THE INFLUENCE OF PERCEIVED PRODUCT QUALITY TOWARDS PURCHASE INTENTION : THE CASE OF YAMAHA MOTOR INDONESIA (original) (raw)
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This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the buyer purchase behaviour. For a good understanding of the study, a case study on Malaysia's national motorcycle/scooter manufacturer has been used by considering the lack of theoretical studies being conducted on the sales of motorcycle/scooter products. In this study, the result shows the level of customer perceptions has no significant impact on the customer purchase decision. The customers are looking at other elements beyond quality perceptions on their purchase decision and only they themselves understand what they are actually looking for. Buyers may not rely on the perceptions of quality alone in deriving intention to purchase or not to purchase any motorcycle/scooter product. Another possible reason is the introduction of beneficial impact as a mediator between product quality and purchase intention (indirect effect) as suggested by past researches which could increase the importance of perceived quality in the study relationships. Future research should focus on a similar study of product quality and purchase intention to the Yamaha and Honda brand for being the closest competitors to Modenas in the market. It is expected that, from the findings of the study of both brands, it could lead to a clearer picture on the relationship that exist between product quality and buyer purchase behaviour.
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This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.
Difference Analysis of Consumer Perception of Motorcycle Product Quality
The competition between motorcycle companies are actually on one side would be beneficial for the consumers themselves. For the increasing levels of competition, will cause customers face many choices of products, prices and quality vary, so customers will always find the values most highly regarded of some existing products. As a company that manufactures motorcycles, Honda and Yamaha motorcycle manufacturer is the company that has long been competing to capture market share in Indonesia. Many variants of the products manufactured by the company and used by the public. However, any customer or consumer perception is not the same on the qualities of each product produced by the company. There are consumers who claimed superior quality Honda products from Yamaha and conversely there are consumers who express Yamaha products are superior to Honda products. The results of this study indicate that No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Performance. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Reliability. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Conformance. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Durability. There are differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Serviceability. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Aesthetic. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of the Fit and Finish.
International Journal of Business, Technology and Organizational Behavior (IJBTOB)
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The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation assumes HXas a car brand that has reliable engine quality, easily accessible parts, ease of maintenance, and relatively higher after-sales price when compared to other brands. One of HXproduct that is HX Cars, which currently has constraints with product quality is problematic on master braking. The case study was conducted at HX Automotive Company Bandung. The research method used qualitative and quantitative. Data obtained through questionnaires, field observations and interviews. One hundred respondents become a sample of research. Data collected through questionnaires processed by path model that influenced the purchase decision of HX Cars. The results of the data done with...
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This study is about the discoveries on the relationship between extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding of a commitment to re-purchase a product, due to the feelings and effects formed as a result of the perception of quality. Results obtained in this study with the earlier literature are consistence to confirm that although the product in study was different, the product quality based on the perceived quality (extrinsic attribute) was still found to have significant influence on the brand loyalty. This happened because the customer has developed perceptions that derived from high level of customer awareness, good image from marketing activities such as advertising, sales promotion and etc. Such perceptions may increase the consumer's desire to buy the product.
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The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality. Abstract-The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.