Role of country image, subjective knowledge, and destination trust on travel attitude and intention during a pandemic (original) (raw)
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2022
The COVID-19 pandemic has undoubtedly a significant influence on the tourism industry due to the perceived risk of travelers that cause them to change their travel decision. The study proposed a conceptual framework to identify the impact of the risk perceptions of the residents of Alexandria on the intention to travel to tourism destinations during the pandemic. The study examined four risk types; financial risk, psychological risk, health risk, and travel risk. The proposed framework also investigated the mediating role of destination trust in the relationship between the four types of risk and intention to travel. An online questionnaire was conducted on potential leisure travelers, and a structural equation modeling was used to test the relationships between hypotheses. The results showed a significant relationship only between psychological, health and travel risk and the intention to travel. The results also proved that only travel risk has no impact on travel intention in the...
2022
The study's goal is to offer a non-biased thesis about the relationship between the destination's image and the tourist's travel behavior. To help tourists decide whether or not to visit the province's destinations, this information is available. Respondents were asked about their demographic profile of respondents in terms of age, sex, civil status, occupation, highest educational attainment, and psychographic profile prior to taking the survey. Additionally, in light of the COVID-19 epidemic, the study attempts to assessed how visitors' perceptions of their location influence their travel plans. The researcher used a survey questionnaire among 385 tourists. It was found out that Travel behavior of the tourist in terms of Outcome Quality, indicates bringing family or friends in a vacation is pleasurable. Visitors who have visited Batangas Province at least twice in the last year are the subjects of this research. The result showed the Gen Z or age 25 years old below have greater assessment about trust, healthcare system, and crisis management. This study found a strong correlation between a tourist destination's image and its visitors' travel habits. Results show that the image of a location is essential to a visitor's travel behavior. The duty of the destination is to provide the best available services while simultaneously preserving the health and safety of visitors.
The Effect of Tourism Destination Image on Tourist Visit Intention During COVID-19 Pandemic
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The purpose of this study is to analyze how the tourism destination image affects tourist visit intention during the Covid-19 pandemic on Tegal Mas Island, Lampung, Indonesia. By using quantitative research design, there are four hypotheses developed and tested using structural equation modeling, based on PLS-SEM application, and also using 400 respondents’ samples with purposive sampling technique. The empirical findings reveal that the cognitive image has a positive significant effect on the affective image. The cognitive image and affective image are important antecedents of the overall destination image. Affective image is a mediator in the effect of cognitive image and overall destination image. and the overall image has a positive significant effect on tourist visit intentions. Furthermore, the affective image has a greater influence on the overall image than the cognitive image. The result implies for the management to highlight the destination image improvements that will en...
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The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust.
To Travel or Not: Travel Intention During Post-Pandemic Times
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The COVID-19 pandemic has influenced the tourism industry in various ways, including tourists’ travel intentions. Unlike previous studies that have focused on the dark side of the pandemic, this study adds the dimension of perceptions of information on COVID-19, social groups, and perceived travel risk to explore their influence on travel intention. A total of 250 valid questionnaires were collected from a sample of Malaysian private university students. The results showed that students’ traveling intention for local or international destination in the forthcoming year following the COVID-19 pandemic outbreak is significantly high. In addition, the travel intention of Malaysian students was formed from the direct roles of COVID-19 information, social groups, and perceived travel risks. Perhaps, these students start travel plans when they feel the pandemic was under control by the government especially the statistics of affected people revealed by the Ministry of Health shows a decre...
Journal of Tourism, Sustainability and Well-being, 2023
The study examined the impact of perceived susceptibility of COVID-19 on travel intentions of Pakistani outbound tourists by applying the Theory of Planned Behaviour (TPB). For the purpose of investigation, the data from 170 respondents were analysed to study the mediating effect of subjective norms, attitude towards behaviour and perceived behavioural control between perceived susceptibility of COVID and the travel intention of tourists for international vacation trip during the pandemic. It was found that the mediating effects of subjective norms and attitude towards behaviour were significant while the role of perceived behavioural control was insignificant. The analysis further reveals that the perceived susceptibility of COVID negatively influences the subjective norms and attitude while positively influences the behavioural control. On the other hand, all the proposed mediating factors in the model positively influence the travel intensions with varying strengths. Moreover, among the three endogenous variables influencing the intentions, subjective-norms came out to be the strongest predictor of travel intentions during pandemic. This outcome was significantly different from the commonly found results in existing literature hence highlighting the novelty of this study. Finally, study-implications for variety of stakeholders in hospitality industry were underscored, limitations were acknowledged and recommendations for future research endeavours were also discussed.