Vasily Gatov | University of Southern California (original) (raw)
Papers by Vasily Gatov
Society, Oct 26, 2016
As Putin’s Russia tries to change its image in international politics, Russia also attempts to re... more As Putin’s Russia tries to change its image in international politics, Russia also attempts to re-establish the country’s importance and exceptionality. The second component involves communication efforts that are based on certain ideological narratives. This article offers a discourse analysis approach to those ideological novelties and an understanding of underlying perceptions, which it connects with historical and literary contexts. Effective communication with Russian leadership and Russia’s public sphere may not be achieved unless those narratives are addressed through political communication, even though this idea may sound irrational. These phenomena replicate, in obscure ways, traditional beliefs that are rooted in Russian culture, literature and philosophy and, though Putin did “renovate” them, such constructs will overshadow East-West relations regardless of which political regime is in power in Russia.
The current digest of the Russian press, May 2, 2016
(By Vasily Gatov, media researcher, analyst, media investment expert and board member of WAN-IFRA... more (By Vasily Gatov, media researcher, analyst, media investment expert and board member of WAN-IFRA [magazine]. The Moscow Times, May 5, 2016, p. 2. Complete text:) Five years ago, then-president [of Russia] Dmitry Medvedev met with leading representatives of Russia’s online media community - digital entrepreneurs, executives, scholars, authors and some opposition-minded bloggers. The gathering took place in a refurbished Moscow Youth Library, and it had the look and style of a US town hall meeting. ... Back then, exactly one year before President Vladimir Putin’s return to the Kremlin, the reality of Russian media seemed so different. The participants addressed matters of the future; they spoke about innovation and openness, competitiveness and globalization. Of course, they talked about problems: about free speech, media development and excessive state participation. But the assumption was that government was open for discussion. After all, Medvedev had promised an innovation economy. Today, however, the Russian media have been transformed from head to toe. Over five difficult years, state doctors have taken a scalpel to any "organs" noncompliant with the new rules - like RIA Novosti in December 2013. They applied "legal chemotherapy" to the rest, literally expelling foreign capital from the media business. Aesculapian authorities practiced laparoscopic manipulations to remove undesirable journalists and editors from news outlets. And under a "genetic" treatment, the principles of editorial independence and freedom of expression were replaced by values of censorship, loyalty, manipulative propaganda ... and agenda-setting. ... Roughly half of the participants in the famous Medvedev meeting in May 2011 are now either expelled from mass media, or live under scrutiny and legal persecution. Svetlana Mironyuk works for a bank, Anton Nossik had been charged for supposed "extremism" in a blog post, while the Russian startup leaders are now mostly based in California’s Silicon Valley. ... An even bigger change has occurred outside the media business. Over these five years, the Kremlin has learned a trick or two about its public. It now understands that propaganda works only when you have reframed and primed your audience. Academics have yet to study the mass social manipulation that has taken place between 2012 and 2016. But we can say with some certainty that Russia has witnessed a shift from relatively pluralistic and open media to a new form altogether. Today Russian media [outlets] channel a "besieged fortress" mindset, and represent a jingoistic and socially conservative tribe that negates any kind of "foreign values." The demand for neutral journalism has all but disappeared. ... This transformation could not have happened without pressure from above. But it has also taken on an energy of its own. In order to satisfy the demand for a conservative mindset, major Russian news outlets have become even more nationalistic, anti-Western and conservative than required. ... There are few truly independent media companies operating in Russia today, and even fewer influential ones. Within dependent (controlled by the state or its oligarchic agents) newspapers and television stations, laparoscopic exercises continue. This is the case with RBC (RosBusinessConsulting), arguably Russia’s most thorough and independent news organization, but ultimately dependent on the wider business interests of its billionaire owner, Mikhail Prokhorov. Whatever the reasons that have been given regarding the departure of editor in chief Yelizaveta Osetinskaya, it is safe to assume the Kremlin pushed Prokhorov to appoint a less combative editor to head the publication. ... Putin’s five-year plan to conquer the media and free speech is celebrating an undoubted success across all traditional, broadcast and digital media. The commercial press, whether progovernment, oppositional or neutral, has been forced to adopt his agenda. It is an agenda that considers Russia more important than Russians, the state superior to citizens and power better than freedom. ... You may pray for it or you may condemn it. But you can’t avoid it. As a journalist, author or editor in Russia, you act under the scenario of Putin’s playbook, leading down a road of no return, right up to the media cemetery. ... Yet, with all such apocalyptic pictures in mind, there is a professional resurgence in some distinct areas - like the Latvia-based Meduza news Web site, the advocacy-based Takiye Dela [Such Matters] and Mediazona, and the education-based Arzamas Academy, Open Lectures and Open University. Those startups feature innovative ideas, advanced journalism and creative use of content - and employ the creme de la creme of modern Russian journalists. ... Smaller and less ambitious in scale than earlier democratic media, these experiments, in fact, secure the future of socially responsible communication in Russian society.
Routledge eBooks, Feb 17, 2020
Voprosy obrazovaniâ, Oct 19, 2013
При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активи... more При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активизировать научный обмен между российскими и европейскими специалистами в области медиаобразования. Среди тем первой сессии, которая прошла 22-23 сентября 2010 г., были подготовка специалистов по массмедиа в вузах в соответствии с требованиями отрасли, перспективы участия в Болонском процессе, а также проблемы издания специальной литературы по теории и социологии коммуникаций.
The current digest of the Russian press, Oct 13, 2019
Russian politics, Mar 9, 2017
Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet sy... more Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet system of managerial and ideological control proved to be obstinately persistent. Certain practices reminiscent of the informal functioning of the Soviet nomenklatura continue unabated primarily in politics, but also in Russian media. This article argues that nomenklatura practices are still a fixed part in organization management in Russian media today, securing the loyalty of journalists and controlling the output of the news media. The analysis of 30 semi-structured interviews and three case studies, scrutinizing media managers' professional biographies, directs to a non-intuitive development; namely, that it is not necessarily those who have experienced the Soviet nomenklatura closely and in person who were most active in applying and perpetuating nomenklatura practices, but also those who were either remote from these power structures or too young.
Важные Истории / Istories.Media, 2022
Золотое время качественной журналистики, когда она определяла не только направление умов, но и по... more Золотое время качественной журналистики, когда она определяла не только направление умов, но и повестку дня, давно закончилось. Ее голос тонет в разноголосице социальных сетей и часто оказывается слышен хуже, чем мнение Петра Петровича из «ВКонтакте». Это создает идеальную среду для пропаганды, у которой этих Петров Петровичей — проплаченных и бескорыстных — как солдат у Урфина Джюса. Безнадежную ситуацию анализирует медиааналитик, научный сотрудник Школы коммуникаций и журналистики Университета Южной Калифорнии Василий Гатов.
Sapere Aude Channel, 2023
Василий Гатов - медиааналитик, научный сотрудник университета Южной Калифорнии. Подробности: 0:... more Василий Гатов - медиааналитик, научный сотрудник университета Южной Калифорнии.
Подробности:
0:00 О чем этот выпуск
1:50 И сразу о пропаганде. Когда появились антиукраинские настроения?
3:29 Нет команды, нет и пропаганды
7:40 Где заканчиваются границы пропагандистской манипуляции?
10:06 Сколько времени нужно, чтобы снять негативный эффект от пропаганды?
13:38 «Задача медиа – отражать общество»
15:56 Чем обернется стремление российского общества к атомизации?
17:20 Как связаны Милошевич и «Не все так однозначно»
20:59 Почему украинцы не могут достучаться до российского общества?
26:20 Психологи и психиатры – профессии, которые будут востребованы после войны
31:36 Советский Союз и современная Россия – в чем разница?
36:40 Как сейчас россияне воспринимают западную идею?
43:08 Роль Севы Новгородцева в конце Советского Союза
45:28 Могут ли новые медиа добраться до читателя внутри России?
50:12 Новые финансовые модели медиа
53:19 Что упускают медиа, которые рассказывают о России не из России?
1:00:14 «Работа современных журналистов попадет в учебники истории»
1:03:19 Просвещение и медиакоммуникация. При чем здесь Екатерина Шульман?
Reforum, 2022
Сегодняшний день даёт мало поводов для оптимизма. Тем не менее содержательные дискуссии о том, ка... more Сегодняшний день даёт мало поводов для оптимизма. Тем не менее содержательные дискуссии о том, как могут развиваться события в ближайшие годы, возможны и необходимы.
Society, 2016
As Putin’s Russia tries to change its image in international politics, Russia also attempts to re... more As Putin’s Russia tries to change its image in international politics, Russia also attempts to re-establish the country’s importance and exceptionality. The second component involves communication efforts that are based on certain ideological narratives. This article offers a discourse analysis approach to those ideological novelties and an understanding of underlying perceptions, which it connects with historical and literary contexts. Effective communication with Russian leadership and Russia’s public sphere may not be achieved unless those narratives are addressed through political communication, even though this idea may sound irrational. These phenomena replicate, in obscure ways, traditional beliefs that are rooted in Russian culture, literature and philosophy and, though Putin did “renovate” them, such constructs will overshadow East-West relations regardless of which political regime is in power in Russia.
Editor's note: This is the longest text ever published by The Moscow Times. We've decided... more Editor's note: This is the longest text ever published by The Moscow Times. We've decided to publish it because it describes in detail a key Russian narrative, of how the Kremlin rules the country with the help of the controlled media. It is a bitter story of how the Russian media, with very few exceptions, have abandoned, sometimes through coercion, but mostly voluntarily and even eagerly, their mission of informing the public and have turned into creators of the Matrix-like artificial reality where imaginary heroes and villains battle tooth and nail in Russia's Armageddon.
Russian Politics, 2017
Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet sy... more Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet system of managerial and ideological control proved to be obstinately persistent. Certain practices reminiscent of the informal functioning of the Soviet nomenklatura continue unabated primarily in politics, but also in Russian media. This article argues that nomenklatura practices are still a fixed part in organization management in Russian media today, securing the loyalty of journalists and controlling the output of the news media. The analysis of 30 semi-structured interviews and three case studies, scrutinizing media managers’ professional biographies, directs to a non-intuitive development; namely, that it is not necessarily those who have experienced the Soviet nomenklatura closely and in person who were most active in applying and perpetuating nomenklatura practices, but also those who were either remote from these power structures or too young.
The New Times (Russia), 2018
Riddle/Intersection, 2019
Propaganda as an instrument of control over public moods – both inside and outside one’s own nati... more Propaganda as an instrument of control over public moods – both inside and outside one’s own nation – has been known since antiquity. Propaganda is not necessarily deception, and not even always false. It has a different mission: to affect the target audience in order to make it change its opinion about something. Advertising, a commercial form of propaganda, is constantly making us discover new desires, and satisfy them by purchasing the products it offers. Political propaganda makes us vote for certain candidates or parties. International propaganda sways our opinions about other countries and nations, or their governments’ policies.
Routledge Handbook of Conspiracy Theories
Current Digest of the Russian Press, The
Current Digest of the Post-Soviet Press, The, 2016
Voprosy Obrazovaniya/ Educational Studies. Moscow, 2010
При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активи... more При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активизировать научный обмен между российскими и европейскими специалистами в области медиаобразования. Среди тем первой сессии, которая прошла 22-23 сентября 2010 г., были подготовка специалистов по массмедиа в вузах в соответствии с требованиями отрасли, перспективы участия в Болонском процессе, а также проблемы издания специальной литературы по теории и социологии коммуникаций.
Society, Oct 26, 2016
As Putin’s Russia tries to change its image in international politics, Russia also attempts to re... more As Putin’s Russia tries to change its image in international politics, Russia also attempts to re-establish the country’s importance and exceptionality. The second component involves communication efforts that are based on certain ideological narratives. This article offers a discourse analysis approach to those ideological novelties and an understanding of underlying perceptions, which it connects with historical and literary contexts. Effective communication with Russian leadership and Russia’s public sphere may not be achieved unless those narratives are addressed through political communication, even though this idea may sound irrational. These phenomena replicate, in obscure ways, traditional beliefs that are rooted in Russian culture, literature and philosophy and, though Putin did “renovate” them, such constructs will overshadow East-West relations regardless of which political regime is in power in Russia.
The current digest of the Russian press, May 2, 2016
(By Vasily Gatov, media researcher, analyst, media investment expert and board member of WAN-IFRA... more (By Vasily Gatov, media researcher, analyst, media investment expert and board member of WAN-IFRA [magazine]. The Moscow Times, May 5, 2016, p. 2. Complete text:) Five years ago, then-president [of Russia] Dmitry Medvedev met with leading representatives of Russia’s online media community - digital entrepreneurs, executives, scholars, authors and some opposition-minded bloggers. The gathering took place in a refurbished Moscow Youth Library, and it had the look and style of a US town hall meeting. ... Back then, exactly one year before President Vladimir Putin’s return to the Kremlin, the reality of Russian media seemed so different. The participants addressed matters of the future; they spoke about innovation and openness, competitiveness and globalization. Of course, they talked about problems: about free speech, media development and excessive state participation. But the assumption was that government was open for discussion. After all, Medvedev had promised an innovation economy. Today, however, the Russian media have been transformed from head to toe. Over five difficult years, state doctors have taken a scalpel to any "organs" noncompliant with the new rules - like RIA Novosti in December 2013. They applied "legal chemotherapy" to the rest, literally expelling foreign capital from the media business. Aesculapian authorities practiced laparoscopic manipulations to remove undesirable journalists and editors from news outlets. And under a "genetic" treatment, the principles of editorial independence and freedom of expression were replaced by values of censorship, loyalty, manipulative propaganda ... and agenda-setting. ... Roughly half of the participants in the famous Medvedev meeting in May 2011 are now either expelled from mass media, or live under scrutiny and legal persecution. Svetlana Mironyuk works for a bank, Anton Nossik had been charged for supposed "extremism" in a blog post, while the Russian startup leaders are now mostly based in California’s Silicon Valley. ... An even bigger change has occurred outside the media business. Over these five years, the Kremlin has learned a trick or two about its public. It now understands that propaganda works only when you have reframed and primed your audience. Academics have yet to study the mass social manipulation that has taken place between 2012 and 2016. But we can say with some certainty that Russia has witnessed a shift from relatively pluralistic and open media to a new form altogether. Today Russian media [outlets] channel a "besieged fortress" mindset, and represent a jingoistic and socially conservative tribe that negates any kind of "foreign values." The demand for neutral journalism has all but disappeared. ... This transformation could not have happened without pressure from above. But it has also taken on an energy of its own. In order to satisfy the demand for a conservative mindset, major Russian news outlets have become even more nationalistic, anti-Western and conservative than required. ... There are few truly independent media companies operating in Russia today, and even fewer influential ones. Within dependent (controlled by the state or its oligarchic agents) newspapers and television stations, laparoscopic exercises continue. This is the case with RBC (RosBusinessConsulting), arguably Russia’s most thorough and independent news organization, but ultimately dependent on the wider business interests of its billionaire owner, Mikhail Prokhorov. Whatever the reasons that have been given regarding the departure of editor in chief Yelizaveta Osetinskaya, it is safe to assume the Kremlin pushed Prokhorov to appoint a less combative editor to head the publication. ... Putin’s five-year plan to conquer the media and free speech is celebrating an undoubted success across all traditional, broadcast and digital media. The commercial press, whether progovernment, oppositional or neutral, has been forced to adopt his agenda. It is an agenda that considers Russia more important than Russians, the state superior to citizens and power better than freedom. ... You may pray for it or you may condemn it. But you can’t avoid it. As a journalist, author or editor in Russia, you act under the scenario of Putin’s playbook, leading down a road of no return, right up to the media cemetery. ... Yet, with all such apocalyptic pictures in mind, there is a professional resurgence in some distinct areas - like the Latvia-based Meduza news Web site, the advocacy-based Takiye Dela [Such Matters] and Mediazona, and the education-based Arzamas Academy, Open Lectures and Open University. Those startups feature innovative ideas, advanced journalism and creative use of content - and employ the creme de la creme of modern Russian journalists. ... Smaller and less ambitious in scale than earlier democratic media, these experiments, in fact, secure the future of socially responsible communication in Russian society.
Routledge eBooks, Feb 17, 2020
Voprosy obrazovaniâ, Oct 19, 2013
При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активи... more При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активизировать научный обмен между российскими и европейскими специалистами в области медиаобразования. Среди тем первой сессии, которая прошла 22-23 сентября 2010 г., были подготовка специалистов по массмедиа в вузах в соответствии с требованиями отрасли, перспективы участия в Болонском процессе, а также проблемы издания специальной литературы по теории и социологии коммуникаций.
The current digest of the Russian press, Oct 13, 2019
Russian politics, Mar 9, 2017
Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet sy... more Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet system of managerial and ideological control proved to be obstinately persistent. Certain practices reminiscent of the informal functioning of the Soviet nomenklatura continue unabated primarily in politics, but also in Russian media. This article argues that nomenklatura practices are still a fixed part in organization management in Russian media today, securing the loyalty of journalists and controlling the output of the news media. The analysis of 30 semi-structured interviews and three case studies, scrutinizing media managers' professional biographies, directs to a non-intuitive development; namely, that it is not necessarily those who have experienced the Soviet nomenklatura closely and in person who were most active in applying and perpetuating nomenklatura practices, but also those who were either remote from these power structures or too young.
Важные Истории / Istories.Media, 2022
Золотое время качественной журналистики, когда она определяла не только направление умов, но и по... more Золотое время качественной журналистики, когда она определяла не только направление умов, но и повестку дня, давно закончилось. Ее голос тонет в разноголосице социальных сетей и часто оказывается слышен хуже, чем мнение Петра Петровича из «ВКонтакте». Это создает идеальную среду для пропаганды, у которой этих Петров Петровичей — проплаченных и бескорыстных — как солдат у Урфина Джюса. Безнадежную ситуацию анализирует медиааналитик, научный сотрудник Школы коммуникаций и журналистики Университета Южной Калифорнии Василий Гатов.
Sapere Aude Channel, 2023
Василий Гатов - медиааналитик, научный сотрудник университета Южной Калифорнии. Подробности: 0:... more Василий Гатов - медиааналитик, научный сотрудник университета Южной Калифорнии.
Подробности:
0:00 О чем этот выпуск
1:50 И сразу о пропаганде. Когда появились антиукраинские настроения?
3:29 Нет команды, нет и пропаганды
7:40 Где заканчиваются границы пропагандистской манипуляции?
10:06 Сколько времени нужно, чтобы снять негативный эффект от пропаганды?
13:38 «Задача медиа – отражать общество»
15:56 Чем обернется стремление российского общества к атомизации?
17:20 Как связаны Милошевич и «Не все так однозначно»
20:59 Почему украинцы не могут достучаться до российского общества?
26:20 Психологи и психиатры – профессии, которые будут востребованы после войны
31:36 Советский Союз и современная Россия – в чем разница?
36:40 Как сейчас россияне воспринимают западную идею?
43:08 Роль Севы Новгородцева в конце Советского Союза
45:28 Могут ли новые медиа добраться до читателя внутри России?
50:12 Новые финансовые модели медиа
53:19 Что упускают медиа, которые рассказывают о России не из России?
1:00:14 «Работа современных журналистов попадет в учебники истории»
1:03:19 Просвещение и медиакоммуникация. При чем здесь Екатерина Шульман?
Reforum, 2022
Сегодняшний день даёт мало поводов для оптимизма. Тем не менее содержательные дискуссии о том, ка... more Сегодняшний день даёт мало поводов для оптимизма. Тем не менее содержательные дискуссии о том, как могут развиваться события в ближайшие годы, возможны и необходимы.
Society, 2016
As Putin’s Russia tries to change its image in international politics, Russia also attempts to re... more As Putin’s Russia tries to change its image in international politics, Russia also attempts to re-establish the country’s importance and exceptionality. The second component involves communication efforts that are based on certain ideological narratives. This article offers a discourse analysis approach to those ideological novelties and an understanding of underlying perceptions, which it connects with historical and literary contexts. Effective communication with Russian leadership and Russia’s public sphere may not be achieved unless those narratives are addressed through political communication, even though this idea may sound irrational. These phenomena replicate, in obscure ways, traditional beliefs that are rooted in Russian culture, literature and philosophy and, though Putin did “renovate” them, such constructs will overshadow East-West relations regardless of which political regime is in power in Russia.
Editor's note: This is the longest text ever published by The Moscow Times. We've decided... more Editor's note: This is the longest text ever published by The Moscow Times. We've decided to publish it because it describes in detail a key Russian narrative, of how the Kremlin rules the country with the help of the controlled media. It is a bitter story of how the Russian media, with very few exceptions, have abandoned, sometimes through coercion, but mostly voluntarily and even eagerly, their mission of informing the public and have turned into creators of the Matrix-like artificial reality where imaginary heroes and villains battle tooth and nail in Russia's Armageddon.
Russian Politics, 2017
Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet sy... more Smashing initial hopes for more radical and speedier changes in Russia, elements of the Soviet system of managerial and ideological control proved to be obstinately persistent. Certain practices reminiscent of the informal functioning of the Soviet nomenklatura continue unabated primarily in politics, but also in Russian media. This article argues that nomenklatura practices are still a fixed part in organization management in Russian media today, securing the loyalty of journalists and controlling the output of the news media. The analysis of 30 semi-structured interviews and three case studies, scrutinizing media managers’ professional biographies, directs to a non-intuitive development; namely, that it is not necessarily those who have experienced the Soviet nomenklatura closely and in person who were most active in applying and perpetuating nomenklatura practices, but also those who were either remote from these power structures or too young.
The New Times (Russia), 2018
Riddle/Intersection, 2019
Propaganda as an instrument of control over public moods – both inside and outside one’s own nati... more Propaganda as an instrument of control over public moods – both inside and outside one’s own nation – has been known since antiquity. Propaganda is not necessarily deception, and not even always false. It has a different mission: to affect the target audience in order to make it change its opinion about something. Advertising, a commercial form of propaganda, is constantly making us discover new desires, and satisfy them by purchasing the products it offers. Political propaganda makes us vote for certain candidates or parties. International propaganda sways our opinions about other countries and nations, or their governments’ policies.
Routledge Handbook of Conspiracy Theories
Current Digest of the Russian Press, The
Current Digest of the Post-Soviet Press, The, 2016
Voprosy Obrazovaniya/ Educational Studies. Moscow, 2010
При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активи... more При Институте истории культур в Москве открылся Центр медиаисследований, созданный с целью активизировать научный обмен между российскими и европейскими специалистами в области медиаобразования. Среди тем первой сессии, которая прошла 22-23 сентября 2010 г., были подготовка специалистов по массмедиа в вузах в соответствии с требованиями отрасли, перспективы участия в Болонском процессе, а также проблемы издания специальной литературы по теории и социологии коммуникаций.
Radio Liberty, 2019
Interview by Yaroslav Simov (Radio Liberty)
Interview/dialog with Marco Romandini of WIRED Italy
Interview with Vox' Sean Illing on Russian propaganda influence, December 2016
Почему в России нет медиабизнеса, что такое успешный медиапрект, как сегодня развиваются СМИ за р... more Почему в России нет медиабизнеса, что такое успешный медиапрект, как сегодня развиваются СМИ за рубежо DailyMoneyExpert рассказал Василий Гатов, в прошлом журналист с опытом работы во многих российских СМИ коммуникационного лидерства и политики Университета Южной Калифорнии.
socreal.fom.ru
... Номер: №5 за 2006 год. Interview with Vasily Gatov, Deputy Editor-in-Chief of the "Trud&... more ... Номер: №5 за 2006 год. Interview with Vasily Gatov, Deputy Editor-in-Chief of the "Trud" newspaper. Блехер Л. Раздел: ФОРУМ Рубрика: Беседа. ...
Откуда люди получают информацию и какие медиа захватывают их внимание? Телевидение как основной и... more Откуда люди получают информацию и какие медиа захватывают их внимание? Телевидение как основной источник новостей для большинства российского населения. Радио и социальные сети. Прогнозы экспертов: соцсети станут конкурентом "старых" медиа в России не раньше чем через 8-10 лет. Новости в соцсетях: острая приправа к покупкам, музыке и личной жизни или невротическая необходимость и антропологическая зависимость? Высокая доля случайности и непредсказуемости в соцсетях. Означает ли изменение технологий глубинное изменение человеческой природы? Человек как "информационное животное". Соцсети: агрегатор мнений, рыночная площадь и деревенская завалинка. Структуры авторитетов в соцсетях. Социальные сети и политическая активность. Зачем кремлевским чиновникам нужны аккаунты в соцсетях? Социология и маркетинг социальных сетей. Лев Гудков, директор аналитического "Левада-центра"; Денис Волков, социолог "Левада-центра"; Василий Гатов, медиааналитик; Антон Носик, популярный блогер и общественный деятель; Арина Бородина, телеобозреватель. В радиоэфире в воскресенье в 12 и 22 часа, в четверг в 22 часа. Ведет программу Елена Фанайлова. Поводом для нашего разговора оказались результаты исследования Левада-Центра, которые были еще и весьма своеобразным образом интерпретированы на Ленте.ру. Давайте начнем с простого вопроса. В чем 26.08.13 Социальные сети и новости www.svoboda.org/content/transcript/25084384.html?fb_action_ids=10152158027939689&fb_action_types=og.likes&fb_source=other_multiline&action_obj… 2/16
Книга-блог Василия Гатова — это собрание статей о настоящем и будущем российских СМИ, а также авт... more Книга-блог Василия Гатова — это собрание статей о настоящем и будущем российских СМИ, а также авторских переводов исследований зарубежных медиааналитиков, опубликованных на сайте postjournalist.org. Впервые эти тексты выходят отдельным изданием. Автор рассуждает о влиянии технологических, экономических и политических перемен на потребление информации, а также трансформации журналистики в цифровую эпоху. Книга будет интересна журналистам и всем, кого волнует судьба медиа в России и мире.
Blog-book by Vasily Gatov presents a collection of his articles and postings on www.postjournalist.org. From his original work to translations of most important foreign media research, Gatov's book analyses a changing pattern of journalism in the 21st century.
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