Billion Dollar Boy | LinkedIn (original) (raw)

About us

Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

London, England

Type

Privately Held

Founded

2014

Specialties

Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising

Locations

Employees at Billion Dollar Boy

Updates

Our Creator Era 2025 insights report is out now. 🔥 As we approach 2025, the creator economy is entering a new era. Creators are evolving as powerful entrepreneurs, brand builders, and media moguls. They are reshaping commerce and entertainment, and redefining what it means to connect with consumers. Brands and creators must collaborate, innovate, and adapt—or risk being left behind. Ready to lead the charge in 2025? Download the Creator Era report to explore the trends and insights shaping the global creator economy in the year ahead. 📲 https://lnkd.in/e4s-YqB7 #CreatorEra #CreatorEconomy #IndustryTrends
Billion Dollar Boy reposted this
The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content. As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated ecosystem. All signs point to the maturation of influencer marketing, as brands and creators move toward long-term brand ambassador programs replacing one-off influencer collaborations. As more business opportunities emerge for creators, the industry is also seeing an increase in entrepreneurial opportunities for them — whether it’s starting their own brands and storefronts to hiring talent agents as they scale. By the start of the year, there may be a potential shakeup in the social media landscape as TikTok nears its ban-or-sale deadline. “The creator economy is entering a transformative phase,” said Edward East, founder and group CEO of influencer agency Billion Dollar Boy. Here are four themes impacting the creator sector in 2025. In this piece by Antoinette S., we also speak to Dave Snyder of siberia, Roee Zelcer of Humanz, Neil Waller 🐳 of Whalar, James Brownstein of Poster Child, and Olivia McNaughten of GRIN.
The four trends to watch in the 2025 creator economy digiday.com
A lot has changed since last Friday. First, TikTok went dark in the US as the Supreme Court implemented a ban. Just 14 hours later, it was back online after President Trump gave the platform a 75-day reprieve. While TikTok remains accessible to existing users (for now), its future is still unknown. Our founder and CEO, Edward East, shared his reaction with Inc. Magazine moments after the Supreme Court ruled to uphold the ban: 1️⃣ While the decision wasn’t surprising, it’s disappointing: TikTok supports many creators’ livelihoods and helps small businesses thrive. 2️⃣ This isn’t new to the creator economy: When Vine shut down in 2016, creators adapted and transitioned to other platforms, and influencer marketing continued. 3️⃣ Preparation is key: We’ve planned for this possibility by working with cross-platform creators and ensuring flexibility in both contracts and client strategies. What was your initial reaction to the news? Check out the Inc. Magazine’s feature on the ban: https://lnkd.in/d5crzg5A #TikTokBan #CreatorEconomy #InfluencerMarketing
The Supreme Court Has Upheld the TikTok Ban. Here's What Social Experts Think inc.com
19,969 followers
6d Edited
Our influencer work for Old Mout cider has been shortlisted for Best Multi-Platform Campaign at the Digiday Europe Awards. 🎉 This summer, we worked with 19 creators, including AI artists, foodies and lifestyle creators, to bring the imaginative world of Moutopia to life. Creators crafted bold, eye-catching content inspired by Old Mout’s delicious flavours. We also tasked creators to find Old Mout’s interactive OOH billboards featuring QR codes that unlocked Snap's filter and giveaways for branded merch. Congratulations to our Snap Inc. partners and clients Jimmy Hughes and Nicole Kelly. See the finalists here 👉 https://lnkd.in/eBywR9WE #DigidayAwards #SocialMedia #Snapchat
Billion Dollar Boy reposted this
The creator economy is gearing up for significant change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content. As a whole, the creator economy continues to significantly transform, moving beyond simple influencer marketing to a more complex and integrated ecosystem. All signs point to the maturation of influencer marketing, as brands and creators move toward long-term brand ambassador programs replacing one-off influencer collaborations. As more business opportunities emerge for creators, the industry is also seeing an increase in entrepreneurial opportunities for them — whether it’s starting their own brands and storefronts to hiring talent agents as they scale. By the start of the year, there may be a potential shakeup in the social media landscape as TikTok nears its ban-or-sale deadline. “The creator economy is entering a transformative phase,” said Edward East, founder and group CEO of influencer agency Billion Dollar Boy. Here are four themes impacting the creator sector in 2025. In this piece by Antoinette S., we also speak to Dave Snyder of siberia, Roee Zelcer of Humanz, Neil Waller 🐳 of Whalar, James Brownstein of Poster Child, and Olivia McNaughten of GRIN.
The four trends to watch in the 2025 creator economy digiday.com
Adland’s biggest open day, #AdvertisingUnlocked, is back for 2025. We joined agencies across the UK to open our doors and give future adland stars a behind-the-scenes look at what we do best. From practical tips to real-world inspiration, we're helping shape the next wave of creative talent. Curious about the impact we're making? Watch the video. ⬇️ Ready to get involved? Sign up for Advertising Unlocked 2025 via the link below. IPA (Institute of Practitioners in Advertising) #Adland #InfluencerMarketing
Adland's biggest industry-wide open day #AdvertisingUnlocked is officially back for 2025. On Wednesday 12 November, we are once again asking agencies across the UK to open their doors to the next generation of talent, providing the next generation with practical insight into working in adland. Registrations for agencies and schools are now open, so don't miss this unique opportunity to introduce students to the world of advertising and the amazing careers it can offer. For full details and to sign up for Advertising Unlocked 2025: https://lnkd.in/eyVyPZc4

Join now to see what you are missing

Join now