Rong Low | Universiti Sains Malaysia (original) (raw)
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This study investigates the determinants of tourist intention and associations of perceived usefu... more This study investigates the determinants of tourist intention and associations of perceived usefulness, perceived ease-of-use, and perceived mobility in the context of mobile tourism guide. As a result of a few previous research studies the association of these constructs, especially in the context of mobile tourism guide. The research model is developed based on technology acceptance model 2 and extended model with perceived mobility constructs. The study employs convenience sampling technique to collect data from international tourists at Suvarnabhumi Airport in Thailand. The study employed WarpPLS 3.0 to analyze the proposed model in terms of validity, reliability, and path coefficients. The results evidence perceived usefulness, perceived ease-of-use, and perceived mobility are the determinants of tourists’ intention to use mobile tourism guide in all traveler types. Even thought, perceived ease-of-use is not the determinant of intention for both self-managed tour and package to...
This study investigates a comprehensive model of international tourist acceptance in the context ... more This study investigates a comprehensive model of international tourist acceptance in the context of mobile tourism guide. The research model is developed based on innovation characteristics of innovation diffusion of theory and extended model with additional construct such as mobility. The study employs convenience sampling to collect data from international tourists at Suvarnabhumi Airport in Thailand. Partial least squares (PLS) is employed to construct a predictive model of intention to use mobile tourism guide. Furthermore, individuals' responses to questions about intention to use a mobile tourism guide are collected and analyzed with various factors modified from innovation diffusion theory. The results show that all innovation characteristics are significantly related to intention except lack of complexity, and mobility weakens the effect on relationship between trialability and intention to use mobile tourism guide. The proposed model brings together extant research on mobile tourism guide and provides an important guidance that can be applied in developing mobile application for tourism industries.
This study investigates the determinants of tourist intention and associations of perceived usefu... more This study investigates the determinants of tourist intention and associations of perceived usefulness, perceived ease-of-use, and perceived mobility in the context of mobile tourism guide. As a result of a few previous research studies the association of these constructs, especially in the context of mobile tourism guide. The research model is developed based on technology acceptance model 2 and extended model with perceived mobility constructs. The study employs convenience sampling technique to collect data from international tourists at Suvarnabhumi Airport in Thailand. The study employed WarpPLS 3.0 to analyze the proposed model in terms of validity, reliability, and path coefficients. The results evidence perceived usefulness, perceived ease-of-use, and perceived mobility are the determinants of tourists’ intention to use mobile tourism guide in all traveler types. Even thought, perceived ease-of-use is not the determinant of intention for both self-managed tour and package to...
This study investigates a comprehensive model of international tourist acceptance in the context ... more This study investigates a comprehensive model of international tourist acceptance in the context of mobile tourism guide. The research model is developed based on innovation characteristics of innovation diffusion of theory and extended model with additional construct such as mobility. The study employs convenience sampling to collect data from international tourists at Suvarnabhumi Airport in Thailand. Partial least squares (PLS) is employed to construct a predictive model of intention to use mobile tourism guide. Furthermore, individuals' responses to questions about intention to use a mobile tourism guide are collected and analyzed with various factors modified from innovation diffusion theory. The results show that all innovation characteristics are significantly related to intention except lack of complexity, and mobility weakens the effect on relationship between trialability and intention to use mobile tourism guide. The proposed model brings together extant research on mobile tourism guide and provides an important guidance that can be applied in developing mobile application for tourism industries.