Mahsa Samsami | University of Santiago de Compostela (original) (raw)

Papers by Mahsa Samsami

Research paper thumbnail of Entrepreneurial orientation confronting disruption: Embedded in networks in Iran and Norway during the COVID-19 pandemic

European J. of International Management

Research paper thumbnail of Business angels’ ties with entrepreneurs in traditional and secular-rational societies: China, Egypt and Iran contrasted with Germany and Norway

European J. of International Management

Research paper thumbnail of The Study of Influential Integrated Marketing Communication on Iranian Consumer Buying Behavior for Imported Branded Cars: Datis Khodro

International Business Research, 2017

The automobile industry especially imported cars are the most lucrative sector in Iranian market ... more The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential adve...

Research paper thumbnail of Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

Journal of Risk and Financial Management, 2021

Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for... more Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors’ decisions. A total of 2255 investors recruited for this study received and opened a digital marketing newsletter about investing daily. Given the nature of investors’ decisions characterized by heterogeneity and endogeneity, the response model is assessed with the Dirichlet process mixture and estimated with the Markov chain Monte Carlo method. Digital marketing substantially exceeds the impact of investor experience, but both have a significant positive impact on investors’ trading volume. Findings obtained with the Dirichlet process mixture as a flexible model indicate that digital marketing even with latent endogenous factors makes an underlying contribution to the investors’ actions in the stock market.

Research paper thumbnail of The Study of Influential Integrated Marketing Communication on Iranian Consumer Buying Behavior for Imported Branded Cars: Datis Khodro

International Business Research, 2017

The automobile industry especially imported cars are the most lucrative sector in Iranian market ... more The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential adve...

Research paper thumbnail of Family and Non-Family Businesses in Iran: Coupling among Innovation, Internationalization and Growth-Expectation

European Journal of Family Business

Gallo and Sveen, in 1991, specified problems of whether family businesses can take advantage of f... more Gallo and Sveen, in 1991, specified problems of whether family businesses can take advantage of factors facilitating internationalization. We compare family and non-family businesses in innovation, export, and growth-expectation, and consider how outcomes are aligned, with a coupling that may be loose, with a synergy that benefits the business. This raises a further issue, is governance of a business affecting not only each of the outcomes but also their coupling. A representative sample of 530 Iranian businesses was surveyed in 2018 for Global Entrepreneurship Monitor. Innovation, export, and growth-expectation are found to be lower in family businesses. Coupling between innovation and export, and also between export and growth-expectation, are found to be looser in family businesses. - Findings suggest that coupling among performance outcomes in family businesses can feasibly be tightened, thereby reinforcing performance. The findings contribute to understanding the performance en...

Research paper thumbnail of Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

J. Risk Financial Manag, 2021

Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for... more Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors’ decisions. A total of 2255 investors recruited for this study received and opened a digital marketing newsletter about investing daily. Given the nature of investors’ decisions characterized by heterogeneity and endogeneity, the response model is assessed with the Dirichlet process mixture and estimated with the Markov chain Monte Carlo method. Digital marketing substantially exceeds the impact of investor experience, but both have a significant positive impact on investors’ trading volume. Findings obtained with the Dirichlet process mixture as a flexible model indicate that digital marketing even with latent endogenous factors makes an underlying contribution to the investors’ actions in the stock market.

Research paper thumbnail of Sustainable Development Goals in Strategy and Practice: Businesses in Colombia and Egypt

Sustainability

Businesses may adopt strategies and practices that support sustainable development goals. Such st... more Businesses may adopt strategies and practices that support sustainable development goals. Such strategies include considering social and environmental impacts as well as prioritizing socio-environmental benefits at a higher level than profits. Supportive practices comprise enhancing social benefits and limiting environmental harm. What SDG-related strategies and practices are businesses pursuing? Are businesses implementing practices and strategies? Do the practices and strategies differ across societies? A survey of representative samples of 399 businesses in Colombia and 413 businesses in Egypt was conducted in 2021, by the Global Entrepreneurship Monitor. The owner-managers reported that they frequently had strategies that considered social and environmental impacts of business operations, and they prioritized socio-environmental considerations over financial goals. In Columbia, there were more frequent practices that enhanced social benefits and limited environmental harm than i...

Research paper thumbnail of Entrepreneurial orientation confronting disruption: Embedded in networks in Iran and Norway during the COVID-19 pandemic

European J. of International Management

Research paper thumbnail of Business angels’ ties with entrepreneurs in traditional and secular-rational societies: China, Egypt and Iran contrasted with Germany and Norway

European J. of International Management

Research paper thumbnail of The Study of Influential Integrated Marketing Communication on Iranian Consumer Buying Behavior for Imported Branded Cars: Datis Khodro

International Business Research, 2017

The automobile industry especially imported cars are the most lucrative sector in Iranian market ... more The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential adve...

Research paper thumbnail of Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

Journal of Risk and Financial Management, 2021

Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for... more Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors’ decisions. A total of 2255 investors recruited for this study received and opened a digital marketing newsletter about investing daily. Given the nature of investors’ decisions characterized by heterogeneity and endogeneity, the response model is assessed with the Dirichlet process mixture and estimated with the Markov chain Monte Carlo method. Digital marketing substantially exceeds the impact of investor experience, but both have a significant positive impact on investors’ trading volume. Findings obtained with the Dirichlet process mixture as a flexible model indicate that digital marketing even with latent endogenous factors makes an underlying contribution to the investors’ actions in the stock market.

Research paper thumbnail of The Study of Influential Integrated Marketing Communication on Iranian Consumer Buying Behavior for Imported Branded Cars: Datis Khodro

International Business Research, 2017

The automobile industry especially imported cars are the most lucrative sector in Iranian market ... more The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential adve...

Research paper thumbnail of Family and Non-Family Businesses in Iran: Coupling among Innovation, Internationalization and Growth-Expectation

European Journal of Family Business

Gallo and Sveen, in 1991, specified problems of whether family businesses can take advantage of f... more Gallo and Sveen, in 1991, specified problems of whether family businesses can take advantage of factors facilitating internationalization. We compare family and non-family businesses in innovation, export, and growth-expectation, and consider how outcomes are aligned, with a coupling that may be loose, with a synergy that benefits the business. This raises a further issue, is governance of a business affecting not only each of the outcomes but also their coupling. A representative sample of 530 Iranian businesses was surveyed in 2018 for Global Entrepreneurship Monitor. Innovation, export, and growth-expectation are found to be lower in family businesses. Coupling between innovation and export, and also between export and growth-expectation, are found to be looser in family businesses. - Findings suggest that coupling among performance outcomes in family businesses can feasibly be tightened, thereby reinforcing performance. The findings contribute to understanding the performance en...

Research paper thumbnail of Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

J. Risk Financial Manag, 2021

Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for... more Ignoring endogeneity when assessing investors’ decisions carries the risk of biased estimates for the influence of exogeneous marketing variables. This study shows how to overcome this challenge by using Pólya trees in the quantification of impacts on investors’ decisions. A total of 2255 investors recruited for this study received and opened a digital marketing newsletter about investing daily. Given the nature of investors’ decisions characterized by heterogeneity and endogeneity, the response model is assessed with the Dirichlet process mixture and estimated with the Markov chain Monte Carlo method. Digital marketing substantially exceeds the impact of investor experience, but both have a significant positive impact on investors’ trading volume. Findings obtained with the Dirichlet process mixture as a flexible model indicate that digital marketing even with latent endogenous factors makes an underlying contribution to the investors’ actions in the stock market.

Research paper thumbnail of Sustainable Development Goals in Strategy and Practice: Businesses in Colombia and Egypt

Sustainability

Businesses may adopt strategies and practices that support sustainable development goals. Such st... more Businesses may adopt strategies and practices that support sustainable development goals. Such strategies include considering social and environmental impacts as well as prioritizing socio-environmental benefits at a higher level than profits. Supportive practices comprise enhancing social benefits and limiting environmental harm. What SDG-related strategies and practices are businesses pursuing? Are businesses implementing practices and strategies? Do the practices and strategies differ across societies? A survey of representative samples of 399 businesses in Colombia and 413 businesses in Egypt was conducted in 2021, by the Global Entrepreneurship Monitor. The owner-managers reported that they frequently had strategies that considered social and environmental impacts of business operations, and they prioritized socio-environmental considerations over financial goals. In Columbia, there were more frequent practices that enhanced social benefits and limited environmental harm than i...