Pro-environmental messages have more effect when they come from less familiar brands (original) (raw)
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PRO-ENVIRONMENTAL CONCLUSIONS of CONSUMERS' ENDURING INVOLVEMENT with RECYCLED PRODUCTS: ECO-AWARE PURCHASING BEHAVIOR and PSYCHOGRAPHICS
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Yönetim Bilimleri Dergisi, 2023
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Mediating Effect of Environmental Orientation on Pro-Environmental Purchase Intentions in a Low-Involvement Product Situation
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Australasian Marketing Journal, 2017
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Sustainable Communication in the B2C Market—The Impact of Packaging
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Integrating General Environmental Knowledge and Eco-Label Knowledge in Understanding Ecologically Conscious Consumer Behavior/licenses/by-nc-nd/4.0/). Peer-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA
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Building Brand Equity with Environmental Communication: An empirical investigation in France
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Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising
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