Marion Joppe | University of Guelph (original) (raw)

Papers by Marion Joppe

Tourism and Hospitality, 2023

This article presents a narrative perspective review of the state-of-the-art of destination marke... more This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices. Referring back to the social origins of destinations, this article conceptualizes destinations as a heterogeneous space of flows and proposes future research linked to tourist demand and tourism supply, sustainability and resilience, technological shifts, and institutions. Finally, six broader streams of conversations suggest how to advance the marketing and management of destinations related to a destination ontology grounded in flows, with a focus on processes and action, stewardship and collaboration, resilient destinations, transient and permanent residents, as well as new instrumental technologies and augmented experiences.

Journal of Hospitality and Tourism Management, 2022

This study investigates the effects of country image, subjective knowledge, and destination trust... more This study investigates the effects of country image, subjective knowledge, and destination trust on influencing travel attitude and visit intention cross-culturally under the adverse conditions of an ongoing pandemic. Furthermore, it tests the travel attitude and visit intention by domestic residents and international travellers, specifically Canadians travelling in Canada versus Americans travelling in the US, and Canadian travelling to the US versus Americans traveling to Canada. Specifically, visit intention within one year and two-years was examined to further reveal the underlying relationships between those important constructs. Findings confirm that country image positively influences travel attitude, but that destination trust is more prominent under an adverse event. The indirect impact of country image through destination trust on travel attitude is significantly greater than the direct impact of country image. Subjective knowledge of the COVID-19 pandemic negatively influences both domestic and international travel attitude although its impact on destination trust varies with the risk of the domestic environment.

Sustainability

This study aims to clarify how ecolodge entrepreneurship evolves from idea formation to ecolodge ... more This study aims to clarify how ecolodge entrepreneurship evolves from idea formation to ecolodge establishment in emerging markets. The related process affects authentic ecolodge development. The research employed grounded theory to explore this process and its implications to examine for the first time how individuals enter the ecolodge industry in an emerging market. The interaction of four constructs (namely drivers, motives, context, and idea sources) explains the costs and benefits that ecolodge entrepreneurs perceive in entering this industry. Moreover, we develop a new typology of tourism entrepreneurs in an ecolodge context based on the combined approach. Entrepreneurs are classified into three segments, including ecolodge lovers, cool job seekers, and young detached entrepreneurs. Although the ecolodge lovers were most in line with the principles of sustainable tourism and most likely to set up authentic ecolodges, most of the entrepreneurs belonged to the other two cluster...

Journal of Hospitality and Tourism Management, 2022

Journal of Vacation Marketing , 2022

Social media sites are an increasingly popular forum for loyal and engaged destination advocates ... more Social media sites are an increasingly popular forum for loyal and engaged destination advocates to promote a place and encourage visitation. Motivation to advocate is related to one's identity, belonging and involvement with a place, factors of particular relevance to residents. Borrowing from the field of social psychology, this study examines the role of national identification as a determinant of residents' destination advocacy behaviour. Adapted to a tourism context, it measures relationships between identity and advocacy for the first time. Canadian residents (n=465) were surveyed online through Destination Canada's Facebook page, revealing that the stronger one's national identification, the more likely one is to advocate for their nation. The relationship positively impacts destination image and tourism ethnocentrism, newly identified relationships that contribute to destination marketing theory and practice. Further, it is not destination image that influences an ethnocentric sense of duty to travel within one's boundary; it is national identification.

Sustainability, 2022

Tourism Economics, 2016

This article presents the first multivariate analysis of the Human Resource Module (HRM) of the C... more This article presents the first multivariate analysis of the Human Resource Module (HRM) of the Canadian Tourism Satellite Account. Annual labour productivity is calculated for six tourism industries using the National Tourism Indicators and the HRM. The impact of various labour force characteristics on labour productivity is measured through the estimation of an econometric model. Labour productivity is found to increase with the capital labour ratio, the proportion of part-time hours, the share of hours supplied by women, the proportion of immigrant workers and the proportion of the most experienced workers.

Tourism Economics, 2016

Leisure Sciences

ABSTRACT As park agencies become increasingly challenged to ensure not just visitation but also s... more ABSTRACT As park agencies become increasingly challenged to ensure not just visitation but also support for parks by a diversity of constituents, heterogeneous community engagement has come into greater focus as a research priority for the parks tourism field (Eagles, 2014). To date, however, most studies of immigrants' participation in outdoor recreation have researched “recreational patterns, motivations and constraints” (Kloek, Buijs, Boersema, & Schouten, 2015, p. 48). This article adopts a process approach to map and analyze Parks Canada's community engagement during its work to establish Canada's first national urban park, whereby residents and stakeholders of a highly diverse community were given a platform to express their opinions. Qualitative analysis of in-depth interviews reveals six themes capturing park planners' assumptions and actions to enhance community outreach and provides rich descriptions of stakeholder-agency relationships using stakeholder theory. Results suggest that to effect change, planning must shift from an equality-based process to an equity-based one.

Since the mid 1990s, both domestic and international tourism in China has grown rapidly evidenced... more Since the mid 1990s, both domestic and international tourism in China has grown rapidly evidenced in many destinations. In particular, tourism plays an important role as a major destination in regional economic development. This article reviews promotional videos of the main destinations in China as research data, analyzes the common content elements, orientations, presentation methods, persuasion methods, time patterns, and the use of sound, music and volume in Beijing, Nanjing, Chengdu, Chongqing, Xi’an, Qingdao, Shanghai, Shenzhen, Xiamen, and Hangzhou. Finally, the authors make suggestions regarding the images of promotional videos, reflecting on the subjects, contents and techniques of shooting the videos, and study the content and techniques of the photographers. Moreover, the authors put forward suggestions on improving promotional videos of destinations from the perspective of the subjects, contents and techniques of shooting.

This study adopted two-factor theory in measuring tourist satisfaction by using two separate ques... more This study adopted two-factor theory in measuring tourist satisfaction by using two separate questions of ‘satisfaction’ and ‘dissatisfaction’ with the overall travel experience. It tests the premise that “tourists who are not satisfied are dissatisfied and those who are satisfied are not dissatisfied” on the basis of one-factor theory of consumer satisfaction, suggesting that there exist “tourists who are neither satisfied nor dissatisfied” and “those who are both satisfied and dissatisfied.” This implies that adopting the two-factor theory may be an advanced, more useful approach to study tourist satisfaction according to the research purposes and scopes.

Journal of Hospitality and Tourism Insights

PurposeThis study was undertaken to investigate whether a service-oriented approach to the local ... more PurposeThis study was undertaken to investigate whether a service-oriented approach to the local food supply chain contributes to strengthened linkages between accommodation and agricultural sectors, thereby creating value for users.Design/methodology/approachThe qualitative study examined levels of customer/consumer engagement (CE) within theoretical constructs of the service-oriented framework and value co-creation, intangible resources and valued relationship within the value chain and food service. Also, two explanatory case studies were conducted on two accommodation properties.FindingsEmpirical findings indicated that the hospitality business which emphasized a consumer-centric service approach throughout the value chain – both forward (toward the consumer) and backward (toward the supplier) – had greater success in engaging customers. It also highlighted the importance of service leadership.Practical implicationsThe research study provides practical guidance to members of the...

Journal of Hospitality, Leisure, Sport & Tourism Education

Tourism Management

Abstract Destinations have offered diverse gamified trips in the last 10 years. However, there is... more Abstract Destinations have offered diverse gamified trips in the last 10 years. However, there is a lack of understanding on what motivates visitors to participate in such a trip. As one of the first attempts to examine visitors' motivations for taking a gamified trip, this paper conceptualizes and categorizes gamified trips, explores reasons for liking or disliking them, proposes 34 travel motivations, and categorizes players of these trips into six types, including knowledge collectors, reward seekers, explorers, curiosity seekers, sensation seekers, and flow experiencers. The research sheds light upon this emerging phenomenon and provides implications on how to design appealing gamified trips for different market segments. Additionally, this paper expands the use of Q methodology to travel motivation research. The framework of conducting a Q methodology lays a foundation for future studies.

International Journal of Tourism Research

Most published rural/agri tourism segmentation studies were undertaken in the 1990s and 2000s and... more Most published rural/agri tourism segmentation studies were undertaken in the 1990s and 2000s and concentrated on developed and industrialized countries. Many emerging markets, like Iran, are now in the early stages of development of rural/ agritourism, but have not been studied to determine their full range and types of preferred services. In this regard, this study predicts tourist segments by surveying a sample of potential agricultural tourists in Qazvin, Iran. Qazvin is capital of the province of the same name and is in a unique position for agritourism development, due to its very important historical, natural and agricultural attractions. A factor-clustering method and combined approach identified three distinct agritourists segments: those willing to change and interested in rural life; intrepid and adventurous agritourists; and eco-centric, family oriented and food safety agritourists. Findings include a comparison of the spectrum of needs between the priorities of agritourists in emerging markets with those of industrialized countries, the identification of a segment not previously described who exhibited the greatest concern for food safety and environmental protection as well as commitment to the rural poor and protection of local beliefs and customs, and how industrialization and urbanization has contributed to the evolution of agritourism. The spectrum of needs allows us to compare the priorities of agritourists in emerging markets with those of industrialized countries. Thus, the history of agritourism and rate of urbanization can demonstrate the evolution of agricultural visitors' needs.

Tourism and Hospitality, 2023

Journal of Hospitality and Tourism Management, 2022

Sustainability

Journal of Hospitality and Tourism Management, 2022

Journal of Vacation Marketing , 2022

Sustainability, 2022

Tourism Economics, 2016

Leisure Sciences

Journal of Hospitality and Tourism Insights

Journal of Hospitality, Leisure, Sport & Tourism Education

Tourism Management

International Journal of Tourism Research

TTRA International Conference, 2019

Much has been written on the need to decolonize universities in terms of governance, hirings of s... more Much has been written on the need to decolonize universities in terms of governance, hirings of staff and faculty, and creating a safe and supportive place for indigenous students to feel welcome. Part of that effort involves indigenizing university curricula. However, little emphasis has been placed in that context on tourism curricula, particularly in business programs, that make little to no room for reflections about different ways of knowing, being and doing. Indigenous culture is treated pretty much like any other product that should be commercialized for the benefits of an ever expanding demand for “authentic” or even “exotic” tourism experiences. This case documents the work at one Canadian College with a two-year Tourism Diploma that has made considerable progress in embedding a series of learning outcomes developed by a group of indigenous leaders in partnership with College leadership. When successfully accomplished, graduates will indeed leave “as global citizens with an understanding of Indigenous worldviews”.

Journal of Outdoor Hospitality, Leisure, Sport and Tourism Education, 2020

Although hospitality and tourism students in business programs are taught to develop and market p... more Although hospitality and tourism students in business programs are taught to develop and market product that meets the needs of various demand segments by playing on the "authentic" cultural and heritage elements of destinations, they are rarely exposed to underlying justice and ethics concerns, especially as they pertain to Indigenous populations. In a settler colonial country such as Canada, it is particularly imperative that these topics are addressed and that students learn about Indigenous ways of knowing, being and doing to ensure that they have the necessary cultural competencies to build a respectful relationship with Indigenous populations, wherever their career may take them. The goal of this research is to provide a deeper understanding of the process of developing and embedding Indigenous Learning Outcomes in a tourism business program and to suggest underlying principles for designing a more inclusive community engagement process. The case is that of the Tourism-Travel and Eco-Adventure program at Confederation College in Thunder Bay, Ontario, Canada. The College has been recognized as a leader in Indigenous education and that is in the process of implementing a comprehensive vision for the transformation of the institution informed by Indigenous community engagement and its learning community.