Mustapha Yusuf Ismaila | University of Ilorin, Ilorin Kwara State Nigeria (original) (raw)
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Papers by Mustapha Yusuf Ismaila
Economía & Negocios
The continuous increase in the population of Nigeria, especially the youthful population characte... more The continuous increase in the population of Nigeria, especially the youthful population characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this study examined the influence of celebrity endorsement and digital marketing on youth purchasing decisions. The study utilized primary sources to gather the required data, and a sample size of 397, consisting of youths between the age of 15-35 years residing in Ikorodu L.G.A. was selected from the study’s population. Pearson moment correlation was used to test the formulated hypotheses, and the data was analyzed through the aid of SPSS version 23. The study finding revealed that source trustworthiness influences youth purchasing decisions more than social media engagement. More so, online reachability influences youth purchasing decisions than source alignment and that digital campaign has more effect on the youth p...
The study explored the influence of service quality delivery on customers’ satisfaction of mobile... more The study explored the influence of service quality delivery on customers’ satisfaction of mobile telecommunication in South-west, Nigeria. The study adopts a descriptive survey design of selected subscribers in South-West Nigeria. Quantitative research approach was used to attain the best result. The population of this study consists of all the service providers, i.e. MTN, Airtel, Glo and 9Mobile in Nigeria and all telecom subscribers in Southwest geopolitical zone, Nigeria. A purposive and convenience sampling technique was adopted was used to select subscribers in Southwest Nigeria. The results were presented using descriptive and inferential. On the other hand, the standard deviation represented how the response was distributed relative to the mean. The findings established that taking into account (service quality) constant at zero, customer patronage will be 0.60. However, the results presented indicate that taking other independent variables (service quality) at zero, an incr...
The need for political parties and candidates to be electorate driven in their political activiti... more The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The re...
The study explored the influence of service quality delivery on customers’ satisfaction of mobile... more The study explored the influence of service quality delivery on customers’ satisfaction of mobile telecommunication in South-west, Nigeria. The study adopts a descriptive survey design of selected subscribers in South-West Nigeria. Quantitative research approach was used to attain the best result. The population of this study consists of all the service providers, i.e. MTN, Airtel, Glo and 9Mobile in Nigeria and all telecom subscribers in Southwest geopolitical zone, Nigeria. A purposive and convenience sampling technique was adopted was used to select subscribers in Southwest Nigeria. The results were presented using descriptive and inferential. On the other hand, the standard deviation represented how the response was distributed relative to the mean. The findings established that taking into account (service quality) constant at zero, customer patronage will be 0.60. However, the results presented indicate that taking other independent variables (service quality) at zero, an incr...
… de la Universidad Autónoma de Baja …, 1992
If we understand and use the biology and physics of forage drying, not only does the hay or hayla... more If we understand and use the biology and physics of forage drying, not only does the hay or haylage dry faster and have less chance of being rained on, but the total digestible nutrients (TDN) of the harvested forages are higher. As mowing and conditioning equipment has evolved, some of the basic drying principles of forage have slipped by the wayside and we need to review them. The general principles are to mow alfalfa with either disc or sickle mower, condition with properly adjusted roller conditioner (flail is for grass hay), put into a wide swath, rake/merge into windrow while plant moisture is above 40%, and bale when adequately dry for storage, with or without preservative as necessary.
The dwindling levels of service quality in Nigerian financial institutions had resulted in abysma... more The dwindling levels of service quality in Nigerian financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms to be customer centered in all their operational activities. The purpose of this study is to determine the effect of service quality of non-interest bank on customers' satisfaction using Jaiz Bank PLC, Kaduna as a case study. The study utilized convenience and snowball sampling techniques to select 147 customers who served as respondents in the study. Correlation and multiple regression analysis were employed as analytical techniques. The results show that compliance with Islamic laws is highly correlated with customer satisfaction which was followed respectively by assurance, reliability, tangibility, responsiveness and empathy dimensions. It was also discovered that the six service quality dimensions significantly influenced the satisfaction of Ja...
The dwindling levels of service quality in Nigerian financial institutions had resulted in abysma... more The dwindling levels of service quality in Nigerian financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms to be customer centered in all their operational activities. The purpose of this study is to determine the effect of service quality of non-interest bank on customers' satisfaction using Jaiz Bank PLC, Kaduna as a case study. The study utilized convenience and snowball sampling techniques to select 147 customers who served as respondents in the study. Correlation and multiple regression analysis were employed as analytical techniques. The results show that compliance with Islamic laws is highly correlated with customer satisfaction which was followed respectively by assurance, reliability, tangibility, responsiveness and empathy dimensions. It was also discovered that the six service quality dimensions significantly influenced the satisfaction of Ja...
Journal of Islamic Business and Management (JIBM), 2021
Purpose: This study interrogates the extent of implementation of economic and philanthropic dimen... more Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of cor...
Journal of Islamic Business and Management (JIBM), 2020
The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had le... more The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members' patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members' patronage of Islamic cooperative societies.
This study explores the influence of technological environmental factors on strategic choice of b... more This study explores the influence of technological environmental factors on strategic choice of business organizations. It examines the relationship between technological factors and organisational choice of multiproduct marketing strategies of quoted manufacturing firms operating in the food and beverage sector in Nigeria. Survey research design was used to collect the required primary data for this work and appropriate sample size determination formulae were used to arrive at six firms and 159 management staff for the investigation. The primary data was collected through a multi-options and likert scale questionnaire that was administered on the management staff of the six studied firms. The study utilized simple regression technique to analyse the data. The findings indicate that technological environmental factors prompted quoted manufacturing firms in the food and beverage industry to adopt multi-product marketing strategies. It recommends that responsible managers in Nigerian ...
Journal of Islamic Business and Management (JIBM)
Purpose: This study interrogates the extent of implementation of economic and philanthropic dimen... more Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of cor...
Economía & Negocios
The continuous increase in the population of Nigeria, especially the youthful population characte... more The continuous increase in the population of Nigeria, especially the youthful population characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this study examined the influence of celebrity endorsement and digital marketing on youth purchasing decisions. The study utilized primary sources to gather the required data, and a sample size of 397, consisting of youths between the age of 15-35 years residing in Ikorodu L.G.A. was selected from the study’s population. Pearson moment correlation was used to test the formulated hypotheses, and the data was analyzed through the aid of SPSS version 23. The study finding revealed that source trustworthiness influences youth purchasing decisions more than social media engagement. More so, online reachability influences youth purchasing decisions than source alignment and that digital campaign has more effect on the youth p...
The study explored the influence of service quality delivery on customers’ satisfaction of mobile... more The study explored the influence of service quality delivery on customers’ satisfaction of mobile telecommunication in South-west, Nigeria. The study adopts a descriptive survey design of selected subscribers in South-West Nigeria. Quantitative research approach was used to attain the best result. The population of this study consists of all the service providers, i.e. MTN, Airtel, Glo and 9Mobile in Nigeria and all telecom subscribers in Southwest geopolitical zone, Nigeria. A purposive and convenience sampling technique was adopted was used to select subscribers in Southwest Nigeria. The results were presented using descriptive and inferential. On the other hand, the standard deviation represented how the response was distributed relative to the mean. The findings established that taking into account (service quality) constant at zero, customer patronage will be 0.60. However, the results presented indicate that taking other independent variables (service quality) at zero, an incr...
The need for political parties and candidates to be electorate driven in their political activiti... more The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The re...
The study explored the influence of service quality delivery on customers’ satisfaction of mobile... more The study explored the influence of service quality delivery on customers’ satisfaction of mobile telecommunication in South-west, Nigeria. The study adopts a descriptive survey design of selected subscribers in South-West Nigeria. Quantitative research approach was used to attain the best result. The population of this study consists of all the service providers, i.e. MTN, Airtel, Glo and 9Mobile in Nigeria and all telecom subscribers in Southwest geopolitical zone, Nigeria. A purposive and convenience sampling technique was adopted was used to select subscribers in Southwest Nigeria. The results were presented using descriptive and inferential. On the other hand, the standard deviation represented how the response was distributed relative to the mean. The findings established that taking into account (service quality) constant at zero, customer patronage will be 0.60. However, the results presented indicate that taking other independent variables (service quality) at zero, an incr...
… de la Universidad Autónoma de Baja …, 1992
If we understand and use the biology and physics of forage drying, not only does the hay or hayla... more If we understand and use the biology and physics of forage drying, not only does the hay or haylage dry faster and have less chance of being rained on, but the total digestible nutrients (TDN) of the harvested forages are higher. As mowing and conditioning equipment has evolved, some of the basic drying principles of forage have slipped by the wayside and we need to review them. The general principles are to mow alfalfa with either disc or sickle mower, condition with properly adjusted roller conditioner (flail is for grass hay), put into a wide swath, rake/merge into windrow while plant moisture is above 40%, and bale when adequately dry for storage, with or without preservative as necessary.
The dwindling levels of service quality in Nigerian financial institutions had resulted in abysma... more The dwindling levels of service quality in Nigerian financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms to be customer centered in all their operational activities. The purpose of this study is to determine the effect of service quality of non-interest bank on customers' satisfaction using Jaiz Bank PLC, Kaduna as a case study. The study utilized convenience and snowball sampling techniques to select 147 customers who served as respondents in the study. Correlation and multiple regression analysis were employed as analytical techniques. The results show that compliance with Islamic laws is highly correlated with customer satisfaction which was followed respectively by assurance, reliability, tangibility, responsiveness and empathy dimensions. It was also discovered that the six service quality dimensions significantly influenced the satisfaction of Ja...
The dwindling levels of service quality in Nigerian financial institutions had resulted in abysma... more The dwindling levels of service quality in Nigerian financial institutions had resulted in abysmal performance of most banks and other financial institutions in the sector and this challenge has made it imperative for financial firms to be customer centered in all their operational activities. The purpose of this study is to determine the effect of service quality of non-interest bank on customers' satisfaction using Jaiz Bank PLC, Kaduna as a case study. The study utilized convenience and snowball sampling techniques to select 147 customers who served as respondents in the study. Correlation and multiple regression analysis were employed as analytical techniques. The results show that compliance with Islamic laws is highly correlated with customer satisfaction which was followed respectively by assurance, reliability, tangibility, responsiveness and empathy dimensions. It was also discovered that the six service quality dimensions significantly influenced the satisfaction of Ja...
Journal of Islamic Business and Management (JIBM), 2021
Purpose: This study interrogates the extent of implementation of economic and philanthropic dimen... more Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of cor...
Journal of Islamic Business and Management (JIBM), 2020
The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had le... more The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members' patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members' patronage of Islamic cooperative societies.
This study explores the influence of technological environmental factors on strategic choice of b... more This study explores the influence of technological environmental factors on strategic choice of business organizations. It examines the relationship between technological factors and organisational choice of multiproduct marketing strategies of quoted manufacturing firms operating in the food and beverage sector in Nigeria. Survey research design was used to collect the required primary data for this work and appropriate sample size determination formulae were used to arrive at six firms and 159 management staff for the investigation. The primary data was collected through a multi-options and likert scale questionnaire that was administered on the management staff of the six studied firms. The study utilized simple regression technique to analyse the data. The findings indicate that technological environmental factors prompted quoted manufacturing firms in the food and beverage industry to adopt multi-product marketing strategies. It recommends that responsible managers in Nigerian ...
Journal of Islamic Business and Management (JIBM)
Purpose: This study interrogates the extent of implementation of economic and philanthropic dimen... more Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLSSEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that h. al¯al products and h.al¯al investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of cor...