Habibah Ahmad | Universiti Kebangsaan Malaysia (original) (raw)
Books by Habibah Ahmad
Papers by Habibah Ahmad
Asian Social Science, 2012
2012 International Conference on Advanced Computer Science Applications and Technologies (ACSAT), 2012
ABSTRACT The electronic service concept stands for one prominent application of using the informa... more ABSTRACT The electronic service concept stands for one prominent application of using the information and communication technologies in dissimilar areas. However, providing an exact definition of e-service is hard to come by as researchers have been using different definitions to describe eservice. This paper presents and examines the e-service definitions from various perspectives by reviewing the recent research in this field.
Journal of Tourism, Hospitality and Environment Management
Biosphere reserves are well recognized as a ‘learning site’ for reconciling conservation, develop... more Biosphere reserves are well recognized as a ‘learning site’ for reconciling conservation, development, and learning functions. Being a learning site, the Biosphere reserves received many visitors, including academic tourists. This article aims at uncovering what academic tourists perceived as the biosphere reserve tourism of Tasik Chini Biosphere Reserve. Based on the academic tourists’ surveys conducted in 2012 and 2014, this study shows that the conservation, socio-ecological learning, and problem-solving experiences are key components of the Biosphere Reserve tourism. The context of entertainment, education, esthetic, and escapism experiences varied among academic tourists. While the academic tourists have ranked the first two components; entertainment and education at a high level of achievement, the esthetic and escapism components on the other part have been ranked at lower achievement. In bridging these contradictory achievements, the study suggests the holistic learning appr...
Malaysian Journal of Social Sciences and Humanities (MJSSH)
Pelancongan Bandar Diraja merupakan salah satu produk pelancongan yang semakin mendapat tempat da... more Pelancongan Bandar Diraja merupakan salah satu produk pelancongan yang semakin mendapat tempat dalam kalangan pelancong domestik di Malaysia. Produk pelancongan merupakan aset penting dalam melengkapkan sesebuah destinasi pelancongan. Kini, Malaysia turut menerima kesan positif menerusi pembangunan pelancongan Bandar Diraja kerana keunikan dan tarikan utamanya telah menjadikan ia salah satu destinasi pelancongan bagi pelancong domestik dan antarabangsa. Makalah ini bertujuan untuk mengenal pasti cirian kunjungan berdasarkan segmen pelancong domestik ke Bandar Diraja Kuala Kangsar. Teknik pensampelan secara kebetulan digunakan bagi sampel kajian sebanyak 500 pelancong. Data kajian diperoleh melalui edaran borang soal selidik di Bandar Diraja Kuala Kangsar, Perak yang melibatkan tiga zon berbeza iaitu di sekitar kawasan bangunan bersejarah seperti muzium, galeri dan arkib serta di masjid, kawasan lembah Sungai Perak dan tapak-tapak pesta di kawasan Majlis Perbandaran Kuala Kangsar. Ha...
Malaysian Journal of Social Sciences and Humanities (MJSSH)
Pantai pelancongan Cenang sering menjadi tumpuan pelancong kerana daya tarikan alam semulajadi pa... more Pantai pelancongan Cenang sering menjadi tumpuan pelancong kerana daya tarikan alam semulajadi pantai dan kemudahan pembangunan di sekitarnya. Oleh sebab itu, kedua-dua buah destinasi tersebut tetap menjadi salah satu kunjungan wajib para pelancong terutamanya pelancong keluarga untuk bercuti dan lari daripada kesibukan ibu kota. Trend aktiviti pelancongan pantai ini semakin berterusan berikutan peningkatan permintaan terhadap alam semulajadi dalam kalangan penduduk berkeluarga di bandar-bandar besar terutamanya di negara-negara Eropah dan Barat. Malaysia juga tidak terkecuali. Makalah ini bertujuan untuk mengenalpasti cirian dan pola kunjungan berdasarkan segmen pelancong keluarga domestik ke Pantai Chenang, Pulau Langkawi. Kajian ini dijalankan melalui kaedah kuantitatif iaitu menggunakan borang soal selidik yang diedarkan di sekitar Pantai Chenang. Teknik pensampelan secara kebetulan digunakan bagi sampel kajian dan sebanyak 350 borang soal selidik yang telah mendapat maklum bala...
Malaysian Journal of Society and Space
Beach tourism is an activity usually consumed by the international and local tourists in most of ... more Beach tourism is an activity usually consumed by the international and local tourists in most of the countries that possess the specialty of this natural attraction. In Malaysia, beach tourism is not an exceptional to domestic tourists, including family tourists. One of the popular beaches is the Batu Ferringhi Beach, located in the island of Penang. The beach is claimed to have the natural environment appeals as the key attraction for family visitors/travelers. However, until today, the extent of the families making choices to visit beaches depending on the natural beach environment remained unclear. Realising that this issue should be attempted to provide sustainable beach tourism, this paper aims to uncover the natural environmental factors that determine the choice of the family segment in making their visit to this destination, particularly to the Batu Feringghi Beach. A total 300 family respondents were successfully interviewed using questionnaires. The findings show that family members favour casual beach activities compared to highly-actived activities, and their motives include spending time and being together with children and family members. The fndings has proven that the physical environment of the beach is the key choice for family friendly beach destination. This factor does not create barriers for their family beach activities. Recommendations include assurance of clean and wide beach, unspoiled seawater, beach security and preserved landscape. In conclusion, the natural beach environment has played an important role in attracting visitors /family travelers to visit beaches, particularly to the Batu Ferringhi Beach.
Journal of Hotel & Business Management, 2016
Tourist friendly destination is a growing concept applicable to many tourism sectors, which aim t... more Tourist friendly destination is a growing concept applicable to many tourism sectors, which aim to satisfy the needs and demands of domestic as well as international tourists. In the city tourism, recent practices have shown that tourism providers have given emphasis to the general provision of physical facilities compared to the facilities and services that meet and satisfies the tourists' needs. Previous studies have also focused on the positioning, image, and branding of tourism destination, thus, making the tourist friendly destination concept untapped. Therefore, this article aims to develop a preliminary concept of tourist friendly destination from domestic tourist's perspective. A total of 30 respondents chose the purposive sampling method in Kuala Lumpur. The results of the study showed that the level of attributes was "important" and "very important" to overall mean value range 3.09 to 4.63. This study contributes to the tourism providers and planners in developing city tourism towards tourist friendly destination concept.
* School of Social, Development and Environmental Studies,Faculty of Social Sciences and Humaniti... more * School of Social, Development and Environmental Studies,Faculty of Social Sciences and Humanities, National University of Malaysia, 43600 UKM Bangi, Selangor Darul Ehsan, Malaysia, Email : azmizam67@yahoo.co.uk ** School of Social, Development and ...
Penglibatan bidang undang-undang turut memberi sumbangan ke arah pembangunan e-Malaysia seperti y... more Penglibatan bidang undang-undang turut memberi sumbangan ke arah pembangunan e-Malaysia seperti yang telah dihuraikan dalam bab sebelum ini.
Procedia Technology, 2014
ABSTRACT The value of operation assessment has been specified for organizations and it plays a vi... more ABSTRACT The value of operation assessment has been specified for organizations and it plays a vital role in most of the organizations. Complexity and frailty of decision making in business makes Strategic management imperative. On the other hand, key operational factors are fiscal and non-fiscal measurement criteria used to identify goal's quality and reflect an organization strategic action. These factors are used to assess the present condition of the company and define suitable solutions to business methods. This study proposes an appropriate methodology in order to design and implement balanced score card (BSC) for operational appraisal of industrial groups. In order to achieve this goal thirteen required steps is proposed and discussed.
International Journal of Geosciences, 2013
Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, lo... more Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, logistic functions and sustainable development initiatives. However, not much work has explored into the BRs' roles or functions as tourism learning destination, especially during the early years of their recognition as BR. This article aims to identify the mechanism utilised in the learning tourism function at Tasik Chini Biosphere Reserve since its inception in 2009 to the present year of 2013. The results reveal that learning of science and culture of the locals are the two-tier perspectives utlised in conceptualizing a tourism learning destination. Activities introduced in the specific themes of The Sustainability of Tropical Heritage fulfil the fundamental need of deep learning of scientific research and learning of the BR's ecosystem, while the Ecosystem Health fulfils both deep and surface learning of the young visitors. The cultural knowledge of the community, on the other hand, offers a unique and authentic experience to the learners or visitors. As a learning tourism destination, the learning community, nevertheless, expects that the standard of tourism services should not be marginalised and must meet the high standard of tourism services. It is imperative that the science of Biosphere Reserve and the local culture are linked to set a holistic foundation in the creation of the learning programmes at the Tasik Chini Biosphere Reserve.
Research and Innovations, 2012
The Social Sciences, 2012
Asian Social Science, 2012
2012 International Conference on Advanced Computer Science Applications and Technologies (ACSAT), 2012
ABSTRACT The electronic service concept stands for one prominent application of using the informa... more ABSTRACT The electronic service concept stands for one prominent application of using the information and communication technologies in dissimilar areas. However, providing an exact definition of e-service is hard to come by as researchers have been using different definitions to describe eservice. This paper presents and examines the e-service definitions from various perspectives by reviewing the recent research in this field.
Journal of Tourism, Hospitality and Environment Management
Biosphere reserves are well recognized as a ‘learning site’ for reconciling conservation, develop... more Biosphere reserves are well recognized as a ‘learning site’ for reconciling conservation, development, and learning functions. Being a learning site, the Biosphere reserves received many visitors, including academic tourists. This article aims at uncovering what academic tourists perceived as the biosphere reserve tourism of Tasik Chini Biosphere Reserve. Based on the academic tourists’ surveys conducted in 2012 and 2014, this study shows that the conservation, socio-ecological learning, and problem-solving experiences are key components of the Biosphere Reserve tourism. The context of entertainment, education, esthetic, and escapism experiences varied among academic tourists. While the academic tourists have ranked the first two components; entertainment and education at a high level of achievement, the esthetic and escapism components on the other part have been ranked at lower achievement. In bridging these contradictory achievements, the study suggests the holistic learning appr...
Malaysian Journal of Social Sciences and Humanities (MJSSH)
Pelancongan Bandar Diraja merupakan salah satu produk pelancongan yang semakin mendapat tempat da... more Pelancongan Bandar Diraja merupakan salah satu produk pelancongan yang semakin mendapat tempat dalam kalangan pelancong domestik di Malaysia. Produk pelancongan merupakan aset penting dalam melengkapkan sesebuah destinasi pelancongan. Kini, Malaysia turut menerima kesan positif menerusi pembangunan pelancongan Bandar Diraja kerana keunikan dan tarikan utamanya telah menjadikan ia salah satu destinasi pelancongan bagi pelancong domestik dan antarabangsa. Makalah ini bertujuan untuk mengenal pasti cirian kunjungan berdasarkan segmen pelancong domestik ke Bandar Diraja Kuala Kangsar. Teknik pensampelan secara kebetulan digunakan bagi sampel kajian sebanyak 500 pelancong. Data kajian diperoleh melalui edaran borang soal selidik di Bandar Diraja Kuala Kangsar, Perak yang melibatkan tiga zon berbeza iaitu di sekitar kawasan bangunan bersejarah seperti muzium, galeri dan arkib serta di masjid, kawasan lembah Sungai Perak dan tapak-tapak pesta di kawasan Majlis Perbandaran Kuala Kangsar. Ha...
Malaysian Journal of Social Sciences and Humanities (MJSSH)
Pantai pelancongan Cenang sering menjadi tumpuan pelancong kerana daya tarikan alam semulajadi pa... more Pantai pelancongan Cenang sering menjadi tumpuan pelancong kerana daya tarikan alam semulajadi pantai dan kemudahan pembangunan di sekitarnya. Oleh sebab itu, kedua-dua buah destinasi tersebut tetap menjadi salah satu kunjungan wajib para pelancong terutamanya pelancong keluarga untuk bercuti dan lari daripada kesibukan ibu kota. Trend aktiviti pelancongan pantai ini semakin berterusan berikutan peningkatan permintaan terhadap alam semulajadi dalam kalangan penduduk berkeluarga di bandar-bandar besar terutamanya di negara-negara Eropah dan Barat. Malaysia juga tidak terkecuali. Makalah ini bertujuan untuk mengenalpasti cirian dan pola kunjungan berdasarkan segmen pelancong keluarga domestik ke Pantai Chenang, Pulau Langkawi. Kajian ini dijalankan melalui kaedah kuantitatif iaitu menggunakan borang soal selidik yang diedarkan di sekitar Pantai Chenang. Teknik pensampelan secara kebetulan digunakan bagi sampel kajian dan sebanyak 350 borang soal selidik yang telah mendapat maklum bala...
Malaysian Journal of Society and Space
Beach tourism is an activity usually consumed by the international and local tourists in most of ... more Beach tourism is an activity usually consumed by the international and local tourists in most of the countries that possess the specialty of this natural attraction. In Malaysia, beach tourism is not an exceptional to domestic tourists, including family tourists. One of the popular beaches is the Batu Ferringhi Beach, located in the island of Penang. The beach is claimed to have the natural environment appeals as the key attraction for family visitors/travelers. However, until today, the extent of the families making choices to visit beaches depending on the natural beach environment remained unclear. Realising that this issue should be attempted to provide sustainable beach tourism, this paper aims to uncover the natural environmental factors that determine the choice of the family segment in making their visit to this destination, particularly to the Batu Feringghi Beach. A total 300 family respondents were successfully interviewed using questionnaires. The findings show that family members favour casual beach activities compared to highly-actived activities, and their motives include spending time and being together with children and family members. The fndings has proven that the physical environment of the beach is the key choice for family friendly beach destination. This factor does not create barriers for their family beach activities. Recommendations include assurance of clean and wide beach, unspoiled seawater, beach security and preserved landscape. In conclusion, the natural beach environment has played an important role in attracting visitors /family travelers to visit beaches, particularly to the Batu Ferringhi Beach.
Journal of Hotel & Business Management, 2016
Tourist friendly destination is a growing concept applicable to many tourism sectors, which aim t... more Tourist friendly destination is a growing concept applicable to many tourism sectors, which aim to satisfy the needs and demands of domestic as well as international tourists. In the city tourism, recent practices have shown that tourism providers have given emphasis to the general provision of physical facilities compared to the facilities and services that meet and satisfies the tourists' needs. Previous studies have also focused on the positioning, image, and branding of tourism destination, thus, making the tourist friendly destination concept untapped. Therefore, this article aims to develop a preliminary concept of tourist friendly destination from domestic tourist's perspective. A total of 30 respondents chose the purposive sampling method in Kuala Lumpur. The results of the study showed that the level of attributes was "important" and "very important" to overall mean value range 3.09 to 4.63. This study contributes to the tourism providers and planners in developing city tourism towards tourist friendly destination concept.
* School of Social, Development and Environmental Studies,Faculty of Social Sciences and Humaniti... more * School of Social, Development and Environmental Studies,Faculty of Social Sciences and Humanities, National University of Malaysia, 43600 UKM Bangi, Selangor Darul Ehsan, Malaysia, Email : azmizam67@yahoo.co.uk ** School of Social, Development and ...
Penglibatan bidang undang-undang turut memberi sumbangan ke arah pembangunan e-Malaysia seperti y... more Penglibatan bidang undang-undang turut memberi sumbangan ke arah pembangunan e-Malaysia seperti yang telah dihuraikan dalam bab sebelum ini.
Procedia Technology, 2014
ABSTRACT The value of operation assessment has been specified for organizations and it plays a vi... more ABSTRACT The value of operation assessment has been specified for organizations and it plays a vital role in most of the organizations. Complexity and frailty of decision making in business makes Strategic management imperative. On the other hand, key operational factors are fiscal and non-fiscal measurement criteria used to identify goal's quality and reflect an organization strategic action. These factors are used to assess the present condition of the company and define suitable solutions to business methods. This study proposes an appropriate methodology in order to design and implement balanced score card (BSC) for operational appraisal of industrial groups. In order to achieve this goal thirteen required steps is proposed and discussed.
International Journal of Geosciences, 2013
Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, lo... more Biosphere Reserves (BR) are special areas or regions highly recognized for their conservation, logistic functions and sustainable development initiatives. However, not much work has explored into the BRs' roles or functions as tourism learning destination, especially during the early years of their recognition as BR. This article aims to identify the mechanism utilised in the learning tourism function at Tasik Chini Biosphere Reserve since its inception in 2009 to the present year of 2013. The results reveal that learning of science and culture of the locals are the two-tier perspectives utlised in conceptualizing a tourism learning destination. Activities introduced in the specific themes of The Sustainability of Tropical Heritage fulfil the fundamental need of deep learning of scientific research and learning of the BR's ecosystem, while the Ecosystem Health fulfils both deep and surface learning of the young visitors. The cultural knowledge of the community, on the other hand, offers a unique and authentic experience to the learners or visitors. As a learning tourism destination, the learning community, nevertheless, expects that the standard of tourism services should not be marginalised and must meet the high standard of tourism services. It is imperative that the science of Biosphere Reserve and the local culture are linked to set a holistic foundation in the creation of the learning programmes at the Tasik Chini Biosphere Reserve.
Research and Innovations, 2012
The Social Sciences, 2012
Dalam konteks pelancongan domestik, percutian famili boleh dikaaakan telah lama wujud, terutama y... more Dalam konteks pelancongan domestik, percutian famili boleh dikaaakan telah lama wujud, terutama yang melibatkan perjalanan balik kampung dan melawat saudara mara. Trend terkini bagaimanapun memperlihatkan aktiviti ini telah mengalami satu perubahan ...
Asian Social Science, 2013
This paper examines the competition faced by small-scale general store and textile retailing in a... more This paper examines the competition faced by small-scale general store and textile retailing in an island town in Malaysia. The study was carried out in Labuan Town in Labuan Island of East Malaysia. A qualitative research design was utilized, involving primarily interview data which were collected from 12 in-depth interviews with 6 sundry and general store retailers and 6 textile retailers. Content analysis was executed to analyse the narrative data. The findings reveal that large store retailing negatively impact the small traders on trade diversion, but also positively modernize their retail formats. Competition was intense for the town centre small-scale retailers who were facing multiple competitions from large retailers and bazaar retailers in the town centre, small-scale retailers from the rural areas, as well as place competition in the region. The study suggests the need for creative response of the local authority in place making and balanced development, coupled with the strategic response of small-scale retailers in cultivating local enterprise.
ABSTRAK Pelancongan memainkan peranan penting dalam menentukan tahap kualiti hidup atau kesejahte... more ABSTRAK Pelancongan memainkan peranan penting dalam menentukan tahap kualiti hidup atau kesejahteraan penduduk di sesebuah bandar. Kajian menunjukkan bahawa pelancongan boleh diterima secara positif oleh penduduk apabila mereka mendapat faedah daripada aktiviti pelancongan yang dijalankan. Artikel ini bertujuan menilai persepsi penduduk di Putrajaya terhadap pembangunan pelancongan sama ada mereka telah mendapat manfaat atau sebaliknya, dan seterusnya mempengaruhi tahap kualiti hidup mereka. Satu kajian dijalankan ke atas 200 responden penduduk yang menetap di Putrajaya. Lima petunjuk kualiti hidup telah digunakan dalam mengenal pasti tahap kesejahteraan penduduk-kebendaan/ekonomi, emosi, sosial dan budaya, komuniti dan alam sekitar, kesihatan dan keselamatan. Kajian ini mendapati bahawa kesejahteraan emosi memperoleh purata min tertinggi iaitu 3.62 dan antara faktor tersebut ialah penerimaan kedatangan pelancong tanpa menjejaskan keselesaan dan kebahagiaan penduduk tempatan. Sementara itu, kesejahteraan kebendaan/ekonomi memperoleh purata min sebanyak 2.67, bermakna pelancongan hanya memberikan impak minimum daripada segi kesejahteraan penduduk. Ini kerana, majoriti penduduk merasakan bahawa mereka tidak terlibat secara aktif dalam perniagaan dan aktiviti pelancongan keusahawanan. Kesimpulannya, kajian ini telah membuktikan pelancongan sememangnya mempengaruhi kualiti hidup penduduk yang tinggal di Putrajaya. Dengan usaha yang lebih bersepadu dan inklusif, Putrajaya akan menjadi salah satu contoh untuk mempromosi penyertaan penduduk bandar dalam aktiviti pelancongan. Kata kunci: Pelancongan; kualiti hidup; kesejahteraan ekonomi; kesejahteraan emosi; komuniti ABSTRACT Tourism plays important roles in determining the level of community well-being or quality of life in a city. Studies show that tourism are positively perceived by residents when they benefit from tourism activities. This article aims to evaluate the perception of residents living in Putrajaya on tourism development whether they have gained benefits or otherwise, and thus affect the quality of their lives. This study was based on a field survey of 200 residents staying in Putrajaya. Five indicators of quality of life that determine the community well-being were accessed-the material/ economic, emotional, social and cultural, community and environmental, health and safety. The results show that the emotional well-being were ranked the highest average mean 3.62 and among the underlying factors are acceptance of tourists' arrivals without compromising their comfort and happiness. Meanwhile, the material/economic well-being was at average mean of 2.67, which means that tourism had been affecting them at a minimal level of community well-being. This is because, majority residents felt that they did not involved actively in the business and entrepreneurial tourism related activities. This study concludes that tourism affect quality of life of Putrajaya residents. With more concerted efforts in making them more inclusive, Putrajaya will become one of the examples in promoting a well being and participative residents participation in urban tourism.