Examining the relationship between electronic marketplace strategy and structure (original) (raw)
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Competition and strategy in electronic marketplaces
System Sciences, 2002. HICSS. Proceedings of …, 2002
Electronic marketplaces are evolving in both business to business, and business to consumer contexts. Although the initial hype surrounding all types of marketplaces appears to have overstated their short-term impact, established companies across all types of industrial sectors are entering into collaborative, industry-wide initiatives to agree common technical and trading standards to improve the effectiveness of the interactions between buyers and suppliers on a global scale. An overview of contemporary developments is presented, and common patterns across different sectors are identified. Two case studies of business and retail markets are analysed. It is shown that the nature of relationships is complex and multi-faceted, and differences in product-market characteristics, relationship strategies and market structure affect the design of information flows and common industry-wide business processes. .
Information Systems Frontiers, 2008
In this paper, we presented a literature review of the current status of electronic marketplace (EM) research. It consists of 109 journal articles published in 19 journals that are appropriate outlets for electronic commerce research. The results show that an increasing volume of EM research has been conducted from diverse theoretical perspectives. Based on content analysis, we identified eight research themes, five types of methodologies and six categories of background theories which most EM researches were grounded in. By combining research themes and the patterns of the background theories, an integrative framework of EM was proposed to represent the paradigms of EM researches. The framework shows that EM phenomena can be addressed from three perspectives: information systems, inter-organizational/social structure and strategic management perspectives. This framework suggests a parsimonious and cohesive way to explain key EM research issues such as EM adoption, success and impact.
The role and significance of the electronic market maker
Proceedings of the 16th Bled …, 2003
The significance of the market structure, in particular the role of the market maker, on the overall success of a marketplace is still an unresolved issue. This paper examines market structures with a focus on the role of the market maker to identify the implications for participants of the various structures and mechanisms employed in electronic markets. Market maker strategies are classified in a framework according to economic, network, service and community perspectives. The market structures of intermediary, hierarchy, consortium and large group ownership are mapped onto this framework to provide a model that relates structure with strategy. Each ownership model has implications for other market participants. These include the economic motive for intermediaries and political (power) motives for hierarchies and consortia. The large group ownership model has potential for e-markets with community motives. Whilst all marketplaces have architectures it is the architectural detail that makes e-marketplaces different to their traditional counterparts.
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Journal of Business & Industrial Marketing, 2009
Purpose -This paper seeks to apply the relational exchange framework, updated by insights on interimistic relationships, to analyze governance implications for the three types of e-marketplaces currently in operation: independent exchanges, consortia, and private exchanges. These three archetypes are analyzed from a functional perspective and, more importantly, from a relationship governance perspective. Design/methodology/approach -The paper is conceptual in approach. Findings -The three e-marketplace archetypes currently in existence correspond to different levels of operational integration and, in turn, to three different types of inter-firm relationships. Moreover, the three types of relational structures proposed offer different solutions for governance processes such as partner qualification, monitoring, and enforcement.
A review of research on e-marketplaces 1997–2008
Decision Support Systems, 2010
Electronic marketplaces are an important research theme on the information systems landscape. In this paper we examine twelve years of research on electronic marketplaces in leading information systems journals. The research articles are classified according to five conceptual high level groupings: electronic markets theory; system perspective with a focus on the technology or functionality with the system; adoption and implementation issues; organisational implications; and broader e-commerce issues. The findings show an increase in electronic marketplace (e-marketplace) research over the twelve years. The analysis of the literature highlights two distinct issues that researchers in the information systems discipline need to address. The first is the lack of research on the fundamental questions on the nature of electronic markets and their efficiency. If information systems research does not address this question then it will not be seen as tackling critical issues by those outside of the discipline. The second is the relative lack of articles on the organisational implications of adopting and managing electronic marketplaces. These include, the organisational benefits, costs and risks of trading through e-marketplaces and strategies and methodologies for managing organisational participation. Both issues can be addressed by increasing the number of macro studies examining efficiencies in electronic markets.
An Review of Research on E-Marketplaces 1997-2007
2008
Electronic marketplaces are an important theme of research on the information systems landscape. In this paper we examine eleven years of research on electronic marketplaces in leading journals. The research articles are classified according to whether they focus on electronic markets theory; whether they take a system perspective and focus on the technology or functionality of the system; whether they investigate adoption and implementation issues, or organisational issues. The analysis of the literature highlights two distinct issues that researchers in the discipline need to address. The first is the lack of research on the fundamental questions on the nature of electronic markets and their efficiency. If information systems research does not address this question then it will not be seen as tackling critical issues by those outside of the discipline. The second is the relative lack of papers on the organisational implications of adopting and managing electronic marketplaces. These include, the organisational benefits, costs and risks of trading through e-marketplaces and strategies and methodologies for managing organisational participation. Both issues can be addressed by increasing the number of macro studies examining efficiencies in electronic markets.
The Unaspected Destiny of a Collaborative E-Marketplace: The Agriok Case
2008
The last few years have witnessed the emergence of electronic marketplaces as players that leverage new technologies to facilitate B2B internet-mediated collaborative business. Nowadays these players are enlarging their services, from simple intermediation to include new inter-organizational relationships. The interest of this paper is to investigate the shift in the role and evolution of services proposed by e-marketplaces in response to the market participants' demands. We carried out a longitudinal qualitative field study of an e-marketplace providing the outsourcing of the procurement process. Through the study of practices evolving over time we show that, as marketplaces offer increasingly complex business processes, the market participants begin to privilege the well connected small numbers to the convenience of the openness to the entire market. The participants see the marketplace as an exclusive club whose belonging provides a strategic advantage. The technology brought forth by the marketplace participates in shaping the strategic demands of the participants which in turn request the marketplace to redesign its own strategy. Profiting from this unintended consequence, the e-marketplace assumes the paradoxical role of strategic mediator: an agent who upholds and heightens the fences of the transactions instead of levelling them. The results have implication in shaping how we see the role of technology as strategic or commoditized. E-marketplace effects communication effect Electronic integration effect electronic mediation effect strategic electronic network effect Arbiter effect E-marketplace effects communication effect Electronic integration effect electronic mediation effect strategic electronic network effect Arbiter effect
Types of business-to-business e-marketplaces: The role of a theory-based, domain-specific model
Journal of Electronic Commerce Research, 2008
In this study, we seek to further our knowledge of e-marketplaces by exploring empirically the existence of different types of business-to-business e-marketplaces. We used the reference model for electronic markets ] as the theoretical foundation for a domain-specific model that we used to develop a set of coherent types of e-marketplaces, based on data from 24 German e-marketplaces. Analysis using multi-dimensional scaling identified three types of e-marketplaces that differed on whether they were horizontal or vertical in nature, the services they provide, and whether they erect market barriers. Interestingly, these factors are those that managers can control most readily and that they can therefore vary to produce an e-marketplace tailored to their business. We present a theoretical analysis of our e-marketplace types based in the literature on managerial control. Our theoretical analysis, the three types of e-marketplace we determined, and the domain-specific e-marketplace model we derived to conduct our investigation, provide a foundation for creating a cumulative tradition in emarketplace research.