Consumer Demographics and Its Influence on Their Car Preferences in Indian Four Wheeler Market (original) (raw)
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Consumer Behaviour in Four Wheeler Industry –A Case Study of Himachal Pradesh
Asian Journal of Multidisciplinary Studies, 2013
The term consumer behaviour is defined as the behaviour that consumer display in searching for, purchasing, using, evaluating and disposing of product, services and ideas that they expect will satisfy their needs. The study of consumer behaviour is the study of how individual make decisions to spend their available resources (money, time, and effort) on consumption-related items. It includes the study of what they buy, why they buy it, how they buy it, when they buy it, where they buy it, and how often they buy it. Consumer behaviour is the process whereby, individuals decide whether, what, when, where, how, and from whom to purchase goods and services. The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have been significantly increased. In this research paper an attempt has been made to get answer the of some questions regarding brand preferences, brand loyalty, impact of price and quality on the market of four wheeler, consumer preferences regarding selection of dealer and mode of payment and impact of promotional activities, after sale services, mileage, resale value on the purchase decision of durable goods like four-wheeler.
Global Journal of Enterprise Information System, 2014
Consumer behaviour doesn't remain the same or constant in every situation it changes time to time. There are various factors which affects consumer behaviour. As the change comes in these factors, consumer behaviour also changes. The demographic factors which affect consumer behavior are: (1) age (2) sex (3) marital status (4) income (5) family background (6) education (7) occupation (8) family size (9) geographic factors (10) psychological factors. In this grim battle for snatching maximum share of market, only those producers are destined to emerge victorious who will be able to read the pulse of the buyers. And this is here, where buyer behaviour has a very important role to play. There are so many demographic factors like age, sex, income, occupation, education, marital status and family background which affects the behaviour of consumers. Here an attempt has been made that how and to what extent these factors affects the behaviour of consumers. It is quite necessary for the manufacturers of four-wheeler to know the behaviour of consumers. So, that they can increase their sales and capture the maximum share of the market. In this research paper an attempt has been made to know the affect of demographic factors on consumer behavior.
The Batuk, 2021
The purpose of this paper is to analyze buyers’ demographic characteristics that influence purchasing decisions of two wheelers brands available in the Nepalese market. The survey study was conducted in the four districts of Bagmati province. Altogether, opinions of 208 respondents were included in the study to express their assertion of two wheeler purchasing decisions. Cross tabulation was done to identify patterns of demographic (categorical) variables and two wheeler brands. The chi-square analysis was done to examine associations between demographic variables and purchase decisions of two wheeler brands. The results of chi-square analysis indicated that buyers’ gender, age, education and occupation have highly significant association with purchase decision. Similarly, income level and marital status are significantly associated with purchase decision. The various categories of demographic characteristics analyzed in the study influence buyer two wheeler brand purchase decisions.
final report on market survey on perception of consumer in automobile
It is evident from literature that consumer adds products to his/her choice basket about which he is aware of and has a positive perception. When an individual make a purchase he/she recolonizes an unsatisfied want which may be his own psychological want or a want created by external factors. Then he/she searches for information which he may collect from various sources. This is where consumer awareness comes into picture. His/her awareness provides the information. The evaluation of alternatives is influenced by perception. Then the purchase is made followed by post purchase behavior. All these lead to behavior of the consumer.
Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer
The automobile industry today is the most lucrative industry. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. Further competition is heating up with host of new players coming in and global brands like Porsche, Bentley, and Ferrari all set to venture in Indian market. This research will be helpful for the existing and new entrant car manufacturing companies in India to find out the customer expectations and their market offerings. Indian Automobile car business is influenced by the presence of many national and multinational manufacturers. This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. All segments in Indian Car industry were studied and found that buyer has different priority of behaviors in each segment, where as main driver for car purchase is disposable income. Value for money, safety and driving comforts top the rank in terms of customer requirement; where as perceived quality by customers mainly depends on brand image. For this research, methodology adopted was to study the research papers in the area of Passenger Car segment, study the purchase decision process and its interaction with behavior parameters across all the segments of car such as small & Hatch Back segment, Sedan class segment, SUV & MUV segment and Luxury Car segment. The objective of this study is the identification of factors influencing customer's preferences for particular segment of cars. This paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for automobile car market.
CONSUMER LIFESTYLE INFLUENCE OF CONSUMER BEHAVIOUR WITH REFERENCE TO AUTOMOBILE INDUSTRY IN CHENNAI
In recent days India is witnessing a change in consumerism. The market is now predominantly consumer driver. The focus is shifting for product based marketing to need based marketing. So it is important that we study the consumer perceptions and behavior of the Automobile owners which will give us feedback on how marketing strategies can be worked. Chennai town in Tamil Nadu State, which is in the southern part of India, has a progressive and growing market for Automobiles. This down was selected for this study. A Simple Random sampling technique was adopted in the study to select the sample respondents. As the size of the universe is restricted, the study has been conducted on the respondents who are the owners of all the segments of passenger Automobiles. A total of 350 Interview schedules were prepared and out of this, only 327 interview schedules were filled up and collected. Data were collected through an interview schedule regarding perception of the respondents on the usage of Automobiles. The following tools were used in testing the hypotheses and in the analysis of the data. Descriptive statistical tools such as Percentage, Mean, Median and Standard deviation have been used to describe the profiles of consumers, preferred product attributes and level of satisfaction. The study throws light on various features that the manufacturers should concentrate on to attract the prospective buyers. This study concludes that consumer behavior plays a vital role in marketing Automobiles and there is more scope for extensive research in this area.
The demographic environment is of major interest to marketers because it involves people and people make up market. Fragmentation of the mass market into numerous micro markets differentiated by age, sex, education, life style, geography and so on. Because each group has strong preferences and consumer characteristics that can be easily reached through increasingly targeted communication and distribution channels. Most of marketers' strategic decision making heavily depend on the demographic variables of people in the region where they focus on marketing their products. This study makes known the vital demographic structure of premium car owners in Chennai city and provides models for predicting the consumer's decision to buy a car when his exact demographic profile is known. The relationship established between the demographic variables and the different stages of consumer's purchase decision process further helps identifying the significant demographic variables. This will be definitely helpful to the marketers of cars to know their target group and to evolve marketing strategies to make them becoming a car owner.
Consumer Behavior Towards Brand Preference of Passenger Cars in Karimnagar District
This research article examines the brand preference of consumer towards passenger car. The detailed analysis of marketing, a consumer behavior and brand preference of passenger car is carried out in Karimnagar district of Telangana state. This study mainly focuses how demographical and behavioral patrons of consumer are affected on brand preference of passenger cars. This article illustrates the analysis and interpretation of data. Finally it concludes with findings and recommendations of the study.
CONSUMER BEHAVIOR TOWARDS PREMIUM PASSENGER CAR SEGMENT – A CASE STUDY OF TELANGANA STATE
Economic liberalization, increase in per capita income, easy accessibility of finance, various tax relief policies, launch of new models and exciting discounts and various offers made by dealers all together have resulted in to a surprising growth of India automobile industry. The objective of this study is to assess the consumer behavior towards Premium passenger cars of Telangana State. The present study comprises of both primary and secondary sources. The study has been based on convenient sampling technique and a sample size of 300 Premium passenger car users of Telangana State. After eliminating partially unfilled questionnaires, the resulting sample size is 270. The sample covers various socioeconomic back grounds of the population.