Impact of Demographic Factors on Consumer Behaviour - A Consumer Behaviour Survey in Himachal Pradesh (original) (raw)
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Consumer Demographics and Its Influence on Their Car Preferences in Indian Four Wheeler Market
The automobile industry today is the most lucrative industry. Due to the increase in income of both rural and urban sector and easy finance being provided by all the financial institutes, more number of consumers are purchasing four wheeler based on the income level and needs. Competition is heating up in the sector with a host of new players coming in and others like Audi, BMW all set to venture in the Indian markets. One factor that could help the companies in the marketing of their car products is by knowing their customers' four wheeler preferences. However, the customers' four wheeler preference is based on their demographics influence such as age, gender, occupation, income level. Hence, this research attempts to answer this question regarding four wheeler preferences of Indian consumers based on their demographic profiles. This research will be helpful for the new car entrants and existing car companies in India to find new ways to market their products by understanding customers' tastes and preferences based on their demographics.
Consumer Behaviour in Four Wheeler Industry –A Case Study of Himachal Pradesh
Asian Journal of Multidisciplinary Studies, 2013
The term consumer behaviour is defined as the behaviour that consumer display in searching for, purchasing, using, evaluating and disposing of product, services and ideas that they expect will satisfy their needs. The study of consumer behaviour is the study of how individual make decisions to spend their available resources (money, time, and effort) on consumption-related items. It includes the study of what they buy, why they buy it, how they buy it, when they buy it, where they buy it, and how often they buy it. Consumer behaviour is the process whereby, individuals decide whether, what, when, where, how, and from whom to purchase goods and services. The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have been significantly increased. In this research paper an attempt has been made to get answer the of some questions regarding brand preferences, brand loyalty, impact of price and quality on the market of four wheeler, consumer preferences regarding selection of dealer and mode of payment and impact of promotional activities, after sale services, mileage, resale value on the purchase decision of durable goods like four-wheeler.
CONSUMER LIFESTYLE INFLUENCE OF CONSUMER BEHAVIOUR WITH REFERENCE TO AUTOMOBILE INDUSTRY IN CHENNAI
In recent days India is witnessing a change in consumerism. The market is now predominantly consumer driver. The focus is shifting for product based marketing to need based marketing. So it is important that we study the consumer perceptions and behavior of the Automobile owners which will give us feedback on how marketing strategies can be worked. Chennai town in Tamil Nadu State, which is in the southern part of India, has a progressive and growing market for Automobiles. This down was selected for this study. A Simple Random sampling technique was adopted in the study to select the sample respondents. As the size of the universe is restricted, the study has been conducted on the respondents who are the owners of all the segments of passenger Automobiles. A total of 350 Interview schedules were prepared and out of this, only 327 interview schedules were filled up and collected. Data were collected through an interview schedule regarding perception of the respondents on the usage of Automobiles. The following tools were used in testing the hypotheses and in the analysis of the data. Descriptive statistical tools such as Percentage, Mean, Median and Standard deviation have been used to describe the profiles of consumers, preferred product attributes and level of satisfaction. The study throws light on various features that the manufacturers should concentrate on to attract the prospective buyers. This study concludes that consumer behavior plays a vital role in marketing Automobiles and there is more scope for extensive research in this area.
The Batuk, 2021
The purpose of this paper is to analyze buyers’ demographic characteristics that influence purchasing decisions of two wheelers brands available in the Nepalese market. The survey study was conducted in the four districts of Bagmati province. Altogether, opinions of 208 respondents were included in the study to express their assertion of two wheeler purchasing decisions. Cross tabulation was done to identify patterns of demographic (categorical) variables and two wheeler brands. The chi-square analysis was done to examine associations between demographic variables and purchase decisions of two wheeler brands. The results of chi-square analysis indicated that buyers’ gender, age, education and occupation have highly significant association with purchase decision. Similarly, income level and marital status are significantly associated with purchase decision. The various categories of demographic characteristics analyzed in the study influence buyer two wheeler brand purchase decisions.
Investigating the Effect of Demographic Factors in Consumer Buying Decision
Journal of Economic & Management Perspectives, 2017
In this study, using the Kotler’s consumer behavior model, the impact of the demographic factors in the ranking of factors affecting Iranian consumer buying decisions when buying home appliances (LG microwave and vacuum cleaners products in this case) has been investigated. By simple random sampling from all the buyers of LG microwave and vacuum cleaners in Iran, more than 700 buyers of LG microwaves and vacuum cleaners in Iran are selected randomly and contacted by phone calls and finally 400 analyzable questionnaires are obtained. Friedman test and SPSS software as well as OWA mathematical method and Lingo software is used in this study to test the hypotheses and rank the factors. The results of this study demonstrate how demographic factors have influence on the ranking of the factors affecting Iranian consumer buying decision. At the end, some suggestions and recommendations are provided for suppliers and distributors of home appliance which would help them to adjust their marketing strategies based on the characteristics of their target consumers.
The demographic environment is of major interest to marketers because it involves people and people make up market. Fragmentation of the mass market into numerous micro markets differentiated by age, sex, education, life style, geography and so on. Because each group has strong preferences and consumer characteristics that can be easily reached through increasingly targeted communication and distribution channels. Most of marketers' strategic decision making heavily depend on the demographic variables of people in the region where they focus on marketing their products. This study makes known the vital demographic structure of premium car owners in Chennai city and provides models for predicting the consumer's decision to buy a car when his exact demographic profile is known. The relationship established between the demographic variables and the different stages of consumer's purchase decision process further helps identifying the significant demographic variables. This will be definitely helpful to the marketers of cars to know their target group and to evolve marketing strategies to make them becoming a car owner.
Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer
The automobile industry today is the most lucrative industry. Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main drivers of high volume car segments. Further competition is heating up with host of new players coming in and global brands like Porsche, Bentley, and Ferrari all set to venture in Indian market. This research will be helpful for the existing and new entrant car manufacturing companies in India to find out the customer expectations and their market offerings. Indian Automobile car business is influenced by the presence of many national and multinational manufacturers. This paper presents analysis of research in the area of Consumer Behavior of Automobile Car Customer. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. All segments in Indian Car industry were studied and found that buyer has different priority of behaviors in each segment, where as main driver for car purchase is disposable income. Value for money, safety and driving comforts top the rank in terms of customer requirement; where as perceived quality by customers mainly depends on brand image. For this research, methodology adopted was to study the research papers in the area of Passenger Car segment, study the purchase decision process and its interaction with behavior parameters across all the segments of car such as small & Hatch Back segment, Sedan class segment, SUV & MUV segment and Luxury Car segment. The objective of this study is the identification of factors influencing customer's preferences for particular segment of cars. This paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for automobile car market.
Factors motivating buying behavior of female two wheeler users in the district of Palghar
Journal of Management Research and Analysis
Covid-19 has impacted all industries globally in a big way. The Indian two wheeler industry is no exception. The Indian two wheeler Industry is considered to be one of the biggest industries of the world, which contributes significantly to the economic growth of the country. Indian automobile market is one of the most competitive one, with many big players into the fray. The number of two wheeler users is increasing every year, especially with more and more women now owning a two wheeler. Majority of the two wheeler owners reside in rural India. The world is changing very rapidly, but the world of women folk is changing faster. Traditionally the women still continue to manage the house, but now are also venturing out of their homes to seek higher education and make a successful career. Understanding the perception of females towards brands remains a complex, but a topic of strong interest for researchers. The study was undertaken to assess the factors considered to be important by women when choosing to buy a two wheeler in the district of Palghar. The sample considered for research was 150 respondents. The data required for the study has been collected through questionnaire and has been analyzed through statistical techniques and tools such as simple percentage, and Chi Square test.
Consumer Behavior Research: A Literature Review
International Journal of Management Studies, 2018
The achievement of any business depends totally upon the fulfillment of needs and wants of its customers. Decoding consumer buying behavior is a complex task; hence organizations need to know the reasons why consumers differ in choice from each other in buying goods and services. Knowledge of consumer behavior is helpful in business as the purpose of a business is to acquire and retain customers. The paper studies the concept of Consumer Behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler industry. The researcher also identified the reasons behind the changes noticed in the pattern of buying behavior of consumer in the purchase of two wheelers.