Siti Nur Liyana Shamshir | UiTM (original) (raw)
Uploads
Papers by Siti Nur Liyana Shamshir
Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and t... more Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research. To date, little or no research has examined travel motivation and tourist typology using the push and pull framework in the markets of special interest tourism, sport tourism, or golf tourism. This thesis fills the gap in the literature and contributes to knowledge of tourist motivation and typology. The aims of the research were therefore threefold: to identify the push and pull factors of golf travel motivation, to classify heterogeneous golf tourists into homogeneous groups, and to profile the clusters with respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This was achieved by collecting empirical data on Korean golf tourists travelling in the Asia Pacific region. The methodology comprised both qualitative research based on semi-structured interviews and quantitative research based on self-completed questionnaires. A principal component factor analysis was employed to identify five push based socio-psychological motivations and seven pull based destination attributes. A cluster analysis was then conducted to classify golfers into three different clusters, namely, Golf-intensive Golfers, Multi-motivated Golfers, and Companion Golfers. The golf clusters were then profiled based on the findings in respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, iv and destination preferences. A cross tabulation with chi-square tests and analysis of variance (ANOVA) were used to test the hypotheses of this thesis. Results revealed that golf tourists were not homogeneous in their push based sociopsychological travel motivations. Their profiles are theoretically and statistically feasible because the research tested hypotheses indicate that each cluster had both similarities and differences in socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This suggests that marketing strategies should target both the different and similar aspects of golf travel behaviour. The research is of benefit not only to academics and practitioners in the study of travel motivations and tourist typology in the field of special interest tourism, sport tourism, and, in particular, golf tourism, but also to tourism marketers and tour operators in the development, promotion and packaging of golf holiday products. v TABLE OF CONTENTS
Page 1. INTERNATIONAL TOURISM DEMAND AND ECONOMIC GROWTH IN MALAYSIA NORSIAH KADIR DOCTOR OF PHIL... more Page 1. INTERNATIONAL TOURISM DEMAND AND ECONOMIC GROWTH IN MALAYSIA NORSIAH KADIR DOCTOR OF PHILOSOPHY 7 UNIVERSITI UTARA MALAYSIA DECEMBER 2008 Page 2. Page 3. C INTERNATIONAL ...
Making Capital Markets Work through Corporate …, 2007
Retrieved August 19th, 2011
Sport Tourism Destinations, 2012
National Conference on the Contribution of the …, 1994
Land issues in Malaysia, 2000
… (ISBEIA), 2011 IEEE …, 2011
... Kuala Lumpur, Malaysia: Utusan Publications and Distributors Sdn. Bhd, 1997. [7] C. Jones, Me... more ... Kuala Lumpur, Malaysia: Utusan Publications and Distributors Sdn. Bhd, 1997. [7] C. Jones, Mega-events and Host Region Impacts: Determining the True Worth of the 1999 Rugby World Cup. International Journal of Tourism Research, 3, 241-251, 2001. ...
INTERNATIONAL OLYMPIC ACADEMY
Science and Social …, 2010
Abstract Sports and sports facilities development have improved rapidly over the past years in Ma... more Abstract Sports and sports facilities development have improved rapidly over the past years in Malaysia. However, such improvements are inadequate compared to the overall development of sports at international level. In recent years sport is getting more and more ...
… vision: Culture and politics in contemporary Malaysia, 1992
Asian Sport Management Review, 2007
The first edition means the birth of ASMR.
Third World Quarterly, 2004
... paidthe National Olympic Council of Commonwealth countries, including the CGF Executive Comm... more ... paidthe National Olympic Council of Commonwealth countries, including the CGF Executive Committee, to visit the country for a tour of the ... capacity football stadium which was under construction at Shah Alam and the site of the proposed Garnes Village at Bukit Jalil and other ...
Jurnal Antarabangsa Kajian Asia …, 2009
Artikel ini cuba menunjukkan betapa pentingnya pasaran Timur Tengah kepada industri pelancongan M... more Artikel ini cuba menunjukkan betapa pentingnya pasaran Timur Tengah kepada industri pelancongan Malaysia, untuk membincangkan profil kembara dan tingkah laku pelancong, dan akhir sekali mencadangkan strategi untuk membaiki kedudukan Malaysia sebagai destinasi antara-rantau yang paling diminati di kalangan pelancong Arab. Adalah dianggarkan sejumlah 35 juta pelancong Arab dari Timur tengah akan datang ke Malaysia pada tahun 2020. Pelancong Arab cenderung tinggal lebih lama, berbelanja lebih besar dan cuaca panas tidak menjadi penghalang kepada mereka. Rantau Timur Tengah adalah juga suatu pasaran yang cukup berpotensi untuk pelancongan kerana penduduk mudanya sedang berkembang dengan pendapatan per kapita yang tinggi, terutama Arab Saudi dan UAE. Kertas ini juga membincangkan pola pelancongan keluar daripada rantau ini dan juga usaha pemasaran yang diambil oleh pemain pelancongan Malaysia untuk menarik pelancong dari Timur tengah. Usaha-usaha promosi yang dijalankan oleh Malaysia di kawasan Lembah Kelang dan pemainpemain pelancongan di beberapa tempat lain di negara ini masih belum sampai ke tahap "Mesra Pelancong Arab". Adalah dicadangkan Malaysia patut memberi fokus kepada usaha pemasaran mereka untuk menawan pelancong dari Arab Saudi dan UAE, untuk membangunkan produk pelancongan yang jelas memberi penekanan kepada belia, untuk meningkatkan hubungan udara antara bandaraya pelancongan utama di Malaysia dan Timur Tengah, mula menggunakan internet dengan lebih meluas untuk tujuan promosi dan pengedaran, dan untuk menggalakkan orang Arab untuk membeli premis timeshare di Malaysia.
scholarsresearchlibrary.com
The purpose of this study is review of side requirements and position of sport tourism marketing ... more The purpose of this study is review of side requirements and position of sport tourism marketing with an approach in a sport event. In this survey that carry on 80 athletes including disabled tennis players and sport tourists participating in the Malaysian open championship. They were completed researcher's questionnaires randomly. This finding showed that holding of sport events effect on attracting sport tourism. Also communication quality and security of the venue for sport events increase sport tourists. The results showed that holding sport events is important in progressing sport tourism industry and tourism attraction. Sport tourism is the most beneficial business and side requirements such as correct encounter, communication and service quality, security, easy transportation can affect on loyalty of visitors' tourists and attract them.
Journal of Sport & Tourism, 2010
Sport events are increasingly being recognized as integral to a destination's marketing strategy.... more Sport events are increasingly being recognized as integral to a destination's marketing strategy. Charity sport events are a type of event that can be leveraged by local businesses and destination marketers as a way of stimulating flow-on tourism, shaping an image and generating word of mouth. Yet, little research has been conducted in this area. Previous research has shown that length of stay in a destination and group composition can impact subsequent tourist behaviors. Thus, visitors' push and pull motivations and their influences on participants' choice of event and mode of participation (team versus individual) were assessed as a way of developing this line of research. The motives of supporting others, learning about the destination and cycling identity were predictive of event choice. Social motives and an identity tied to cycling predicted participants' mode of participation. Further, motives were distinguished between first-time and repeat visitors. First-time visitors were more motivated than repeat visitors by the physical aspects of the event and the opportunity to learn about the destination. Conversely, repeat visitors were more motivated by identities tied to the cause and the sport at hand than first-time visitors.
Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and t... more Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research.
Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and t... more Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research. To date, little or no research has examined travel motivation and tourist typology using the push and pull framework in the markets of special interest tourism, sport tourism, or golf tourism. This thesis fills the gap in the literature and contributes to knowledge of tourist motivation and typology. The aims of the research were therefore threefold: to identify the push and pull factors of golf travel motivation, to classify heterogeneous golf tourists into homogeneous groups, and to profile the clusters with respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This was achieved by collecting empirical data on Korean golf tourists travelling in the Asia Pacific region. The methodology comprised both qualitative research based on semi-structured interviews and quantitative research based on self-completed questionnaires. A principal component factor analysis was employed to identify five push based socio-psychological motivations and seven pull based destination attributes. A cluster analysis was then conducted to classify golfers into three different clusters, namely, Golf-intensive Golfers, Multi-motivated Golfers, and Companion Golfers. The golf clusters were then profiled based on the findings in respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, iv and destination preferences. A cross tabulation with chi-square tests and analysis of variance (ANOVA) were used to test the hypotheses of this thesis. Results revealed that golf tourists were not homogeneous in their push based sociopsychological travel motivations. Their profiles are theoretically and statistically feasible because the research tested hypotheses indicate that each cluster had both similarities and differences in socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This suggests that marketing strategies should target both the different and similar aspects of golf travel behaviour. The research is of benefit not only to academics and practitioners in the study of travel motivations and tourist typology in the field of special interest tourism, sport tourism, and, in particular, golf tourism, but also to tourism marketers and tour operators in the development, promotion and packaging of golf holiday products. v TABLE OF CONTENTS
Page 1. INTERNATIONAL TOURISM DEMAND AND ECONOMIC GROWTH IN MALAYSIA NORSIAH KADIR DOCTOR OF PHIL... more Page 1. INTERNATIONAL TOURISM DEMAND AND ECONOMIC GROWTH IN MALAYSIA NORSIAH KADIR DOCTOR OF PHILOSOPHY 7 UNIVERSITI UTARA MALAYSIA DECEMBER 2008 Page 2. Page 3. C INTERNATIONAL ...
Making Capital Markets Work through Corporate …, 2007
Retrieved August 19th, 2011
Sport Tourism Destinations, 2012
National Conference on the Contribution of the …, 1994
Land issues in Malaysia, 2000
… (ISBEIA), 2011 IEEE …, 2011
... Kuala Lumpur, Malaysia: Utusan Publications and Distributors Sdn. Bhd, 1997. [7] C. Jones, Me... more ... Kuala Lumpur, Malaysia: Utusan Publications and Distributors Sdn. Bhd, 1997. [7] C. Jones, Mega-events and Host Region Impacts: Determining the True Worth of the 1999 Rugby World Cup. International Journal of Tourism Research, 3, 241-251, 2001. ...
INTERNATIONAL OLYMPIC ACADEMY
Science and Social …, 2010
Abstract Sports and sports facilities development have improved rapidly over the past years in Ma... more Abstract Sports and sports facilities development have improved rapidly over the past years in Malaysia. However, such improvements are inadequate compared to the overall development of sports at international level. In recent years sport is getting more and more ...
… vision: Culture and politics in contemporary Malaysia, 1992
Asian Sport Management Review, 2007
The first edition means the birth of ASMR.
Third World Quarterly, 2004
... paidthe National Olympic Council of Commonwealth countries, including the CGF Executive Comm... more ... paidthe National Olympic Council of Commonwealth countries, including the CGF Executive Committee, to visit the country for a tour of the ... capacity football stadium which was under construction at Shah Alam and the site of the proposed Garnes Village at Bukit Jalil and other ...
Jurnal Antarabangsa Kajian Asia …, 2009
Artikel ini cuba menunjukkan betapa pentingnya pasaran Timur Tengah kepada industri pelancongan M... more Artikel ini cuba menunjukkan betapa pentingnya pasaran Timur Tengah kepada industri pelancongan Malaysia, untuk membincangkan profil kembara dan tingkah laku pelancong, dan akhir sekali mencadangkan strategi untuk membaiki kedudukan Malaysia sebagai destinasi antara-rantau yang paling diminati di kalangan pelancong Arab. Adalah dianggarkan sejumlah 35 juta pelancong Arab dari Timur tengah akan datang ke Malaysia pada tahun 2020. Pelancong Arab cenderung tinggal lebih lama, berbelanja lebih besar dan cuaca panas tidak menjadi penghalang kepada mereka. Rantau Timur Tengah adalah juga suatu pasaran yang cukup berpotensi untuk pelancongan kerana penduduk mudanya sedang berkembang dengan pendapatan per kapita yang tinggi, terutama Arab Saudi dan UAE. Kertas ini juga membincangkan pola pelancongan keluar daripada rantau ini dan juga usaha pemasaran yang diambil oleh pemain pelancongan Malaysia untuk menarik pelancong dari Timur tengah. Usaha-usaha promosi yang dijalankan oleh Malaysia di kawasan Lembah Kelang dan pemainpemain pelancongan di beberapa tempat lain di negara ini masih belum sampai ke tahap "Mesra Pelancong Arab". Adalah dicadangkan Malaysia patut memberi fokus kepada usaha pemasaran mereka untuk menawan pelancong dari Arab Saudi dan UAE, untuk membangunkan produk pelancongan yang jelas memberi penekanan kepada belia, untuk meningkatkan hubungan udara antara bandaraya pelancongan utama di Malaysia dan Timur Tengah, mula menggunakan internet dengan lebih meluas untuk tujuan promosi dan pengedaran, dan untuk menggalakkan orang Arab untuk membeli premis timeshare di Malaysia.
scholarsresearchlibrary.com
The purpose of this study is review of side requirements and position of sport tourism marketing ... more The purpose of this study is review of side requirements and position of sport tourism marketing with an approach in a sport event. In this survey that carry on 80 athletes including disabled tennis players and sport tourists participating in the Malaysian open championship. They were completed researcher's questionnaires randomly. This finding showed that holding of sport events effect on attracting sport tourism. Also communication quality and security of the venue for sport events increase sport tourists. The results showed that holding sport events is important in progressing sport tourism industry and tourism attraction. Sport tourism is the most beneficial business and side requirements such as correct encounter, communication and service quality, security, easy transportation can affect on loyalty of visitors' tourists and attract them.
Journal of Sport & Tourism, 2010
Sport events are increasingly being recognized as integral to a destination's marketing strategy.... more Sport events are increasingly being recognized as integral to a destination's marketing strategy. Charity sport events are a type of event that can be leveraged by local businesses and destination marketers as a way of stimulating flow-on tourism, shaping an image and generating word of mouth. Yet, little research has been conducted in this area. Previous research has shown that length of stay in a destination and group composition can impact subsequent tourist behaviors. Thus, visitors' push and pull motivations and their influences on participants' choice of event and mode of participation (team versus individual) were assessed as a way of developing this line of research. The motives of supporting others, learning about the destination and cycling identity were predictive of event choice. Social motives and an identity tied to cycling predicted participants' mode of participation. Further, motives were distinguished between first-time and repeat visitors. First-time visitors were more motivated than repeat visitors by the physical aspects of the event and the opportunity to learn about the destination. Conversely, repeat visitors were more motivated by identities tied to the cause and the sport at hand than first-time visitors.
Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and t... more Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research.