MEIRANI HARSASI | Universitas Terbuka Indonesia (original) (raw)
Papers by MEIRANI HARSASI
Journal of Social Work and Science Education
Promotional activities are essential to offer special programs so it would be more valuable for t... more Promotional activities are essential to offer special programs so it would be more valuable for the community towards the university. Promotion is one of the determining factors for the success of a marketing program in universities. This study aimed to describe how open and distance institution carries out promotional activities. Therefore, it can be seen as a promotional activity that effectively increases the number of new students. The research methodology used was descriptive qualitative. The data collection technique was carried out by in-depth interviews. This research was conducted online and offline in regional offices of Mataram, Denpasar, Malang, Bandung, Semarang, Ambon, Manado, Makassar, Jakarta, Majene, and Lampung. This study evaluated promotional activities that can be used as input for further promotional activities. Socialization and promotion activities at open and distance institution affect the increase in the number of students, and several things, such as popu...
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
This research identifies market segments among university students based on media promotion usage... more This research identifies market segments among university students based on media promotion usage. It examines the impact of media promotions on the choice of programs and institutions of open and distance university institutions. This study used a quantitative methodology, and the population studied consisted of all currently enrolled Universitas Terbuka students throughout Indonesia, with a total sample of 2,250 people. In this research, market segmentation has been carried out using the cluster method, which includes demographic, geographic, psychographic, and behavioral segments. The demographic segment that is assessed age and gender of students, recent graduates, and income; The geographic segment is mapped to the origin of the UT regional offices; the psychographic segment includes reasons for studying and choosing UT; and the behavioral segment from which information is first and most effective. This research implies that the results can be used as a reference in supporting ...
Prosiding Seminar Nasional Pengabdian kepada Masyarakat Universitas Terbuka
Beberapa masalah yang dihadapi UMKM di Desa Lulut, Kecamatan Klapanunggal, Kabupaten Bogor adalah... more Beberapa masalah yang dihadapi UMKM di Desa Lulut, Kecamatan Klapanunggal, Kabupaten Bogor adalah pemasaran dan keterampilan menggunakan teknologi. UMKM di Desa Lulut memerlukan pengembangan usaha berbasis teknologi agar dapat bersaing dengan usaha-usaha baru yang bersifat online. Tujuan diadakannya kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kompetensi bisnis berbasis digital untuk UMKM sebagai upaya peningkatan kinerja dan produktivitas sehingga berdampak pada peningkatan kualitas produk, kegiatan pemasaran yang efektif dan efisien, serta pembuatan laporan yang tepat pada UMKM di Desa Lulut. Metode yang digunakan dalam penelitian ini adalah observasi, wawancara, dan kuisioner. Materi dalam upaya pengembangan UMKM berbasis digital adalah wirausaha di era digital. Hasil kegiatan ini menunjukkan bahwa setelah dilakukan pelatihan terjadi peningkatan pengetahuan dan persepsi terkait wirausaha di era digital pada UMKM dan masyarakat di Desa Lulut sebesar 11-25%. ...
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business
This study aims to analyze the effect of situational leadership style and training on employee pe... more This study aims to analyze the effect of situational leadership style and training on employee performance and the influence of extrinsic motivation as a mediating variable. The sample used in this study was 75 employees of the National Narcotics Agency within the West Nusa Tenggara Province. The data collection technique used is to use a questionnaire that has been tested for validity and reliability, further tested using path analysis. The results of the hypothesis test with the SmartPLS 3.0 application showed several findings, including: Situational leadership style has a positive and significant effect on employee performance, Training has a positive but not significant effect on employee performance, Extrinsic motivation has a positive and significant effect on employee performance, Situational leadership styles have a positive and significant effect on extrinsic motivation. Training has a positive and significant effect on extrinsic motivation. Situational leadership style thr...
JISIP (Jurnal Ilmu Sosial dan Pendidikan)
The customer is one thing that is very important and must be considered by all companies, includi... more The customer is one thing that is very important and must be considered by all companies, including companies engaged in retail. Not a few retail companies close their outlets because customers feel dissatisfied so choose their competitors. Therefore, there is a need for research on the factors that determine customer satisfaction in retail companies. This research will use the Smart-PLS 03 software to determine the factors that affect the service environment, customer satisfaction, and how the relationship between service environment and customer satisfaction. Based on the analysis obtained that tangible, iconic, price, ergo, empathy are variables that have a significant and significant effect. As for the other variables, namely assurance and responsiveness have a positive but not significant effect. While the level of influence with customer satisfaction, price, empathy, and iconic ergo variables have a significant and positive effect both directly and indirectly so that the servi...
Jumlah perguruan tinggi di Indonesia, menunjukkan tingkat pertumbuhan yang luar biasa. Kosekuensi... more Jumlah perguruan tinggi di Indonesia, menunjukkan tingkat pertumbuhan yang luar biasa. Kosekuensinya, tingkat persaingan antar perguruan tinggi untuk mendapatkan mahasiswa semakin tinggi. Program studi perlu menawarkan dan mengomunikasikan value untuk menanamkan persepsi dan meningkatkan brand awareness (kesadaran merek) masyarakat luas, serta untuk membangun citra perguruan tinggi dalam jangka panjang. Kegiatan sosprom UT sebenarnya ingin menanamkan kesadaran bahwa UT dengan mengusung tagline “making higher education open to all”, dimana persepsi yang ingin dibangun adalah UT merupakan perguruan tinggi yang modern, fleksibel, biaya terjangkau (affordable) dan berkualitas. Penelitian ini untuk mengetahui pengaruh daya tarik iklan UT dan penggunaan tagline iklan, terhadap efektifitas program iklan UT, disamping untuk mengetahui pengaruh efektivitas iklan UT terhadap kesadaran merek UT. Populasi dalam penelitian ini adalah seluruh mahasiswa UT yang diasumsikan pernah melihat atau mend...
Universitas Terbuka merupakan institusi pendidikan tinggi di Indonesia yang menerapkan sistem pen... more Universitas Terbuka merupakan institusi pendidikan tinggi di Indonesia yang menerapkan sistem pendidikan terbuka dan jarak jauh (SPTJJ). Sistem jarak jauh memiliki arti adanya keterpisahan antara dosen dengan mahasiswa sehingga tidak memungkinkan pertemuan tatap muka secara regular. Untuk membantu mahasiswa mempelajari materi mata kuliah maka dikembangkan Buku Materi Pokok (BMP) sebagai bahan ajar utama di UT. Riset Operasi merupakan salah satu mata kuliah dalam program studi Manajemen UT yang tergolong dalam mata kuliah yang sulit. Untuk itu dilakukan evaluasi dan pengembangan bahan ajar BMP Riset Operasi yang difokuskan pada modul 4. Hasil evaluasi menunjukkan bahwa perlu adanya perbaikan terhadap modul yang sudah ada baik aspek akademik maupun non akademik. Analisis dan evaluasi dilakukan dalam 3 tahap, yaitu evaluasi perorangan, evaluasi kelompok sedang dan ujicoba lapangan. Hasil akhir penelitian ini menunjukkan bahwa terdapat 3 aspek yang terbukti ada perbaikan yaitu pemilihan...
Turkish Online Journal of Distance Education, 2020
This study aimed to analyze student satisfaction and engagement effect in online learning which a... more This study aimed to analyze student satisfaction and engagement effect in online learning which are influenced by student interaction. We use the concept of interaction which is divided into three types of interactions, namely student interactions with other students, student interactions with tutors/teachers, and student interactions with content. We conducted this research in an open and distance learning university in Indonesia. To answer the research goals, we applied a quantitative research approach utilizing structural equation modelling to verify our proposed hypotheses. To gain the data, we exploit an online survey through a questionnaire and the data were being collected randomly. The population of this study was all students in Faculty of Economics who registered in online learning at the first semester of 2018 that reach as many as 124,041 students. We attached the questionnaires in all online classes and 4,305 of them were completed and could be used for statistical anal...
Turkish Online Journal of Distance Education, 2018
Education system nowadays tends to utilize online learning, including in higher education. Online... more Education system nowadays tends to utilize online learning, including in higher education. Online learning system becomes a major requirement in implementing learning process, including in Indonesia. Universitas Terbuka has implemented online learning system known as online tutorials to support the distance learning system. One interesting issue that needs to be explored is to analyze factors that can influence students' satisfaction in online tutorials. This research aims to analyze factors that determine student satisfaction in online tutorials and what factors that need to be improved. Research procedure includes collecting data via email, validity test, reliability test, and hypothesis test using multiple linear regression. This paper will discuss the results of research procedures to find out what factors are affecting student satisfaction and some improvements required based on the viewpoint of the students.
Asian Association of Open Universities Journal, 2008
Universitas Terbuka (UT) is a distance education institution that implements communication techno... more Universitas Terbuka (UT) is a distance education institution that implements communication technology in various ways. In accordance with the implementation of this technology, UT uses both printed and non-printed materials designed as selflearning materials. These learning materials provide students not only with explanations of a subject but also with instructional learning purposes, examples, practices, summaries, formative tests, feedbacks, and learning instructions. Computer Assisted instruction (CAI) as a technology based learning material can be used as a supplement to the main learning material. For instance, Operation Research is mainly delivered to students through modules but it is completed by the CAI program. In order to improve the quality of the CAI program, an evaluation is needed, especially the evaluation that invites students' opinion. It is important to ask the students how the CAI program can help them comprehend a topic and which part of the program should ...
BISMA: Jurnal Bisnis dan Manajemen, 2020
The online tutorial is one of the learning methods used by students at the Open University (OP). ... more The online tutorial is one of the learning methods used by students at the Open University (OP). One main obstacle in delivering online tutorial in OP is the accessibility of the internet, especially for the students living in archipelagic areas in Indonesia. This study aims to analyze the level of student satisfaction towards online tutorial activities at OP, especially for the Distance Learning Unit of OP Ternate that located in an archipelagic area with limited internet facilities. The population was the second-semester students come from various regions in Ternate. Research data were collected by distributing online questionnaires. The sample consisted of 24 respondents. Results showed that, in general, students were satisfied with online tutorial services. The level of student satisfaction towards internet access in the online tutorial was 96.04%, and for the aspect of presenting the learning materials, the satisfaction level was up to 100.77%. These findings indicated that stu...
Journal of Social Work and Science Education
Promotional activities are essential to offer special programs so it would be more valuable for t... more Promotional activities are essential to offer special programs so it would be more valuable for the community towards the university. Promotion is one of the determining factors for the success of a marketing program in universities. This study aimed to describe how open and distance institution carries out promotional activities. Therefore, it can be seen as a promotional activity that effectively increases the number of new students. The research methodology used was descriptive qualitative. The data collection technique was carried out by in-depth interviews. This research was conducted online and offline in regional offices of Mataram, Denpasar, Malang, Bandung, Semarang, Ambon, Manado, Makassar, Jakarta, Majene, and Lampung. This study evaluated promotional activities that can be used as input for further promotional activities. Socialization and promotion activities at open and distance institution affect the increase in the number of students, and several things, such as popu...
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
This research identifies market segments among university students based on media promotion usage... more This research identifies market segments among university students based on media promotion usage. It examines the impact of media promotions on the choice of programs and institutions of open and distance university institutions. This study used a quantitative methodology, and the population studied consisted of all currently enrolled Universitas Terbuka students throughout Indonesia, with a total sample of 2,250 people. In this research, market segmentation has been carried out using the cluster method, which includes demographic, geographic, psychographic, and behavioral segments. The demographic segment that is assessed age and gender of students, recent graduates, and income; The geographic segment is mapped to the origin of the UT regional offices; the psychographic segment includes reasons for studying and choosing UT; and the behavioral segment from which information is first and most effective. This research implies that the results can be used as a reference in supporting ...
Prosiding Seminar Nasional Pengabdian kepada Masyarakat Universitas Terbuka
Beberapa masalah yang dihadapi UMKM di Desa Lulut, Kecamatan Klapanunggal, Kabupaten Bogor adalah... more Beberapa masalah yang dihadapi UMKM di Desa Lulut, Kecamatan Klapanunggal, Kabupaten Bogor adalah pemasaran dan keterampilan menggunakan teknologi. UMKM di Desa Lulut memerlukan pengembangan usaha berbasis teknologi agar dapat bersaing dengan usaha-usaha baru yang bersifat online. Tujuan diadakannya kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kompetensi bisnis berbasis digital untuk UMKM sebagai upaya peningkatan kinerja dan produktivitas sehingga berdampak pada peningkatan kualitas produk, kegiatan pemasaran yang efektif dan efisien, serta pembuatan laporan yang tepat pada UMKM di Desa Lulut. Metode yang digunakan dalam penelitian ini adalah observasi, wawancara, dan kuisioner. Materi dalam upaya pengembangan UMKM berbasis digital adalah wirausaha di era digital. Hasil kegiatan ini menunjukkan bahwa setelah dilakukan pelatihan terjadi peningkatan pengetahuan dan persepsi terkait wirausaha di era digital pada UMKM dan masyarakat di Desa Lulut sebesar 11-25%. ...
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business
This study aims to analyze the effect of situational leadership style and training on employee pe... more This study aims to analyze the effect of situational leadership style and training on employee performance and the influence of extrinsic motivation as a mediating variable. The sample used in this study was 75 employees of the National Narcotics Agency within the West Nusa Tenggara Province. The data collection technique used is to use a questionnaire that has been tested for validity and reliability, further tested using path analysis. The results of the hypothesis test with the SmartPLS 3.0 application showed several findings, including: Situational leadership style has a positive and significant effect on employee performance, Training has a positive but not significant effect on employee performance, Extrinsic motivation has a positive and significant effect on employee performance, Situational leadership styles have a positive and significant effect on extrinsic motivation. Training has a positive and significant effect on extrinsic motivation. Situational leadership style thr...
JISIP (Jurnal Ilmu Sosial dan Pendidikan)
The customer is one thing that is very important and must be considered by all companies, includi... more The customer is one thing that is very important and must be considered by all companies, including companies engaged in retail. Not a few retail companies close their outlets because customers feel dissatisfied so choose their competitors. Therefore, there is a need for research on the factors that determine customer satisfaction in retail companies. This research will use the Smart-PLS 03 software to determine the factors that affect the service environment, customer satisfaction, and how the relationship between service environment and customer satisfaction. Based on the analysis obtained that tangible, iconic, price, ergo, empathy are variables that have a significant and significant effect. As for the other variables, namely assurance and responsiveness have a positive but not significant effect. While the level of influence with customer satisfaction, price, empathy, and iconic ergo variables have a significant and positive effect both directly and indirectly so that the servi...
Jumlah perguruan tinggi di Indonesia, menunjukkan tingkat pertumbuhan yang luar biasa. Kosekuensi... more Jumlah perguruan tinggi di Indonesia, menunjukkan tingkat pertumbuhan yang luar biasa. Kosekuensinya, tingkat persaingan antar perguruan tinggi untuk mendapatkan mahasiswa semakin tinggi. Program studi perlu menawarkan dan mengomunikasikan value untuk menanamkan persepsi dan meningkatkan brand awareness (kesadaran merek) masyarakat luas, serta untuk membangun citra perguruan tinggi dalam jangka panjang. Kegiatan sosprom UT sebenarnya ingin menanamkan kesadaran bahwa UT dengan mengusung tagline “making higher education open to all”, dimana persepsi yang ingin dibangun adalah UT merupakan perguruan tinggi yang modern, fleksibel, biaya terjangkau (affordable) dan berkualitas. Penelitian ini untuk mengetahui pengaruh daya tarik iklan UT dan penggunaan tagline iklan, terhadap efektifitas program iklan UT, disamping untuk mengetahui pengaruh efektivitas iklan UT terhadap kesadaran merek UT. Populasi dalam penelitian ini adalah seluruh mahasiswa UT yang diasumsikan pernah melihat atau mend...
Universitas Terbuka merupakan institusi pendidikan tinggi di Indonesia yang menerapkan sistem pen... more Universitas Terbuka merupakan institusi pendidikan tinggi di Indonesia yang menerapkan sistem pendidikan terbuka dan jarak jauh (SPTJJ). Sistem jarak jauh memiliki arti adanya keterpisahan antara dosen dengan mahasiswa sehingga tidak memungkinkan pertemuan tatap muka secara regular. Untuk membantu mahasiswa mempelajari materi mata kuliah maka dikembangkan Buku Materi Pokok (BMP) sebagai bahan ajar utama di UT. Riset Operasi merupakan salah satu mata kuliah dalam program studi Manajemen UT yang tergolong dalam mata kuliah yang sulit. Untuk itu dilakukan evaluasi dan pengembangan bahan ajar BMP Riset Operasi yang difokuskan pada modul 4. Hasil evaluasi menunjukkan bahwa perlu adanya perbaikan terhadap modul yang sudah ada baik aspek akademik maupun non akademik. Analisis dan evaluasi dilakukan dalam 3 tahap, yaitu evaluasi perorangan, evaluasi kelompok sedang dan ujicoba lapangan. Hasil akhir penelitian ini menunjukkan bahwa terdapat 3 aspek yang terbukti ada perbaikan yaitu pemilihan...
Turkish Online Journal of Distance Education, 2020
This study aimed to analyze student satisfaction and engagement effect in online learning which a... more This study aimed to analyze student satisfaction and engagement effect in online learning which are influenced by student interaction. We use the concept of interaction which is divided into three types of interactions, namely student interactions with other students, student interactions with tutors/teachers, and student interactions with content. We conducted this research in an open and distance learning university in Indonesia. To answer the research goals, we applied a quantitative research approach utilizing structural equation modelling to verify our proposed hypotheses. To gain the data, we exploit an online survey through a questionnaire and the data were being collected randomly. The population of this study was all students in Faculty of Economics who registered in online learning at the first semester of 2018 that reach as many as 124,041 students. We attached the questionnaires in all online classes and 4,305 of them were completed and could be used for statistical anal...
Turkish Online Journal of Distance Education, 2018
Education system nowadays tends to utilize online learning, including in higher education. Online... more Education system nowadays tends to utilize online learning, including in higher education. Online learning system becomes a major requirement in implementing learning process, including in Indonesia. Universitas Terbuka has implemented online learning system known as online tutorials to support the distance learning system. One interesting issue that needs to be explored is to analyze factors that can influence students' satisfaction in online tutorials. This research aims to analyze factors that determine student satisfaction in online tutorials and what factors that need to be improved. Research procedure includes collecting data via email, validity test, reliability test, and hypothesis test using multiple linear regression. This paper will discuss the results of research procedures to find out what factors are affecting student satisfaction and some improvements required based on the viewpoint of the students.
Asian Association of Open Universities Journal, 2008
Universitas Terbuka (UT) is a distance education institution that implements communication techno... more Universitas Terbuka (UT) is a distance education institution that implements communication technology in various ways. In accordance with the implementation of this technology, UT uses both printed and non-printed materials designed as selflearning materials. These learning materials provide students not only with explanations of a subject but also with instructional learning purposes, examples, practices, summaries, formative tests, feedbacks, and learning instructions. Computer Assisted instruction (CAI) as a technology based learning material can be used as a supplement to the main learning material. For instance, Operation Research is mainly delivered to students through modules but it is completed by the CAI program. In order to improve the quality of the CAI program, an evaluation is needed, especially the evaluation that invites students' opinion. It is important to ask the students how the CAI program can help them comprehend a topic and which part of the program should ...
BISMA: Jurnal Bisnis dan Manajemen, 2020
The online tutorial is one of the learning methods used by students at the Open University (OP). ... more The online tutorial is one of the learning methods used by students at the Open University (OP). One main obstacle in delivering online tutorial in OP is the accessibility of the internet, especially for the students living in archipelagic areas in Indonesia. This study aims to analyze the level of student satisfaction towards online tutorial activities at OP, especially for the Distance Learning Unit of OP Ternate that located in an archipelagic area with limited internet facilities. The population was the second-semester students come from various regions in Ternate. Research data were collected by distributing online questionnaires. The sample consisted of 24 respondents. Results showed that, in general, students were satisfied with online tutorial services. The level of student satisfaction towards internet access in the online tutorial was 96.04%, and for the aspect of presenting the learning materials, the satisfaction level was up to 100.77%. These findings indicated that stu...