Consumer Perception of Sustainable Shopping Bags and Its Effect on Their Purchase Intention: Case Study on Seoudi Market in Egypt (original) (raw)
Related papers
Promoting Sustainable Customer Behavior: The effects of Eco-bags use in a Lebanese Supermarket
Confronting the global waste crisis, especially plastic waste dilemma worldwide, effort research and experiment started to focus on all pollution problems decades ago. So, many trials have been done trying to decrease the consumption of plastics generally around the world, more specifically the consumption of plastic bags. Why plastic bags are so dangerous? A Plastic bag is manufactured in a second, used for 20 minutes and requires up to 300 years degrading in nature 1. To fight the plastic bag problem, the Eco-bag manifests itself. Nevertheless, the problem nowadays, societies face arises in the reuse of the eco-bag by customers. In this study, a practical application was organized in a Lebanese family supermarket in Lebanon to promote the use of the eco-bags instead of the plastic harmful to the nature bags. The main methodology used in this experiment was the "randomized control trial treatment 2 " that consist of dividing the total sample size of 188 customers into equal groups. The concept of nudging was applied, the nudge is a way of sending the right message to get the right response and improve people's behaviors. Once the nudge is implemented, we could see awareness towards our environment and guide people by skewing their behavior to achieve the expected results that will contribute not only to their well-being but also to the well-being of society. The results of the research were negative, the nudge did not significantly increase the use of eco-bags, but other financial benefits have been reached.
Consumer Adoption of Recycled Bag for Retail Shopping
American Journal of Economics, 2015
This study explores the adoption of recycled shopping bag among consumers and provides important information by exploring the inertia and attachment concepts that relate closely with consumer adoption of recycled shopping bag. This study used qualitative method and the data were collected through interviews. In this study, the judgmental sampling technique was used. The research sample consisted of 46 individuals. They voluntarily participated in this study and were experienced in retail shopping. The findings showed that consumers' adoption and non-adoption of recycled shopping bag was related to the concepts of inertia and attachment. Based on the results, factors support consumers' adoption included environmental and product attachments. Environmental attachment refers to environmental care and support for green campaign. Product attachment consists of product utility, reliability and attractiveness. On the other hand, non-adoption might be caused by consumers' inertia that included habitual behavior, availability of plastic bag, laziness, negative experience and satisfaction with the utility of plastic bag. The implications of this study are that environmental education should be integrated into education system and lifelong learning to create positive attachment. Industry players should design and produce functional and attractive recycled shopping bag. Furthermore the government might consider different level of enforcement with regards to environmental policy to reduce inert behavior. This study contribute to the existing literature on consumer environmental behavior by providing plausible theoretical explanation that potentially drive or restrict consumer adoption of recycled bag for retail shopping.
Quantitative ABCD Analysis: Consumers' Purchase Intention for Eco-friendly Bags
The study aims to examine customers' purchasing intentions for eco-friendly bags using the ABCD analytical methodology. It uses factor analysis and elementary analysis to evaluate some of the benefits, drawbacks, limitations, and advantages of eco-friendly bags, offering a through grasp of the problems and their possible advantages. Design/Methodology/Approach: This study analyzed published papers using the ABCD analysis framework, using quantitative analysis in focus group interactions to identify key attributes and variables influencing consumers' intentions to purchase eco-friendly bags, thereby providing valuable insights. Findings/Result: The ABCD analytical approach indicates that both organizations and individuals are utilizing sustainable strategies to tackle pressing issues. Consumers' intentions toward buying eco-friendly bags are high, suggesting that eco-friendly bags are a more effective option than single-use plastic bags, as confirmed by focus group discussions. Originality/Value: This study employs the ABCD analysis method to analyze consumers' willingness to purchase eco-friendly bags. The study explores consumer behaviour and factors influencing purchase decisions through determinant issues, key attributes, factor analysis, and elementary analysis.
RIGGS: Journal of Artificial Intelligence and Digital Business, 2023
The success of government policies in inviting the public and industry to be environmentally conscious at the level of use and produce very high environmentally friendly plastic bags in their daily lives needs to be studied further in a study on Green Purchase Behavior. This study aims to determine the effect of green perceived value on consumers' eco-friendly buying behavior using shopping bags, and the effect of green trust on green purchase behavior of consumers to use eco-friendly shopping bags in modern markets and traditional markets in the city of Jakarta. The research was conducted at modern and traditional markets in the city of Jakarta using 240 respondents who shopped at modern and traditional markets. A model to measure eco-friendly purchasing behavior with reusable shopping bags using two interrelated variables, namely: Green Perceived Value and Green Trust. Data analysis using Structural Equation Modeling (SEM). The results of the analysis and discussion show that ...
Campaigning Reusable Bag: The Role of Retailers to Achieve Sustainable Consumption
2020
This paper aims to investigate whether retailers can contribute to sustainable consumption by campaigning the use of reusable bag. This becomes a challenge since thousands of Indonesian retailers use millions of plastic bags every day. Retailers can participate to reduce the use of plastic bags by developing a social marketing campaign to change consumer behavior. Understanding consumers’ psychological process is important to create appropriate campaign. The modified TRA model combining with perceived consumer effectiveness as moderator is used as the basic theoretical framework to test the hypotheses. Purposive sampling is used to obtain data from 211 respondents which are then analyzed using structural equation modeling. The results of this study show that both attitude and subjective norm positively influences the intention to use reusable bag. Moreover, subjective norm and perceived consumer effectiveness moderate the effect of attitude on behavioral intention. This study contri...
IOSR Journals , 2019
Today, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the current rapid growth in the economy and the patterns of consumers' consumption and behavior worldwide are the main cause of environmental deterioration. The future of human life disturbs this planet, thus thinkers and leaders have to create a solution. The influence of green marketing tools have been analysed in this study, namely the green packaging. Indeed, green packaging has emerged as a solution for several environment-related issues. There is a growing concern about environmental issues among consumers which is forcing manufacturers to produce more environment friendly products. In this context, this study started to find consumers' attitudes toward green packaging with special reference to the Moroccan's consumers with four objectives, the main intention is to identify whether consumer attitudes towards green packaging is positive or not and in addition to that to find the most effecting factors on consumer attitudes toward green packaging and also to determine the relationship between independent variables (Demographic factor, Product characteristics, Environmental concern and Government role) and dependent variable (Consumer's attitude towards green packaging) and to demonstrate whether consumers attitude towards green packaging is differed according to their demographic factors. The study helps to extend the understanding about the process of attitude development towards green packaging. 200 consumers were considered for this study was selected by using random sampling method and data were collected from by using structured questionnaires. Descriptive analysis, correlation analysis, regression analysis and chi square analysis were used in analysis and key results are that Moroccan's consumer's attitude towards green packaging seems strongly positive, most effecting factors on consumer's attitude towards green packaging is product characteristics, all the independent variables have positive relationship with the dependent variable and consumer's attitude towards green packaging is differed in accordance with to income level except other demographic factors.
In recent times, people are becoming more concerned towards green purchasing because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmental friendly products. This research is conducted to find the impact of customer's environmental concern and knowledge towards the intentions of green purchasing. The research model in this meticulous study examines the consequences of predictor variables (environmental concern, organizational green image and environmental knowledge) upon criterion variable (green purchase intention) with the moderating effect of perceived product price and quality. The research methodology used for the particular study is quantitative in nature exclusively using survey research approach. Random sampling technique derived from probability sampling technique was employed for the selection of sample. A sample of 130 Sahiwal University students inclined towards environmental friendly garments was studied through self-administrated questionnaires. The statistical software SPSS 16 version was used to analyze the data. The study has implication for managers; as they can formulate th their effective green marketing strategies based onto the findings of their research. Due to time constrain, the study was conducted only in Sahiwal.
E3S Web of Conferences
The plastic bag ban policy in every modern retail store is a policy made by the Bogor City Government to reduce plastic waste and encourage an environmentally friendly lifestyle. This policy is stipulated in the Bogor Mayoral Regulation Number 61 of 2018. The policy marketing can be carried out by green marketing process. This study aimed to identify the public response regarding the use of their shopping bags, to identify consumer perception of the plastic bag ban policy, and to identify the effect of green marketing of plastic bag ban policy on green behavior in Bogor City. Primary data was obtained through questionnaire and secondary data were obtained from the archive of Bogor Industry and Trade Department. Data were analyzed using descriptive analysis and structural equation models. The results indicated that after the policy was implemented, more consumers were willing to reduce the use of plastic bags and bring their shopping bags. The green marketing process which had a sign...
Consumer’s Intention of Purchase Sustainable Products: The Moderating Role of Attitude and Trust “, 2015
Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forward the alternative products such as sustainable products which could be presuming environmental issues and social issues. Sustainability is a vital element which is a challenge for product developers nowadays. On the other hand, companies put efforts to meet the demand of this group of consumers where the competition is high. While, there are available sustainable products in the markets, consumer's intention of purchase these products is imprecise. Besides, the attributes of these products are not categorised yet by scholars. Therefore to understand consumer's intention, the present study aims (i) to categorise the sustainable products; (ii) to extract the influential factors on consumer's intention to purchase sustainable products; and (iii) to develop a conceptual model of consumer's intention to purchase sustainable products. By reviewing literature, the factors of belief, knowledge, attitude, company's sustainable responsibility (i.e. economic, environment and social), trust and perceive quality are founded to be as the influential factors on consumer's intention to purchase these products. Besides, the mediating roles of attitude and trust on consumer's intention to purchase sustainable products are considered in this paper. Eventually, the conceptual framework of consumer's intention to purchase sustainable products is proposed.
Journal of Business, Management, and Social Studies, 2023
Objective-This study aims to find out how generation Z perceives environmental knowledge in relation to their intention to use environmentally friendly shopping bags. Methodology-This study collected primary data from respondents via questionnaires. A 54-respondent online survey is sent throughout East Java, with a focus on Pasuruan city, in order to achieve the study's goal. Findings-The results demonstrate that consumer attitudes are significantly influenced by environmental knowledge, which results in the intention to use environmentally friendly shopping bags. Novelty-This study extends the literature by examining and demonstrating that perceived environmental knowledge and environmental awareness may contribute to attitude toward using environmental-friendly shopping bags.