The relationship between product quality and purchase intention: The case of Malaysia's national motorcycle/scooter manufacturer (original) (raw)
Related papers
This paper uses multiple-regression analysis to investgate the effect of product quality towards purchase intention among motorcycle users. Eight dimensions of product quality is used to measure product quality. Using convenience sampling methods, 91 respondent’s responses collected. Result shows that only two dimensions of product quality (perceived quality and Aesthetics) that have signifficant efects on consumer’s purchase intentions.
Difference Analysis of Consumer Perception of Motorcycle Product Quality
The competition between motorcycle companies are actually on one side would be beneficial for the consumers themselves. For the increasing levels of competition, will cause customers face many choices of products, prices and quality vary, so customers will always find the values most highly regarded of some existing products. As a company that manufactures motorcycles, Honda and Yamaha motorcycle manufacturer is the company that has long been competing to capture market share in Indonesia. Many variants of the products manufactured by the company and used by the public. However, any customer or consumer perception is not the same on the qualities of each product produced by the company. There are consumers who claimed superior quality Honda products from Yamaha and conversely there are consumers who express Yamaha products are superior to Honda products. The results of this study indicate that No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Performance. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Reliability. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of Conformance. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Durability. There are differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Serviceability. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of dimensions Aesthetic. No differences in consumer perception of product quality Honda and Yamaha motorcycles in the city of Medan, in terms of the dimensions of the Fit and Finish.
Canadian Social …, 2010
This study is about the discoveries on the relationship between extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding of a commitment to re-purchase a product, due to the feelings and effects formed as a result of the perception of quality. Results obtained in this study with the earlier literature are consistence to confirm that although the product in study was different, the product quality based on the perceived quality (extrinsic attribute) was still found to have significant influence on the brand loyalty. This happened because the customer has developed perceptions that derived from high level of customer awareness, good image from marketing activities such as advertising, sales promotion and etc. Such perceptions may increase the consumer's desire to buy the product.
2022
This study aims to analyze the influence of product quality, promotion and design on purchasing decisions for Yamaha Nmax motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products in the community in the Medan City. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov was obtained significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Nmax motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Nmax motorcycle products where the value of F count > F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Nmax motorcycle products. The R square value is 0.255, which means that the dependent variable can be explained by the independent variable by 25.5% while the remaining 74.5% is explained by other variables outside the model.
The Influence of Product Quality on Car Puchase Decision
2018
The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation assumes HXas a car brand that has reliable engine quality, easily accessible parts, ease of maintenance, and relatively higher after-sales price when compared to other brands. One of HXproduct that is HX Cars, which currently has constraints with product quality is problematic on master braking. The case study was conducted at HX Automotive Company Bandung. The research method used qualitative and quantitative. Data obtained through questionnaires, field observations and interviews. One hundred respondents become a sample of research. Data collected through questionnaires processed by path model that influenced the purchase decision of HX Cars. The results of the data done with...
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality. Abstract-The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.
International Journal of Business, Technology and Organizational Behavior (IJBTOB)
This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons. The SPSS program's multiple linear regression analysis technique. According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and s...
How Product Attributes Affect Consumer Decision To Purchase A Premium Scooter Matic?
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2019
The automotive industry is one of the industries with the largest growth rate in Indonesia. The motorcycle is chosen as the most favorite means of transportation due to their superiority in affordability, maintenance costs, fuel costs and effectiveness of travel time. Among companies that compete fiercely for this market niche are PT. Astra Honda and PT. Yamaha Indonesia Motor Manufacturing. Both of them recently launched a new variant in the premium automatic scooter segment namely Yamaha NMax 155 cc and Honda PCX 150 cc. Although Honda dominates the scooter market segment in general, the AISI data in the early semester of 2018 shows that the achievement of sales of Honda PCX is far behind their closest competitor, Yamaha NMax in the range of 2:8. So that it becomes interesting for the researchers to know the perceptions of quality, features, style, and design of Honda PCX's attributes on consumer decisions in purchasing related products. Respondents involved in this study were 60 members of the HPCI (KAPURSUCI) community in Karawang, Purwakarta, Subang and Cikarang using non-probability sampling techniques, which is accidental sampling on filling each questionnaire. The results of this study conclude that there is a positive influence between product attributes possessed by Honda PCX (quality, features, and product design) on the purchasing decisions.