KARLA OTTO | LinkedIn (original) (raw)

Public Relations and Communications Services

London, England 102,557 followers

The agency behind remarkable brands

View all 456 employees

About us

WHO WE ARE Founded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DO Karla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact. Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas. Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories. CAREERS At Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTS The Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit: http://www.the-independents.com/

Industry

Public Relations and Communications Services

Company size

201-500 employees

Headquarters

London, England

Type

Privately Held

Founded

1982

Specialties

Strategy, Creative, Talent, Experiences, and Communication

Locations

Primary
30 Sackville Street
London, England W1S 3DY, GB
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8, Avenue du Président Wilson
Paris, Île-de-France 75116, FR
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Via dell'annunciata
Milan, Lombardy 20121, IT
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Maria-Theresia-Strasse 5
Munich, DE
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143 - 145 Bonham Strand East
Sheung Wan, HK
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No. 256 East Beijing Road,
Shanghai, CN
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475 10th Avenue, 4th Floor
New York, New York 10018, US
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858 North Doheny Drive, West Hollywood
Los Angeles, California 90069, US
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Commercial Building 4, China Central Place 89 Jianguo Road, Chaoyang District
Unit 301
Beijing, 100025, CN
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WISMA, 3-9-5 Minami Aoyama, Minato-ku
Floor 1
Tokyo, 107-0062, JP
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Building 7 Dubai Design District
Units A504-A505
Dubai, AE
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Employees at KARLA OTTO

Updates

2024 has proven that the digital landscape is evolving rapidly. Compared to 2023, this past year saw a shift in what it means to be a top influencer – today, influencers are blending niche interests with mass appeal, and as a result, their impact across industries has reached new heights: according to our recent luxury consumer survey, conducted for The Independents latest whitepaper, the influence of local influencers is expected to grow by 8.43%pt. by 2027, and the influence of lifestyle influencers on purchase decisions is forecast to increase by 4.56%pt. over the same period. At the forefront of this change is Nara Smith, who, rising on the back of one particular trend, defined her own form of content which infuses high-fashion with homelife, and the allure of aspiration and authenticity. Her meteoric rise has redefined how influencers build and engage audiences, making her the standout of 2024. To see how she achieved this, and to uncover the full landscape of influencer success this year, download our ‘A Year in Data: 2024’ report, compiled in collaboration with our partner, Lefty.
Meet 2024’s Influencer of The Year KARLA OTTO on LinkedIn
From historic wins at the Fashion Awards to Beyoncé's record-breaking Christmas Day halftime show, there’s no shortage of cultural milestones that happened over the Holiday period. Some fashion houses enter 2025 with vacancies, while Netflix is storming ahead with a big push into live sports broadcasting. And, the word of the year speaks to widespread content fatigue as the drive to keep up with trends diminishes. As we return from the holidays, KARLA OTTO’s Insights team recaps the key moments you might have missed. Get caught up on all the must-know updates in our January ‘ICYMI’ newsletter.https://lnkd.in/e-y_2Zxd
ICYMI: Brain rot, Beyoncé and the TikTokalypse KARLA OTTO on LinkedIn
102,557 followers
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We are proud to support The Outsiders Perspective's mission to drive positive change and increase representation in the luxury, fashion, beauty and media sectors. The Outsiders Perspective Accelerator Programme supports your career transition into these industries and is designed for professionals of colour driving innovation and bringing new perspectives. Applications are now open for the Spring Programme (April/May 2025): https://lnkd.in/gQvhXisnDeadline: Sunday, 2nd March 2025
What were the moments that defined the marketing and cultural landscape in 2024? From the buzziest fashion shows and the leading brand strategies across Beauty, Hospitality and Automotive, to the latest influencers to have on your radar, our new KARLA OTTO x Lefty report showcases the top marketing highlights of the year. Subscribe to our newsletter and be the first to know key insights from events across the global cultural calendar. Download the 'A Year in Data' here: https://lnkd.in/e-y_2Zxd
2024 in Data: Download the Report Now KARLA OTTO on LinkedIn
What are the secrets behind the recent success of the podcast format? As humans, we seek connections with others to form our identities and opinions. Today’s consumer wants to discover new brands through informed dialogues, carefully studying those who inspire them via long-form content. Our luxury consumer survey saw 23.60% of respondents cite podcasts as the form of media driving their brand engagement. And, with an increasing interest in aspirational stories prompting a surge in following of CEOs and Business Personalities, in-depth formats such as podcasts are only set to grow. Read our newsletter for a deep-dive into the format and download our first The Independents Group whitepaper, Luxury’s Great Reset, powered by Karla Otto.
Why Podcasts Matter for your Brand Strategy KARLA OTTO on LinkedIn
With the current landscape in flux, codes of luxury are evolving. The Independents Group came together to decipher the next steps to reinvigorate the industry for 2025 and beyond with a debut whitepaper, powered by KARLA OTTO and backed by unique consumer data. Our study revealed that consumers are placing greater value on experiences and seeking emotional connection. But, what exactly are the blueprints that luxury brands should look to? We unpack the valuable lessons that luxury brands can learn from hospitality in our newsletter.
The Future of Luxury Looks a Lot Like Hospitality KARLA OTTO on LinkedIn
Augustinus Bader collaborates with artist Harry Nuriev on a pop-up space located within the brand’s boutique in Paris. Nuriev reimagines the space, taking inspiration from the high technology of the future alongside the architecture and symmetry of the traditional formal garden of the Palais Royal, to deliver an immersive and innovative retail experience. The pop up offers a selection the Augustinus Bader signature facial treatments and will remain open until January 2025.https://lnkd.in/efP-n3Qb
It’s here: The Independents' debut whitepaper, ‘Luxury’s Great Reset’, powered by Karla Otto. Through hours of round-table discussions, rigorous cultural analysis and direct engagement with luxury consumers through a survey spanning six key luxury markets, we have unearthed prominent shifts in the luxury landscape. What must luxury brands do to reset and re-invigorate for 2025 and beyond? Find out in our report. Sign up now to receive a copy in your inbox: https://lnkd.in/dfYC5HDF
For our premiere group-wide whitepaper, the 16 partners that make up The Independents come together to decipher what luxury must do to reset and reinvigorate for 2025 and beyond, backed by unique consumer data. We uncover the new drivers shaping luxury consumers’ behaviours, showcasing people are spending more selectively, placing greater value on enriching objects. They are discovering these through informed dialogues between people and brands and carefully study those who create via long-form content. The world of celebrity culture is shifting, prioritising micro influencers who have honed in on their niche expertise. This means people also expect more from the spaces in which they discover and engage with brands, placing greater value on experiences and seeking an all-important emotional connection. And there’s more. Sign up now to receive a copy in your inbox, https://lnkd.in/dfYC5HDF Atelier ATHEM | Atelier LUM | BUREAU BÉATRICE | BUREAU BETAK | BUREAU FUTURE | CTZAR | INCA Productions | K2 | KARLA OTTO | Kennedy | KITTEN PRODUCTION | Kitty Events | Lefty | PRODJECT, LLC | Sunshine | THE QODE
Introducing Our Debut Whitepaper: Luxury’s Great Reset The Independents on LinkedIn
Elizabeth Roberts Architects named on Architectural Digest’s AD100 List for 2025. On the heels of the studio’s first monograph, Karla Otto celebrates Elizabeth and her team for their award-winning work combining heavily-researched historical preservation with a modern vision for living. Media Relations | Communications

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KARLA OTTO | LinkedIn (original) (raw)

Public Relations and Communications Services

London, England 102,557 followers

The agency behind remarkable brands

About us

Locations

Employees at KARLA OTTO

Updates

Join now to see what you are missing

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