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Papers by Verónica Mora Jácome

The Routledge Handbook of Community-Based Tourism Management, 2020

The purpose of this study was to improve student learning outcomes in thematic learning in grade ... more The purpose of this study was to improve student learning outcomes in thematic learning in grade IV SD. This research is a classroom action research (PTK) which is carried out in three cycles, each cycle consisting of planning, implementation, observation, and reflection stages. The subjects of this study were 14 grade students of SD Terangmas in the 2020/2021 academic year. Data collection techniques using observation and tests. Data analysis includes data reduction, data presentation, and drawing conclusions. Research shows that the use of learning powerpoint media can improve student learning outcomes in the subject matter of Theme 4 Sub Theme 2 Learning 1 in class IV Terangmas Undaan Elementary School for the 2020/2021 school year as evidenced by the percentage of learning outcomes in cycle I by 70% to 90% in the cycle II and becomes 100% in cycle III

espanolEl turismo creativo se establece como una alternativa para el desarrollo y diversificacion... more espanolEl turismo creativo se establece como una alternativa para el desarrollo y diversificacion de los destinos, constituyendose en una estrategia capaz de crear redes de colaboracion, a traves de las cuales se puedan compartir conocimientos, experiencias y tecnicas dentro de los siete campos de accion que establece la UNESCO. El objetivo de este estudio es mostrar el estado actual de la investigacion cientifica sobre uno de los siete campos del turismo creativo que es la gastronomia creativa. La metodologia combina la aplicacion de un analisis bibliometrico de caracter exploratorio y estadistico-descriptivo a los articulos publicados en revistas indexadas en las bases de datos Scopus y Web of Science (WoS) sobre la tematica; asi como un analisis de contenido de caracter descriptivocualitativo. Se identificaron los documentos mediante la tecnica de rastreo (11 articulos en Scopus y 8 en WoS). Los resultados obtenidos muestran que esta tematica se encuentra en una fase de precursor...

Turismo experiencial a través del florecimiento de los guayacanes del Sur de Ecuador, un análisis desde su comunicación

espanolEn la parte sur de Ecuador, concretamente en la �Reserva de la Biosfera del Bosque Seco de... more espanolEn la parte sur de Ecuador, concretamente en la �Reserva de la Biosfera del Bosque Seco del Sur Andino de Ecuador�, tiene lugar un acontecimiento de caracter anual y natural de destacado atractivo turistico. Se trata del florecimiento de los guayacanes, originado por las primeras lluvias del invierno. Este suceso meteorologico transforma el color gris de la vegetacion en una combinacion de colores, entre el verde del campo y el amarillo propio de la flor del guayacan. En este caso, el florecimiento es la propia motivacion del viaje al ser considerada como una experiencia turistica de marcado componente visual y sensorial, componentes, por otra parte, imprescindibles entre las nuevas tendencias del consumidor turistico contemporaneo. Desde el ano 2013 este acontecimiento natural comienza a reconocerse a nivel local y tambien nacional, a traves de los organismos publicos y privados encargados de su gestion, sin embargo, su posicionamiento entre los atractivos de Ecuador, es tod...

Manual de protocolo y ceremonial universitario

De acuerdo a la experiencia laboral que hemos adquirido en esta Institucion vemos la necesidad de... more De acuerdo a la experiencia laboral que hemos adquirido en esta Institucion vemos la necesidad de formalizar los aspectos mas significativos que se dan en los eventos, tomando en cuenta las caracteristicas de este centro de formacion y la tradicion de la UTPL, considerando ademas que estas indicaciones regiran de manera profesional al personal que labora en la organizacion de eventos. La elaboracion de este manual sera una guia para las personas quienes necesiten tener claros los lineamientos que se deben seguir para la atencion de las diferentes clases de eventos, ademas en el se detallaran los diferentes conceptos de Protocolo y Ceremonial de tal manera que sea de facil comprension y de utilidad para quienes lo requieran. La informacion que se detallara es el resultado de una extensa investigacion bibliografica y de las experiencias diarias de la Unidad de Congresos y Eventos de la UTPL en la atencion de los diferentes certamenes.

Creative gastronomy: analysis of scientific production

La Mancomunidad Bosque Seco (MBS) es una AsociaciA³n de municipalidades del sur occidente de la p... more La Mancomunidad Bosque Seco (MBS) es una AsociaciA³n de municipalidades del sur occidente de la provincia de Loja – Ecuador que se unieron, entre otros objetivos, para fomentar el turismo y el bienestar de la comunidad local a travA©s de la bAosqueda de soluciones ambientales, sociales/culturales y econA³micas. Se propone en la Mancomunidad el desarrollo del ecoturismo, ya que esta actividad puede conllevar efectos positivos para las comunidades locales y la conservaciA³n del medio ambiente. Este estudio analiza el perfil del visitante en la MBS llevando a cabo un muestreo no probabilA­stico y de tipo casual. Los resultados indican que los visitantes que se desplazan a esta Airea de estudio son: viajeros nacionales, que viven cerca de esta zona, viajan en solitario y permanecen un solo dA­a. TambiA©n suelen visitar los recursos culturales y demandan actividades relacionadas con el turismo de aventura o deportes.

Intern. Journal of Profess. Bus. Review, 2018

The present is a study on the connection that the institutions of Higher Education have with the ... more The present is a study on the connection that the institutions of Higher Education have with the community, and the obligation as an academy to contribute to the development of vulnerable zones. Here we analyze the existing resources on the Costa Rica Island, which is located in the Jambelí Archipelago, in the Santa Rosa canton, El Oro province. In this area there are approximately 520 ha. of mangrove, whose custody was delivered by the Ministry of Environment of Ecuador in 2000 to the Costa Rica Association; a methodology based on a theoretical-exploratory analysis has been used in which data from primary and secondary sources was obtained to determine the biodiversity existing in the area, mainly in the mangrove, while the second phase consisted in the application of the methodology of survey and hierarchy of tourist attractions established by the Ministry of Tourism of Ecuador, composed of four points that are: survey, registration, weighting and ranking. The link that has been achieved through this study, results in the discovery of the tourist vocation of the island, since tourism as an activity contributes to the revaluation of the area and to enhance the initiatives of the comuneros, besides, consolidate the presence of the UTPL, as a pioneer in the development of social responsibility projects with impact on the community.

Impact and Positioning in Social Media of Events in Southern Ecuador

Advances in Intelligent Systems and Computing, 2016

In the southern region of Ecuador, the framework for developing event tourism is quite good. Acco... more In the southern region of Ecuador, the framework for developing event tourism is quite good. According to data from the Universidad Tecnica Particular de Loja (Ecuador), in 2012 there were 123 national and international events attended by 26 thousand people. That generated an annual income of almost $3 million. The present research aims at identifying what is the positioning of the southern region of Ecuador—through the city Loja—in events organizations and their impact on social networks.

Role and participation of young people and women in “El Cisne” Parish, based on the development of religious tourism

The Routledge Handbook of Community-Based Tourism Management, 2020

Intern. Journal of Profess. Bus. Review

In the present investigation an analysis of the motivations of religious-pilgrim tourists and the... more In the present investigation an analysis of the motivations of religious-pilgrim tourists and their satisfaction with a series of factors that make up the offer, infrastructure and tourism supra-structure of El Cisne is developed; parish that is located to the northeast of the corner Loja at a distance of 72 km. In this town is its imposing basilica considered as the only one in the Ecuadorian extreme south where the pilgrimage in honor of the Virgin of El Cisne takes place on August 15 of each year. The methodology of this research is through a statistical-descriptive analysis using the survey technique and the Likert scale where the score is detailed on a scale of 1 to 5, the value of 1 means very dissatisfied and the score 5 is very satisfied. These data were collected through a survey applied to religious tourists and pilgrims during the time of pilgrimage. The factors included in the survey encompass three blocks: the supply, infrastructure and superstructure of the area. Through the development of the field research, the results that are manifested in the different opinions of the respondents are presented, based on this, the level of satisfaction of the religious and pilgrim tourist is determined, as well as the real motivations that drive the development of this modality of tourism in the area, the vision and the tourist experience that the religious pilgrim tourist has in this locality.

The Routledge Handbook of Community-Based Tourism Management, 2020

The purpose of this study was to improve student learning outcomes in thematic learning in grade ... more The purpose of this study was to improve student learning outcomes in thematic learning in grade IV SD. This research is a classroom action research (PTK) which is carried out in three cycles, each cycle consisting of planning, implementation, observation, and reflection stages. The subjects of this study were 14 grade students of SD Terangmas in the 2020/2021 academic year. Data collection techniques using observation and tests. Data analysis includes data reduction, data presentation, and drawing conclusions. Research shows that the use of learning powerpoint media can improve student learning outcomes in the subject matter of Theme 4 Sub Theme 2 Learning 1 in class IV Terangmas Undaan Elementary School for the 2020/2021 school year as evidenced by the percentage of learning outcomes in cycle I by 70% to 90% in the cycle II and becomes 100% in cycle III

espanolEl turismo creativo se establece como una alternativa para el desarrollo y diversificacion... more espanolEl turismo creativo se establece como una alternativa para el desarrollo y diversificacion de los destinos, constituyendose en una estrategia capaz de crear redes de colaboracion, a traves de las cuales se puedan compartir conocimientos, experiencias y tecnicas dentro de los siete campos de accion que establece la UNESCO. El objetivo de este estudio es mostrar el estado actual de la investigacion cientifica sobre uno de los siete campos del turismo creativo que es la gastronomia creativa. La metodologia combina la aplicacion de un analisis bibliometrico de caracter exploratorio y estadistico-descriptivo a los articulos publicados en revistas indexadas en las bases de datos Scopus y Web of Science (WoS) sobre la tematica; asi como un analisis de contenido de caracter descriptivocualitativo. Se identificaron los documentos mediante la tecnica de rastreo (11 articulos en Scopus y 8 en WoS). Los resultados obtenidos muestran que esta tematica se encuentra en una fase de precursor...

Turismo experiencial a través del florecimiento de los guayacanes del Sur de Ecuador, un análisis desde su comunicación

espanolEn la parte sur de Ecuador, concretamente en la �Reserva de la Biosfera del Bosque Seco de... more espanolEn la parte sur de Ecuador, concretamente en la �Reserva de la Biosfera del Bosque Seco del Sur Andino de Ecuador�, tiene lugar un acontecimiento de caracter anual y natural de destacado atractivo turistico. Se trata del florecimiento de los guayacanes, originado por las primeras lluvias del invierno. Este suceso meteorologico transforma el color gris de la vegetacion en una combinacion de colores, entre el verde del campo y el amarillo propio de la flor del guayacan. En este caso, el florecimiento es la propia motivacion del viaje al ser considerada como una experiencia turistica de marcado componente visual y sensorial, componentes, por otra parte, imprescindibles entre las nuevas tendencias del consumidor turistico contemporaneo. Desde el ano 2013 este acontecimiento natural comienza a reconocerse a nivel local y tambien nacional, a traves de los organismos publicos y privados encargados de su gestion, sin embargo, su posicionamiento entre los atractivos de Ecuador, es tod...

Manual de protocolo y ceremonial universitario

De acuerdo a la experiencia laboral que hemos adquirido en esta Institucion vemos la necesidad de... more De acuerdo a la experiencia laboral que hemos adquirido en esta Institucion vemos la necesidad de formalizar los aspectos mas significativos que se dan en los eventos, tomando en cuenta las caracteristicas de este centro de formacion y la tradicion de la UTPL, considerando ademas que estas indicaciones regiran de manera profesional al personal que labora en la organizacion de eventos. La elaboracion de este manual sera una guia para las personas quienes necesiten tener claros los lineamientos que se deben seguir para la atencion de las diferentes clases de eventos, ademas en el se detallaran los diferentes conceptos de Protocolo y Ceremonial de tal manera que sea de facil comprension y de utilidad para quienes lo requieran. La informacion que se detallara es el resultado de una extensa investigacion bibliografica y de las experiencias diarias de la Unidad de Congresos y Eventos de la UTPL en la atencion de los diferentes certamenes.

Creative gastronomy: analysis of scientific production

La Mancomunidad Bosque Seco (MBS) es una AsociaciA³n de municipalidades del sur occidente de la p... more La Mancomunidad Bosque Seco (MBS) es una AsociaciA³n de municipalidades del sur occidente de la provincia de Loja – Ecuador que se unieron, entre otros objetivos, para fomentar el turismo y el bienestar de la comunidad local a travA©s de la bAosqueda de soluciones ambientales, sociales/culturales y econA³micas. Se propone en la Mancomunidad el desarrollo del ecoturismo, ya que esta actividad puede conllevar efectos positivos para las comunidades locales y la conservaciA³n del medio ambiente. Este estudio analiza el perfil del visitante en la MBS llevando a cabo un muestreo no probabilA­stico y de tipo casual. Los resultados indican que los visitantes que se desplazan a esta Airea de estudio son: viajeros nacionales, que viven cerca de esta zona, viajan en solitario y permanecen un solo dA­a. TambiA©n suelen visitar los recursos culturales y demandan actividades relacionadas con el turismo de aventura o deportes.

Intern. Journal of Profess. Bus. Review, 2018

The present is a study on the connection that the institutions of Higher Education have with the ... more The present is a study on the connection that the institutions of Higher Education have with the community, and the obligation as an academy to contribute to the development of vulnerable zones. Here we analyze the existing resources on the Costa Rica Island, which is located in the Jambelí Archipelago, in the Santa Rosa canton, El Oro province. In this area there are approximately 520 ha. of mangrove, whose custody was delivered by the Ministry of Environment of Ecuador in 2000 to the Costa Rica Association; a methodology based on a theoretical-exploratory analysis has been used in which data from primary and secondary sources was obtained to determine the biodiversity existing in the area, mainly in the mangrove, while the second phase consisted in the application of the methodology of survey and hierarchy of tourist attractions established by the Ministry of Tourism of Ecuador, composed of four points that are: survey, registration, weighting and ranking. The link that has been achieved through this study, results in the discovery of the tourist vocation of the island, since tourism as an activity contributes to the revaluation of the area and to enhance the initiatives of the comuneros, besides, consolidate the presence of the UTPL, as a pioneer in the development of social responsibility projects with impact on the community.

Impact and Positioning in Social Media of Events in Southern Ecuador

Advances in Intelligent Systems and Computing, 2016

In the southern region of Ecuador, the framework for developing event tourism is quite good. Acco... more In the southern region of Ecuador, the framework for developing event tourism is quite good. According to data from the Universidad Tecnica Particular de Loja (Ecuador), in 2012 there were 123 national and international events attended by 26 thousand people. That generated an annual income of almost $3 million. The present research aims at identifying what is the positioning of the southern region of Ecuador—through the city Loja—in events organizations and their impact on social networks.

Role and participation of young people and women in “El Cisne” Parish, based on the development of religious tourism

The Routledge Handbook of Community-Based Tourism Management, 2020

Intern. Journal of Profess. Bus. Review

In the present investigation an analysis of the motivations of religious-pilgrim tourists and the... more In the present investigation an analysis of the motivations of religious-pilgrim tourists and their satisfaction with a series of factors that make up the offer, infrastructure and tourism supra-structure of El Cisne is developed; parish that is located to the northeast of the corner Loja at a distance of 72 km. In this town is its imposing basilica considered as the only one in the Ecuadorian extreme south where the pilgrimage in honor of the Virgin of El Cisne takes place on August 15 of each year. The methodology of this research is through a statistical-descriptive analysis using the survey technique and the Likert scale where the score is detailed on a scale of 1 to 5, the value of 1 means very dissatisfied and the score 5 is very satisfied. These data were collected through a survey applied to religious tourists and pilgrims during the time of pilgrimage. The factors included in the survey encompass three blocks: the supply, infrastructure and superstructure of the area. Through the development of the field research, the results that are manifested in the different opinions of the respondents are presented, based on this, the level of satisfaction of the religious and pilgrim tourist is determined, as well as the real motivations that drive the development of this modality of tourism in the area, the vision and the tourist experience that the religious pilgrim tourist has in this locality.