Flora Mª Díaz-Pérez | Universidad de La Laguna (original) (raw)

Papers by Flora Mª Díaz-Pérez

espanolLa presente investigacion sobre la calidad del servicio turistico, utilizando una combinac... more espanolLa presente investigacion sobre la calidad del servicio turistico, utilizando una combinacion del modelo de Servqual, que mide la calidad de la perspectiva del usuario/turista, y el modelo 5 brechas, en un intento de explicar la discrepancia entre las expectativas y las percepciones de los clientes. La medicion permite que deduzcamos un deficit de calidad del servicio dado que las expectativas sobrepasan las percepciones. Un deficit de calidad fue notado en ambas temporadas de turismo. Ademas, las diferencias en los resultados promedios del modelo Servqual solo se encontraron entre los grupos de usuarios definidos por su nivel de educacion e ingresos. EnglishThe present research focuses on service quality in tourism accommodation, measured using a combination of the Servqual model, which measures quality from the user’s/turist’s perspective, and the 5-gaps model, in an attempt to account for the discrepancy between client expectations and perceptions. The measurement allows u...

Fórum Empresarial, 2011

La presente investigación sobre la calidad del servicio turístico, utilizando una combinación del... more La presente investigación sobre la calidad del servicio turístico, utilizando una combinación del modelo de Servqual, que mide la calidad de la perspectiva del usuario/turista, y el modelo 5 brechas, en un intento de explicar la discrepancia entre las expectativas y las percepciones de los clientes. La medición permite que deduzcamos un déficit de calidad del servicio dado que las expectativas sobrepasan las percepciones. Un déficit de calidad fue notado en ambas temporadas de turismo. Además, las diferencias en los resultados promedios del modelo Servqual sólo se encontraron entre los grupos de usuarios definidos por su nivel de educación e ingresos.

International Business Research, 2017

The significant and complex relationship between visitor numbers to a national park and the envir... more The significant and complex relationship between visitor numbers to a national park and the environment calls for appropriate policies to be adopted. This paper analyzes the relationship from the perspective of visitors to the Teide National Park (TNP) in Tenerife, aiming to establish strategies to reduce visitors' environmental impacts. This is particularly important as the TNP, with over 3,000,000 visitors in 2015, is the most visited park in Spain and one of the most visited in Europe. An empirical study was conducted during 2016 resulting in 805 valid questionnaires. A CHAID algorithm was then applied to segment visitors according to criterion variables. Findings show the first segmenting variable is transport type, with the car being the most frequently used by visitors. Specifically, the visitor segment coming by car is also associated with the longest stays in the TNP. Regarding the practical and social implications, it is assumed the longer the stay, the greater the envi...

Technology and Investment, 2013

The service quality is a dynamic and multidimensional construct; its study shall include the perf... more The service quality is a dynamic and multidimensional construct; its study shall include the performance of all actors involved. Therefore, it has been measured the relationship between the variables of quality, satisfaction and existence of industrial disputes in the tourist accommodations of the state of Mérida, Venezuela. A stratified probability sampling and the use of Servqual scale showed a close positive association between the job satisfaction of customer service employees and the service quality, especially during the high tourism season. It was also evidenced during this season that the highest levels of service quality were in those establishments whose employees presented high levels of satisfaction and moderate absence of conflicts.

Service Business

This paper studies networking in rural tourism from a gender perspective comparing pre and post C... more This paper studies networking in rural tourism from a gender perspective comparing pre and post Covid period. The empirical study consisted of a questionnaire answered by 154 tourism promoters. Results showed a higher percentage of promoters belonging to an association during the Covid-19. There was a link between receiving training and belonging to an association and a significant relationship between participation in associations and receiving public funds, this relationship being found more among male promoters. On the other hand, a higher score was given by women for the advantages of networking, and mainly for the following: ‘Simplifies the management of booking’.

Les Cahiers du GERAD, Mar 1, 2008

Anatolia, 2020

This study identifies those market segments that frequent state parks in Florida and, in particul... more This study identifies those market segments that frequent state parks in Florida and, in particular, determines those segmentation "clusters" with a best fit for frequency of visitation, accommodation, and age. Two-Step Cluster Analysis and CHAID approaches to the determination of market segmentation are used. This study demonstrates the precision and multitree nature of CHAID analysis in that it offers additional levels of variation and distinctiveness for those marketing and managing tourism generally, and in the specific context of state parks. Rather than managing a homogenous "rural tourist", through CHAID analysis, state parks can benefit from the fine-tuning of marketing messages, the more effective provision and location of accommodation stock, and enhanced efforts to attract out-of-state visitors.

Journal of Destination Marketing & Management, 2016

Studies of the segmentation of the tourism markets have traditionally been undertaken by regressi... more Studies of the segmentation of the tourism markets have traditionally been undertaken by regression methods. The need to have a significant number of segments and qualifying variables has led, however, to the use of other procedures of multivariate analysis. CHAID (Chi-square Automatic Interaction Detection), which is more complex than other multivariate techniques, has rarely been used. This study applies the traditional methods of multivariate analysis and CHAID to the same population of tourists visiting a particular destination to compare the quality of the information obtained on tourism market segmentation. The results suggest that the analysis based on CHAID matches the nature of the problem studied better than those provided by discriminant analysis.

Technology and Investment, 2012

The factors that determine and influence the choices made by male and female students with regard... more The factors that determine and influence the choices made by male and female students with regard to their studies and future occupations need to be taken into account in decisions concerning the targeting of human capital investment and the type of policies to be implemented in order to facilitate the transition of young people to working life. In the present study we consider the role played by gender, individual career aspirations and school characteristics in young people's subject choice in the education system of the Canary Islands (Spain). Specifically, the results indicate that, as a rule, Humanities are chosen by female students who hope to obtain employment in a subordinate post and who study in nonurban public schools in which the careers teacher is not part of the management team. In the other hand, Science & Technology are chosen by men who study in urban private schools in which the careers teacher is part of the management team, and their main occupational aspiration is a managerial position.

Chinese Business Review, 2009

The analysis of spatial mismatches in access to employment remains a very important area of labou... more The analysis of spatial mismatches in access to employment remains a very important area of labour market literature. A particular case is that of the mismatches in urban labour markets, which can result in substantial differences in the employment opportunities available in city centres and suburbs. This study examines the spatial mismatches presented in the labour market of Santa Cruz de Tenerife. To that end, the results of a survey taken in 2003-2004 of a sample of 2000 city residents were reviewed. Results confirm the importance of transport policy for city residents; they suggest that public transport linking the different districts to the city centre should be reviewed.

iBusiness, 2011

Understanding the factors that determine and influence the choices male and females students make... more Understanding the factors that determine and influence the choices male and females students make with regard to their studies and future occupations plays a crucial part in the explanation of earnings levels, from both the social and individual perspectives. These factors need to be taken into account in policies to be implemented in order to facilitate the transition of young people to working life. In the present study we consider the role played by the type of school-i.e. whether it is public (state-run) or private-in young people's decisions, in the Canary Islands (Spain). Specifically we study if that factor is influencing male and female students' entrepreneurial motivation and the desire for a managerial occupation. A representative selection of the range of secondary schools was taken for our empirical study, and logistic regression was used, which allows qualitative variables to be included among the predictive variables and enables the analysis of dichotomy phenomena. The desire for a supervisory/managerial occupation and the entrepreneurial motivation are found to be heavily influenced by the type of school (public or private) and in some cases by gender. Specifically, a notable finding of our study is that women tend to show less preference for a supervisory position in their future career, particularly if they have attended a public school.

Tourism Management, 2005

The Canary Islands have an indisputable comparative and competitive edge within the European Unio... more The Canary Islands have an indisputable comparative and competitive edge within the European Union as regards their tourism products. The present study takes a segmented market approach to study the Canary Islands tourism market, featuring a range of tourism products, each of which satisfies to a greater or lesser extent the needs of one segment of demand. It has two objectives: firstly, to ascertain which segments of demand are currently acquired at destination and secondly, to identify within these segments the niches associated with the highest expenditure. This will enable us to draw up guideliness for a regional policy on product innovation that focuses on these niches and thus generates higher levels of local development.

Tourism development is attributed in certain quarters a role as a sector that reduces regional im... more Tourism development is attributed in certain quarters a role as a sector that reduces regional imbalances, with some tourism policy systems viewing the promotion of tourism in depressed areas as a potential way of raising employment and income levels significantly. The present study examines the rural tourism market on the island of La Palma (Canary Islands) and its relationship with territorial factors and variables. Specifically, it attempts to establish the role played in tourists’ accommodation location choice by territorial and related factors (for instance, the area of the island, proximity to the beach, hours of sunshine, etc) compared to other factors. A sample of 316 tourists who holidayed in rural tourism accommodation on La Palma during the period July-September 2007 was selected for this purpose. The methodology consisted of a preliminary analysis of the associations between the variables and their modalities, followed by a Multiple Correspondence Analysis (MCA). The res...

In the context of the European Union countries, the Canary Islands have presented and continue to... more In the context of the European Union countries, the Canary Islands have presented and continue to do so, unquestionable comparative and competitive advantages as supplier of tourism products that have lead to, driven more by managerial initiative and foreign capital than by the desire and initiative of the local population, a truly monocultural tourism production. The strong expansion of the services sector that tourism development has produced in parallel constitutes a logical consequence of an activity such as tourism characterised to be basic (Begg, 1993), that is to say, to present very strong effects on other economic activities. It is in fact the economic importance of tourism in the Canary Islands that has lead local authorities to consider the maintenance and improvement of competitiveness levels in tourism in the field of the domestic and international market (Government of Canaries, 1998). The maintenance and improvement of competitiveness levels depend on the segmentation...

Chinese Business Review, 2012

Evaluating the norm of infinite matrices, as operators acting on the sequence space 2 , is not an... more Evaluating the norm of infinite matrices, as operators acting on the sequence space 2 , is not an easy task. For a few celebrated matrices, e.g., the Hilbert matrix and the Cesàro matrix, the precise value of the norm is known. But, for many other important cases we use estimated values of norm. In this note, we study the norm of L-matrices A = [a n ] , which appear in studying Hadamard multipliers of function spaces. We provide some necessary and sufficient conditions for the finiteness of norm and study the sharpness of these conditions. In particular, for the decay rate a n = O(1/n α) , our characterization is complete. Finally, parallel to the above classical results of Hilbert and Cesàro, we succeed to show that A s = 4 for the family of L-matrices A s = [1/(n + s)] , irrelevant of the parameter s which runs over [1/2,∞) .

Actas De Las V Jornadas De La Asociacion De La Economia De La Educacion 1997 Isbn 84 89492 94 8 Pags 221 234, 1997

La Emprendeduria En Canarias 2007 Isbn 84 690 3135 X Pags 59 84, 2007

Actualidad Financiera, 1994

El Impacto De La Crisis En La Economia Canaria Claves Para El Futuro Vol 1 2009 Isbn 978 84 692 6206 1 Pags 591 610, 2009