Pengaruh Lokasi dan Promosi terhadap Keputusan Nasabah Memilih Produk Tabungan Wadi’ah di Bank Syariah Indonesia Cabang Makassar (original) (raw)
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Penelitian ini menjelaskan ada tidaknya pengaruh promosi saat memutuskan menjadi nasabah produk tabungan yang dapat diukur dengan indikator promosi hingga . Tujuan dari penelitian ini adalah untuk menguji secara parsial bagaimana pengaruh promosi terhadap keputusan menjadi nasabah dan seberapa besar pengaruh promosi terhadap keputusan menjadi nasabah produk tabungan Mandiri Syariah cabang Mataram. Setelah penyelidikan selesai, saya berharap akan mendapat manfaat dari banyak pihak, di antaranya memberikan saran dan informasi kepada profesional perbankan syariah. , khususnya Manajer Pemasaran . Menentukan kebijakan penggunaan kegiatan promosi yang paling efektif untuk merekrut klien untuk berinvestasi di Mandiri Syariah Cabang Mataram. Dalam penelitian ini, metode penelitian yang digunakan adalah metode asosiasi kausal dengan jenis penelitian kuantitatif. Populasi penelitian ini adalah 16.637 pelanggan. Sedangkan yang masih bertoleransi dalam pengambilan sampel adalah 45 responden dar...
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The research purposes to analyze the influence quality of products, religiosity, promotional mix, and the location toward customer's decision process iB Hasanah savings. The object of this research is the savings customers BNI Syariah iB Hasanah KC BSD. Sample was taken by purposive sampling technique by giving 100 questionnaires to customers. The technique of analysis uses multiple linear regression analysis with the dependent variable Y is the customer's decision process and the independent variables are quality of the product (X1), religiosity (X2), promotion mix (X3), and location (X4). The results of hypothesis testing are: quality product, religiosity, promotion mix, and location influence the decision process. Overall product quality variable, religiosity, the promotion mix, and location amounted to 84.4% have influence on decision process. The rest (15.6%) of customer's decision process is influenced by other factors beyond the variables analyzed.
Pengaruh Promotional Mix Terhadap Keputusan Nasabah Menabung Di Bank Syariah
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Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah pengaruh Promotion Mix yang terdiri dari advertising (Periklanan), sales promotion (promosi penjualan), public relation (hubungan masyarakat), personal selling (penjualan pribadi), dan direct marketing (pemasaran langsung) berpengaruh terhadap Keputusan Nasabah Menabung di Bank Syariah Mandiri (BSM) KCP Boyolali (Tahun 2015-2019). Metode pengumpulan data dilakukan melalui kuesioner yang disebarkan kepda nasabah yang menabung di BSM KCP Boyolali. Sampel yang diambil sebanyal 100 responden nasabah yang menabung di BSM KCP Boyolali dengan teknik simple random sampling,data kemudian diolah dengan menggunakan alat bantu SPSS versi 22 dan analisis dengan menggunakan analisis regresi berganda. Analisis ini meliputi uji reabilitas, uji validitas, uji regresi, uji regresi linear berganda,pengajuan hipotesis melalui uji T, uji F, serta koefisien determinasi (R^2) dan uji asumsi klasik. Hasil T_test menunjukan bahwa advertsing, ...
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Indonesia is a country with a majority of the population is moslem. That conditions in our society is showing a trends change, where previously the conventional banking system tends to be preferred, and become switch using sharia-based banking system. People tends to use brand image as a direction to evaluate a product. On the other hand the bank will implement a marketing strategy aimed to influencing public, one through sales promotions. This research aims to discuss and analyze the influence of brand image and sales promotions on customers choosing decisions of Bank Syariah Mandiri's saving. The sample in this research is customer who get sales promotion services for a savings product categories amount to 200 respondent with accidental sampling technique. Data collected with questionnaire, while technique analyse data used multiple regression analysis. Based on the test result known that brand image and sales promotion has significant influence to purchase decision.
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Pengaruh Produk, Pelayanan dan Promosi terhadap Keputusan Nasabah untuk Menabung di Bank Syariah
INNOVATIO: Journal for Religious Innovation Studies
This study aims to determine the effect of products, services, and promotions on customer decisions to save at syari'ah banks. This research is a descriptive quantitative research with multiple linear regression analysis method which is conducted at Bank Muamalat Indonesia, Jambi City using the form of field studies (Field Study). The instrument in this study is a questionnaire. The results of this study indicate that the customer's decision to save has a significant effect on products, services and promotions simultaneously. Then about how the product, service and promotion simultaneously influence the customer's decision to save at BMI. That the factors that influence customer interest in saving include customer knowledge about the products in the Muamalat bank itself and the price and place promotions. Not only that, the marketing performance of the marketing work mechanism in promoting product funding to customers by studying customer profiles before creating an acco...
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This research is aimed at analysing the influence of consumer knowledge, brand image, religiousity, and location to any decision to be sharia bank’s customer by using 4 hypotheses to be examined using SEM method. The research sample includes 212 respondents. Results of SEM analysis meets criteria of goodness of fit index with marginal. Results of this research show that consumer knowledge with product type, product use, and product benefit indicators do not significantly influence the decision to be sharia bank’s customer. Brand image with product attribute, consumer benefit, and brand personality indicators do not significantly influence the decision to be sharia bank’s customer. Religiousity with ritual, ideology, intellectual, experience, and consequence indicators do not significantly influence any decision to be sharia bank’s customer. Location with location accessibility, location smoothness, and location proximity indicators significantly influence any decision to be sharia b...
Pengaruh Aktivitas Promosi Bank Mandiri Dalam Menarik Dan Mempertahankan Nasabah DI Makassar
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The study was aimed to measure the extend of effect produced by promotion on attracting and maintaining customers, and identify promotion forms which show the greatest influence in attracting and maintaining customer from the society. The research is an empirical study which analyzes promotion activities and its effect in attracting and maintaining customers with attention, interest, decision, and action (AIDA) as its indicators, and new customer with indicator of loyalty and retention of Mandiri Bank hub Makassar Kartini. The study used quantitative analysis : multiple regression and chi square in which the bank management and its costumers were used as the observation units. Data collected then processed by SPSS 13.0 software. Result showed that promotion applied has great influence in attracting and maintaining customers, and type of promotion which has the greatest influence in attracting and maintaining its customers was personal selling.