between these constructs. The survey method was developed with a sample of medium and large-size companies, exporters and manufacturers, with statistical validation using structural equation modeling. As results, this research identified the behavior of these organizational constructs in Braziliancompaniesscenario, validating the proposed model: there is strong and positive direct effects between Learning Capability and Organizational Creativity, between Organizational Creativity and InternationalEntrepreneurial Orientation; between International Entrepreneurial Orientation and Technological Capability; between Technological Capability and Reconfiguration Capability and Reconfiguration Capability and NPDA. There were identified improvement opportunities in the Reconfiguration Capability scale, due to its behavior in the exploratory and confirmatory factorial analysis. A second model was proposed, expanding from the previous relations, with moderated relations between Learning Capability to Technological Capability and Technological Capacity to NPDA, with a superior model fit. For the tested model, the NPDA is explained by 80% from its determinants, sustaining the theory of why some companies of the manufacturing industry(metal mechanic and automotive), of medium and large sizes, exporters, have greater New-Product Development Ability for international markets than others. Among with complementary analysis that expand the importance of NPDA and performance, this research contributes for the New-Product Development field, validatingand integrating new relationships, with theoretical and managerial contribution for the industrial sector, including the emergent topics of creativity and international entrepreneurial orientation, and how to increase the New Product Development Ability for international markets. Supported by the statistical validation a model with closed loop cycle proprieties is proposed as a theoretical framework for future studies.

New changes in organizational design to instigate co-creation dynamics and innovation: A model based on online multiplayer games

This theoretical article proposes a Closed Cycle Model of Online Dynamic Co-Creation (ODCC). It's... more This theoretical article proposes a Closed Cycle Model of Online Dynamic Co-Creation (ODCC). It's an open innovation model based on the principles of online multiplayer games development for organizations in Business to Client (B2C) context, as an alternative to promote Dynamic Online Co-creation and Innovation. Online multiplayer games have the propriety to evoke dimensions that combine knowledge creation, sense-making, loyalty, sense of community, interaction and emotion, which are essential for continuous and dynamic process of co-creation. This model opens the possibility that from the moment the player's community in a virtual environment, linked to the organization, becomes a strategic asset for co-creation and innovation, the games industry can serve as a new paradigm for organizational design, going beyond purely entertainment.

A Chuveletro é uma empresa industrial fundada em 1980 que produz chuveiros residenciais e possui ... more A Chuveletro é uma empresa industrial fundada em 1980 que produz chuveiros residenciais e possui monopólio na venda para lojas de materiais elétricos na sua região de atuação. Desde a entrada da Eletroveiro, a Chuveletro tem observado significativa perda de mercado, e providências precisam ser tomadas para a empresa manter a sua sustentabilidade. O objetivo deste caso é propor análises e reflexões e relações entre os temas de planejamento e estratégia, inteligência competitiva, mudança organizacional, gestão do conhecimento, valor para o cliente e melhoria de processos internos da empresa, numa análise generalista. A utilização deste caso é indicada para disciplinas de Processos de Negócio e Gestão Estratégica em cursos de graduação.

Mateus Panizzon | Universidade de Caxias do Sul (original) (raw)

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