Application of Shopping Bag to Consumer Green Purchase Behavior Through Green Trust, and Green Perceived Value (original) (raw)

Consumer Perception of Sustainable Shopping Bags and Its Effect on Their Purchase Intention: Case Study on Seoudi Market in Egypt

MSA-Management Sciences Journal

the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers' perception of green products. Finally, the results show there is a confident relationship between the consumer's perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.

The strategy of eco-friendly products with green consumer behavior: Development of green trust model

IOP Conference Series: Earth and Environmental Science

Green consumer behavior is a marketer's concern because of the value of environmental sustainability-a study of green consumer behavior as a part of facing the climate change issue. Based on the phenomenon of green consumer behavior, this study focuses on examining the green trust model as information support for environmental strategy in consumer behavior. The research conduct with a sample of 100 consumers which has experience in buying eco-friendly products. Path analysis was carried out with SmartPLS to study the model, as well as to test hypotheses. The research results found that green trust can increase through consumer perceived quality and support by eco-label as attribute on eco-friendly products. Consumer percevied quality plays a more critical role in increasing consumer trust as mediation variable. The findings of this study are helpful for industries that implement a green marketing strategy, which needs to pay attention to the attributes of green trust. The implementation of the green marketing strategy provides opportunities for marketing performance and support to face the climate change issue.

Antecedent of green purchase behavior: Cases of Indonesia

International Journal of Business Ecosystem & Strategy (2687-2293)

The use of a product that is not environmentally friendly has become a crucial issue in preserving the environment. The waste from marketing activities, such as plastic waste, is currently becoming a threat to the environment and the economic sector. Companies must understand this problem and respond to it by providing products or services that can minimize environmental damage. The purpose of this study is to examine the influence of green knowledge, green brand, and willingness to be environmentally friendly toward a green purchase behavior. The object of this study is consumers in Bandung City, Indonesia, who have the experience of purchasing environmentally-friendly products such as eco-bag (shopping bags) as a means to minimize plastic waste. This study uses a quantitative method with explanatory research. The samples are taken from 125 respondents who were collected in three days in different places. The results of this study indicate that there is a quite high influence of gr...

Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest

MIX: JURNAL ILMIAH MANAJEMEN

Objective: This research was conducted with the aim of knowing the mediating role of trust in green products regarding the relationship between green product marketing awareness and product innovation on the purchase intention of environmentally friendly products.Methodology: This research is a quantitative research with the object of research are informants who already know as recycled fashion products, environmentally friendly drinking places, tissues, food containers and obtained 300 population data from distributing this questionnaire. The research instrument was distributed using a Google form. Using random sampling technique obtained 100 participants who already represent the representativeness of the data, analyzed by structural equation analysis (SEM) using the Smart PLS applicationResults: The findings of the study indicate that a direct relationship between green marketing awareness and product innovation has a positive influence on product purchase intentions. The direct ...

Campaigning Reusable Bag: The Role of Retailers to Achieve Sustainable Consumption

2020

This paper aims to investigate whether retailers can contribute to sustainable consumption by campaigning the use of reusable bag. This becomes a challenge since thousands of Indonesian retailers use millions of plastic bags every day. Retailers can participate to reduce the use of plastic bags by developing a social marketing campaign to change consumer behavior. Understanding consumers’ psychological process is important to create appropriate campaign. The modified TRA model combining with perceived consumer effectiveness as moderator is used as the basic theoretical framework to test the hypotheses. Purposive sampling is used to obtain data from 211 respondents which are then analyzed using structural equation modeling. The results of this study show that both attitude and subjective norm positively influences the intention to use reusable bag. Moreover, subjective norm and perceived consumer effectiveness moderate the effect of attitude on behavioral intention. This study contri...

The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2018

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green product...

IMPACT OF GREEN BRAND TRUST, GREEN BRAND AWARENESS, GREEN BRAND IMAGE, AND GREEN PERCEIVED VALUE ON CONSUMER\'S INTENSION TO USE GREEN PRODUCTS: AN EMPIRICAL STUDY OF JORDANIAN CONSUMERS.

This paper aims to study the effect of trust in green bran, image of green brand, awareness in green brand, and green perceived value onconsumer\'s intention to use green products in Jordan context. A survey was managed by using questionnaires to gather data from (450) people in Amman city the capital of Jordan. Byusingdescriptiveandinferentialstatistics, the collected data were analyzed. Multiple regression analysis was used to examine the hypothesis. The findings revealed that there are statistically significant relationships between trust in green bran, awareness of green brand, green perceived value, and Jordan\'s consumer intention to use these products, while image of green brand was not having.

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Sustainability

Green marketing is currently one of the most powerful strategies in the corporate world as it responds to a growing demand for green products. Therefore, this study aims to analyse the influence of green perceived value on green trust and green satisfaction, study how both variables impact green word of mouth in turn and, at the same time, how the three variables influence green purchase intention. Data collection was carried out through a digital survey of buyers of green products. The hypotheses posed were solved with a PLS-SEM model through the Smart-PLS software. The results showed that green perceived value positively affects green trust and green satisfaction. Furthermore, green satisfaction was found to influence green trust and green WOM. Green trust also influences green WOM. Regarding the antecedents of green purchase intention, only green satisfaction and green trust showed a positive relationship. In contrast, green WOM did not show a relationship with green purchase int...

Relationship among Trust, Emotion, Individual characteristics and Intention of Green Purchasing

Review of Finance, 2020

This paper is focused to investigate the relationship between Trust, Perception, Individual Characteristics and Intention of Green Purchasing of consumers. Based on processing data collected from 246 residents in Hochiminh city, this paper reinforced evidence of consumer sentiment through their beliefs and perceptions that will impact green consumer behavior. This study applied the quantitative research methods, making use the techniques such as Testing Scale Reliability, Correlation Analysis, Estimating the Regression, Analysis of Two way ANOVA, T-Test Independent Testing. The findings of this study would proved that there are statistical significances of affecting of Trust, Perception, Gender, Income, Age, Literacy and Organisation of consumers to their Intention of Green Purchase.

Consumer Adoption of Recycled Bag for Retail Shopping

American Journal of Economics, 2015

This study explores the adoption of recycled shopping bag among consumers and provides important information by exploring the inertia and attachment concepts that relate closely with consumer adoption of recycled shopping bag. This study used qualitative method and the data were collected through interviews. In this study, the judgmental sampling technique was used. The research sample consisted of 46 individuals. They voluntarily participated in this study and were experienced in retail shopping. The findings showed that consumers' adoption and non-adoption of recycled shopping bag was related to the concepts of inertia and attachment. Based on the results, factors support consumers' adoption included environmental and product attachments. Environmental attachment refers to environmental care and support for green campaign. Product attachment consists of product utility, reliability and attractiveness. On the other hand, non-adoption might be caused by consumers' inertia that included habitual behavior, availability of plastic bag, laziness, negative experience and satisfaction with the utility of plastic bag. The implications of this study are that environmental education should be integrated into education system and lifelong learning to create positive attachment. Industry players should design and produce functional and attractive recycled shopping bag. Furthermore the government might consider different level of enforcement with regards to environmental policy to reduce inert behavior. This study contribute to the existing literature on consumer environmental behavior by providing plausible theoretical explanation that potentially drive or restrict consumer adoption of recycled bag for retail shopping.