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The era of increasingly tight competition requires all stakeholders of tourism to design the most... more The era of increasingly tight competition requires all stakeholders of tourism to design the most superior strategy to be able to win the competition and to satisfy customers on a sustainably basis strategy. One of the ways carried out by practisioners and researchers is to design a model used for understanding consumer behaviors based on the potential that exists in a tourist destination. Multidimentional Scaling (MDS) analysis and Correspondence Analysis (ANACOR) are models used to map the relationship between travelers and tourist attractions. MDS maps a tourist attraction to another tourist attraction, while ANACOR assesses the preference rating between one tourist attaction to another tourist attraction. There are 12 tourist attractions that will be evaluated by tourists, these are Kuta, Medewi Beach, Tanah Lot, Tanjung Benoa, Nusa Dua, Jimbaran, Sanur Beach, Ubud, Lembongan, Tulamben Beach, Kintamani and Lovina. One hundred respondents were selected across Bali who agree Bali as a creative destination. Among 12 tourist attractions evaluated, Kuta is the most attractive spot, while Medewi and Lovina Beach are the least attractive among foreign tourists. The preference of foreign tourists to those 12 tourist atractions is Ubud. In addition to its popularity as a cultural tourist attraction, Ubud is also popular for its information technology (IT).
The era of increasingly tight competition requires all stakeholders of tourism to design the most... more The era of increasingly tight competition requires all stakeholders of tourism to design the most superior strategy to be able to win the competition and to satisfy customers on a sustainably basis strategy. One of the ways carried out by practisioners and researchers is to design a model used for understanding consumer behaviors based on the potential that exists in a tourist destination. Multidimentional Scaling (MDS) analysis and Correspondence Analysis (ANACOR) are models used to map the relationship between travelers and tourist attractions. MDS maps a tourist attraction to another tourist attraction, while ANACOR assesses the preference rating between one tourist attaction to another tourist attraction. There are 12 tourist attractions that will be evaluated by tourists, these are Kuta, Medewi Beach, Tanah Lot, Tanjung Benoa, Nusa Dua, Jimbaran, Sanur Beach, Ubud, Lembongan, Tulamben Beach, Kintamani and Lovina. One hundred respondents were selected across Bali who agree Bali as a creative destination. Among 12 tourist attractions evaluated, Kuta is the most attractive spot, while Medewi and Lovina Beach are the least attractive among foreign tourists. The preference of foreign tourists to those 12 tourist atractions is Ubud. In addition to its popularity as a cultural tourist attraction, Ubud is also popular for its information technology (IT).