James E Grunig | University of Maryland, College Park (original) (raw)

Papers by James E Grunig

... The role of information in economic decision making. Post a Comment. CONTRIBUTORS: Author: Gr... more ... The role of information in economic decision making. Post a Comment. CONTRIBUTORS: Author: Grunig, James E. PUBLISHER: Association for Education in Journalism (Austin, Tex). SERIES TITLE: YEAR: 1966. PUB TYPE: Book. VOLUME/EDITION: ...

Journalism Quarterly, Jun 1, 1979

... Related Items: Show Related Items. Click on any of the links below to perform a new search. T... more ... Related Items: Show Related Items. Click on any of the links below to perform a new search. Title: Time Budgets, Level of Involvement and Use of the Mass Media. Authors: Grunig, James E. ...

If public relations makes organizations more effective by building long-term relationships with s... more If public relations makes organizations more effective by building long-term relationships with strategic constituencies, it is only a small logical jump to deduce that public relations must participate in the organization's strategic planning and that communication programs must be ...

Organicom, Jun 12, 2005

Para que departamentos e programas de Relações Públicas sejam excelentes eles devem ser administr... more Para que departamentos e programas de Relações Públicas sejam excelentes eles devem ser administrados da mesma forma como a pesquisa é realizada. Pesquisa formativa é necessária para planejar Relações Públicas e avaliar. Pesquisa avaliatória é necessária para estabelecer seu valor. Diversos tipos de pesquisa são necessários nos níveis de análise do programa, da sua funcionalidade e dos aspectos organizacionais e sociais. Este artigo fornece diretrizes para a realização desses diferentes tipos de pesquisas em Relações Públicas.

Communiquer, Feb 1, 2014

Revue internationale Communication sociale et publique Public relations professionals encounter e... more Revue internationale Communication sociale et publique Public relations professionals encounter ethical problems as individuals who make decisions about their professional lives. They also serve as ethical counselors to organizations, a role in which they help organizations behave in ethical, responsible, and sustainable ways. This introduction deines ethics and social responsibility and discusses the possibilities and obstacles that public relations professionals face in the role of ethical counselor. Seven research problems in public relations are discussed: personal ethical decisions; relationships with clients and other practitioners; loyalty to organizations, publics, and society; choice of a client or organization, advocate and counselor roles, secrecy and openness, and digital media. The introduction ends with a discussion of the need for ethical theories of public relations and describes several promising theories.

Public Relations Review, Dec 1, 1975

Public relations consists essentially of the relationships between organization and public. Pract... more Public relations consists essentially of the relationships between organization and public. Practitioners. however. too often think of publics as groups of people with similar descriptive attributes. In this article. James E. Grunig presents a theory which targets publics on the basis ofsimilar communication behaviors and applies the theory to the employee publics oftwo business corporations. The employee publics were found to be essentially the same in both corporations. Grunig is associate professor and chairman of the Research Center. College of Journalism. University of Maryland. S evera l years ago a manager of internal communications of a large corporation rejected a topic I had suggested for a lecture in a proposed seminar or his staff. The lecture, entitled "What Employees Want to Know ," was Inappropriate, he said, because "we decide what employees want to know." Employee publications too often reflect either this point of view or the extreme opposite view that the publication must please everyone. As a result. the publication is either a one-sided instrument of management propagandaand downright boring-or it is so "bland and innocuous" that reading it is like "going down in warm maple syrup for the third time.:? If one accepts the premise, however. that the role of the public relations professional is to facilitate two-way communication between organization and external publics and between management and internal publics , then a statement by Hall of the objective of internal communications provides a more reasonable alternative than either of the above extremes. According to Hall, "The key to the communication process in organizations is to ensure that the Correct people get the correct information (in amount and quality) at the Correct time.'? Such an objective, however, is more easily stated than accomplished. To accomplish that objective, the internal communications profess ional must have both a means of identifying who the correct people are (i.e., to target his

American Behavioral Scientist, Mar 1, 1973

Many research traditions in applied social science have been concerned with communication between... more Many research traditions in applied social science have been concerned with communication between a formal organization and a social collectivity (often called a public, a clientele, or a mass), or between members of two social categories such as socioeconomic classes or ethnic groups. Concepts studied in these traditions include the diffusion of innovations, change agents, marketing, public relations, organizational communication, mass media effects, school-community relations, representative bureaucracies, and social group conflict. Most of the research in these areas has been based on

Economic Development and Cultural Change, Jul 1, 1971

... point of view (see BF Skinner, Science and Human Behavior [New York: Free Press, 1953]; see a... more ... point of view (see BF Skinner, Science and Human Behavior [New York: Free Press, 1953]; see also John H. Kunkel, "Values and Behavior in Economic Development," Economic Development and Cultural Change 12 ... The concept of situational relevance comes from ...

Previous research is reviewed in which a multi-systems theory of communication behavior has been ... more Previous research is reviewed in which a multi-systems theory of communication behavior has been used to explain communication behavior of individuals and of several organization-related systems and subsystems. Recent research is then summarized which sought to develop conditional probabilities that communication behavior will occur in each of 16 theoretical situations, to use multiple regression analysis to test the theory, to determine whether motivation to communicate comes from individual or situational attributes, and to determine the effects of the 16 theoretical situations on the likelihood of joining organizations and on communication accuracy. Extensions of the theory to communities, families, and social systems are also proposed. (Author/AA) * *

was designed to (1) develop a set of theoretical concepts useful to the organizational communicat... more was designed to (1) develop a set of theoretical concepts useful to the organizational communicator who functions as a mediator between management and labor, (2) utilize a practical methodology for these concepts, and (3) conduct a case study in cooperation with an outside organization to test these concepts and demonstrate their utility for a professional commuhicator. The seminar reviewed the literature on organizations and organizational communication and met with personnel from the communications department of the Potomac Electric Power Company (Pepco). The theoretical paradigm which evolved in the conceptual phase of the project predicted that individuals and systems would seek information when they perceived a problem and would seek information only about alternatives which were feasible within their situation. Although applied to the needs of only one organization, the study provided basic theoretical confirmation of the paradigm.

Comunicação & Sociedade, Jun 30, 2003

Segundo a história, as relações públicas são praticadas há milhares de anos. Porém, seu desenvolv... more Segundo a história, as relações públicas são praticadas há milhares de anos. Porém, seu desenvolvimento como área de estudo deu-se a partir do século XX. A trajetória da atividade é apresentada, pontuando os resultados de estudos que originaram a criação de uma primeira teoria própria, mediante o Excellence Study, coordenado por Grunig. A visão operacional do princípio do século passado hoje foi substituída pela visão estratégica e social, apontando novos caminhos para uma área fundamental para a melhoria dos relacionamentos de uma organização com seus públicos. Palavras-chave: Relações públicas-Teoria de relações públicas-Relações públicas estratégicas-Comunicação excelente.

Academy of Management Journal, Dec 1, 1979

A situational theory is used to explain the communication behavior and attitudes of publics that ... more A situational theory is used to explain the communication behavior and attitudes of publics that arise from issues of corporate social responsibility. Results show that various publics believe corp...

Communication Research, Apr 1, 1977

Grunig's multisystems theory of communication behavior, previously applied to organizatio... more Grunig's multisystems theory of communication behavior, previously applied to organizational communication in this journal, is developed into a normative decision theory for use in professional communication programs. Conditional probabilities for the occurrence of communication behavior are presented for 16 theoretical situations. Regression analysis is used to further test the theory. Analysis of variance indicates that communication behavior, is situationally rather than individually motivated.

Journalism Quarterly, Dec 1, 1977

Journalism Quarterly, Jun 1, 1976

Results of series of exercises suggest that interaction of three dimensions—problem recognition, ... more Results of series of exercises suggest that interaction of three dimensions—problem recognition, existence of constraints and level of involvement—explain behavior.

Public relations research annual, 1989

. Chapter 2 Toward a Theory of the Public Relations Behavior of Organizations: Review of a Progra... more . Chapter 2 Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research James E. Grunig Larissa Schneider Grunig University of Maryland Public relations as a form of organizational communication has been practiced for centuries, although it ...

SAGE Publications, Inc. eBooks, 2001

University Press of Mississippi eBooks, Sep 9, 2018

Journalism Quarterly, Jun 1, 1979

Organicom, Jun 12, 2005

Communiquer, Feb 1, 2014

Public Relations Review, Dec 1, 1975

American Behavioral Scientist, Mar 1, 1973

Economic Development and Cultural Change, Jul 1, 1971

Comunicação & Sociedade, Jun 30, 2003

Academy of Management Journal, Dec 1, 1979

Communication Research, Apr 1, 1977

Journalism Quarterly, Dec 1, 1977

Journalism Quarterly, Jun 1, 1976

Public relations research annual, 1989

SAGE Publications, Inc. eBooks, 2001

University Press of Mississippi eBooks, Sep 9, 2018

James E. Grunig rappresenta fin dagli anni Ottanta del secolo scorso una voce di fama mondiale ne... more James E. Grunig rappresenta fin dagli anni Ottanta del secolo scorso una voce di fama mondiale nella ricerca sulla comunicazione strategica.
All'illustre studioso americano va riconosciuto un decisivo contributo alla fondazione delle relazioni pubbliche come disciplina autonoma attraverso la definizione di teorie e modelli ormai "classici" a livello internazionale: fra questi, la nota Excellence Theory, sulle cui pagine si sono formate le ultime generazioni di ricercatori e professionisti, all'origine di un vivace dibattito disciplinare in diversi Paesi del mondo.
Il volume intende celebrare la lunga carriera, ormai cinquantennale, dello studioso con una prima traduzione dedicata al pubblico italiano: una summa della sua produzione scientifica, promossa con gli auspici dell'autore stesso, la quale punta a diffondere una conoscenza diretta del suo pensiero fra studiosi e studenti universitari di comunicazione e di management, come pure fra addetti e professionisti di settore. Conclude il volume un'intervista inedita, volta a passare in rassegna l'evoluzione della disciplina e delle professioni comunicative in funzione di alcuni temi chiave, quali la digitalizzazione, la globalizzazione e l'etica.